Personality is the way to survive for vertical online 188bet Online Sports Betting and Casino websites!

Author of this article: 188bet Online Sports Betting and Casino Circle 2015-03-21
Products that meet consumer needs and experience are good products in the Internet era。2014,The online 188bet Online Sports Betting and Casino market is undergoing many changes、A troubled year。Future,For Ctrip、Tongcheng.com、Vertical online 188bet Online Sports Betting and Casino website platforms such as Tuniu and Qunar.com,The only way to long-term survival is personality!

2014,The online 188bet Online Sports Betting and Casino market is undergoing many changes、A troubled year: Ctrip.com strategically invests in Tongcheng.com、Tuniu.com is listed in the United States、Qunar.com continues to suffer losses...

The traditional OTA market is impacted by many entrepreneurial online websites。As China’s tourism market continues to expand,And the improvement of tourists’ personalized needs,The domestic online 188bet Online Sports Betting and Casino market is in full bloom,2015 will be even more prosperous。

In the market segment,Thanks to Ctrip、Elong、Qunar and other platforms like this cannot go deep,Many online 188bet Online Sports Betting and Casino websites rely on their own advantages,Continuously exploring new market opportunities in vertical market segments: Travelzoo focuses on the high-end market, destination tourism, leisure and vacation market;McDull 188bet Online Sports Betting and Casino focuses on in-depth services for outbound 188bet Online Sports Betting and Casino,Help tourists make in-depth decisions;Bula 188bet Online Sports Betting and Casino starts from the mobile terminal,Leverage the influence of the community,Mainly engaged in resort hotel business;Mafengwo finds hotel booking services that are more in line with 188bet Online Sports Betting and Casino characteristics from tourism big data。

Personalized 188bet Online Sports Betting and Casino consumption

Li Zhenxuan is the CEO of a mobile game company,As a father of a four-year-old,Every weekend or holiday,He will take the whole family to Hangzhou, a city near Shanghai、Wuxi、Suzhou resort hotel vacation。Considering the needs of the child,Generally he will choose the personalized parent-child package provided by Bula 188bet Online Sports Betting and Casino,Find a place with a swimming pool and some picking、Specialty resort hotel for feeding small animals。

If you 188bet Online Sports Betting and Casino abroad twice a year,Li Zhenxuan will choose more 188bet Online Sports Betting and Casino products for overseas destinations from Travelzoo travelers。These products are often combined with catering、Attractions、Rent a boat、Concert、Special art performance、Spa and other leisure services,Can meet the whole family’s quality requirements for outbound 188bet Online Sports Betting and Casino。As a typical business traveler,He leaves all the air tickets and hotel reservations for business trips to the company’s front desk,Mainly book through OTA websites like Ctrip and Qunar。

There are many business travelers like Li Zhenxuan in first-tier cities,Their different trips often have different needs,Parent-child 188bet Online Sports Betting and Casino pays more attention to parent-child special services,Outbound 188bet Online Sports Betting and Casino pursues quality and cost-effectiveness,Business trips value convenience and speed。Such completely different personalized needs,Greed a huge online 188bet Online Sports Betting and Casino market,At the bottom of the pyramid are standardized hotels、Ticket booking business,With Ctrip、Elong、Represented by Qunar;The higher you go, the more personalized it becomes,Some online 188bet Online Sports Betting and Casino websites focus on resort hotels,Some focus on overseas 188bet Online Sports Betting and Casino selections,Some provide high-end personalized customization,Some provide luxurious overseas 188bet Online Sports Betting and Casino。

Although Ctrip appears as an OTA model, it has formed an overwhelming brand advantage in the 188bet Online Sports Betting and Casino market,However, the personalized consumption trend in the 188bet Online Sports Betting and Casino market has allowed more entrepreneurial organizations that are very successful in market segments to develop rapidly,They are encroaching and dividing the market of OTA websites,For example,The growth of Tuniu.com as a vacation product sales platform,It is eroding Ctrip’s control over the online 188bet Online Sports Betting and Casino market。

“Ctrip as a traditional OTA model,Mainly for business 188bet Online Sports Betting and Casino users,Mainly recommend air tickets and hotel reservations;Qunar is a search-based post-OTA platform,Meet those hotel and air ticket users who pay more attention to cost-effectiveness。But they are all representatives of the seller’s market,We provide standardized products,More homogenized and simplified。The online 188bet Online Sports Betting and Casino market should be a buyer’s market in the future,Provide users with more professionalization,Stronger user experience,More personalized products,For example, the product is suitable for extra beds for parent-child families、Multiple meals、Demands for parent-child entertainment projects, etc.。”Analysis by Mafengwo CEO Chen Gang。

Deeply explore user needs

Zhou Xiang, who has been working in the tourism market for many years, once participated in the founding and operation of Wuxinghui,The McDull 188bet Online Sports Betting and Casino Network was established last year,In less than a year,The company has grown rapidly to nearly a hundred people。Through in-depth research on the 188bet Online Sports Betting and Casino market crowd,Zhou Xiang discovers everyone’s travels,Even individual 188bet Online Sports Betting and Casino needs vary greatly,For example, sending parents on a trip,Take your children on a family trip,I also go on a business trip by myself,Their needs are completely different。

