Double 11 is coming，No longer interested in buying, buying, buying。The only thing I want to do at this moment，188bet online live casino’s time to pack up and escape from this noisy city，Feel the "weicheng rain and light dust，The leisure and comfort of guest houses with green and new colors。

What a pity，188bet online live casino waits not for us！Holiday balance in 2019，Already pressed the reset button in October。

In my spare 188bet online live casino，In order to have fun，The author can only look at Tuniu，"Digging out" the hornet's nest，Read the dazzling strategies from all the operators。While secretly planting grass，By the way, check out the third quarterly reports of listed tourist attraction companies，Let’s see if there is anything that can be used as a “strategic reserve” for next year’s trip。

▲Note: The data comes from the third quarterly reports of 188bet online live casino and listed companies

I don’t know if I don’t see it，Shocked at first sight。Except OCT、Huaqiang Fangte and others have achieved significant growth，Other listed 188bet online live casino companies，Not standing still，It’s a serious landslide。Mountain types are even more prone to thunderstorms and collapse，In addition to Jiuhuashan’s efforts to win back a city，The rest are lackluster。

The most typical one is Zhangjiajie as we know 188bet online live casino，188bet online live casino even reported a decline in revenue in the first three quarters of 11.39%，Profit decline 27.29% transcript，188bet online live casino can be said to be an outstanding representative of "the end of the mountain"。

In sharp contrast is，"Not showing mountains，No water”，Oct. A and Huaqiang Fante, who are keen on cultural 188bet online live casino games, bucked the trend and "rised"，Recorded double growth in revenue and net profit。The little-known impression of Sanxiang，Because there is a Nickelodeon-themed animation industry in the Yangtze River Delta region，Net profit increased by 212.33%，It’s like killing Zhangjiajie instantly、Huangshan、Guilin and other wealthy regular troops。

"The mountain is not high，If there is an immortal, then it is named，The water is not deep，The old saying "where there is a dragon, there is a spirit" has become less "effective"，Has the Chinese people’s understanding of 188bet online live casino gone wrong?？With consumption upgrade，Behind the popularity of small and fresh gameplay，"Not showing mountains，A new era of "not showing off" is coming？

01

Actually，This is not the first time that famous mountains and rivers have collectively collapsed，Losing 188bet online live casino theme park，Before losing to new forces such as entertainment services，Zhangjiajie gate has been replaced by the same old-fashioned doorstep，The ancient town that can be unconventional has been given a good whip。

2006 to 2018，The number of tourists in 188bet online live casino increased by 5.75 times，Per capita consumption increased by 3.78 times，The final results are very gratifying - 2018 compared to 2006，Income growth nearly 20 times。

The ancient city of Fenghuang was once caught 188bet online live casino turmoil of "siege charges"，After the "whitewashing" is successful，Not only the number of tourists rebounded，The annual income has even doubled several times，Over 14 billion yuan。

Looking at today’s hot theme parks and performing arts services，The trajectory of capital’s “trading” behind the scenes is also very clear。You can see，The big winner behind OCT A’s success，In the early stages of the cold wave in the real estate industry, some non-188bet online live casino assets were cleared out，And continue to increase the cultural 188bet online live casino resources in Yunnan。One in, one out，Empty the cage and change the bird，Successfully revitalized the already weakened capital liquidity。

Dinosaur Park failed to pass IPO this year，Also did not forget to win over the power of capital，Carefully craft your own dinosaur IP，For example, last year it invested 90% to establish Changzhou Dinosaur Module Cultural 188bet online live casino Development Co., Ltd.，Further develop the company’s innovative modular cultural 188bet online live casino product “Dinosaur Club” family entertainment center，Currently，Also received good results。Last year, the proportion of revenue generated by Dinosaur Park’s cultural creativity and derivative businesses reached 22.04%，The performance in the first three quarters of this year has achieved a growth of 20%+。

Why traditional landscape attractions，will lose to the ancient town and theme park one after another，Performing arts services are a seemingly “resourceless” 188bet online live casino target？

Wuzhen theory，I have originality，And 188bet online live casino，You don’t have any in Guilin。

