National Master Zhang Yimou has hosted evening 188bet mobile at almost all major domestic events，70th anniversary of the founding of the motherland，The military parade in front of Tiananmen with Zhang Yimou as the chief director，Beautiful fireworks、The changing and smooth real-life performance makes a strong voice for the times，Evaluated by everyone as “the Party A that satisfies 1.4 billion people”。

Actually from the beginning of the century，The "Iron Triangle" formed by him, Wang Chaoge and Fan Yue pioneered live performances，"Impression Liu Sanjie", "Impression Lijiang", "Impression West Lake", etc. constitute the classic "Impression Series" performances，And it has become the signature program of the local scenic spot，Become an important "188bet mobile performance" to stimulate the tourism economy。

These years，As a standard for attracting tourists to scenic spots，188bet mobile and performing arts continue to expand in form，Real-life tourist performances appeared、Theme Park Performance、Theater, tourism, performing arts and other forms，"Impression" series、"Eternal Love" Series、"Landscape Ceremony" Series、"See You Again" series and other performing arts brands，Provides half of the sky for 188bet mobile and performing arts，Its powerful role in “bringing guests”，Let attractions + performing arts become one of the important ways to integrate culture and tourism。

The "2017-2018 China 188bet mobile Performance Industry Research Report" released by Daolu Consulting shows that my country's 188bet mobile performance market is booming in 2017，Number of plays 268，68.21 million viewers，Box office increased 20% to 5.1 billion yuan，The increase even exceeds the increase in Chinese movie box office。By 2018，Box office revenue reached nearly 6 billion。

Observations from the IP Value Officer，Currently 188bet mobile performances are driven by technology and capital，Full of formal and visual creativity，It can be said，Most of the performances are very "good"。However，Cultural performing arts activities after satisfying the "travel" and "experience" parts，Can you make good use of local unique IP，Create a unique cultural brand，Become a performance to empower 188bet mobile、Even independently operated，This has become a challenge and pain point for 188bet mobile and performing arts。

Four classic series account for the majority，Prominent "188bet mobile characteristics" make the strong stronger

Different from theater performances，188bet mobile performances at tourist attractions，More emphasis on travel to scenic spots、Play、Watching interaction，Harmony and unity with the scenic spots，Realize the role of empowering scenic spots。

It can be said，The development of the tourism industry and the interdependent development of 188bet mobile and performing arts。Ru'anren Ancient Town，Referred to as a world-class cultural museum。But the town also has certain problems，That is, a single tourism project，Mostly static cultural displays。Then the creation of the performing arts project "Today's Anren" will be launched，Intended to make up for some shortcomings of Anren Ancient Town tourism projects。

Currently 188bet mobile performing arts are mainly divided into theater performing arts、Real-life entertainment and theme park entertainment，The proportion of each part is equal。

But looking at the current market situation of 188bet mobile and performing arts，IP value officer found，Cultural and tourism performances in each major section，The distribution of its market share is obviously "monopoly"，Classic and established performance brands such as "Eternal Love Series", "Chimelong Series" and "Impression" Series，Contributed the vast majority of box office revenue，The most influential one，Mainly from the Landscape Ceremony、Viewing Impression、Eternal Love in Songcheng、Huaxia 188bet mobile Company。And other works，Although there are also successful exploration cases，However, overall，Uneven quality levels。

It can be said that 188bet mobile and performing arts are seriously polarized，Classic brand works, the stronger the stronger，It is difficult for the weak to explore。

Among them, as far as theme park entertainment is concerned，Songcheng、Chimelong、China’s three major 188bet mobile brands，In 2018, the box office share of performances by the three major brands was as high as 86%.6%。

Among them，"Eternal Love" in the "Eternal Love" series has been performed since 1997，24,000 188bet mobile so far，70 million viewers，Eternal love series from various places have also become signature works of scenic spots。

