August 29，By Ministry of Culture and Tourism、Sponsored by Zhejiang Provincial People’s Government，Zhejiang Provincial Department of Culture and Tourism、Undertaken by Zhoushan Municipal People’s Government，Zhihui、The 2019 International Island Tourism Conference co-organized by Qutrip was held at the Zhoushan International Convention Center。This conference is titled "New Island、New scene、New Momentum” as the theme，Starting from the big cultural tourism pattern，From the perspective of the layout of the entire marine industry chain，The island tourism industry has been established around systematic analysis and integration，Looking ahead to future trends。

The International Island Tourism Conference has been successfully held for three times，This conference continues to be exciting，25 countries and regions delegations，Nearly a thousand guests attended the opening ceremony。From local governments、Cultural and Tourism Department、Venture Capital、Industrial Fund、Financial institution、Real Estate Group、Roadshow project party、Cultural tourism entrepreneur、Destination project operating agency、Industry research institutions and associations、Leaders in various fields such as cultural tourism service organizations and institutions related to the entire island industry chain、Guests and elites gather together，Redefine "New Island"，Innovate and open up “new scenarios”，Activate the development of "new momentum"。

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Data display from multiple tourism companies，The compound annual growth rate of island tourism products in the next three years will reach 35%，The current size of the island tourism market has exceeded 100 billion yuan。With the continuous release of the hundreds of billions market potential of island tourism，Many areas are making greater efforts to "nugget gold" here，For example, Zhejiang Province。

Cheng Yuechong, Vice Governor of the People’s Government of Zhejiang Province, said in his speech at the conference，Island tourism has become a new highlight of Zhejiang’s marine economy and a new growth point of the tourism industry，Plays an important role in satisfying the people’s yearning for a better life。Tourism itself is an open industry、Cooperative Industry，Island tourism needs to develop through opening up、Advancing through cooperation。Zhejiang is an important participant in the construction of the “21st Century Maritime Silk Road”，Is an important gateway of the Yangtze River Economic Belt，We should shoulder the historical mission in the opening and development of island tourism，Strive to be the vanguard。

Vice Governor of Zhejiang Provincial People’s Government Cheng Yuechong

Island tourism is an important carrier of cultural tourism integration and marine economic development。At the conference，Zheng Hao, deputy director of the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism, read out the congratulatory message of Minister Luo Shugang at the conference。In the congratulatory message，Minister Luo Shugang said，I hope the conference will further serve as an exchange and trade platform for the entire island tourism industry chain，Make greater contributions to China’s island tourism becoming a first-class international platform as soon as possible。

Zheng Hao, Deputy Director of the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism

The platform 188bet Online Sports Betting and Casino role of this conference is already emerging。In his speech at the conference，Stated by Sri Lanka’s Minister of State for Tourism Development Ranjit Jinatisa Aruvihaja，The International Island Tourism Conference is a very important conference，can help us obtain the latest trends in tourism development in island countries，Learn about new travel-related technologies，We can also benefit a lot from the speech forum and exhibitions at the conference。

SiLankaMinister of State for Tourism Development Ranjit Jinatisa Aruvihaja

Overview of the current development trends of the international island tourism industry，The potential of my country’s island tourism is being further explored。Wu Bo, Director of Greater China of the Asia Pacific Travel Association, said in his speech，The development of China’s island destinations and island tourism started late，Slight lag，But the strong tourism potential accumulated over decades of national economic development，It will definitely bring about the spring of development of China’s island destinations and island tourism。

