Lvyue Group, a 188bet app company strategically invested by Ctrip, has completed Series A and Series A+ financing，Leading investors include Tencent、Sequoia China、Baidu、Goldman Sachs，Following investors include Ouling Investment and other institutions，The total investment amount is hundreds of millions of dollars。

Zhang Qiang, CEO of Luyue Group, has served as sales manager of Alibaba Central Supply、Regional Manager of Meituan.com，Joined Qunar.com in early 2014，Achieved the position of president in three years。

With the acquisition of Qunar.com by Ctrip，And Qunar.com completes privatization、Delisted from Nasdaq，The 188bet app industry is also beginning to need new imagination space - the integration of small and medium-sized independent hotels/B&Bs，Gradually attracting attention from all parties。So，Zhang Qiang took over the Luyue Group, which was incubated within Qunar.com in 2017，Later became independent and received strategic investment from Ctrip。Early days of independence，Half of this team comes from the original accommodation department of Qunar.com。

Lvyue’s main business is 188bet app management，Owns six 188bet app brands。The official definition is as follows: Global Scenic Area Boutique 188bet app Brand "Flower"，Lifestyle mid-range 188bet app brand “Vyluk”，Mid-range business 188bet app brand "Bona"，Economy 188bet app brand "Simple"，Indian business 188bet app chain brand “BeU”，"Tancheng", a high-end 188bet app brand focusing on destination vacations。Also，Lvyue also uses its self-developed XPMS management platform to provide technical services to third-party hotels。

Generally，Just do the 188bet app franchise business by yourself，While exporting the previously accumulated technical capabilities to franchisees。

It’s worth noting，Lvyue is not a 188bet app chain group in the traditional sense。On the basis of standardized 188bet app operations，It puts more emphasis on the "non-standard" service，In other words，Although the brand is the same，But the decoration of the 188bet app、Pricing is not uniform。Take the "Huazhu" brand as an example，It is mostly located around tourist attractions，But the unit price difference can be very large - the room rate of a flower house in Hongcun, Anhui is 200-300 yuan，Another flower house in Huzhou, Zhejiang can be sold for more than 1,200 yuan。

This operation and pricing strategy is undoubtedly to quickly integrate the existing stock of independent hotels on the market，Lower transformation costs、The volume is also faster。

In fact，Renovation of independent hotels in low-tier cities，OYO China has received US0 million in financing based on this model，And ran to open a store for more than a year。Today，This field is already crowded with opponents from the hotel industry。The positioning of Luyue’s main brand “Huazhu” is somewhat differentiated: targeting scenic spots、B&Bs and independent hotels near the destination，Also focus on offline stores，Selling fragmented 188bet app products and products other than 188bet app。

Tencent Investment Luyue，Similar to the logic of its entry into the retail industry，That is, "be the bottom layer、Make connection，Yongyun、AI and other infrastructure to help partners” (Ma Huateng’s words)。In department store、Shangchao、Shopping Center、In various retail formats such as specialty stores，Tencent has launched an investment competition with Alibaba，And the 188bet app，Especially 188bet app groups with scale advantages，is another huge one besides retail、Offline business formats with room for transformation。

In fact，Tencent has had strategic layout in the 188bet app field before。Before OTA giant Tongcheng Yilong went public in October 2018，Tencent and Ctrip are already the major shareholders and second shareholders，And Tencent has opened up key resources to it—the 12th square of WeChat’s “Third Party Services”，ELong from the same city occupies both the "train tickets and air tickets" and "hotel" seats，This contributes about 80% of its monthly activity。Around October 2018，Tencent also led a new round of financing for the 188bet app community platform Mafengwo。

looks，Tencent’s previous layout in the 188bet app field continued its core logic of “traffic + capital”，But as Tencent’s overall strategy shifts to the industrial Internet，The role of Tencent Investment is also partial to "financial investment"，To "Revolving around Tencent's main business，Then add boundary expansion” (Li Zhaohui’s words) conversion。The investment in Luyue is also in line with this idea。

*thisWen LaiSource: 36氪, author: Qiao Qian, original title: "36氪 exclusive｜Lvyue completes hundreds of millions of US dollars in financing，Zhang Qiang, President of Qunar, is at the helm，Tencent、Sequoia、Baidu、Goldman Sachs led the 188bet app》.