"188bet game,Explaining content marketing methods in the new travel era

Author of 188bet game article: Zhang Xin 2019-10-31
Create a closed loop of traveler links from content cultivation to consumption transactions,188bet game and Qionyou will jointly explore a new travel expert ecology and content marketing model。

October 16,188bet game New Travel Merchant Conference was held at Alibaba Xixi Park。worthy of attention,At the meeting, 188bet game and Qionyou jointly announced that on October 31, the "188bet game。

At this first 188bet game Double 11 Party,Both parties will invite 20 super experts,Launching 20 popular travel products in the form of global live broadcast。These gameplays will be new explorations in marketing methods by both parties。

As understood,188bet game will bring super brands to Double 11 in 2019、Super Ticket、Super recommended、Four new ways to play for super members。“188bet game。General Manager of 188bet game Consumer Operations Division、Double 11 188bet game General PM Zhao Lei said,To make super recommendations more interesting,Based on Daren Ecology and existing cooperation,188bet game joins hands with Qiyou,This year’s first attempt to launch the Double 11 Party in the tourism industry,On Taobao on the evening of October 31st、Youku、Simultaneous live broadcast on multiple platforms within the Alibaba ecosystem such as 188bet game。Hopefully through the party,Recommend “hot products” in the tourism industry to consumers。

Xiao Yi, founder and CEO of Qyer.com,At this world’s first Double 11 carnival dedicated to the tourism industry,Both parties hope to bring fun to the whole world through live streaming、Good-looking、High-quality 188bet game products are directly presented to more travelers。At the same time,Also new for 188bet game experts、A larger display platform,Thus creating the “Avenue of Stars” of the tourism industry。

The era of online traffic dividends is coming to an end,The new test facing e-commerce platforms is how to pass 188bet game,Matching people and goods,Thus promoting accurate transactions between merchants and consumers。

The collaboration between 188bet game and Qionyou,Precisely for the purpose of content marketing,Seeking breakthroughs and innovation。

Strengths join forces

October 2019,188bet game launches “New Travel Alliance” 2.0 upgraded version,Also known as "one body and two wings",“One” means merchant store system,“Two wings” is the brand marketing and membership system,188bet game and Qionyou work together,It is the "side" of brand marketing。

Based on the successful cooperation of last year’s “Flying Pig Second Floor”,This year Qiongyou will leverage its core strengths of content and expert community,Help in the "Super Recommended" section of 188bet game Double 11,Committed to achieving a closed loop of traveler links from content cultivation to consumption transactions。Both parties will jointly explore a new travel expert ecology and content marketing model。

First,At this year’s 188bet game Double 11 venue,Both parties will invite travel experts from various fields (such as ski enthusiasts、Hotel reviewer, etc.),By sharing real travel and product experiences,Helping travel consumers reduce decision-making time and costs,Make them faster、Make better decisions,Let travel experts become an important connection channel between merchants and travelers。

In addition,This eye-catching "188bet game,Global live broadcast on October 31st。

Complementary advantages

As a global 188bet game、Life sharing platform,Qionyou has nearly 100 million high-quality users,And gathered the best、The most imaginative and action-oriented 188bet game master of thousands of heads,Whether it is popular as Japan、Italy,It’s still a remote place like Kamchatka、North and South Pole,They are all covered with the footsteps of Qiongyouer。

“Over the past fifteen years,We have always focused on creating high-quality content、Quality users and active community ecosystem。Now,Qyer is based on high-quality content、Users have absolute confidence in their system,You can make a very big contribution on a very large platform。"Just as Xiao Yi said,This chain of Qiongyou master plus content marketing,For e-commerce platforms like 188bet game that aim to enrich content,is extremely attractive。

Zhang Yong said at 188bet game New Travel Merchant Conference,188bet game must leverage several advantages of Alibaba’s ecosystem in the tourism industry。The first advantage is users。The operation of 188bet game is definitely not an isolated 188bet game brand,It is the connection with the entire Alibaba system,The annual consumer users of Alibaba Economy in China have exceeded 700 million;The second advantage is payment。By the end of June this year,Alibaba Economy has more than 900 million annual payment users,This also brings a lot of online and offline digital possibilities,For example, attractions in the tourism industry、Paradise、Tickets and other ground services;The third advantage is data。The cooperation between merchants and Alibaba is not just about 100 million more、One billion sales,What’s more important is that every purchase and order brings digital accumulation,Increasing data assets,This data asset is under operation,can be better used。

These advantages can be combined with and supplemented by Qionyou’s content and expert advantages,For example, transaction numbers,For example, user influence,188bet game and Alibaba’s ecosystem can empower Qiongyou,Really a lot。

From “goods” to “people”

The cooperation between 188bet game and Qionyou is a mutually beneficial and win-win matter,But if we can stick to the original intention of the "New Travel Alliance",Then,This will be a cooperation that is beneficial to the development of the industry。

“We hope to continue to have in-depth cooperation with Qyer,Drive 188bet game marketing,Provide merchants with different platform marketing methods,Continuously build the value and recognition of the brand。” Zhao Ying said。

To this,Zhao Lei gave further explanation,He said,Diversification of tourism products、Refinement,While meeting the consumption needs of various circles,It also increases the difficulty for consumers to make decisions。Therefore,188bet game hopes to cooperate with Qionyou,Let travel experts reach consumers,Thus finding a cruise ship that can meet the latter's needs、Skiing、Businesses in accommodation and other fields,Truely realize the matching of "people" and "goods"。

From “goods” to “people”,There is another layer of meaning,That is, 188bet game and Qyer will bring a better user experience to consumers through content-based operations。

Xiao Yi confesses,Although in the digital age,New technology、New system continues to develop,But 188bet game is essentially an experience,From “goods” to “people”,In fact, we pay more attention to people’s feelings。How to improve technology、While having data advantage,Make 188bet game truly warm,Be able to return to a high-quality experience,It also needs to be taken into account。


Copyright Statement
Zhihui is based on "dry information"、Depth、Angle、Publish in-depth industry articles based on the principle of "objectivity"。If you want to get the first time to get the heavyweight articles in the tourism consumption industry or interact with Zhihui,Please search "Zhihui" in the WeChat public account and add follow。Contributions welcome,Jointly promote the upgrading of China’s tourism consumption industry chain。To submit articles or seek reports, please send an email to the zjz@tripvivid editorial office email address.com,After passing the review, the article will be published as quickly as possible and your name and organization will be attached。The articles published by Zhihui represent only the author’s personal opinions,Does not represent the views of favoritism。About investment and financing information,Zhihui 188bet game will try its best to verify,Does not endorse any investment or financing activities。Respect industry standards,Indicate the author and source for all reprints,Special reminder,If the reprint of the article involves copyright issues,Please contact us in time to delete。Zhihui’s original articles are also welcome to be reprinted,But please be sure to indicate the author and "Source: Zhihui",Any behavior that disrespects originality will be severely punished。
The source of 188bet game article is Zhihui, and the copyright belongs to the original author.
Leave a comment
Post a comment
Latest article
View more
# Hot search words #

188bet game users automatically create accounts after logging in

Log in to indicate that you have read and agreed"188bet game User Agreement" Register

Retrieve password

Register account