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Approaching 315,Complaints in the 188bet best bookmaker market have also become the focus of media attention,Especially different from air tickets、On tour group products other than hotels,Service quality seriously does not meet expectations,Become the focus of complaints。In the past period,Several online booking platforms,In order to compete for market share,A big price war,Reduced the number of Korean tours from 4999 to 2999、1999、999 yuan。On the surface, consumers benefit from the price,But the author thinks,This kind of price war will greatly aggravate the decline in the quality of 188bet best bookmaker services。
Different from air tickets and hotels,The value behind the 188bet best bookmaker of vacation products is dynamic
Vacation products based on tour groups are typical non-standardized tourism products,There is more to the price than air tickets + hotels,Contains services in more rows,Online OTA wins users’ pre-trip purchases through price,But real service organizations (wholesalers or local agencies) can make up for it through subsequent service quality control and new value-added points,Seemingly identical lines on the surface,But the value behind it can vary greatly。For example,188bet best bookmaker products originally worth 7,000 yuan,Reduced to 6,000 yuan for price war,For this part of the price loss,It is entirely possible to lower service standards in the industry,Retrieved from adding self-financed items,So the price war reduces the price,At the same time, the service quality is also reduced。
In platform mode,Online OTA is not the real producer and 188bet best bookmaker provider
Online booking platform in the vacation field,It does not produce lines,Only sells products from traditional 188bet best bookmaker agency wholesalers or local 188bet best bookmaker agencies,There is no essential difference from roadside 188bet best bookmaker agencies。In order to get a lower price,As a platform, it will inevitably guide suppliers to provide products with price advantages,Leading wholesalers to cater to the needs of online OTAs,Will individually design products with price advantages。These products are no different from other lines on the surface,But there is a big difference in service quality,Because traditional line wholesalers and ground operators do not have the so-called market share demand,The core goal is to expand service scale while ensuring profit margins。
Itinerary booking platform, the complaint rate is much higher than that of offline 188bet best bookmaker agencies
The author used to be in charge of vacation business in Kuxun,Export users for major online OTAs,Discovered during a 2-year sample survey,The complaint rate for purchasing 188bet best bookmaker itinerary products online is twice that of offline 188bet best bookmaker agency stores。
One aspect,Same line,Consumers have higher expectations for online platforms than offline ones,Internet users are more open and smart in their consumption concepts,At the same time, online booking platforms exaggerate the brand and service quality,Let online consumers have higher expectations for cost-effectiveness when purchasing 188bet best bookmaker products,In fact,There is no essential difference whether purchasing online or offline,It’s just that the booking method is more convenient。
Another aspect,The investment in manual consultation services online is much lower than that in offline 188bet best bookmaker agency stores,Users can only learn about this product through a graphic and text introduction,The customer service of the online booking platform can only provide basic explanations,Handling some problems during the booking process,Not actually familiar with the line itself,Therefore,Due to insufficient communication on product details in the early stage,Consumers only know the good side of the line,But I can’t clearly understand the bad parts of the line experience。
The last aspect,The wholesaler actually doesn’t care much about the complaints from customers who booked on the online platform,General wholesalers use peer brands when facing online booking platforms,The person who signs the contract directly with the user is the 188bet best bookmaker agency qualification of the online platform,Wholesaler、There was a problem with the local 188bet best bookmaker agency during the final service,The complaints and compensation that occurred are not directly related to you。
The price war for vacation products will only make Chinese tourists no longer able to find good 188bet best bookmaker services
Air tickets、Price war in the hotel field,Bringing the market back to more efficient booking services,Can save manpower and improve social production capacity,But the price war in the vacation field,It will only allow the entire service chain to serve the scale of the online platform,All thoughts return to how to reduce prices,Instead of product innovation and service experience improvement。For this,The author hopes,The price war can be stopped in the vacation service field,Do a good job in providing services in a down-to-earth manner,Let consumers get a truly good 188bet best bookmaker experience,Also allow tourism service practitioners to return to their true value。
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