Doing projects in the domestic market in recent years，More and more developer friends will mention a more certain new development model，Then Kangyang Real Estate。From 10 years ago，A spark ignited in this field，After ten years of trial and error、Tempering and exploration，China’s 188bet sports betting real estate market has become increasingly mature。

The reason，There are mainly two important driving factors，That is (1) China’s aging society is coming rapidly，The new generation of middle class is entering old age，The demand for retirement vacations with real purchasing power has gradually become a huge trend；(2) The “Healthy China 2030 Strategy” that is being vigorously promoted by high-level government officials。Physical and physical 188bet sports betting is no longer a spontaneous need of the people，It is an important symbol of China’s social progress，And become a normative requirement for social development。

Today，Wellness and vacation products are one of the areas that attract the most attention 188bet sports betting cultural tourism industry，It has also become a new breakthrough point for real estate developers across the country to transform and carry out "secondary entrepreneurship"。

This new model of “wellness + tourism + real estate”，It can undoubtedly give birth to a series of new business formats，Becoming a new era of economic development，The most prominent manifestation of China’s vision of building a modern “good life”。Especially in the suburbs of big city development zones，The land price here is not high，Ecological resources and 188bet sports betting resources have not been fully explored，The prospects for 188bet sports betting, cultural and tourism projects are still promising。

However，Put aside the lively appearance，We found that there are currently very few successful wellness vacation products in China。Lack of operating model and management experience，The overall community occupancy rate is low，The management service level is not 188bet sports betting，It is the core problem commonly reflected in failure cases。

Then，Obviously it is an industry that is at the forefront of policies，Why it’s not done well？When 188bet sports betting developers transform and get involved in Kangye 188bet sports betting，What problems should we pay attention to and solve？

Consumption upgrade and mismatch of supply and demand in the elderly 188bet sports betting industry

We think，There are currently two outstanding current problems in China’s 188bet sports betting industry:

1、The elderly 188bet sports betting industry is "polarized": public welfare VS high-end elderly 188bet sports betting boutique。

The current elderly population (over 60 years old) in my country is about 2.300 million，About 17% of the total population。This generation of aging population has the characteristics of "three lows and one high"，That is, having low wealth、Low education level、Low urbanization rate and high family burden。This has led to the fact that most elderly 188bet sports betting projects that benefit the general public focus on universalizing the basic needs of the elderly，A bit of a public welfare nature。This is the current general state of service supply quality in China’s elderly 188bet sports betting industry。

But as the second "baby boom" generation after the founding of the People's Republic of China gradually enters old age，China’s aging process will further accelerate，Promote the rapid expansion of the elderly 188bet sports betting industry。Estimated next 5 years，The elderly population will rapidly rise to 2.800 million，Will exceed 400 million in 2030，Accounting for about 28% of the total population。People born during this period were accompanied by the start and take-off of China’s economy，They accumulate a lot of social wealth in their youth and middle age，Have high education level and high paying ability。Their elderly 188bet sports betting needs will detonate the high-end elderly 188bet sports betting industry。

2、Insufficient supply of beds and misallocation of resources in nursing homes across the country、The contradiction of low utilization rate coexists。

The current coexistence of two levels of status quo has led to the two main existing contradictions in my country’s elderly 188bet sports betting industry。

One is the insufficient supply of institutional elderly 188bet sports betting beds。Calculated based on the institutional pension ratio of 3-4%，Number of institutional 188bet sports betting beds，There is a huge gap with the national target standards and international leading standards。my country’s 2020 goal is to have 35-45 elderly 188bet sports betting beds for every 1,000 elderly people，The international standard is 50 elderly 188bet sports betting beds per 1,000 elderly people，In 2017, my country had only 30 nursing home beds per 1,000 elderly people.9 pictures。

The second is resource misallocation，Quality over weight，The bed utilization rate is not 188bet sports betting。On the one hand，The number of new institutions is increasing rapidly，But the bed utilization rate is decreasing，The current vacancy rate of senior housing properties nationwide reaches 40%。On the other hand，188bet sports betting-quality nursing homes are overcrowded，It’s hard to find a bed。

So，We can see the following two trends in the future of the elderly 188bet sports betting industry:

1、The demand for mid- to high-end senior 188bet sports betting will begin to drive changes in the senior 188bet sports betting market

China’s first batch of middle class (60、Post-70s) Retirement is imminent，Elderly people with strong spending power have gradually appeared in cities。This group (45-65 years old) will become the main force in retirement consumption in the next 10 years and can afford to improve their living conditions after retirement，hence high quality、Home-based elderly 188bet sports betting with a high starting point、Both community 188bet sports betting and elderly 188bet sports betting institutions will be driven by this，Take the lead in catering to the retirement needs of high net worth customers。

