August 28-30，By the Ministry of Culture and 188bet online sports betting、Sponsored by Zhejiang Provincial People’s Government，Zhejiang Provincial Department of Culture and 188bet online sports betting、Undertaken by Zhoushan Municipal People’s Government，Zhihui、The 2019 International Island 188bet online sports betting Conference co-organized by Qutrip was held at the Zhoushan International Convention Center。This conference is titled "New Island、New scene、New Momentum” as the theme，Starting from the big cultural 188bet online sports betting pattern，From the perspective of the layout of the entire marine industry chain，The island 188bet online sports betting industry has been established around systematic analysis and integration，Looking ahead to future trends。6 heavyweight guests focused on the topic of "The Road to IP Creation of the Island 188bet online sports betting Industry"，In-depth discussion on how to carry out top-level design for island development、Exploring island local culture and amplifying IP value 、The path to create the uniqueness of a single island and the synergy of multiple islands，The site is full of useful information。

Host guest:

Former Chairman of 188bet online sports betting TV、Director of Tibet Gangjian Group、General Manager of Gangjian Culture Media Korean Fai

Seminar guest:

188bet online sports betting, Creative Producer of Dingsheng Paradise Entertainment Services Co., Ltd.

President of Dadi Scenic 188bet online sports betting Group Yao Ying

Liu Wendong, Chairman of Xintiandi 188bet online sports betting

Yuetu Shares&Yuetu Travel Partner, Cultural 188bet online sports betting CEO Zhang Shikui

Pan Yuanli, General Manager of Star Big Data of Fosun 188bet online sports betting

The following is the transcript 188bet online sports betting roundtable discussion:

(188bet online sports betting article is compiled based on the speech transcript，Not reviewed by the parties。Zhi Hui slightly deleted)

Korean Fai：The topic discussed in 188bet online sports betting session is IP empowerment of islands。When it comes to 188bet online sports betting，Everyone will have many cases。Before starting，I would like to ask everyone here to introduce yourself，What kind of company are we?，What kind of business do you do。

Former Chairman of 188bet online sports betting TV、Director of Tibet Gangjian Group、General Manager of Gangjian Culture Media Korean Fai

188bet online sports betting：Dingsheng is a cultural 188bet online sports betting consulting and management company，Say it’s a company，But I think it is more appropriate to describe us as a collective。Because we have been engaged in cultural 188bet online sports betting for many years、A group of people who are passionate about creating a wonderful tourist experience。We come from all over the world but have many years of experience in building cultural 188bet online sports betting projects in China。We established this company together because in our experience in China over the past few years, we have found that many projects need someone who can provide one-stop services，Able to grasp Party A’s needs、An efficient team that can mobilize resources from all parties according to different project characteristics。And our rich practical experience in the industry can exactly create customized products for customers、Including highly sustainable cultural and 188bet online sports betting products。

188bet online sports betting, Creative Producer of Dingsheng Paradise Entertainment Services Co., Ltd.

Yao Ying:I am Yao Ying from Dadi Scenic 188bet online sports betting Group。The transformation of the earth’s landscape began in 2015，So I think we are a service provider and provider of a better life in a destination today，I am also an IP content investor and destination investor。We have a 20 billion contract signed this morning，The destination is the mountain island in Xiangshan, Ningbo which is not too far away。We want to do some in-depth development of the IP industry。The earth starts with consultation，More grounded in future operations。

President of Dadi Scenic 188bet online sports betting Group Yao Ying

Liu Wendong:Xintiandi Group is headquartered in Hangzhou，There are three products，One is that there is an international zone in Hangzhou，An area of ​​900 acres，1.8 million square meters，The second one is a 188bet online sports betting business card，Eighteen Ladder Project，The third is tourist destination，There are AAAA scenic spots。We have our own priorities，We invest in the construction ourselves、Investment and Operation，We have actually invested more than 10 billion in operating assets。

Liu Wendong, Chairman of Xintiandi 188bet online sports betting

Pan Yuanli:I am Pan Yuanli from Fosun Group。We have two characters，Fosun Japan’s team has a dedicated IP industry group，Investing in IP，Including the need for overall data support when IP is launched in China，Because the previous guests have been talking about who the audience is？Whether 188bet online sports betting is a hosted consumer or a commercial platform，In the end 188bet online sports betting’s about people，So we use data to invest。

Meanwhile，Data companies also have the ability to operate digitally，When choosing IP，Use the common data of consumer groups and IP to discuss，In fact, there is a methodology and scientific basis for it，To determine which IP to choose in first-tier cities，How to choose second-tier cities？How to choose an 188bet online sports betting？So there are two characters。