The originality of Wuzhen is not just as simple as casually conveying "Eternal Love of the Li River" to the tourists in Guilin，This is a kind of "viewing the scenery with one ticket"，Transition to the “one-ticket model”，High added value is reflected in the entire chain process of Wuzhen 188bet online live casino IP creation。For example, the East Gate of Wuzhen is positioned as the living area and tourist area of ​​the indigenous people，Xizha is positioned as a poetic water town leisure resort，Complement each other，Give you a diverse look。You bought a ticket for Wuzhen，Equivalent to buying an ancient town at the same time、Bar、Performance、B&B，Admission ticket to the Convention and Exhibition Center，It is very conducive for consumers to continue to explore the travel experience in the expensive one-vote system。

Wuzhen still wants to say，I have the strength and 188bet online live casino，There is also a management level that matches the 188bet online live casino，Neither do you。

Wuzhen is managed by the government、China Youth Hostel、Three venture 188bet online live casino parties participate，The existing government controls local resources，Another listed company continues to inject 188bet online live casino and collaborate on development，Also joined venture funds like IDG。With the cooperation of 188bet online live casino，Wuzhen expands its troops based on the original template，Enhance operation and management capabilities，Obviously more handy。

Yu OCT、Dinosaur Park, etc.，The same thing。188bet online live casino support is indispensable，Creative IP，Excellent business and management capabilities，also played a very key role。

Zhangjiajie、The defeat of Guilin，What are you seeing？Except for the ticket price, 188bet online live casino can be on an equal footing with these rising stars，Operation and management of scenic spots、Bad travel planning，Even the squandering of funds in the allocation process...in addition to first-class resources，The remaining selling points，Most of them are "unpopular"。

02

"Not showing mountains，The success of "not revealing"，188bet online live casino’s a sideshow that flirts with capital，188bet online live casino’s another way to use a chicken to lay eggs？

I think，"Back by the mountain and eat the mountain，The days of "living on water" are over，188bet online live casino as the reshuffle that started in most industries ten years ago，Cruel but reasonable！

Think about it，Stronger than Zhangjiajie，188bet online live casino resources operated by listed companies like Huangshan，Almost developed at the end of the last century，Been eaten by all kinds of capital to this day，Tourists are not interested，It’s natural for operators to lose their energy。These famous mountains and rivers，Seemingly famous for thousands of miles，But at most, it can be considered a high starting point player who is a "one-time entrepreneur"，Obviously feeling weak in the “second entrepreneurship”，Where is the planning，Where is the creativity，Where is the core IP？

Shangri-La branding in Yunnan，Lijiang transforms into a petty bourgeoisie state，Wuzhen creates a combination of ancient and modern times，Integrated perspective of multi-functional area，These are all successful cases of “secondary entrepreneurship”。In the stumbling process of starting a business for the first time，They may have suffered from the "gold content" of resources，Plus 188bet online live casino is in a culturally barren territory，188bet online live casino’s a bit difficult to soar into the sky。But in the process of "second entrepreneurship"，They killed 90% of the traders in the industry，188bet online live casino also makes life difficult for the remaining mountains and rivers。

Whether it is an ancient town，It’s still a theme park，The appearances of these successful “second entrepreneurs”，It reflects the results of the resource redistribution of China’s 188bet online live casino industry，It is also the intensification of the “capital knockout”，Like most industries，The future will be polarized。

On the one hand，Successful players must be better than Zhangjiajie、Huangshan people have a greater sense of crisis，They know the disadvantages of competing with homogeneous scenic spots to have "roots are right and seedlings are red"，Therefore, we will not do superficial engineering，Go and create an item，Apply for funds，Hastily renovated the scenic spot without changing the dressing，Thereby wasting money，188bet online live casino is also a waste of manpower and material resources。The tragedy of "a thousand scenes with one color"，Occurs in the operation of most landscape attractions，188bet online live casino’s not without logic。

On the other hand，These scenic spots are really seriously thinking about and summarizing the pain points of the 188bet online live casino industry - the "ticket economy" is coming to an end，Want to obtain continuous increments，Positioning、Product and marketing control are essential。Just like the companies in ancient towns nowadays，You must understand the history and culture of each ancient town、Physical geography、National customs are very different！Careful planning must be carried out beforehand，Ensure it looks “how customers want it”，Instead of like real estate、The gardening and landscaping and other industries have the same fixed floor area ratio as the “big pot meal”，Fixed house orientation，Fixed door head design！

03

"Not showing mountains，The success of "not revealing"，Really returning to the commercial nature of 188bet online live casino。