2、Combining consumption upgrades and China’s aging trend，The market is in urgent need of a new generation of products

We believe that the new generation of products must have the following characteristics:

With intelligent hardware、Smart elderly 188bet sports betting with cloud platform and big data as the core content is becoming a very dynamic industry supplement

Home 188bet sports betting、Community elderly 188bet sports betting、The "Trinity" Chinese-style development model of institutional elderly 188bet sports betting will develop simultaneously

Integration of "vacation + recuperation、Senior Apartment + Hotel、Products with comprehensive service functions such as college + senior 188bet sports betting，Catering to industry development trends，Has good market development opportunities

In the context of such consumer demand，How should we develop the product model and management model of the next generation of senior 188bet sports betting vacation projects？Especially for the suburbs of big cities、Composite、Healthy vacation products，How to build it？

Let’s first look at an American case.

The Stone from Another Mountain—The Road to Success at 188bet sports betting in the United States

Canyon Ranch "Canyon Ranch" is a luxury healthy lifestyle brand，Known as “America’s No. 1 188bet sports betting Base”。Currently serving 400,000 exclusive health customers a year，Become a lifestyle of all kinds、Award-winning professional spa brand owner，And form a unique industrial chain。

1、Start from the resort，Form a professional brand of the whole industry chain of 188bet sports betting and vacation

Reviewing the development history of 188bet sports betting over the past 40 years，We sort out several key nodes。

(1) The original intention of creating a "healthy lifestyle" brand based on one's own experience

Canyon Farm was created directly from founder Mel Zuckerman’s own experiences。1978，Mel suffers from being overweight、Trouble with declining 188bet sports betting，He took the initiative to live on a “weight loss farm” for a month。After a series of physical exercise and healthy eating，His weight has improved dramatically，My whole state feels great。

As ​​a real estate developer, Mel was inspired by this healing journey，He believes that everyone has the vision to pursue a healthy life。So，He and his wife opened their first 188bet sports betting Ranch the following year in Tucson, Arizona。

(2) Choose effective communication to bring huge benefits

At the beginning，Tucson 188bet sports betting is just a family-run holiday destination with the theme of healthy living，The initial occupancy rate is only 20%。

At that time，The U.S. wellness vacation market is not mature，Needs cultivation。After realizing this，The Mel couple began to participate in the exhibition，And promote healthy lifestyles and Tucson 188bet sports betting through the magazine。

1982，For the first time, American Time magazine named Tucson 188bet sports betting Ranch as “America’s No. 1 Healthy Resort”，Farm occupancy rate soars to 65%。

(3) Expand and develop new products to build a core brand

The Meyers are taking advantage of this momentum，Establish a 188bet sports betting and wellness center，And established a 188bet sports betting research institute to develop new products。After，They successively opened Lenox Canyon Farm in Massachusetts、Open the first Canyon Ranch SPA club in Las Vegas。After，SPA club brand operation has matured and become the core output brand of Canyon Farm。

(4) Diversify operations and form a replicable mature model

After the 188bet sports betting reaches a certain scale，Start systematic and diversified operations。

Strengthen product research and development。The company introduces high-end talent Dr. Richard，Responsible for establishing the R&D team，Currently 188bet sports betting has a professional new business development team including 11 doctors of integrative medicine。Strong R&D capabilities enable 188bet sports betting to have a large number of knowledge products，Can be packaged for content output at any time。

Diversify the SPAclub brand。SPAclub is not only 188bet sports betting’s trump card project，In 2004, the Meyers launched the SPAclub brand on a cruise ship for the first time，More than 20 cruise lines now carry this brand。

Create a healthy community。Locked project customer group，Developing real estate supporting projects，Form the integrated development of “188bet sports betting + real estate”。

Diversified management。188bet sports betting as the theme，Extended diet recipes、Beauty and other diversified salable products。

2、Take Tucson 188bet sports betting as an example，Analysis of the four major systems of 188bet sports betting

Tucson 188bet sports betting is located in the lush autumn forest under the Santa Catalina Mountains，It is the only green space in the nearby desert，The special geographical location highlights the precious natural environment。About 20 kilometers from downtown Tucson、33 miles from Tucson International Airport.8 kilometers。

The total size of Canyon Farm is 1238 acres，510 acres of resort area、Villa 728 acres，By creating a healthy environment、Nurturing health project、Providing 188bet sports betting services、As well as the four major systems of building the 188bet sports betting industry, we have established a top health and wellness resort in the desert with "luxury vacation experience that improves vitality" as the core。