Wu Bo, Greater China Director of PATA

As Zhejiang Province with many advantageous island resources，It is also planning to become a highland for the development of domestic island tourism industry，Promote provincial economic development。At the conference，Xu Xing, deputy director of the Zhejiang Provincial Development and Reform Commission, released the "Zhejiang Province Island Garden Construction Plan"。Proposed by "Plan"，Implement ecological island protection action，Fight the battle to prevent and control pollution on the island，Comprehensively improve the island’s resource and environmental protection level，Improve the quality of the ecological environment；Implementing tourism island development action，Focus on cultivating tourism、Vacation、Research、Sports and other tourism products，Strung beads into a chain，Rationally create five quality tourism lines。In order to implement the above five major tasks，The "Plan" also proposed the top ten landmark projects for the construction of large island gardens across the country。

Xu Xing, Deputy Director of Zhejiang Provincial Development and Reform Commission

Zhejiang’s island resources have also attracted many capital investors、Content companies and other companies seek cooperation。At the opening ceremony of the conference，More than 20 projects involving islands, cultural tourism and other fields，Sign a cooperation framework agreement or formal investment agreement, etc.，Including 10 Zhejiang Island Park investment projects、6 cultural tourism and sports projects in Zhoushan、5 international and domestic cooperation projects，The total project investment is about 495.5.7 billion yuan。

Signing ceremony site

What opportunities does the “Belt and Road” maritime cultural and tourism integration bring？

At this conference，Dai Bin, President of China Tourism Academy, delivered a keynote speech on "Global Governance of Island Tourism"，And released the "2019 World Island Tourism Destination Competitiveness Ranking Research" report。He said，Island tourism needs to expand the basis of the common market，Construct a differentiated destination image，Make good use of traditional media and Internet platforms，Strengthen publicity, promotion and online marketing in major customer source areas。At the same time，Island tourism planning decision-making agencies and stakeholders need to attach great importance to the role of business and private institutions，Every effort should be made to strengthen the construction of market entities。

Dai Bin, President of China Tourism Academy

Seychelles Tourism、Civil Aviation、Anne Lafortina, Deputy Minister of Tourism of the Ministry of Ports and Maritime Transport, said in the keynote speech，The International Island Tourism Conference is 188bet app download a very successful conference platform，Let everyone gather here。As a maritime country，Coastal management and marine protection remain challenges in Seychelles，Investing in sustainable tourism has been identified as the only way to ensure that tourism continues to contribute to socio-economic development while protecting fragile ecosystems。

Seychelles Tourism、Civil Aviation、Anne Lafortina, Deputy Minister of Tourism, Ministry of Ports and Maritime Transport

Said Fan Chi, Vice President of Alibaba Group，Under the application of mobile Internet，How to make the same field serve more people，Able to serve more people，This is a new closed loop created by the reorganization of people and goods yards。Based on data and technological innovation，There are two new trends in industry demand，That is, the demand is becoming more and more segmented、Young people dominate the demand group。

Fan Chi, Vice President of Alibaba Group

The imaginable space of China’s cultural tourism market demand，Attracting more international leading companies to compete。“Thomas Cook Thomas Cook” CEO and General Manager Alessandro Dassi said， "Thomas Cook" recently established its own Chinese hotel resort brand，The goal is to replicate the success achieved in Europe，Believe that private label hotel and travel platform can differentiate "Thomas Cook Thomas Cook" from other competitors，Be able to occupy a place in China's rapidly growing leisure tourism market。

Alessandro Dassi, CEO and General Manager of "Thomas Cook Thomas Cook"

Liu Chenjun, President of Wyndham Hotel Group Greater China, said in the keynote speech，The hotel has become delicious、Good stay、Good-looking、A fun synthesis of life aesthetics。The hotel lobby of the future should include many spaces for sharing fun，Whether it is parent or child，Still retail，It’s still delicious，Still sharing business。

Liu Chenjun, President of Wyndham Hotel Group Greater China

Zhang Wuan, Vice President of Spring Airlines, delivered a keynote speech on "Aviation is the Wings of International Island Tourism"。He said，Zhoushan has a unique geographical location，It is Northeast my country、North China to Southeast Asia and other places，And northwest my country、Southwest to Japan、South Korea、A very important midpoint air hub in North Korea。He also thinks，Zhoushan’s airport passenger throughput still has a lot of room for development，Compared to several surrounding airports，Zhoushan has great stamina。

