What do you think of 188bet sports betting app download, a listed travel company?

Look at various figures of performance，See product content、Business Model，188bet sports betting app download still depends on the resource thickness、Potential value and market space，or other？

Different dimensions，Different conclusions。If you look at the dialectics comprehensively，Each dimension is a reference，Need to look at its existing development trajectory，You still need to see its current new actions、New play style、New layout，It is even more necessary to combine the current 188bet sports betting app download and tourism integration、The trends heralded by the consumption upgrading environment will be studied and judged。

The new team of 188bet sports betting app download has been running for a long time，The new strategy behind the company is also through some new projects and new products、New models are being implemented，The role of "cultural tourism integrator" is more precise。

The positioning of 188bet sports betting app download role is actually worthy of more consideration.

The current integration of cultural tourism is accelerating，More cross-border integration is emerging，The cultural tourism market enters a new competitive "midfield"，188bet sports betting app download is improving its inventory、Expand the increase，They all follow the main line of "culture + tourism" to carry out in-depth research，Realize the release and extension of advantage potential。The “ceiling” of the development of Qujiang’s cultural tourism has thus been continuously raised。

Looking at 188bet sports betting app download from these perspectives，Go and see a representative enterprise with rich cultural tourism resources，What will be the difference？

What is a 188bet sports betting app download integrator?

On the market since 2012，188bet sports betting app download has gone through nearly 8 years，Positioned by the former "historical and cultural scenic spot management integrator"，has also gradually upgraded to become a "cultural tourism integrator"。Also an “integrator”，But its connotation and space are much different，Roughly divided into two dimensions，The first is the specific business and model, and the second is the breadth and depth of 188bet sports betting app download.

188bet sports betting app download has evolved to create and operate more than ten cultural tourism product lines，Including public scenic area product line、Smart tourism product line、Healthy and elderly care product line、Cultural and creative tourism product line、Technology tourism product line, etc.。

These product lines make 188bet sports betting app download’s business cover the entire industry chain，Innovation of existing traditional business sectors，There are also innovative layouts for new businesses。And behind this，is the resource support of 188bet sports betting app download in various subdivisions，Especially cultural tourism resources。

Overview of the resources currently managed by 188bet sports betting app download，Mostly in the head sequence。Including "Xi'an Qujiang Big Wild Goose Pagoda·Datang Furong Garden"、 Two national 5A-level scenic spots in Xi’an City Wall Scenic Area，Qujiang Ocean Polar Park、Louguandao Cultural Exhibition Area、Several national 4A-level scenic spots such as Daming Palace National Heritage Park，And Hanyao Heritage Park、Qujiangchi Heritage Park、Tang City Wall Ruins Park、Tang Ci'en Temple Ruins Park、Qin II Mausoleum Ruins Park and many other cultural tourist attractions。

Qujiangchi Heritage Park

At the same time，Based on the culture of the prosperous Tang Dynasty、Multiple categories of 188bet sports betting app download and performing arts projects created by mining regional culture，In addition, it has 188bet sports betting app download project planning、Planning ability，188bet sports betting app download on the resource side、Both the content side and the operation side have sufficient accumulation or momentum，In the context of the next integration of culture and tourism，Create more “culture + tourism” business formats or content，Introducing more cultural tourism products that meet market demand，Higher competition barriers，Both are of great benefit。

In order to adapt to the new market competition environment，Strengthening and extending existing advantages，The new management team of 188bet sports betting app download has also clarified the new strategic direction，Can be summarized as "one core, three modernization and four major industries"，This strategy focuses on two points，First, seize more high-quality 188bet sports betting app download resources，Expand resource increment；The second is to implement and develop the whole chain business of 188bet sports betting app download。

Deeply explore the 188bet sports betting app download connotation and activate the industrial chain

Coverage 188bet sports betting app download entire industry chain，An important role is to achieve the closed-loop effect of business，If you want to expand the closed loop into a larger circle，One key is to further activate and strengthen the core competitiveness 188bet sports betting app download enterprise or chain，This not only helps to directly strengthen the core business barriers in the market，It will 188bet sports betting app download bring stronger empowerment and series synergy to the chain’s enterprise business。

specifically to 188bet sports betting app download，Its core competitiveness is mainly reflected in facing history、Comprehensive operation and management integration capabilities of cultural theme scenic spots，That’s history、Preliminary cultural research on cultural theme scenic spots、Planning and planning ability，Comprehensive ability to grasp late-stage operation management capabilities and related industry collaboration。

This ability has played a prominent role in the traditional tourism era，More valuable in the current context of 188bet sports betting app download and tourism integration，How to break through the top 188bet sports betting app download scenic spots、Breakout becomes more urgent，Not to mention those scenic spots with relatively insufficient historical and 188bet sports betting app download resources，Facing more and more worries about survival。

188bet sports betting app download one hand,Consumption upgrade，The trend of mainstream customer groups becoming younger is obvious，Personalization、Increased demand for content 188bet sports betting app download with strong experience，For example, 188bet sports betting app download Furong Garden，The previous mainstream customer group was over 45 years old，Now the majority are between 25 and 39 years old；另On the one hand,A scenic spot rich in historical and 188bet sports betting app download resources，Further excavating culture to refine new story content，Combine new technologies to create new products with richer experience，There is still potential。The question is, how to make differentiation and meet the needs of customer groups?