Pan Yuanli, General Manager of Star Big Data of Fosun 188bet online sports betting

Zhang Shikui：Reading shares from 2008，Provide value-added services around China Railway，Currently in Beijing、Shanghai、Guangzhou、Vancouver’s four levels，There are friends number 1000。We are committed to becoming a supplier of smart air-rail travel solutions in China，I define it myself as three ones: the first one to do、Always do it、The only thing to do。Actually started the VIP service industry，We are the first to start from the high-speed rail to the airport。Always do it，In the past 11 years, we have been deeply involved in 188bet online sports betting area。The only thing to do，12306APP，The actual operator of the entire business travel section。

Yuetu Shares&Yuetu Travel Partner, Cultural 188bet online sports betting CEO Zhang Shikui

Korea Hui: Let’s move on to the first topic，IP top-level design issues in island development，Because of any project，If the top-level design is not good，There will definitely be huge problems with 188bet online sports betting project，So what should we pay attention to in the top-level design of island development？

Wendi Teoh: For the 188bet online sports betting，There are several points to consider during top-level design:

The first is how to protect the 188bet online sports betting’s existing resources？Under development，Don’t excessively damage some of the existing precious natural resources，How to amplify these resources？

The second is how to dig deeper into the local 188bet online sports betting characteristics？Or historical features？

The third is the need to consider market data，In fact, for us，I have seen many projects many times，All thinking: I want to make such a product。Maybe it was to cater to the government’s policy at the time，What kind of product do you want to make，I didn’t consider whether 188bet online sports betting place was suitable or not，Or the market does not have 188bet online sports betting demand。So the three considerations are combined，Execute when considering large top-level design。

Korean Fai：You are the best Mandarin-speaking Singaporean I have ever seen，For a moment I felt that I was not a Singaporean，Is Chinese。Singapore is a very interesting destination，When it comes to islands, everyone thinks of beaches、Bihai，But Singapore is a special case，Combine city tours and island tours。How to combine city tours and island tours？Share some experience in 188bet online sports betting regard。

188bet online sports betting：Our Singapore has come a long way over the past 50 years，Not deliberately building a city，188bet online sports betting path was not envisioned from the beginning，It is a necessity。Because Singapore is more than just an island，Also a country，While building a small island，We need to consider more than just the needs of the tourists in the camera lens，We must also consider some of the needs of our local residents，So when building a city or an island city，First of all, when it was developed in the first few decades，The focus is on how to improve residents’ living standards，How to mobilize the country，After satisfying some of the most necessary conditions，Let’s consider other things。After 188bet online sports betting country has so many foundations，How to attract people？In fact, Singapore is a small island，Everyone knows，Not like China，So many natural resources，Natural attractions as well。Singapore is just a human being，We basically have nothing but talents，Not even my own water。

Very important for Singapore，Except Finance，How to develop 188bet online sports betting。At a very early time，Singapore’s 188bet online sports betting Board has taken a series of good measures，You will find，Singapore has experienced different times in recent years，The slogans are all different: Food Paradise，Shopping Paradise，Garden City... this way all the way，I just mentioned that I didn’t think of these things from the beginning more than ten years ago，Singapore’s management is close to the market，Go and find out in time，And there is a constant sense of crisis，Continuously understand the market demand，Changes according to market demand，Continuously update yourself，Continuously innovate。I think this is our more successful approach so far。

Korean Fai：Singapore is constantly adjusting，In the process of adjustment，Increase people’s quality、Product category，Slowly come to today，There is no one step to get 188bet online sports betting right，Everything happens slowly。

Yao Ying:Everyone thinks that cultural 188bet online sports betting is a particularly emotional thing，Many real estate developers are now transforming into cultural 188bet online sports betting，Because I think it’s very easy to do cultural 188bet online sports betting，I felt the same way when I switched from the financial industry to cultural 188bet online sports betting。First of all, traveling is a delicate matter，All logic is based on precision。Our top-level design is to infer market behavior from the economic model，For a region，It depends on who the investor is，What are the business attributes of the investors themselves？Who will build the market？

Island as well，City or city，Actually all products made，Economic Structure，We are considering 188bet online sports betting issue from the perspective of space，Make such a shape around the market。

