“188bet game is a battle with yourself。”“Wen pro” who just came back from horse racing in Berlin last month，Running on the track of the 2019 Beijing 188bet game again at this moment。

November 3, 7:30，The official start of the 2019 Beijing 188bet game，The number of pre-registrations for this event exceeds 160,000，A new all-time high，Actual scale: 30,000 people。Competitors will set off from Tiananmen Square, the starting point of the competition，All the way north，Arrived at the end of the race at the Celebration Square in the central area of ​​Olympic Park Landscape Avenue。

Like Wen Pro, Li Yuan was also lucky enough to win the lottery，Li Yuan’s first horse racing was in September 2016，“At that time, I thought it would be nice to run once in my life。”I didn’t expect that I couldn’t stop while 188bet game，Run 15 games so far，One game every 2-3 months on average，Footprints in more than 10 cities across the country。

In recent years，Cities have set off an upsurge in hosting 188bet game events。Public data display，Marathons and related events in my country have covered 31 provinces across the country including Tibet、District、234 cities in the city。There are also many players like Wen Pro，Fly to various places around the world to check in and race horses，Travel and leisure by the way。

Equipment fee、Transportation expenses、Accommodation fees...behind the continued "horse racing craze"， A market worth hundreds of billions is slowly opening up。

Horse racing addiction: once you run a horse, you will know a city

Every marathoner who keeps 188bet game，There is a story behind it。

Late summer 2015，Li Yuan put aside his jeans all summer，It became tight after wearing it，He realized it was time to control his weight，So I started running。Running alone is boring，He found the running organization—Xuan Running Group on a commonly used sports APP.，Discover various great people in the group，“It’s all horses at every turn、Half 188bet game。"I will train with my friends in the running group、Regular run。

September 2016，Li Yuan completed his first full 188bet game in his life，“At that time, I thought it would be nice to run once in my life。”But Guilin will also host a 188bet game soon，That’s where he spent four years in college，So I signed up again，Stayed in Guilin for three days，Run a 188bet game，I also went back to my alma mater to visit。

For him，“A city I’ve never been to，Go there during the horse racing，There is 188bet game a reason to go。”

The “188bet game + travel” consumption model is popular among runners。Race once，Know a city。

“The scenery and experience of 188bet game measurement are so different。Every city, every country，You can only measure it by 188bet game at your own pace，Only in this way can you truly feel her beauty。”WenPro said。

She is preparing to participate in the Tokyo 188bet game and Boston 188bet game next year，Plan to finish the domestic 188bet game Grand Slam event。The wish is to reach bq (the registration score threshold for the Boston 188bet game，Many runners regard participating in this event as the highest honor。），"Otherwise, at least 50,000 registration fees are required"。

There are an average of 3 races a day across the country, and horse racing costs 50,000 a year

I have to admit that China is entering a "188bet game cycle".

The so-called "188bet game cycle"，Refers to when the per capita GDP exceeds 5,000 US dollars，Multiple cities in one country rely on "188bet game events"，Entering the golden cycle of sports consumption for national road running。

The Beijing 188bet game, known as the “National Horse”, is even more popular，This year’s screening ratio is as high as 1:4，Causing some people who want to participate in the competition to use all their tricks，Even go astray。Before the North Horse Game，Second-hand platforms such as Xianyu have begun to resell entries titled “internal”, “partner” and “media”。It is said that you can fill in your own name in these quotas，Go to the sponsor channel。So many players who wanted to participate began to buy these places at high prices。

“It’s too difficult to win the lottery，Harder than lottery。"Li 188bet game said，Even after 4 years of racing，Winning the lottery depends entirely on luck。

Continues to be hot in "Northern Malaysia"，After being successfully built into a city card of Beijing，China finally ushered in the "188bet game blowout period"，This "188bet game phenomenon" commonly occurred in Europe and the United States thirty or forty years ago。

How hot is the 188bet game today？It can be seen from a set of data - according to the "2018 China 188bet game Big Data Analysis Report" released by the Chinese Athletics Association，In 2018, a total of 1,581 marathons and related events with more than 800 people were held across the country，An average of three games per day。

Not only Beijing、First-tier cities like Shanghai，Liupanshui, Guizhou、Xichang, Chengdu also has its own 188bet game。34 provinces across the country、Municipality、Autonomous Region，Only 10 regions have no 188bet game yet，Among them，Guizhou、Shandong、Hebei、There are more than 3 cities in Jiangsu and other provinces hosting competitions。Northern Malaysia is here today、Marathons in the two cities of Hangzhou and Ma are held at the same time。