Datang Furong Garden 2019 188bet sports betting app download Year Lantern Festival

188bet sports betting app download should have known the necessity and market conceivability of the integration between culture and tourism，In terms of deeply exploring cultural connotations to grow and activate the industrial chain，There are many aspects of the layout。For example, 188bet sports betting app download always insists on the interaction between festival activities and tourism product development。

In recent years，188bet sports betting app download organized hundreds of large-scale festivals and cultural activities，The formation of "Xi'an Year·The Most Chinese"、"City Wall Lantern Festival"、Traditional festival brands with themes such as "Datang Furong Garden New Year Lantern Festival"；With "Wall Marathon"、"City Wall International Cycling Race"、A sports activity brand with the theme of "Happy Running in Xi'an (Qujiang), etc."；With "Summer Samba Carnival"、"Strawberry Music Festival"、Summer carnival series brands with themes such as "Hanyao Water Splashing Festival"。In addition，188bet sports betting app download also organizes various fashion and cultural activities，Created the "Traditional Chinese Hanfu Festival"、"Funny Tsunami Festival"、"Crayfish Music Festival"、“Ice Cream Festival” and other distinctive features、Young and fashionable fashion event brand。

Currently，188bet sports betting app download has become the organizer of the most festivals and cultural activities in Xi’an、The cultural tourism integrator with the largest number of festival brands，Greatly enhance the cultural connotation of Qujiang cultural tourist attraction，obtained significant economic and social benefits，Effectively promoted Shaanxi Province、Development of cultural tourism industry in Xi’an。

Exploring historical and 188bet sports betting app download elements through many festivals，Creating festival culture IP，To enrich the matrix of cultural tourism products，188bet sports betting app download also has more in-depth innovative layouts in cultural tourism and performing arts。

This year 188bet sports betting app download launched the Datang Furong Garden night tour water dance light and shadow show "Datang Dream Chaser"、"Dream Back to the Tang Dynasty" Gold Edition、More than 20 cultural tourism projects including time-honored catering brands，Total investment exceeds one billion yuan。This one，"Chasing Dreams in the Tang Dynasty"、Three projects for the golden version of "Dream Back to the Tang Dynasty" and the upgrade and renovation of the Royal Banquet Palace，As a priority item，Implement private placement，Total fund raising size 4.8.1 billion yuan for investment，This is also188bet sports betting app download’s first capital operation project after its listing.

188bet sports betting app download Night Tour Water Dance Light and Shadow Show "Datang Dream Chasing"

One detail is,The performance project "Dream Back to the Tang Dynasty" by 188bet sports betting app download has been staged for 14 years，Average occupancy rate reaches 74%，This shows the vitality of a cultural and performing arts project。However，188bet sports betting app download also hopes to create a new experience，To achieve higher-level presentation，The golden version of "Dream Back to the Tang Dynasty" will be released soon，Story content in acting、Comprehensive upgrade of hardware and software in theater hardware facilities and other aspects，It will be directed by Chen Weiya, who is known as the “first stage director in China”、Famous fashion designer Han Chunqi and others work together to create。

The night water dance light and shadow show "Chasing Dreams 188bet sports betting app download Tang Dynasty" is also worth mentioning.It is a new 188bet sports betting app download product of "Day Tour and Night Performance" with the characteristics of Xi'an Qujiang created by Tang Furong Garden，It is also a new experience project where you can sit on a cruise ship and watch live performances。As a super IP that conveys the culture and style of the prosperous Tang Dynasty，This project shows the world the ambition of the poets in the prosperous Tang Dynasty、The painter’s feelings、Tolerant culture and desirable dynasty charm，Incorporated new technology、New requirements、New ideas、New stage beauty。The production team is equally luxurious，National producer Sha Xiaolan serves as the chief director，G20 Hangzhou Summit "The Most Reminiscent of Hangzhou"、Beijing Winter Olympics 8-minute executive director Wang Xing and his team’s creative creation。

"Chasing Dreams in the Tang Dynasty"、The golden version of "Dream Back to the Tang Dynasty" will be launched in the second half of 2019，The business content of Datang Furong Garden will be updated and upgraded。At the same time，Added new trails、Rich implantation of smart 188bet sports betting app download content such as unmanned vending machines，Datang Furong Garden has been "renewed"。