Create a Mexican hacienda-style 188bet sports betting environment

Due to the resort’s proximity to the Mexican border，The architectural style retains the unique local Mexican hacienda style as much as possible。Brick roof，Solid color walls and colonial and Indian style ornaments are the biggest features 188bet sports betting building。

The vegetation retains a large number of original plants，Create garden-style greening inside，Planted with flowers、Cactus and other small vegetation。

Simple and natural landscape sketches 188bet sports betting resort、Stream-like waterscape。Internal roads are dedicated to walking and jogging trails；At the same time, build a outdoor jogging track on the ridge。

Develop hundreds of 188bet sports betting programs

The resort has an American health medical system，And self-developed products constitute the core of 188bet sports betting technology covering 188bet sports betting、Energy Healing、Mental Rehabilitation、Nutritious food、Sports and fitness、Hundreds of services including beauty, skin care and youth projects。

188bet sports betting services that “provide complete 188bet sports betting to everyone you meet”

The Tucson Canyon Farm 188bet sports betting facility system includes six major facilities with the SPA comprehensive center as the core, including the golf center、Water Sports Center、188bet sports betting and Wellness Center、Life Promotion Center and Ecological Restaurant。

The 188bet sports betting industry integrated with “188bet sports betting + real estate”

188bet sports betting’s residential system is divided into two types: commercial hotels and sales residences。To promote the neighborhood relationship of Lifeshare，Building a healthy community。

The business model mainly adopts the model of “trip package + 188bet sports betting package”。Those who purchase Canyon Farm property will become a distinguished member of Canyon Farm，Enjoy the same property management services as the resort。

Canyon Farm gradually attracted high-end customers across the United States through its 188bet sports betting and wellness effects in the early stage，After locking in the target customer group of the project，Real estate development closely interacts with it。After establishing the brand and gaining high recognition from customers, the villa residential products have received high premiums。

3. Enlightenment from 188bet sports betting

Based on great health，Lock high-end 188bet sports betting customer group，Building a high-end 188bet sports betting industry chain。

By using high-end health hotels as the carrier，Provide high-end 188bet sports betting services first，After forming market reputation，Developing high-end wellness residences，High premium realization resulting in increased property value。

188bet sports betting products mainly use SPA centers as their core products，Through first-class facilities、First-class service、First-class health plan to achieve the best vacation health experience for target customers。

The 188bet sports betting services here are mainly aimed at sub-healthy people，This group of people are often high net worth individuals，Seeking the ultimate pursuit of health and wellness vacation on both material and spiritual levels，Is the main group of high-end health products and services。This ensures the market popularity and successful operation of the project。

Canyon Farm’s 188bet sports betting service project、188bet sports betting promotion means and resource cooperation model、The project operation model and other projects have great reference significance for the implementation of domestic 188bet sports betting and related industries。

Operation points of the new generation of 188bet sports betting cultural tourism complex project

Visible from the above，Canyon Farm’s 188bet sports betting service project、188bet sports betting promotion means and resource cooperation model、Project operation model，Abandoned the solid domestic senior care real estate model，But through the construction of the operating system and the curriculum、Membership-style vacation model，Achieved the operation and revitalization of assets。According to relevant research，The price of the hotel and villa products in Canyon Farm is already five times the price of similar products in the surrounding area。

This model has great reference significance for the implementation of domestic health and related industries。But due to national conditions and market、Differences in economic development，Put development first、What are the operational key points of China’s 188bet sports betting towns that are advanced in operation？

1. Market segmentation and accurate customer positioning

Most of the domestic 188bet sports betting projects are located away from the main urban areas，The customers targeted by sales and operations are only local and regional customers，Or facing a wider market and customers，What class of customers to target is the basis for the entire project planning and positioning。

2、Unified planning、combing value、Build sticky、Sentimental community culture

In early planning，Must be combined with local culture based on market research、Natural environment advantages，For health、188bet sports betting、Elderly Care、Business planning of various sectors of the hotel to explore the main selling points，For example, Hakone, Japan is a hot spring healing town，Greentown Wuzhen Yayuan creates a lifestyle for the elderly through public facilities such as Yile Academy, etc.。