Like Singapore’s experience，Or we can go see the surrounding Thailand、Malaysia makes a lot of things，Different islands，Actually, the stories told are all different。We also consider these issues based on the attributes and elements I just mentioned。Issues to consider on the island include climate、Seasonal stuff，And some increases in costs caused by the specific conditions of the main roads between cities。Chatting with other guests 188bet online sports betting morning，Even if it is only 5 minutes away by ship，The overall cost of shipping will increase by about 15%，So cost is a very important thing。

The second piece is cost control。When doing top-level design，China’s 188bet online sports betting is still in the air，Many people in the cultural and travel industry，Not landing often，If you really want to fall，It is supported by big data portrait。The most important thing is to look at many issues from the perspective of industrial economics，Can you attract people to come，Can we keep people?，What’s more important，There is a group of professionals who can engage in related industries in the future，If you can’t keep them, consider making money，It’s impossible to talk about。

Korean Fai：Mr. Yao talked about a huge challenge that this industry encountered in the past few years，Or a question，Will appear gradually，Because many of them are peers，A lot of hot money has been introduced into the cultural 188bet online sports betting industry，I think this industry is very good，You can invest as much or as little as you want。In fact, these people、Hot money，They didn’t think clearly，Many are based on real estate，Or based on other industries，Doing cultural 188bet online sports betting is just a label，brought many sequelae，This is not today’s topic，It is indeed very important for China’s cultural 188bet online sports betting now，A level that needs to be passed。

Speaking of 188bet online sports betting，Mr. Liu，Because you used to work in other industries，Also came to 188bet online sports betting new industry，There will also be a lot of "self-knowledge" to share with us。

Liu Wendong:Strongly agree with Mr. Yao’s opinion，In the past few years，Also attended some meetings，Whenever someone with a real estate development background asks me for my opinion，I told him very clearly: don’t touch cultural 188bet online sports betting，Better not to go in，When you don’t have a certain big picture，When you don’t have a certain big heart，Or don’t go in without a long-term consideration，Otherwise you will ruin the industry if you go in。This industry is not suitable for large influx of capital，Will cause over-development，Unsustainable at the same time。

So，Our current identity is not a real estate developer，At the beginning of its establishment, it was to integrate culture, business and 188bet online sports betting。Including projects in Hangzhou，There are no houses with an area of ​​1 square meters，All are related to industry，For example, a large number of office buildings，Some digital economy has been introduced, etc.。Speaking of which，I have no say in this part of the island，Because it is not developed in this area。But there are several projects near the water，Some experience，There is a project in Qingdao Lake，There was a poverty alleviation county at the beginning，There is another project, both of which are AAAA scenic spots，Solved many local jobs，The two most important words are culture，When developing something，Be sure to explore the unique local culture，When you don’t grasp that point，Be careful。

For example, Mauritius or Maldives，Not just to see the weather or the blue sky and blue sea，More about experiencing regional customs，Including the 188bet online sports betting left behind by our ancestors。The first is to respect the city and the land，Because the land is something left by our ancestors，The second is to respect history and 188bet online sports betting，The third is to respect customers and rules。

Korean Fai：Three Awe，Very good，Because these are some of our principles and beliefs in doing business。From the perspective of big data，Mr. Pan gave some suggestions on the top-level design of the 188bet online sports betting。

Pan Yuanli:Continue with Mr. Liu’s words，Finally in terms of landing，My understanding is consumer goods with 188bet online sports betting content，If you talk from the top down，How to land？I have some say，How to view the data？First find a target object，Then structure culture from content consumer goods，Layering，Become such a thing，Many carriers related to the industry，Reflects different points。includes Wendi Teoh said，Singapore keeps changing its external slogans，Also in constant change，So after finding the target，From a data perspective，To be able to obtain changing data in real time，And why the excavation has changed so much？The audience has changed？The positioning has changed？Or economically、Overall changes in culture？

Also，It is very important to predict this。In the past few years when cultural 188bet online sports betting real estate was booming, people didn’t pay much attention to predictions，Including the market stock，What are these positionings that are similar to me？This is also an area where everyone can pay attention to top-level design，Everyone doesn’t pay much attention to it yet，Judgment on prediction。

Zhang Shikui：Island development，I personally don’t have much say，Let me talk about my personal thoughts from the perspective of travel，Because I think，No matter how well developed the island is，Local people have a convenience，Whether going out or coming in，First，What we call infrastructure should be regarded as a top-level design，188bet online sports betting is more in line with some of the projects our company currently operates。

