China Travel Agency recently released a report showing，The number of travelers during the National Day Golden Week reached a new high，It is expected to reach 800 million passengers。With the gradual increase in the income of people across the country，The scale of cultural and tourism consumption is also steadily increasing。Differentiation of travel choices has become an important indicator for consumers when considering travel products。

At the brand strategy upgrade conference held by Lushu Technology on September 24 with the theme of "Opening the Smart Era of Customized Travel"，Lushu CEO Cheng Xiaoyu said，Customized travel as a way to meet personalized travel needs，will gradually account for 30% of the travel market。

In fact，In the past three years，188bet Online Sports Betting and Casino The scale of the customized travel industry has maintained an annual growth rate of more than 100%。The number of organizations specializing in customized tourism has increased from less than 2,000 in 2016 to more than 20,000 today。In addition to maintaining the original high-end attributes，With the decrease in unit price，Customized tours are also gradually extending to lower-tier cities。

"China Tourism Academy: 2019 China Customized Travel Development Report" data display，Customized users are penetrating into lower-tier cities，First-tier cities accounted for 36% in 2018，Second-tier cities account for 42%，Third-tier cities account for 13%，Other cities account for 9%。

Judging from the unit price，The unit price of domestic customized travel in 2016 is 4,000 yuan、Outbound travel is 8407 yuan；The unit price of domestic customized travel in 2017 is 3,200 yuan，Outbound travel is 7800 yuan；The unit price of domestic customized travel in 2018 is 3302 yuan，Outbound travel is 7020 yuan。 

The reason behind it，On the one hand, young consumers such as those born in the 1990s are becoming the main force in the tourism market，The same tourist route，It is difficult to have a strong attraction to them，They pay more attention to whether their individual needs are met；On the other hand，Per capita income increases year by year，The proportion of tourism 188bet sports betting app download in life is gradually increasing，People are more willing to pay for it。

However，With the rapid expansion of the industry，Shortage of high-quality resources、Lack of professional talents、Problems such as weak marketing and customer acquisition capabilities have also been exposed。

To solve the above problems，Lu Shu proposed a “smart customization” system，Launching three major scenario solutions: smart system，Smart learning，Smart Marketing。The highlight of this strategic upgrade is，Lu Shu will rely on the advantages of the established network of customizers，Empowering the entire industry chain of the customized travel industry，Realize the digitalization of the industry、Industrial integration。

Among them，The smart system "Lushu Cloud" is designed to help customization agencies improve service efficiency，Achieve digitalization、Refined management。The smart learning platform “Here Comes the Customizer” is based on the model of thinking + skills + actual combat，Helping customizers quickly improve their knowledge and professional skills、Build a personal brand、Expand valuable connections。The flagship product of smart marketing "Customizer Toutiao" uses travel inspiration and big data marketing model，Help Customizer、Destination、188bet online sports betting Brands realize multi-dimensional marketing。

At the same time，Cheng Xiaoyu revealed，Lu Shu is helping customizers extend the brand character design of "Customized Tour+"，Also provides a "+customized tour" cooperation model for cross-border channels。Currently，An open platform project that connects customizers and cross-border traffic channels - "Lushu X Plan"，Already have preliminary cooperation with multiple platforms in the financial and automotive fields。

Cheng Xiaoyu also said at the press conference，The future development trend of customized tourism，It will be in the "customized tour+" mode，With travel、Education、Health、Sports、Wealth、Multi-scenario integration for corporate team building, etc.。

It is worth mentioning，At the press conference，Lu Shu announced that it has recently completed a tens of millions of A+ round of financing，Prosperity from Qianhai、Investment from Xiamen Pantech and other institutions。This round of financing will be used for the strategic upgrade of the “Roadbook” customized travel smart empowerment platform and the research and development and promotion of new projects。