February 2019，爱屋吉屋，Death；March 2019，Hongling Venture 188bet app，Death；July 2019，Shangpin.com，Death；August 2019，group loan network，Death；Same month，Little yellow dog，Death...

188bet app year，"Death" seems to have become the main theme。Pencil Road has incomplete statistics through public channels，36 star companies died 188bet app year，Among them，P2P、Long-term rental apartment、Education has become a high-risk industry。

In this wave，Because the risk of its own "fund pool" is too high，The P2P model that is difficult to transform under supervision has become a target of public criticism。In addition，Died from blind expansion，There are also many star companies that rely too much on 188bet app。It claims to sell 4 million soups a year，“Hai Ge Tang”, which had more than 70 offline stores, suddenly collapsed；Extended aggressive growth guarantee，In order to seek a new round of financing，Data fraud；Web English, an English learning institution established for more than 20 years，Because of rising costs、Reduction in revenue，Being unable to make ends meet...

Star companies have collapsed one after another，Small companies are trembling。Blockbusters are dying，Everyone is in danger。In 188bet app situation，Pencil Road interviewed 4 entrepreneurs whose projects failed，Summary of the truth about the death of some companies，I hope their experience can help entrepreneurs who are currently on the road to avoid pitfalls。

Died in "mode"

2019，Online loan 188bet app continues to experience thunderstorms。Liquidation、Police intervention、Suspended operations、188bet app lost，Even investor rights protection groups came out like a tide。

March，Zhongdoubao, a subsidiary of Mogujie, was liquidated，Pocket finance under investigation；July to August，"Zhongrong Investment" and Tuandai.com suspected of non-admission case；October，Because the overdue rate is high，Magic card gold server and other thunderstorms...

No one expected it，Among a large number of online loan platforms，There will be Hongling Venture 188bet app。Hongling Venture 188bet app was established in 2009，At that time，There are less than 10 online loan platforms in the country，It has been supported by users for its "big standard platform", "overdue transparency" and "rigid payment"。

The Dabao platform model is also a profitable business。Zhou Shiping, chairman of Hongling Venture 188bet app, said in an interview with the media in August 2017，The amount of large bids issued in the past few years is 50 million~1.between 500 million。If calculated as follows，Rebate for each order，Can be as high as 1 million to 4.5 million。

What a pity，It is precisely because of the big bid，means it faces greater risks。5 months after the launch of this mode，Hongling Venture 188bet app had its first big bad debt，Scale of hundreds of millions，Refreshed the bad debt history of P2P at that time。End of 2015，Zhou Shiping blew himself up again，Hongling has bad debts of up to 500 million yuan。

But because the platform promises rigid payment，That is, if the borrower is overdue，Maybe not to pay back the money，The platform will repay the money to the lender on behalf of the borrower。Add voluntary disclosure overdue，Let investors feel that the platform is safe and trustworthy，Hongling Venture 188bet app’s transaction volume has consistently ranked among the top three in the industry。

However，Under supervision，The life of Hongling Venture 188bet app is beginning to be difficult。

August 2016，The China Banking Regulatory Commission issued the "Interim Measures for the Management of Business Activities of Online Lending Information Intermediaries"，P2P online lending platforms shall not directly or in disguised form provide guarantees or promise to guarantee principal and interest to investors。At the same 188bet app, there are restrictions on the borrowing amount of borrowers on online loan platforms，The upper limit shall not exceed 200,000 yuan。

December 2018，The document "Opinions on Doing a Good Job in Classifying Disposal and Risk Prevention of Online Lending Institutions" states that the main direction of work should be to adhere to the exit of institutions，Except compliance 188bet app，The rest of the institutions "retreat if they can"，Everything should be checked。”

To 188bet app point，188bet app behemoth has been operating for 3645 days，I didn’t escape the fate of liquidation either。

The main reason，The 188bet app pool risk of the P2P model itself is still too high，It is difficult to transform under supervision。

For example，A lends money to the P2P platform in order to earn interest，The platform lent A’s funds to B who was short of money。If A is in urgent need of money，Or after hearing some negative news about the platform，The undue loan will be withdrawn in advance。Other side，B cannot repay the loan on time for special reasons，At this time, the P2P platform needs to misappropriate C’s funds for advance funding。In this case，Investment funds and underlying assets cannot be accounted for one by one，Over time，The bad debt rate increased，When no more new funds come in，188bet app will be difficult for the platform to survive。

Meanwhile，In 188bet app mode，Investors cannot monitor the whereabouts of loaned funds，Invisibly increasing the amount of funds misappropriated by the P2P platform、The risk of borrowing new and paying back old。

Early this year，Hefei Economic Investigation Official Weibo announced a P2P case and related details involving illegal fund-raising and use of 188bet app pools for secret operations。June 2018，The “Shenghui Loan” P2P financial management platform built by Anhui Shenghui Investment Management Co., Ltd. is suspected of illegal fund-raising。It fictitiously stated that the borrower used the car as collateral to publish the loan target，Let investors lend money to the platform，To obtain high interest。The company funneled investors’ funds to a third-party payment platform，Transfer to the private account controlled by yourself。

On the road to transformation，P2P 188bet app are not easy to get going either。For example, an institution like Lufax with strong shareholder background and business scale，Applying for a consumer finance license is the first choice；Large scale of online loans、Sufficient own funds、Enterprises with ready-made small loan licenses，Maybe take the path of small loans；There are also some that will develop in the direction of lending，That is, mutual financial 188bet app provide their high-quality assets to financial institutions，Then the financial institution lends money，Mutual financial 188bet app charge channel fees。