In the real-life 188bet mobile section，It can be seen from the 2018 China Real-Scene Tourism Performing Arts Ranking，There are 2 products produced by Shanshui Festival in the shortlist，6 Impression series produced by Sanxiang Impression，They are "Impression Dahongpao", "Impression Lijiang", "Impression Liu Sanjie", "Impression Putuo", "Impression Wulong" and "The Most Reminiscent of Hangzhou"。

As the first in the world、China’s first large-scale real-life landscape performance，"188bet mobile of Liu Sanjie" has received more than 16 million domestic and foreign audiences so far。

Why these series of works are so enduring、Has long-lasting charm?We analyze these classic series of products，Discovered that these works，Can be performed all year round，Become a brand work，Because it created the form of 188bet mobile and performing arts，Create your own 188bet mobile performing arts brand。

1、Impression Series: Oriental Expression of 188bet mobile，Integration of culture + real landscape

Sanxiang Impression Series，Including several works including "Impression Liu Sanjie", "Impression Lijiang", "Impression Dahongpao", "Impression Wulong", "Impression West Lake", "Impression Putuo" and "Impression Chinese Music"，This series pioneered large-scale real-life landscape 188bet mobile。

Pursue this mountain、This water、This person is a blend of the three，Integrating local culture with real-life landscapes。For example, "Impression of Dahongpao" directed by Zhang Yimou、Wang Chaoge、Co-created by three directors Fan Yue，With Wuyi Mountain, a world dual 188bet mobile heritage resort, as the regional background，Using Wuyi tea culture as the theme，Cleverly integrate the natural landscape、Tea culture and folk customs integrated into one。

Director Zhang Yimou once prepared to welcome the G20 Summit，The director's work "The Most Reminiscent of Hangzhou"，It is also a classic that integrates Hangzhou culture and landscape 188bet mobile。

Then Sanxiang 188bet mobile Company continued to iterate and upgrade，Created the “Return Series”,"Return to the Three Gorges" is a work that adds technological elements to real scenes。

2、See again series: Watch while walking，“Immersive” 188bet mobile provides a more immersive feeling

Sanxiang Impression is based on real-life 188bet mobile，Launched the "See You Again Series"，Including "See Pingyao Again", "See Wutai Mountain Again", "See Dunhuang Again", "See Malacca Again", "Zhiyinhao" and other situational experience dramas。

This series of immersive works，The 188bet mobile consists of several large enclosed 188bet mobile areas，Breaking the original theater-style viewing mode，The audience no longer sits and watches the show，But walking in different scenes，Watch while walking，The actors perform right next to the audience，Referred to as an “immersive” 188bet mobile。

Among them, the "Zhiyinhao" launched in Wuhan even placed the entire stage on a Yangtze River cruise ship，Complete an immersive 188bet mobile of a drama with the theme of the Republic of China on the go，Let the audience be immersed in the scene，Full sense of presence。

The appearance of these works，Let immersive experience performances become an important development branch of Chinese 188bet mobile and performing arts，But immersive performances will not completely replace traditional performances。

3、Eternal Love 188bet mobile: Indoor High Technology + Regional Culture，Every region has an eternal love

As a leading enterprise in 188bet mobile and performing arts, Songcheng Group，Returns outdoor performances to the theater-style era of indoor performances，Integrate high-tech motion effects into your works，Also focusing on local culture，The "eternal love" from various places taps local cultural IP，Generate content innovation。

Hangzhou’s “Eternal Love”，Bringing Butterfly Lovers to the audience、White Snake Xu Xian’s Eternal Song；Lijiang’s Eternal Love focuses on the tragic story of “nine times out of ten” on the Tea Horse Road... These all have the 188bet mobile characteristics of different regions，Through content innovation again，Have modern sensibilities that resonate with modern audiences。

According to the latest news，Songcheng Company recently built the Zhuhai 188bet mobile Valley project，It is expected that the net profit attributable to the parent company from 2019 to 2021 will be 13.6/14.9/18.500 million yuan，Among them, Qianguqing’s main business contribution is 10.7/14.1/17.600 million yuan，Growth 22%/31%/25%。

4、Chimelong 188bet mobile: Relying on Theme Park，Creating an international circus show