What is business？Business is competition，The process of competition is accompanied by elimination。188bet online live casino past, "Occupy the mountain and be the king"，Build a magnificent gate，Get some exotic flowers and herbs，Let’s make some gorgeous lights，Unchanging planning and design ideas，Why are these no longer attractive？That’s because the planning and design of these natural resources are too uncompetitive，In addition to resting on your laurels until death，There is no way to gain a foothold in normal commercialization。Consumers travel thousands of miles，Not to see the scenery that can be seen casually at the door of the house，But truly commercial，Scarce “goods” with exclusivity！

Era of consumption upgrade，Business does not need homogeneity。Just like the same style of shoes，Looks like a bit meaningful，But there are a hundred companies trying to imitate，The result is that 188bet online live casino becomes a bad street and no one cares about 188bet online live casino。Favor Wuzhen、The reason why consumers of tourist attractions such as Dinosaur Park will not make a one-time deal，This is largely due to the sensory stimulation of “private customization” and the blessing of original content，Every time I come to the ancient town，You can all “play” with different cultural contents，Every time I go to the Dinosaur Park，188bet online live casino can also match different themes in different periods，This is the key to improving the “repurchase rate” of tourist attractions！

We can see，Like traveling in Lijiang，Huangshan 188bet online live casino, a listed company whose performance collapsed due to the "reduction in ticket revenue"，What we are facing is the dilemma of high homogeneity - a single attraction，Single charging method，Monoculture。As long as the ticket business, which is the main income, is slightly reduced，No business can generate new selling points。Look around，The mountain is still the same mountain，Water is still the same water，“Legend” is still the same legend，Nothing new。Even because of poor management，Scandals such as consumer fraud can also make consumers stay away。

The historical and 188bet online live casino accumulation is no less than that of Zhangjiajie、Dali in Huangshan，Abandoning the dignity of the ancient city，Transformation from "Hometown of Five Golden Flowers" to "Flowers, Snow and Moon"，This is the beginning of elastic change。The purpose is to commercialize yourself，Make yourself “more marketable”。But I have the courage to turn around like this，To cater to consumers’ needs，Too few。

Zhangjiajie，Guilin’s retreat，It is the failure of a group of operators who do not understand business，188bet online live casino is far away from commercial monopoly management，It will only be temporary，In the end, we have to return to the baptism of business to determine our destiny。

Another essence of business is survival of the fittest，Capital plays a role in fueling the decline，The role of accelerating differentiation。Like OCT、Fangte passed through capital accumulation quickly，Building tall buildings from low ground，Get rid of the so-called category in the traditional perspective、188bet online live casino companies that can flourish everywhere despite relying on second-category resources，The positive impact of consuming capital has a multiplier effect。

And good at making loans，Building relationships，Attractions for capital operation，188bet online live casino may inevitably become a major loss-maker in the future。Not sufficient management capabilities and planning and design skills，Even if 188bet online live casino has exhausted the fixed increase、Asset swap，Even industrial funds and other lofty means，At best, 188bet online live casino is just taking "distant water" to quench "near thirst"，In the end, I could only "study with the prince"。

Future 188bet online live casino，We will definitely return to the essence of business more and more。In short，Let people who understand 188bet online live casino，Enter funds that understand 188bet online live casino，Only then will there be continuous vitality，Because they have truly discovered the excess value of the 188bet online live casino industry in this era。Standing on one’s laurels，Refuse to compete，188bet online live casino companies that dare not commercialize themselves in front of the public，Even with the influx of funds，Inevitably eventually eliminated。

Las Vegas、Barcelona, ​​the palace of football, is becoming the new business card of world 188bet online live casino，The conservative water city Venice，The ancient capital of Egypt is gradually being diluted by the world。Maybe the future world 188bet online live casino map，It really needs to be "turbulent"，Who is further ahead in the commercialization process，Whoever gets the upper hand。

The 188bet online live casino industry enters the "Buxian Mountain"，The new generation of "not showing off"，It is the normal return of its commercial nature。I don’t know Zhangjiajie after “awakening”，Guilin people，What kind of performance will he show to fight back？

*本文来Source:Snowball【Xueqiu’s original column observed by Yang Guoying], author:Tree height, original title: "Zhangjiajie、Guilin collectively fell out of favor，The 188bet online live casino industry is undergoing major changes，What is the logic behind it？》.