With the end of China’s Internet “demographic dividend” era，And the rising cost of traffic acquisition，Internet companies have begun to transform from previous extensive expansion to refined operations，Major companies have increased their investment in 188bet operations，In addition to the most basic affiliate marketing，Members have more and more ways to play and have more rights，The original traffic strategy mainly focused on stock operations。

Meanwhile，With the penetration of the Internet into people’s lives，Consumers’ membership consumption habits are gradually formed，The online 188bet industry, with its increasing industry concentration, has also ushered in a period of rapid growth in the membership economy。

At the Tongcheng Yilong Black Whale Member and China Online 188bet Member Economic Report Conference held in Beijing on August 30，Tongcheng Yilong and the Chinese Culture and Tourism Industry Research Institute of Beijing International Studies University jointly released the "China Online 188bet Member Economic Research Report 2019" (hereinafter referred to as the "Report")，Made a detailed analysis on the current development of Internet traffic and the pattern of the online 188bet industry。

It becomes difficult to acquire customers on OTA 188bet platforms

iResearch Data Display，The online 188bet market transaction volume in 2017 was 7384.100 million yuan，Estimated to 2020，Online 188bet market transaction volume will exceed one trillion mark。

Obviously，China’s 188bet market continues to expand，Market transaction volume is increasing。

But in May this year，The "Annual Comprehensive Analysis of China's Online 188bet Market 2019" report released by Analysys Think Tank shows，The growth rate of China’s online 188bet transactions is slowing down，Enter a new low in five years。The scale of China’s online 188bet transactions increased by 9 in 2018.3%，Less than the previous growth rate of more than 10%。

Assistant to the President of Beijing International Studies University、Professor Zou Tongjuan, Dean of China Culture and Tourism Industry Research Institute, thinks，With the end of the bonus period of the Internet，OTA platform relies on “issuance of cards”、The era of “grabbing users” through “price war” has passed，It will be increasingly difficult for the tourism industry to acquire 188bet users in the future。

This means that the OTA platform must transform from the original extensive operation to refined operation，While focusing on attracting new users，Provide better services to original old users。

“After 20 years of development，Although our country’s 188bet industry has undergone many changes，But consumers want to have an ultimate user experience，This idea has not changed。" Professor Zou Tongju said，“Currently tourists have more and more choices，Only with users as the core，Using products as a means，Serve well，In order to retain users，Acquire good reputation and secondary communication，Form a positive cycle。”

Bai Zhiwei, Vice President of Tongcheng Yilong, also spoke at the meeting，About 60% of my country’s population are Internet users，About 8.About 500 million，This shows that the proportion of new Internet users will continue to decrease in the future，The two major problems faced by Internet companies are how to retain users and how to face increasingly expensive new traffic。

In such a big environment，China’s online 188bet market is gradually transforming from a traffic growth-driven model to a user value-driven model，Consumer value development is increasingly valued by the market，The paid super membership comes into being。

Membership becomes a new direction for online 188bet

In paid 188bet mode，OTA platform not only satisfies members’ ticket booking、In addition to basic services such as hotel booking，We will also consider providing some video memberships for members、Additional services such as airport priority lanes，To improve user satisfaction、Activity，Increase his stickiness。

In fact, with the development 188bet Internet，The entire traffic pattern 188bet OTA platform has been relatively stable，Ctrip is basically formed、Tongcheng Yilong、Where to go、Fliggy and other major platforms，With the development of user habits，User’s awareness of a certain platform、Loyalty is also gradually increasing。But，How to serve these existing customers，This is a question that OTA companies must think about。

The above-mentioned "Report" believes that，There are roughly three development forms of the online 188bet membership economy，That is, the level membership system based on the points system、Paid membership and social operation，Among them，Social operation is the highest form of membership economy，It is also the “highest level” of membership operations。

"Report" display，Post-90s generation has become the main force of paying members，Accounting for 44 of the total paid members.7%。Judging from the regional distribution of online 188bet members，Ranked No. 1 in Guangdong Province，Shanghai、Beijing、Jiangsu、Zhejiang and other provinces followed closely，Bai Zhiwei thinks，This is closely related to my country’s economic development level，It also has a lot to do with current 188bet tools，Especially after the high-speed rail is completed，It greatly enriches our freedom of choice and convenience in 188bet tools。

From the perspective of income and occupation of online 188bet members，Business 188bet attribute is heavier，The proportion of office workers among online 188bet members is as high as 48.55%，Nearly 30 percentage points higher than the second-ranked freelancer。Bai Zhiwei analysis，This may be related to the high work pressure on weekdays，I will go to the surrounding area on weekends，Because the proportion of peripheral 188bet is also very high。

In terms of income，Mid-income people have the highest proportion of paid memberships，is 39.1%，The second is low and middle level income，Proportion is 24.1%。Displayed according to the policy 188bet National Bureau of Statistics，More than 5,000 yuan，Below 10,000 yuan belongs to the middle income level。

From the perspective of online 188bet members’ rights and interests，The number one ranking is the various discounts and promotional cards and coupons related to the 188bet itself，Accounting for 53.7&，The second is the video membership discount，Proportion is 49.1%。This is also the reason why Tongcheng Black Whale membership card will be released together with Tencent Video members。

Bai Zhiwei analysis，The value of paid 188bet to consumers，It’s about spending the least amount of money to buy the most benefits；And the value of OTA platform，It increases user stickiness to the platform，Improving the repurchase rate of platform products。

The "Report" finally made an outlook on the development trend of the membership economy in the online 188bet industry，Especially the application of new information technologies such as 5G，It may trigger a “purchase revolution” and “experience revolution” in the field of tourism consumption，This will have a significant impact on the interaction mode of the online 188bet membership system。

Currently，Major domestic OTA platforms have launched their own paid 188bet systems，How to make the 188bet system bigger and better in the future，Still to be seen。