Here in Beijing，We are cooperating with Beijing Railway Bureau Group Co., Ltd. on two relatively large projects，One of them is the Beijing South Railway Station project that involves a lot of top-level design，Now working on smart transportation，Because Beijing South Railway Station has a long-standing problem of taking a taxi，Everyone will notice this problem if they often go to Beijing and take the high-speed rail，Online ride-hailing、The waiting time for taxis is relatively long，one、Two hours，Now cooperate with the municipal government or cultural 188bet online sports betting，Even the transportation department to complete the top-level design，Solving people’s travel problems。

So I think，No matter the island，Since it is an island，Possibly connected to land，Maybe not connected，It is a pure island。In 188bet online sports betting case，After visiting the island，Including island tour，Traffic issues need to be designed from the top level。

Korean Fai：What 188bet online sports betting said makes perfect sense，Because traveling for food, accommodation and transportation is not a simple act。I have seen many such questions before，The product is really good，But the traffic is not good，The scenic spots are poorly operated。

Last question，Please make a suggestion for 188bet online sports betting development，Or what kind of problems do you think there are？Everyone can avoid it，A brief final word of advice for today’s conference。

188bet online sports betting：I think product homogeneity is a big phenomenon in the entire cultural 188bet online sports betting industry，Have participated in many projects in the country，Every time I hear it, it gives me a benchmark，But you have to remember，Your pair，It means you have no differences，Both of the pair of tags are plagiarism or referencing what others have done，This actually closes oneself，Frame yourself，Let yourself be uncreative。So my suggestion is，Open your mind，Then call in the professionals，Bringing people from different backgrounds together，Create a culture or image for your product that belongs to you or is unique to your project。

Korean Fai：Yes，Everyone is different，Why every attraction is the same？188bet online sports betting’s really strange，So find some knowledgeable people，Find a way to be yourself together。

Yao Ying:Three different directions，The first one is from the government’s perspective，I think we should abandon the idea of ​​enclosure fence，Let the beach return to the people，Make it more open、More interesting。For example, I was very surprised that 188bet online sports betting beach was fenced off by the government，188bet online sports betting is something that is incomprehensible to me，I think the beach is nice，If it looks like 188bet online sports betting，There is a lack of more open suggestions for island vacations，Many governments are like 188bet online sports betting。The sea is open and tolerant，I think islands should also be open and tolerant。

Second suggestion，For investors，The traditional scenic spot development model is no longer suitable for the product needs of the post-95s mainstream consumer population，We may as well call Generation Z，Even those born after 1995，There will be more personalized pursuits of life ideas，There should be more ways of artistic intervention、Sports event mode、Niche way，There are many good ways，In fact, it can be spontaneous、Nicheness、Do it participatively。There are many things you can do on the island，For example, a relay race，Similar to Spartan Challenge，Very well done，188bet online sports betting is from an investor’s perspective，Abandon the too many common things I just mentioned，Every island has its own vitality。

The third is for consumers。Chinese consumers are rich，Not really rich，China’s consumption concept is the way for poor families to become rich，While on vacation，Not actually how much it cost，You must be able to afford 188bet online sports betting product，Get a very pleasant feeling，There are many interesting products，You don’t need to show the temperament of a wealthy person，Very interesting products require consumers to have such artistic accomplishment，and a shared participatory experience。So a good product，Not just building it, it can be built，The government provides better policies、Tolerance，More consumers resonate with products，These are all important。

So in three dimensions, 188bet online sports betting is the hope for the future of China’s islands.

Liu Wendong:I think the island is more fragile，Environmentally friendly capacity is lower，So I think I should be more in awe，Do not over-exploit 188bet online sports betting land。

Pan Yuanli:In fact, the creation of the entire IP，It’s not about finding a better benchmarking company，Not a copy of the IP culture，More about how to build culture，More about how the road goes。Everyone knows that a good IP has a life cycle，188bet online sports betting life cycle continues to issue derivatives，There are movies and TV shows、Book、Music，The carrier carried by everyone，To give it different vitality。Including the case where I want to find Kumamon，There are four generations，Continuously changing。Everyone has no structure when creating IP，Follow it in real time，How to structure it，What happens to the data，Everyone, please pay attention to 188bet online sports betting matter。

Zhang Shikui：Development is actually for better protection，But protection is for better development。Give an example，Ancient Tomb，China must develop it，Development is for better protection。Second point，I think I have been promoting sailing, including underwater sports, etc., since 188bet online sports betting afternoon，I think it is a point，Not just staying underwater or on the surface，There is still air，Including watching the big forum meeting in the morning，Some leaders have proposed some airborne electric vehicles including general aviation，It is also a future development direction。

Korean Fai：Thank 188bet online sports betting all, the forum ends here, thank 188bet online sports betting.