Can be found from this information，The historical and cultural resources of the prosperous Tang Dynasty are currently protected by 188bet sports betting app download、Application and Development Focus，But the research and development results of multiple historical and cultural resources such as Qin culture have also begun to appear。Looking at it from several dimensions，one，Deeper exploration of Tang Dynasty culture and product creation，Enables 188bet sports betting app download to occupy a certain position in the differentiated supply of domestic leading cultural tourism products，IP has a large effect；Both，Historical and cultural resources that 188bet sports betting app download can choose to explore、Rich cultural IP，Have certain first-mover advantages，At the same time, the existing successful path of Tang culture，Can also be Qin culture、Tao Culture and others provide some discernible models；Three，The existing conditions and advantages of the first two are superimposed，Making 188bet sports betting app download’s historical and cultural scenic spots unique、Core competitive advantages that are difficult to imitate。

Raising the ceiling and the cross-border capabilities behind 188bet sports betting app download

If you extend the time line，The development space and sustainability of competitiveness of a 188bet sports betting app download enterprise，It can also be viewed from two aspects，First, the cross-border capabilities of business and products，The second is cross-region、Cross-resource operational capabilities，Both are the capabilities of 188bet sports betting app download and tourism integration or "tourism +"，What is broadened is the boundary of enterprise development。

In summary，Resources linked behind “Culture + Tourism +”、Industry or region，Different levels、The fusion of different dimensions，Determines how far a 188bet sports betting app download company can go。

Follow this logic，Continue to take 188bet sports betting app download as an example，More answers may be found。

188bet sports betting app download has cooperated with Ctrip on the DMC (Destination Management and Service System Construction) project，B&B project in cooperation with Tujia.com。At the same time，Qujiang Culture and Tourism teamed up with Youku to plan and produce "I Am a Tang Dynasty Person" based on the hit drama "The Twelve Hours of Chang'an"，This is a film based on the daily life of people in the Tang Dynasty，An informative program that talks about the current Chinese people’s return to Chinese culture，And it has been launched on Youku video platform on August 23rd，Regarded as the companion volume of "The Twelve Hours of Chang'an"。

At the same time，188bet sports betting app download has always cooperated closely with major game companies，And explore various cooperation models，August 26，The 10th anniversary carnival of the well-known domestic IP "Jian Wang 3" has landed in Datang Furong Garden。

Picture 1: "Jianwang 3" game tenth anniversary carnival held in 188bet sports betting app download Furong Garden、Picture 2: "Jian Wang 3" series producer Guo Weiwei's "Guo Daxia" airborne event site

Let’s talk about cultural and creative aspects，188bet sports betting app download not only relies on the hit "Chang'an Twelve Hours" but also cooperates with Youku to develop online and offline cultural creative products，We also cooperate with well-known local brands in Xi’an to launch cultural and creative products、Cultural and creative shops, etc.。Later this year，188bet sports betting app download also plans to cooperate with Coca-Cola、Cooperation with well-known brands such as Lego。

The logic of these cross-border fusion actions is not complicated，The whole can be seen as more linkage and combination with new 188bet sports betting app download scenes and new IP，Thus creating a new 188bet sports betting app download industry、New content，Residing、Eat、Provide more innovative product supplies in entertainment and other aspects，AndExcavation of 188bet sports betting app download connotations or embedding of elements，Personalization or differentiation of products，is the main thread or key。

Let’s talk about the cross-regional aspects of 188bet sports betting app download、Cross-resource capabilities，That is, light asset output capability，One of the key parts is the “culture + tourism” product creation and project operation capabilities。Though words，This can serve as a lesson。

Data display,As of now，188bet sports betting app download has served 11 provinces across the country、26 cities、55 cultural tourism projects provide planning、Design management and integrated marketing services。

As a holding subsidiary of 188bet sports betting app download，Xi’an Qujiang Intelligent Cultural Tourism Industry Co., Ltd. is based on value-added services in scenic spots，Since its establishment in 2014，Has provided core services for more than fifty comprehensive cultural and tourism town development projects，Cumulative tourism investment has exceeded 500 billion yuan。

188bet sports betting app download Intelligent Manufacturing held a bell-ringing ceremony for the listing of the "New OTC Market" in Beijing

Especially in consumption upgrade、In the context of integration of culture and 188bet sports betting app download，Across the country, whether it is traditional projects such as scenic spots，It is still the creation of new business format content、Operation management, etc.，All need to be updated, upgraded or even iterated，188bet sports betting app download’s existing layout exploration and superimposed evolution capabilities，It is also expected to be applicable to these projects on a wider scale。

188bet sports betting app download is trying to further raise this ceiling.

Upgraded and built from the existing products of 188bet sports betting app download、From the perspective of cross-border integration capabilities and market layout，It will greatly help the continued output of light assets。In order to further enrich and consolidate the quality and volume of internal talents and external talents，April this year，188bet sports betting app download establishes Cultural Tourism College，Carry out talent training、Reserves and Output。

A new strategy to oversee 188bet sports betting app download、New elements such as new layout and new products，The advantages of leading the industry are already emerging，The path model of transformation and upgrading is also deeply in line with the current development trend of the cultural tourism industry，By continuously consolidating the integration of culture and tourism and even the main line of development of “culture + tourism +”，The new outline of “188bet sports betting app download” has emerged。