I never expected it，"Luo Xiaohei Zhan Ji", which is called the "Lifetime Series" because of its slow update，It was updated in advance。

September 4，Official news of "Luo Xiaohei's War"，The release date will be changed from the original September 12th (i.e. Mid-Autumn Festival)，Released ahead of schedule to September 7。Although this file upgrading operation is a bit hasty，However, it also allows this animated film to avoid direct competition with "Zhu Xian I" and "Detective Conan: Fist of Cyan Blue"。

Not to mention，After 2 rounds of pre-screening screenings，More than 4,000 viewers rated "Luo Xiaohei Zhan Ji" an 8 on Douban.High score of 9。Change of schedule，Perhaps it is the most rational choice to ensure its box office revenue。

Based on the on-site feedback from the Chongqing screening venue that ACGx participated in，The theater is packed with seats、The audience’s concentration during the screening，And fans actively applauded and cheered after the movie，"Luo Xiaohei's War Chronicles" is indeed worthy of such a score。The quality of the content it demonstrates，Can definitely be ranked among the top Chinese animated films released in recent years。

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188bet Online Sports Betting and Casino As the saying goes, "Fans determine word of mouth，Passers decide the box office”。As a prequel to the FLASH animation of the same name that was updated in 2011，The content of "Luo Xiaohei's War" in the animated film，A lot of optimization work has indeed been done to meet the viewing needs of ordinary audiences。Fairy、Guild Hall、More complex original settings such as space system，Present it to the audience one by one and reasonably through the advancement of the story，So even if you haven’t watched the previously updated 28 episodes of the FLASH animation of the same name，There is no threshold for watching movies。

From the core story of the animated movie，The biggest feature of "Luo Xiaohei's War"，The architecture is slightly old-fashioned，But very useful”。

Protagonist Luo Xiaohei and Feng Xi、Stories between infinity，Conveys the creator’s desire to explore alien races such as humans and fairies，The question of how to get along。Such a character relationship setting，And a series of conflicts between the pros and cons in animated movies around this issue，It always reminds people of Marvel’s classic comic "X-Men" - it is the harmonious coexistence of two ethnic groups.，Let’s just fight with violence？

Fortunately, "Luo Xiaohei's War" tells a very complete story，The emotional lines between the protagonists are also handled very cleanly。So even though the story is relatively cliché，But it can still guarantee the audience’s actual experience during watching the movie。

Of course, the shortcomings of "Luo Xiaohei's War" are also very obvious.

Based on the animation’s consistently refreshing art style，More detailed 188bet online sports betting character and scene settings、Refreshing fighting scene、Excellent storyboard design，The animated film "Luo Xiaohei Zhan Ji" exudes the unique artistic charm of 2D animation at all times。But many scenes，For example, a 3D scene full of contradictions、A large area of ​​the screen is left blank during the battle，Also reminding the audience of the financial problems encountered in the production of this animated film。

And the most worrying，I’m afraid this is the publicity issue facing “Luo Xiaohei’s War Chronicles”。

Zhuoran Pictures is responsible for the promotion and distribution of this animated film。This film company’s poor performance in publicity and distribution due to “Flash Girl” and “White Snake: Origin”，Not trusted by the majority of 2D enthusiasts。Faced with doubts from a large number of fans，The creator of "Luo Xiaohei War" "MTJJ Wood" even wrote a special article on Weibo on August 30 to point out，The main promoter of "Flash Girl" is not Zoran Pictures，Currently "Luo Xiaohei's War" is exposed on major websites，Zhuoran Pictures is operating behind the scenes，They will work hard to promote this animated movie。

“We will continue to take action after the word-of-mouth fermentation of the show，But if you expect overwhelming advertising, you may be disappointed，Because our budget is really small。"MTJJ Mumu wrote in this long Weibo post。

After hastily uploading files，Competitors of "Luo Xiaohei's War" released at the same time，There are two blockbuster movies, "The Devil Boy of Nezha" and "Fast and Furious: Special Ops"，There is also "Bollywood Robot 2.0: Return", "Free Rock Climbing" and other new overseas films，The 188bet sports betting app download box office expectations for this animated film are still grim。Can this cute black kitten be produced with a lower publicity budget，Relying on high word-of-mouth reputation to achieve box office counterattack，In addition to the fans’ tireless “tap water”，Maybe it takes some luck。

In the shadow of the “box office curse”，Where is the way out for China’s 2D animated films？

Currently on the network，We can see everywhere that fans hope that "Luo Xiaohei Zhan Ji" will be a box office hit，Reaching one billion or even two billion sounds。In addition to the emotional bonus of fans，What’s more, it’s a 2D animated movie。

When we review the top 20 box office works in the Chinese animated film market，It’s not hard to find，In addition to "Big Fish and Begonia" and "Your Name" released in 2016,。》、Spirited Away, released in 2019, is a 2D version，Other 17 animated films，They are all 3D。

actually，Looking at the entire Chinese animated film market，Whether it is the content output or the final box office gained，2D animated movies are far inferior to 3D animated movies，Seems to be trapped in an inescapable "box office curse"。In addition to the cliche "China lacks 2D animation creation talents"，This phenomenon is ultimately a matter of market perception and preference。

Since 1995, Pixar has opened up the 3D animated film market with "Toy Story"，And the shrinking living space of 2D animated movies，Major industry giants including Disney，All have to do because of a series of changes in the market，Began to transition to 3D in the creation of animated films。

In addition, computer graphics technology has developed rapidly in recent years，It has 188bet Online Sports Betting and Casino greatly increased the production of 3D animated films，Also produced masterpieces such as "Frozen", "Kung Fu Panda", "Despicable Me", and "Coco"。It is under such a market wave，3D animated movies are accessible to most ordinary audiences around the world，Everything starts from the original "fresh picture"，Gradually becoming a “movie viewing habit”。

China is no exception.

Influenced by outstanding overseas works，There are still many ordinary Chinese viewers who stubbornly believe that，3D animation is more advanced than 2D，More like a "big production" worth paying for tickets。Although the occurrence of this phenomenon makes many two-dimensional enthusiasts feel sad and regretful，But the actual preferences and perceptions of the mass market，It also made many domestic animation and film companies weigh the pros and cons，Have no choice but to fall into the embrace of 3D。

In the Chinese film market，I want to have a place for an excellent 2D animated film like "Luo Xiaohei Zhan Ji"，The key is to be able to do what Japan and a few European countries have done，Let the public fully experience the unique artistic charm of 2D animation。

But this goal，Publishing an excellent work is not enough，The entire industry needs long-term cultivation of market habits to achieve this。

 So，Many domestic 2D animated films including "Luo Xiaohei's War"，The first thing to do is to think more about how to serve your fans well—use the release of animated movies as an opportunity，Develop more diversified cross-sector cooperation，For example, cooperating with fashion brands to launch derivative clothing of Nezha from "Luo Xiaohei's War"、Cooperate with 188bet sports betting app download toy companies to launch movie-related derivative trendy toys，While increasing the volume of propaganda，It can also further optimize the income structure of the entire IP。

Through wider business exploration，Let Luo Xiaohei break away from the impression of "emoji" in the minds of ordinary viewers，Maybe this is a more pragmatic development idea for this IP。

*Source of this article: WeChat public account “ACGx”(ID: acgxclub），Author: ACGx，Original title: "Douban 8.7，Can "Luo Xiaohei's War" break the "box office curse" of 2D animated movies？ 》.