A few days ago，Sun Hongbin, Chairman of Sunac China, delivered a speech at an event，It mentioned "a firm layout for consumption upgrade"，Like Cultural Tourism、Entertainment、Education、Medical、Great 188bet online casino games, etc.。We have always done this too......Our layout in this area is mainly for the next five years、Things to do ten years later。Because it’s hard to make money nowadays。We must be calm、Stable，We still need to talk about scale、Talk about high-quality growth。”

Simple disassembly，It may be understood that real estate is not easy to do at the moment，Cultural Tourism、Medical、There are great opportunities in 188bet online casino games，Think long term，Real estate + these are needed，Can be done on a large scale，It is possible to make money with higher quality。

October this year，Sunac cooperates with Tsinghua University，Planned to invest 4.5 billion yuan to build a medical center in Qingdao，This is considered a formal entry into the medical care industry。According to the information compiled by Zhihui，Since this year，Many provinces and cities across the country have signed contracts to deploy 188bet online casino games and wellness cultural tourism projects，Quantity exceeds 30，The total amount of the agreement is as high as 400 billion！Except Sunac，The real estate giants involved include Evergrande、Wanda、Green space, etc.。

Related data estimated，By 2020, my country’s 188bet online casino games market will exceed the total size of 8 trillion。The aging of the population is increasing、“Healthy China” strategy implementation, etc.，Bringing benefits to the market，And real estate companies can quickly break in with their advantages in capital and land operation，By building a high-end retirement community、Medical Nursing Center、Health resort towns and other beachfront layouts。

And the other side，There are currently very few successful wellness vacation products，Lack of operating model and management experience、There are many problems such as low management service level。Some 188bet online casino games projects often cost tens of billions of investments、An area of ​​hundreds or thousands of acres，Money invested、The land is there，A complete industrial chain that can continue to operate well is not easy to form。

The scale is achieved，But can these 188bet online casino games projects make money with high quality？How to develop 188bet online casino games culture and tourism in a healthy way？

Healthy Culture and 188bet online casino games "Great Leap Forward"

The signing of 188bet online casino games cultural tourism project is accelerating。Information display of benefit statistics，Since the beginning of this year，Including Yunnan、Guizhou、Sichuan、Chongqing、Hunan、Anhui、Zhejiang and other places have successively signed contracts for health and wellness cultural tourism projects，Quantity exceeds 30，The total contract value exceeds 400 billion yuan。This one，Including Evergrande、Wanda、Sunac、Baoneng、Green space、A number of well-known real estate companies including Blue City，All are deployed in scarce tourist destinations，Focus on health and wellness with the ecological environment as the selling point、Cultural Tourism Real Estate Project。

The signing and construction status of 188bet online casino games cultural tourism projects since 2019

Judging from the geographical distribution，Sichuan、Yunnan relies on its natural resources and geographical environment advantages，The most contracted 188bet online casino games。

Look at it in details，Since this year，Sichuan Province has signed 7 health and wellness cultural tourism projects，Including Greenland Group、Weiguang Huitong and others are setting up health resorts in this province、Tourist towns, etc.。January this year，At the 2019 Cultural Tourism and Wellness Special Investment Promotion Conference in Dechang County, Sichuan，Dechang County 188bet online casino games and Residence Industry Project、Haihuagou Tourist Resort Project、Six projects including Phoenix Sunshine Hot Spring Health Town Project were signed together，The total amount exceeds 10 billion；August this year，Daliangshan (Anning Valley) 2019 Cultural Tourism and Wellness Lhasa Investment Promotion Conference even signed 14 projects in one breath，Total investment reaches 154.5.1 billion yuan。

Yunnan Province has signed 4 health and wellness cultural tourism projects this year，Involved companies include Baoneng、Yunnan City Investment、Zhonghe Lianyu and other real estate companies。May this year，Zhonghe Lianyu Real Estate Development Co., Ltd.、Yunnan Dianzhong Industrial Development Group Co., Ltd. and Anning Municipal Government signed an investment agreement for the comprehensive development and construction project of Anning Taiping International Health, Culture and Tourism City，Total investment is about 30 billion yuan，Will be constructed to include residences、Kindergarten Commercial Complex、nursing home or senior apartment、Regional Nursing Home、Area Sports Center, etc.；September this year，Baoneng Urban Development and Construction Group and Tengchong Municipal Government held the "Tengchong Baoneng·Above the Colorful Clouds" brand launch conference，This project is positioned as a high-end 188bet online casino games cultural tourism real estate，More than 40 billion yuan spent。

Except Baoneng，Evergrande、Wanda、Sunac and other real estate giants are also investing in 188bet online casino games field。