Zhang Wuan, Vice President of Spring Airlines

Dean of Zhihui Discovery Culture, Tourism and Consumer Research Institute、Zhihui founder and CEO Liu Zhaohui released the "2019 World Island Tourism Industry Development Report" at the conference，Interpretation of new ideas for creating island destinations from six dimensions。

Liu Zhaohui said，In the future, new island development will no longer be 1.0 version of tourism products，Enter directly into 4.0 version experience tour stage，Not overtaking on a curve，Change lane to overtake instead。The future of island travel is the off-site transformation of local lifestyle、It is a three-dimensional operation of limited and scarce scene resources，Cross-border innovation that combines rich and diverse experience content to create countless possibilities is the real way out。

Dean of Zhihui Discovery Culture, Tourism and Consumer Research Institute、Zhihui founder and CEO Liu Zhaohui

The path to create differentiated islands and their industrial chains

With the further expansion of the market space of the international island tourism industry，Seeking a deeper layout，Become the best choice for many island resource-rich areas。

Arlene Buckmire-Outram, Permanent Secretary of the Ministry of Tourism and Civil Aviation of Grenada, said in her speech at the conference，Tourism is the mainstay of Grenada’s economy，Grendana was previously a country with agriculture as its main economic support，Now we 188bet sports betting app download hope to achieve the maximum integration of the two fields of tourism and agriculture。Grendana is working to protect some local artworks and socal music copyrights，This is the focus of the Ministry of Tourism’s work in the future。How to use IP to empower people，Protect the music copyright of local musicians，This is very important for small island countries。

Arlene Buckmire-Outram, Permanent Secretary of the Ministry of Tourism and Civil Aviation of Grenada

Zai Zhihui, Director of the Exploring Culture, Tourism and Consumer Research Institute、Under the auspices of Liu Zhaohui, founder and CEO of Zhihui，Revolving around the theme "How international islands can become a bridge of cultural and tourism exchanges with China？”，Bolis, official of the French Tourism Development Agency、Tommy Nelson, Tourism Advisor, Nordland County Council, Norway、Deputy Ambassador of the Maldives Embassy Sobah Rashid、Mai Xiuqing, the person in charge of Bintan Island Tourist Resort、Consul General Chen Yuru of Fiji Consulate General in Shanghai conducted a multi-dimensional and multi-faceted discussion。

Deputy General Manager of R&F Cultural Tourism Group、Liang Zhaozhan, Chairman of Hainan R&F Ocean Culture and Tourism Industry, said in the keynote speech，One of the main difficulties currently restricting the development of China's marine recreational fishing industry is regulations and supervision，Including legal compliance for recreational sea fishing、Legal Compliance for Recreational Boating。Hainan faces the same problem。R&F’s basic thinking is: the government issues policies，Association for management，Enterprise operations。

Deputy General Manager of R&F Cultural Tourism Group、Liang Zhaozhan, Chairman of Hainan R&F Ocean Culture and Tourism Industry

Director of the China Tourism Economics and Policy Research Center at Beijing Union University、Secretary-General of Leisure and Vacation Branch of China Tourism Association、Under the auspices of Zeng Bowei, a distinguished expert from the World Tourism Cities Federation，Revolving around the theme “Industry Convergence”，The development value and future trends of island tourism"，SF International COO Liu Qiang，Senior Vice President of Century Jinyuan Group、Lan Yang, President of Hotel and Tourism Division，Zhao Jia, President of Shanhai Tourism Group、Zhu Shengxuan, founder of Xiangban Cultural Tourism, conducted a full discussion，Development policy for island destinations、Multi-dimensional interpretation and analysis of product supply and demand and cross-border integration。