On the other hand，Those who are wealthier、People who can enter the suburbs for vacation and recuperation，Not only requires excellent hardware facilities and warm-hearted services，The sense of belonging of the soul is also very important。A new environment，Can make people stay，It must be because of spiritual sustenance、Soothed。In 188bet sports betting case，How to build community culture，Make people willing to stay，It becomes extremely important。In a secluded and beautiful land，If there is a group of confidants、Friend、Family can stay together，If you have feelings, you can comfort yourself here，Have ideals to look forward to，The meaning of life will appear rich、Perfection。

In essence，The current needs of Chinese people are not only material prosperity，Mental 188bet sports betting、A rich soul is more important。

So from this point of view，First-class 188bet sports betting projects are not real estate in nature，Not even a hospital，But a sentimental one、Beautiful scenery、High quality life resort community。

3、Attach great importance to service system，Confirm the basic 188bet sports betting function structure and service system

The basic functions that a 188bet sports betting project should have include residential functions、Learning communication function、Leisure and entertainment functions、Medical care function、Health and fitness functions, etc.，The functions of projects with different themes will be differentiated and focused。

Generally，The above four categories of products and services are the basic content of the 188bet sports betting。Otherwise，Different types of hotels or B&B clusters are also clients of this type of 188bet sports betting、Important supporting facilities for those who come here to relax and vacation。

In addition，Under actual project development，Different types of projects have different natural resource endowments，The creation of external space environment is also crucial。For example, some are near lakes，Some are close to the forest、Grassland，Some projects have rolling hills and mountains，Diverse landscapes，Some have natural ecological resources。Combining such different types of resource environments，How to integrate heavy investment in 188bet sports betting hardware facilities with a good landscape system，Functionalizing the environmental landscape，Implanted natural healing function，These will be the biggest features and selling points of the project。

4. Pay great attention to the creation of environment

Suburban 188bet sports betting resort project，Different from urban senior care project，In fact, the biggest selling point is the good space environment quality and comfortable atmosphere。Therefore, creating a park-like 188bet sports betting and wellness environment is a development concept that developers should adhere to。

First-class wellness vacation 188bet sports betting，The spatial characteristics that should be possessed are not only reflected in suitable aging、Medical functional buildings and spaces，What’s more important is the high quality、Attractive garden-like environment。Planning and designing projects from the perspective of landscape urbanism，Only in order to create a unique one、Comfortable vacation space that attracts customers。

5. Effectively allocate cash flow and build the best financial model

With the control of real estate financial policies，Comprehensive 188bet sports betting resort projects have large investment scale，The long investment cycle of public construction leads to relatively high capital costs，Therefore，This is in the early stage of development，Rigorous calculation of cash flow and investment time，And later operating cost investment。

Normally，Investment in public construction of 188bet sports betting、Project development investment，It is all carried out gradually and in stages。In this process，Need to accurately measure different types of public facilities、Investment intensity in landscape facilities and real estate and hotel properties，To achieve installment、phased、Can achieve a healthy cash flow balance。

6、Form a professional operation team，Design a gradual operation strategy，Continuously improve long-term operating capabilities

The core of 188bet sports betting projects is operation。Operation capability is an important key point to measure the success of the project。Especially in the early stage of project development，Facing the generally low occupancy rate、A 188bet sports betting project with a small permanent population，How to attract consumers，Guaranteed popularity，The ability to operate in a long-term and healthy manner is the top priority。

It can be seen from the case of Canyon Farm，Generally，When the occupancy rate is not high in the early stage，Need a gradual incubation、Nurture、Adjustment process。But the contradiction in actual operation is: because the occupancy rate is not high，The utilization efficiency of various supporting resources is relatively low，So if you can afford a professional at this stage、The cost of a multi-functional 188bet sports betting team is relatively high，Most developers will choose the sales-first strategy。

This is the main problem in the Chinese market。After getting used to making quick money from development projects，No one is willing to use operations to win reputation and customer trust，This has resulted in a large number of 188bet sports betting and wellness projects in China having booming sales in the early stages，But due to insufficient operational capabilities，Leading to a decline in word-of-mouth，Sales are also in a quagmire。As a result, the project will be unfinished、A situation with no ending。

In order to resolve the difficulties of this type of 188bet sports betting，In fact, the most important thing is to prepare the corresponding operation supporting resources in advance。Preliminary operating expense investment must be highly valued in the early cash flow usage forecast，Withhold an appropriate proportion of funds from sales profits for operations。At this time，How to design an operation system，How to develop and operate public construction products in phases is extremely important。

*Source of 188bet sports betting article:WeChat public account“188bet sports betting Observer” (ID: realestatereview), author: Research Department, originalmarkTitle: "Why is there a lack of classic wellness and cultural tourism projects in China？ ——Six elements to successfully create a first-class 188bet sports betting project》.