Therefore,When merchants launch their own products,Be sure to think about which group and what needs the product is for,The elements of the product must be reflected。“The products we launched have added many analytical attributes,Helping travelers make decisions,This can quickly connect people with suitable 188bet Online Sports Betting and Casino products。" Zhou Xiang said。

For a website like Mafengwo that has long been positioned as a 188bet Online Sports Betting and Casino guide product and 188bet Online Sports Betting and Casino community,After 8 years of development,Has accumulated 50 million users,Millions of comments and downloads every day,A large amount of UGC (generated content) information is generated every year。Through in-depth user research,Mafengwo found that users are very interested in 188bet Online Sports Betting and Casino guides before traveling,Many 188bet Online Sports Betting and Casino decisions come from 188bet Online Sports Betting and Casino guides。Therefore,The data and information in the guide play a role in decision-making for other users to book hotels。

For example,Mafengwo can extract similar information from UGC’s 188bet Online Sports Betting and Casino guide: “The hotel is very close to Tokyo Shinjuku Station,It is very convenient to take the subway and JR line,Convenient for shopping in Shinjuku。The hotel has an underground passage leading directly to Shinjuku Station,It’s not too strenuous to walk with a big box”,This is difficult for OTAs that are purely trading。

When the information in such 188bet Online Sports Betting and Casino guides is formed into structured data by Mafengwo,Users can now see the extracted hotel POI (navigation map information) directly in the guide,Click the link to directly import the booking page;Also,In Mafengwo’s restaurant review page,Extracted some of the most frequently mentioned words for visual reference,For example, "expensive", "average taste", "ten years old",These words,The effect is close to Taobao’s evaluation system。

As a mobile vacation e-commerce company, Bula 188bet Online Sports Betting and Casino,They found it in the vacation market,"Post-80s" have gradually become dominant,Like traveling with the whole family,With children or parents;Chinese holidaymakers like to discover new destinations,Don’t like to go to the same place repeatedly,So it also has the color of tourism,Not just looking for a place with a beautiful environment for vacation。

“China’s holiday 188bet Online Sports Betting and Casino users prefer more comprehensive solutions,Especially for outbound 188bet Online Sports Betting and Casino,Even if it is the first time to go to a certain country,Don’t like group tours,But I don’t like spending time and energy on combining various items。They prefer classic attractions、Specialty Food、Combined entertainment activities,Products that provide food, accommodation and entertainment。" Xu Lei, founder of Bula 188bet Online Sports Betting and Casino, said。

Quality + cost performance

For a tourist,Before reaching the destination,It’s hard to imagine the actual local scene。For example,When you go on vacation to Santorini, Greece,Wish to live in an exotic white and blue house,Enjoy the most beautiful sunset in the world。But what you don’t know is,The room must be on the edge of the cliff,Otherwise the scenery will be easily blocked by the house in front。

How to book a room like this,Hard to get from OTA website,Because every 188bet Online Sports Betting and Casino hopes to sell rooms。Only through the guide and community website content exchange and interaction,Only you will discover the secret。

Therefore,Mafengwo’s overseas hotel reservation business,On the one hand, it is to redefine hotel areas and categories according to user 188bet Online Sports Betting and Casino needs,And use the hotel as the origin,Combine surrounding 188bet Online Sports Betting and Casino points of interest,Let users learn about the surroundings while booking,Hotel guide;On the other hand,Users can not only share their experiences on the hotel page,Hotel reviews mentioned in 188bet Online Sports Betting and Casino notes will also be entered into the review system,i.e. hotel review。

“Our original intention,Let travelers find their own room,Make international 188bet Online Sports Betting and Casino bookings fun、Reliable and simple。For this,The best way we can think of is to involve users,Help each other。"Chen Gang said。

Travelzoo is a high-end 188bet Online Sports Betting and Casino and leisure platform,They discovered earlier that they are different from mass tourism、Satisfying personalized and high-quality tourism and leisure market。

Travelzoo CEO Hong Wei told the reporter of China Business News,They are not in the air ticket business,Selected products focusing on 188bet Online Sports Betting and Casino destinations。

In fact,Chinese tourists after booking air tickets and overseas hotels,For local leisure and vacation 188bet Online Sports Betting and Casino, there is often a blank,They don’t know how to buy many good vacation 188bet Online Sports Betting and Casino,The “buyers” of Travelzoo will help tourists purchase many high-quality overseas 188bet Online Sports Betting and Casino,Based on user preferences and needs,Product portfolio and design,Developed product。

“We have 20 offices around the world,Relying on rich overseas resources,Can leverage the ability of direct purchasing from overseas destinations,Has global bargaining power,The most convenient for users、The most efficient way to use RMB to directly purchase overseas local 188bet Online Sports Betting and Casino products。" Hong Wei said。

In contrast, McDull 188bet Online Sports Betting and Casino’s main products are still air tickets + hotel bookings,But they will tell users how to make decisions,List motivation,What products are suitable for parent-child 188bet Online Sports Betting and Casino,What products are suitable for parents,What is suitable for honeymoon 188bet Online Sports Betting and Casino,Clear reasons will be listed including why you chose the “red-eye flight”。“Our products allow users to consume more clearly、More rational。" said Zhou Xiang, founder of McDull 188bet Online Sports Betting and Casino Network。

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