188bet game events are as popular in China as relay races，passed between cities。

Early this year，State Sports General Administration and National Development and Reform Commission、The National Tourism Administration and ten other ministries and commissions released the "188bet game Industry Development Plan"。Which shows，By 2020，my country’s 188bet game sports industry will reach 120 billion yuan，The number of national 188bet game events with more than 800 people is expected to reach 1,900。

Among those competing everywhere，The middle class accounts for more than half of the participants，According to the "2017 China High Net Worth Individuals Health Index White Paper" jointly released by Hurun Research Institute and AVIC Group，Over 60% of wealthy people have "sub-health" symptoms，And 64% of high net worth individuals，Choose 188bet game as a way to improve your health。

The bill of a middle-class 188bet game participant can almost match that of a child’s winter and summer study tour，The average cost of various items totals about 18,000 yuan。

Li 188bet game’s estimate，Round-trip air tickets to each city、Accommodation fee 2000-3000，plus registration fee、Eat and drink、Various equipment，The annual cost is about 20,000 188bet game。

WenPro also calculated an account for Newseed: "This year's expenses，I bought two pairs of next% Nike 188bet game running shoes and spent more than 4,000，Two pairs of training shoes Nike4% spent nearly 4000，Compression clothing and compression pants 2000+，The Berlin 188bet game costs 30,000 in Europe，Chongqing 188bet game costs 8000，Guangma 8000+ who are about to participate，”The total cost is more than 50,000 yuan。

When marathons start to come to the public，188bet game is no longer a simple event,And is becoming an industry。

Thousands Behind the 188bet gameBillion Industry Chain

There are more events in various places every year，It is a direct manifestation of the increasing popularity of 188bet game。

Starting from 2016，People’s enthusiasm for marathons is soaring。2016 only，328 marathons and related sports events registered with the Chinese Athletics Association，It is 134 games in 2015, an increase of nearly 1.5 times；A total of 1,100 marathons and related sports events (more than 800 people) were held across the country in 2017。In the 7 years from 2011 to 2017，The number of 188bet game events in China increased by 50 times。

The "188bet game economy" is generally considered to include four main parts of revenue sources: sponsor investment generated by the event itself、Registration fees and other income，Based on the carrier economy such as main venue rental and hotel accommodation generated by the game，Media revenue from the sale of event broadcast rights，And the extension covers "eating、Live、row、游、Purchase、Entertainment” and other aspects of cultural tourism consumption。

The most direct impact of horse racing is sports equipment。Just like a pair of 188bet game shoes, it can run 700-1000 kilometers，A pair of shoes costs about 1,000 yuan on average，You probably need to buy 2-3 pairs a year。Compared to professional runners，Young people prefer fashion when choosing equipment。188bet game shoes、Sports Suit、Sports watch、Sports headphones, etc.，Not started yet，The equipment purchase has been around 5,000 yuan。Except equipment，Today’s runners also spend money to attend some training camps。

In addition to related sporting goods industries，Now the 188bet game organizing committee also sells limited edition and customizable peripheral products on its own、Clothing accessories、Furniture Life、Electronic peripheral related 188bet game products such as hats、Turban、Sweatshirt、Mugs, etc.。

In addition，For cities hosting marathons，Horse racing is not just a simple game，188bet game the spokesperson of the city。Horse racing enthusiasts from all over the country come from all over the country，There is food, drink and fun after the run。

For brands，Events with tens of thousands of people participating are also the best publicity scenes。According to incomplete statistics from Xtep official website，Xtep sponsored more than 30 marathons in 2018；C’estbon sponsored 176 marathons and other running events in 2016，Sponsored a total of 271 188bet game events in 2017。2018，Luckin becomes the official sponsor of the 2018 Rock ‘n’ Roll 188bet game series，Cooperating with Wanda Sports。

Previously，The internationally renowned market research company Nielsen released the "2018 188bet game Media Exposure Value Report"，Displayed based on brand exposure tracking results，Beijing in 2018、Shanghai、Guangzhou、Shenzhen、Among the 6 marathons in Chengdu and Xiamen，The total exposure time of all brands is 28 hours, 16 minutes and 34 seconds，The total media value is more than 83 million yuan。

The event is getting bigger and bigger，There are more and more business opportunities，A long list of industries have 188bet game been set on fire。

*Source of this article: NewSeed，Author: Ning Zexi，Original title: ""Run"'s 188bet game Economy: Some people spend 50,000 a year，Hidden 100 billion industry chain behind the scenes》.