At the conference，Li Wen, CBO of Ctrip Culture and Tourism Research Institute, takes Ctrip’s reliance on intelligent big data as an example，Shared thoughts on how to do precise smart marketing for different island destinations。

Ctrip Cultural Tourism Research Institute CBO Li Wen

In keynote speech，Qulv founder and CEO Luan Jie thinks，Reconstructing the island can start from seven aspects，First，Island + Hotel；Second，Island + Diving、Travel Photography、Wedding Photography、Overseas wedding；Third，Each island has different gameplay，Fun on land, sea and air；Fourth，Island+Sailboat、Yacht、Sea fishing；Fifth，Island + nightlife；Sixth，Island + Shopping；Seventh，Island+City。

Luan Jie, founder and CEO of Qulv

How to build the island industry chain from the perspective of global tourism？Ren Guocai, Vice President of Lvmama Group、Han Li, Senior Vice President and Director of Zhongxin Travel Group、Ren Jun, Vice President of Caesars Tourism、Pan Haobo, founder and CEO of Golden Palm Enterprises、Hu Ran, general manager of Mafengwo Domestic Destination Marketing Center, conducted an in-depth discussion on this。

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 “Sports + Tourism” is a 188bet Online Sports Betting and Casino typical embodiment of cross-border integration of tourism，The uniqueness of the island’s scenes and resources，In terms of integration with the sports industry，Extend new products、New experience and new consumption。

How to combine island tourism with the sports industry、Enrich island tourism content？Wang Weidong, Chairman of China Sports Industry Group Co., Ltd., said in the keynote speech，First, actively promote the combination of water sports and experiential tourism，The second is to create high-quality holiday products and outdoor camps，The third is to carry out a series of high-quality water sports events。

Development of experience tourism，He made two suggestions: First, introduce top international IP as a top resource to stimulate the industry，The second is to extensively carry out innovative mass competitions。In addition，We must continue to enrich the supply of sports tourism products，Cultivation of more sports tourism entities，Promote national tourism、Important work of sports tourism。

Wang Weidong, Chairman of China Sports Industry Group Co., Ltd.

Global sailing is a representative of high-end "sports + tourism" products，The service industries derived include island sailing events、Island customized tourism products, etc.。The market demand for customized island sports tourism products is also expanding。Song Kun is the first Chinese woman to sail around the world，Consumption upgrade as a new lifestyle at the conference、The core competitiveness of sailing and sailing，And the coastal and inland water market demand mainly for sailing boats、Sharing industry experience in terms of consumption power etc.。

Song Kun, the first Chinese woman to sail around the world

Also focused on sports tourism，Ding Zhenghang, Chairman of the Greater China Region of HOBIE International Level Association, believes，Sailing is only popular，Only in order to truly develop。She used HOBIE as an example，Under the general trend of domestic culture, tourism and sports integration，Sailboat plays a positive role in the supply-side reform of the cultural, tourism and sports industry。

Ding Zhenghang, Chairman of the Greater China Region of HOBIE International Level Association

Island tourism product upgrade and iteration，How to play the new game "white plus black"？To this topic，Vice President of Guangdong Travel Agency Industry Association、Vice President of Shenzhen Tourism Association、Presided over by Zou Feng, President of Shenzhen Travel Agency Association，Lou Yan, President of PADI Greater China、Zhuang Weihong, Chairman of O’Neill Yachting Company、Chen Xiaohua, Chairman of Lantern Culture and Tourism、Mark, CEO of Poetry and Distance (Beijing) Cultural Development Co., Ltd.，In-depth discussion from respective dimensions or perspectives。

IP is one of the key elements in the development of island tourism。Rao Xin, head of the market strategy department of Hunan Satellite TV said，The importance of IP empowerment is based on IP with real mass communication influence，By cooperating with it，Then work together to create the uniqueness of an industry or category，This is a very effective way。At the same time，In this information explosion、An era of extremely diversified communication channels，The most difficult thing is how to spread the product advantages and maximum energy efficiency，This is the core purpose of content creation。