May this year，Wanda Group established a wholly-owned subsidiary, Guangzhou Wanda International Hospital Co., Ltd.，Will be a nursing home、Nursing Services、Elderly people in nursing homes、Businesses such as maintenance services for disabled people are included in the business scope。And before that，Wanda also signed an agreement with the Shenyang Municipal Government，Based on the completed investment of 25 billion，Invest another 80 billion in Shenyang，In addition to the construction of large-scale cultural tourism projects，Also includes international hospitals、International schools and 5 Wanda Plazas。As understood，The construction area of ​​the international hospital in this investment is about 400,000 square meters，Includes medical care、Recovery、188bet online casino games and other content。

Sunac has also begun to pay attention to the "stuck position" in the fields of 188bet online casino games and other fields。October this year，Sunac and Tsinghua University、The Qingdao Municipal People’s Government and the West Coast New Area Management Committee signed agreements respectively，Established to jointly build "Tsinghua University Affiliated Sunac Qingdao Medical Center" in the West Coast New District of Qingdao。According to agreement，Sunac will invest approximately 4.5 billion in the construction of the center，To create coverage for all people、Full life cycle，Ji Medical、Scientific Research、Medical center integrating teaching and prevention。Pass this project，Sunac officially enters the medical care industry。

Evergrande’s layout in the 188bet online casino games field is also accelerating。Back in 2017，Evergrande has made it clear that its businesses will be integrated into "real estate、Finance、Health、Four major industries of cultural tourism，Copy “Children’s World” and “Healthy Valley” across the country。Currently Evergrande is in Sanya、Xi’an、Zhengzhou、Zhenjiang、Xiangtan、Nanjing and other 12 cities have launched Evergrande Health Valley。June this year，Evergrande signed a strategic agreement with the Shenyang Municipal Government，Evergrande Group will develop new energy vehicles、Cultural Tourism、About 120 billion yuan invested in health and wellness and many other fields，Mainly focusing on cultural tourism and 188bet online casino games industries。

Incomplete statistics based on public information，As of now，More than 80 real estate companies and foreign-funded enterprises across the country have deployed in the 188bet online casino games real estate sector。Wellness and vacation products have become a new breakthrough for real estate developers to transform and find performance increases。

For example, Sun Hongbin mentioned in the above speech，Real estate companies must improve their comprehensive competitiveness，It also depends on the layout and land storage quality。Look along this line of thinking，Combined with the general environment，188bet online casino games industry + real estate，It can be regarded as a "sharp tool" to expand product layout and increase land reserves。

The logic is not difficult to understand。As the real estate market enters the second half，Pure real estate development projects are no longer favored by local governments，They are more willing to support and attract projects that bring industry，We especially welcome the combination of industry and city、A comprehensive 188bet online casino games industry complex integrating production and people，Such projects can not only bring tax revenue to local governments、Employment，It can also bring social benefits to people’s livelihood。

Overview of the reasons for the rise of the 188bet online casino games industry，This is closely related to China’s current national conditions。

The aging population creates a blue ocean 188bet online casino games market

The intensification of population aging and the promotion of the “Healthy China” strategy，Is an important driving force for the rapid development of the 188bet online casino games industry。

Data released by the National Bureau of Statistics，End of 2018，my country’s population aged 60 and above is 249.49 million，17% of the total population.9%，Increase 8.59 million；166.58 million people aged 65 and above，11% of the total population.9%，Increase 8.27 million，The proportion of the elderly population continues to increase。And the World 188bet online casino games Organization predicts，China’s elderly population will double to 400 million around 2033，By 2050，35% of China’s population will be over 60 years old，Becoming the most aging country in the world。

my country’s population aged 65 and above from 2011 to 2018 (Source: National Bureau of Statistics，Huajing 188bet online casino games Research Institute)

In this context，Healthy aging has become the only way for my country to cope with population aging。But compared with the international 188bet online casino games industry，China’s big 188bet online casino games industry is still in its infancy。Related data display，The U.S. 188bet online casino games industry accounts for 17% of the national economy.8%，Nearly 20%；Canada、The proportion in Japan and other countries also exceeds 10%。my country only accounts for 4% to 5%，Equivalent to 1/2 of Japan、1/4 of the United States。China’s comprehensive 188bet online casino games industry still has a lot of room for development in terms of industrial segmentation and structural rationalization。

Based on this，The country is also continuing to increase the top-level design of the 188bet online casino games industry。"Accelerate the elderly care service industry" from 2013，2014 “Integrated medical and nursing care + rural elderly care service facilities”，2015 “Traditional Chinese medicine + medical care + smart elderly care”，2016 “Healthy China 2030 Plan”，2017 Pension Policy “Year of Quality Improvement”，By 2018, "New Department of Aging and Health" will be established，The government has introduced various preferential subsidies、Special encouragement policies such as land policy，Brings major strategic opportunities to the development of 188bet online casino games industry。Among them，The "Healthy China 2030" Planning Outline released in 2016 pointed out，By 2020，The total scale of the health service industry exceeds 8 trillion yuan，16 trillion by 2030。