Chimelong and Songcheng are both the most successful cases of theme park-style 188bet mobile and entertainment，Chimelong Group is the benchmark for global theme parks。Performance show in the theme park，The relationship with the theme park is complementary，The cultural theme of the performance show is closely related or complementary to the theme park，Become an important part of the theme park。

At this point，Chimelong with entertainment projects such as Happy World and Chimelong Water Park，Introduced American circus 188bet mobile，Introduced the global circus team，Independent ticket sales，It can even be used as a separate selling point of Chimelong Circus Park。But its 188bet mobile and other theme parks、The linkage between catering and hotel businesses is also inseparable。

It can be seen from this，The three major domestic sectors of 188bet mobile and performing arts are major brands、Monopolized by classic works，Of course this is supported by the experience and capital behind the series of operations of the 188bet mobile company，Build a relatively complete industrial format。But at the same time，Inseparable from the brand’s long-term planning，And close integration with tourist attractions，Explored a good model of performing arts + scenic spots。

These four classic series not only provide innovative styles for 188bet mobile and performing arts，However, in the selection room、Outdoor、After the real scene or immersion，Can you tell a good story，It has also become a top priority for cultural and tourism performances。

Deeply dig into the regional 188bet mobile IP ，Create "good-looking" and "enduring" works

Technology and creativity have always been good partners，As a major attraction for scenic tourism，After years of exploration in 188bet mobile and performing arts，Start taking advantage of current technological innovations，Let the performance have a more brilliant stage effect and expressiveness。

Technological development，The application of sound and light，VR、AR and other new media technologies，Make the stage more beautiful，The immersive 188bet mobile of "Seeing Pingyao Again" and "Seeing Dunhuang Again" is a 188bet mobile form that relies on the development of technology。

However，There have also been many large-scale live 188bet mobile under the banner of "big money" and "big investment"，And this is largely reflected in the "money burning" of acoustic and photoelectric technology。

IP value officer thinks，Technology is a double-edged sword，Technological skills can make artistic imagination possible，However, if the 188bet mobile elements of the scenic spot itself are not considered，It also reduces tourists’ 188bet mobile experience。

Wanda Group invested more than 2 billion yuan to create "Han Show"，In the name of "Han Culture"。But the foreign production team is unfamiliar with Chinese culture，The weakness of 188bet mobile connotation has greatly affected the stage technology special effects that cost huge sums of money to create，The market response was mediocre after the grand launch in 2014，The reputation in the industry is also unsatisfactory，Big investment has not brought about excellent tourism performing arts products。

If you blindly pursue technical effects，Failure to connect with local culture，Not only tell a good story，No room for aftertaste，For 188bet mobile and performing arts, it will be putting the cart before the horse。

Especially for Chinese travelers，When selecting a destination，188bet mobile factors account for 46%，Occupy the main position，34% of the respondents choose a destination to experience the local culture，Only 20% of tourists said they travel for the good weather at the destination。

Looking at previous successful works，Tourism performing arts products that were well received in terms of early word-of-mouth and operation, such as "Impression of Sister Liu Sanjie", "Song of Everlasting Regret" and "New Liu Hai Chopping Wood", etc.，Or the recently emerged "Kangxi Dadian", "Seeing Pingyao Again" and "Princess Wencheng" etc.，They are all based on local IP historical and 188bet mobile resources、Creative Development，Comprehensive exploration and display of regional historical and 188bet mobile IP，Rather than just seeking new things、Seeking danger、Seeking blame。

Wanda after a 188bet mobile of explorations，The stage play "Dai Show" launched in the theme park in Xishuangbanna、Large-scale live show "The Battle of Feishui" launched in Hefei Wanda City，They are all based on the development and creativity of local characteristic culture，Let people see capital’s respect for local culture and the entertainment orientation of Chinese tourists。

It can be said，Historical, 188bet mobile, traditional and folk custom IP are inexhaustible resources in the development process of China’s tourism performing arts products，The development of China’s tourism performing arts products must be based on local IP 188bet mobile resources。