Rao Xin, head of the market strategy department of Hunan Satellite TV

What ideas can we refer to for domestic island investment and development？The suggestion of Lin Dong, the founder of the Global Chinese Island Owners Alliance is，First，Encourage large enterprises to participate in investment in residential island projects；Second，Establish an uninhabited island investment and development research center and an uninhabited island investment-related association；Third，Form relevant consortium；Fourth，Let people with island sentiments participate in the investment and 188bet online sports betting protection of uninhabited islands；Fifth，Establish an island guardian system for uninhabited islands；Sixth，Establishing China Island Information Data Center；Seventh，Accelerate the cultivation of island investment talents；Eighth，Establishing an inspection of uninhabited islands，Select、Planning、Investment、Development、Integrated management service platform。

Lin Dong, founder of the Global Chinese Island Owners Alliance

Overview of Hawaii、Saipan and other internationally renowned islands，Many have their own IP，Formed core attraction，Domestic islands are generally weaker in comparison，How to do it？Revolving around the theme of "The Road to IP Creation of the Island Tourism Industry"，Former Travel TV Chairman Han Guohui、Wendi Teoh, Creative Producer of Dingsheng Paradise Entertainment Services Co., Ltd.、Yao Ying, President of Dadi Scenic Tourism Group、Liu Wendong, Chairman of Xintiandi Group，Yuetu Shares&Yuetu Travel Partner、Zhang Shikui, CEO of Cultural Tourism Industry，Pan Yuanli, General Manager of Fosun Group Interstellar Big Data, conducted an in-depth discussion，Brings insights from multiple aspects and angles。

New technologies represented by 5G are being used more in island tourism and the entire cultural tourism industry，Bring more innovative content products。At the conference，Lv Jianbiao, Chairman of Hangzhou Tianmai, brings black technology display，He said，The future "black + black"，In fact, it is to solve the pain points of cultural tourism development，For example, night tour，The solution to the pain points of night tours lies in the integration of black technology or new technology。Integration is not just about integrating technology，We also need to integrate new business formats、New product、New technology、New mode、New IP。The key point of combining culture and tourism is: culture is content、Travel is the carrier、Technology is a means。The focus of cultural tourism development is “black + black”，It is very important to use black technology in night tour products to create a good tourist experience。

Lv Jianbiao, Chairman of Hangzhou Tianmai

Also based on the perspective of new technology，Xinyi Information Technology COO Sui Jingyi thinks，The tourism industry must focus on shaping culture，Once culture begins to spread，The language translation part is very low-level、Basic abilities，From this perspective，Xinyi is also looking forward to contributing to the development of the tourism industry，Make your own contribution。

Xinyi Information Technology COO Sui Jingyi

Industrialization、Marketization、Internationalization and branding are the highlights of this conference，Afternoon on the 29th，The last event of the conference is the International Island Cultural Tourism Industry Matchmaking Bunch Party，Provides a communication and docking platform for upstream and downstream organizations in the island tourism industry。One of the important links is，At the beginning of the event，Introduction of corporate brands by representatives of various high-quality lists in the cultural tourism industry，And awarded the certificate by expert review，Stamping the seal of "preferred brand" for the enterprise，Covering popular island destinations、Island Destination Investment Group、Aviation、Accommodation、Cruise、14 subdivisions (enterprises) including sea fishing，Leading the development of the industry with the image and power of role models。

In addition，The 2019 International Island Tourism Product Exhibition started on the 28th and lasted for three days to the 30th，More than 50 exhibitors showcased the most cutting-edge cultural tourism and island new business formats at home and abroad、New product，Including Maritime Music Festival、RV Campground、188bet app download Night Tour Light Show、Sailing Yacht、AR\VR maritime immersive experience、Underwater drone experience、Flying wing experience performances, etc.。