Not long ago，Wang Haidong, Director of the Department of Aging and Health of the National Health Commission said，Next step，The National Health Commission will focus on establishing and improving the elderly health service system、Increase the supply of elderly health services、Carry out 6 tasks to improve the level of elderly health services。It is reported，The "Guiding Opinions on Establishing and Improving the Elderly Health Service System" will be issued soon，The purpose of this opinion is to promote the establishment of health education including health education、Preventive 188bet online casino games、Disease diagnosis and treatment、Rehabilitation Nursing、The six links of long-term care and hospice care cover urban and rural areas、Comprehensive and continuous elderly health service system。

The support of policies provides a good environment for the development of the 188bet online casino games industry。Developing the 188bet online casino games industry is no longer just a rigid demand of the market，It is an important symbol of China’s social progress，It is the normative requirement of social development，It is adapted to my country’s new urbanization、The inevitable requirement of modernization transformation and development。

Healthy culture and tourism is undoubtedly a huge blue ocean。Facing the market trend，What issues should real estate companies and other types of capital pay attention to when investing in 188bet online casino games, culture and tourism，What problems need to be solved?

How can 188bet online casino games cultural tourism develop healthily?

In recent years，A number of domestic real estate companies have launched 188bet online casino games cultural tourism real estate projects，Building a healthy town、Medical Nursing Center、Healthy Residential Community、Health complex and other health and wellness businesses。Typical Liangzhu Cultural Village like Vanke，Greentown’s Wuzhen Graceland。

Vanke began to develop the elderly 188bet online casino games business as early as 2012，Focus on building senior housing and providing senior community services，Currently the senior 188bet online casino games project is in Beijing、Shanghai、Hangzhou、Qingdao、Chengdu、Operated in Guangzhou and other cities，The most typical one is Vanke Liangzhu Cultural Village。This project is famous for its unique lifestyle and civilized atmosphere，The Liangzhu Cultural Museum is an international gathering place、"Liangzhu Holy Land" Park、Liangzhu five-star resort、“Liangzhu City that never sleeps”、"Liangzhu Style Street"、Liangzhu Ecological Forest Park、Diverse and rich tourism and leisure contents such as water parks。

Greentown is an early real estate company involved in water-related senior care real estate in China。2011，Greentown establishes a college-style elderly care operation platform—Greentown Yile Education Company，Yile College of Operations and Management。Wuzhen Yayuan project is a representative of Greentown’s “college-style elderly care”，This project is divided into 188bet online casino games and elderly care、Three major themes of health, medical care and leisure vacation，There are 3 in it.Yile College with a scale of 50,000 square meters and 7.30,000 square meters of international wellness center。2018，Greenland mentioned in its 188bet online casino games industry strategic plan，Greenland Kangyangju Hotel plans to invest 20 billion yuan，National first-tier cities within two years、Provincial capital cities and surrounding areas、100 stores opened in tourist resorts and other areas，Establish 500 chains at home and abroad within five years，At the same time, promote asset securitization of high-quality 188bet online casino games assets。

Information on benefits statistics is also displayed，Among the above-mentioned 188bet online casino games and wellness cultural tourism projects signed this year，Greenland Group is involved in the largest number，And the investment is huge。Including co-building a medical and 188bet online casino games town with the Chinese Academy of Sciences，Total investment 45 billion yuan；Greenland cooperates with Zhangjiagang City to build a 188bet online casino games and wellness town，Investment of about 10 billion yuan；In Dujiangyan, Sichuan、Guizhou Guancang acquires land one after another，Proposed to build a 188bet online casino games and wellness tourist town, etc.。

As more and more companies invest in 188bet online casino games and wellness culture and tourism，The profit margin of the comprehensive 188bet online casino games industry is slowly becoming clear。However，There are still very few successful wellness vacation products，Existing projects still cannot get rid of residential product thinking，Industrial layout lacks coordination，Profit model、There are many problems such as unclear operation methods。

Some 188bet online casino games real estate projects are large in scale、Full facilities、Many business types，But there is no industrial support，Just rely on health, vacation and entertainment，There is no industrial chain formed yet。And the entertainment in the project、Catering、Shopping、Vacation and other businesses are added value，Not the subject，Not enough to support the foundation of the 188bet online casino games project。

In fact，188bet online casino games projects pay more attention to nursing services、The combination of supporting facilities and human care。The 188bet online casino games industry is essentially a service industry，Beautiful physical and mental experience based on "service" is the king of industry；At the same time，Health consumption as a kind of composite consumption，Many consumption will be carried out within a relatively fixed radius，This requires that the development of 188bet online casino games projects should be equipped with a variety of services as much as possible，Including supporting 188bet online casino games、Medical、Cultural and other services；Humanistic care is also a key factor，Product Design in Progress、Promotion、In the process of service provision，Respect consumers’ personal dignity and customs，Provide humanized care，This is a kind of competitive soft power。Only by coordinating the three，In order to ensure the sustained and steady development of the project。