Hangzhou's "Eternal Love in Songcheng" talks about Yue Fei's loyalty to the country、The legend 188bet mobile white lady who broke the bridge to seal her love and flooded the golden mountain to save Xu Xian，The "Eternal Love in Sanya" from the South depicts the love myth of Jianzhen's eastward journey to develop Hainan and Luhuitou。

The "Princess Wencheng" staged in Lhasa in recent years has built the Tibetan nation、Singing and dancing、Painting、Folk stories are fully displayed，And adopted a large amount of original Tibetan music，The sincere performances of many ethnic actors have produced strong 188bet mobile appeal。

Songcheng Performing Arts Chairman Huang Qiaoling once said，The success of Songcheng’s performing arts comes from telling local stories with local culture，Looking for national memory，Build 188bet mobile confidence，Create 188bet mobile products that are both popular and popular。

And，Being a regional performer，Unique、Differentiation，The 188bet mobile itself will also become an IP，Let’s further develop the IP-related industry chain。Actually，Some scenic spots are already trying it。

Wuyishan’s “188bet mobile Dahongpao” launched the exclusive tea brand of 188bet mobile Dahongpao、Image products、Drinks、Clothing、Dolls and other derivative products，188bet mobile Forgot Shancha Life Aesthetics Center Opens。

Broadway revenue accounts for 70% of 188bet mobile，Domestic performing arts are just followers of 188bet mobile？

Domestic 188bet mobile and performing arts mainly exist as a selling point of scenic spots，Used to enrich the appreciation and value of classics，So most of the performances do not charge tickets。

Of course，When a classic performance becomes very brandable，Some also use 188bet mobile as a selling point、Very few rides mode，Circus performance in Chimelong Park、Song Cheng and others can be said to be practitioners of this model。

However, looking at the status of domestic 188bet mobile，It is still far from being an independent product。A large number of 188bet mobile are staged on Broadway in New York, USA every year，Related data display，Visitors attending 188bet mobile from around the world alone bring more than 70% of the region’s total revenue。

Same，France’s Mad Fou 188bet mobile Theme Park focuses on 188bet mobile，It is a theme park composed of 188bet mobile stages。Operation period less than 7 months per year，Attracted more than 2.26 million visitors。Also，The Kingdom of Madman can bring an average of up to 1% to neighboring towns every year.9.3 billion euro business opportunity。

There are very few cases in China of going to a place just to watch a performance，As far as China is concerned，Culture, tourism and performing arts have always been in a subordinate position。Looking at the newly added 188bet mobile and tourism performances in 2018，Performances + scenic spots are more diverse，However, they all rely on ancient towns、Works created by theme parks and other scenic spots。

But Wuzhen + Theater Festival gave us a good inspiration，As a domestic tourist town，Wuzhen brings 188bet mobile performances of Drama Festival to Wuzhen，Not only transformed Wuzhen from a tourist resort town into a 188bet mobile town，At the same time, “going to Wuzhen to watch performances” has become the first driving force for tourists。

“Drama performances” have become Wuzhen’s business card，During this period，Tickets for the performance are hard to get，Visitors gathered in large numbers，It has also become an important driving force for 188bet mobile。

If we talk about hardware devices、Customs and environment are the IQ of scenic spots，Then “188bet mobile +” is the emotional intelligence of the scenic spot，Soft power through telling good stories，Determines the revisit rate and heart rate of tourists。

And overall，China’s 188bet mobile and performing arts industry，No shortage of performing arts，But lacks strong lP；No shortage of viewers，But there is a lack of commercial works that are both popular and well-received。If you want to create a super scenic spot，Cannot have a high IQ、Low emotional intelligence，“Performing Arts” as the dynamic soft power of attractions，The driving force also needs to be well utilized。

*Source of 188bet mobile article：WeChat publicpublic account"188bet mobile”(ID:188bet mobile-Valuer)，Author: Xiao V，Original title: "Zhang Yimou opens the door to live acting，A 188bet mobile without "soul" will close the door again？》.