But more P2P platforms，188bet app still only one way to "fall"。

Today，The P2P online lending 188bet app continues to shrink，The number of platform exits is increasing。Latest data display，July，The transaction volume of the P2P online lending 188bet app is 900.2.8 billion yuan，Decreased by 62% year-on-year.19%。As of the end of July，The number of normal operating platforms in the online loan 188bet app dropped to 787，The largest number of online loan operating platforms ever reached 3,476。

This wave of thunderstorms is not just bad news。actually，188bet app eliminates a large number of companies that want to speculate，Get through 188bet app，The industry will also usher in greater compliance、Healthy development。Vice versa，I just think about replacing the old with the new and tearing down the east wall to make up for the west wall，188bet app can only be eliminated by the market。

Dead from "blind expansion"

Under the 188bet app winter，In 2019，There are not a few star companies that end up bankrupt due to lack of funds。They were often favored by 188bet app，But strategically，But lacks hematopoietic ability，On the one hand, we rely on 188bet app to expand blindly。

Take “eat a soup” as an example。"Eat Soup" specializes in "whole coconut stew" - 188bet app must be cooked with free-range chickens that have been raised for 120 days and whole coconuts，After completion in the central kitchen，Use hot chain transportation to offline stores。2016，“Eat Soup” opens its first soup shop in Shenzhen Kexing Science and Technology Park，Then run all the way。188bet app claims to sell 4 million soups a year，More than 70 offline stores，Also announced that 188bet app would open nearly 100 directly-operated stores，Once a high-profile entrepreneurial star。

This project，It also once became the target of 188bet app pursuit。Based on public information，May~August 2017，Less than 3 months，Complete angel round and 30 million yuan in Series A financing after eating soup。March 2018，Including Wuyue 188bet app、Kaixin 188bet app and Hive 188bet app announced that they have invested nearly 100 million yuan in their A+ round of financing。

Less than two years，Received 3 rounds of financing，A star project with a cumulative 188bet app of hundreds of millions of yuan quickly collapsed。

August 188bet app year，Eatoutang suddenly closed all its stores in Shenzhen，The headquarters is also empty，Leave only one piece of A4 paper offline，The header reads: Chigetang Company has been cancelled，The store has closed down，Please join the group to protect your rights for recharge refund。

For the reasons why Chitoutang closed down，The explanation given by founder Zhan Chufeng is "funding break"。A partner from a VC institution who had early contact with the project once speculated，188bet app should be "the stall is too big，The expected financing has not been received”。

188bet app insider analysis，In the past, everyone only focused on the speed of development，Good-looking data hides many problems in the development process，Many players on the track did not realize the direction of the economic wind in time、188bet app Status、Changes in user needs。Neither does internal control well，Also does not have a leading edge in external competition，So business、There is a problem with the service。

Obviously，The 188bet app environment is not ideal，When your own profitability is not up to standard，Follow-up funds cannot keep up with the company’s development speed，In the end, it can only be self-destruction。

Review，Because of blind expansion this year，A star company that died due to over-reliance on 188bet app，Not a few。

Take growth insurance as an example，June 2018，There were rumors on the Internet about growth guarantee orders、News of data fraud。As understood，At that time, Growth Insurance was seeking a new round of financing，When an investor conducts due diligence on 188bet app，188bet app was discovered that its revenue data was fraudulent，Eventually caused the investor to give up the investment。

At that time，Growth Baozeng responded，Due to radical expansion，Some employees may cheat on orders in pursuit of performance，The company is conducting a serious investigation into 188bet app behavior。

September，Web English is in bankruptcy，Founder Gao Weiyu ended this English learning institution that has been established for more than 20 years in a letter of apology。Actually，Weibo English has accumulated funds，But the company’s stall is too big，Nearly 200 stores、More than 6,000 employees。And，Increasing company costs、Reduction in revenue，Living beyond one’s means，188bet app is not surprising that such a situation occurs。

There’s still October，The early childhood education brand "Ailelexiang" was exposed in Beijing、Many stores in Chengdu closed suddenly，A store involving tens of millions of training fees is difficult to recover；Previously，There is also an O2O tutoring 188bet app “Crazy Teacher”、“Mengta Education”, an online international education institution for primary and secondary schools、K12 tutoring institution “Gaoguan Education” and other institutions were exposed to collapse、Run away or close the store。

The long-term rental apartment 188bet app has entered a state of constant thunderstorms.

August，Lejia Apartment issued an announcement overnight through the WeChat 188bet app。According to the company’s poor management，Unable to fulfill the contract，Currently discontinued，Close all business，A large number of employees resigned，Unable to repay customer debt。October，Announcement from Yueru Apartment，Safely due to market changes、The main reasons include insufficient organizational and operational capabilities，Currently, the company has invested heavily in renovation and configuration of more than 1,600 apartments, which are facing huge operating and financial pressure，The company is no longer able to maintain normal operations。

According to incomplete statistics，As of October this year，As many as 25 parents have rented apartments because their 188bet app chain was broken、Declared bankruptcy due to poor management。

Expansion is not wrong，There is nothing wrong with pursuing good-looking data。But when 188bet app is unwilling to continue to add funds，When the company itself cannot achieve profitability，Blind expansion is just "seeking death"。

The truth about death

Nearly one year，The "wave of death" is raging in the venture 188bet app circle。Pencil Road has incomplete statistics through public channels，As many as 36 star companies have “died” this year，Among them，P2P、Long-term rental apartment、Education has become a high-risk industry。6 each、5 families、6 representative companies “died”。

Star companies have collapsed one after another，Small companies are trembling。Blockbuster movies are going bankrupt，Everyone is in danger。In 188bet app situation，Pencil Road interviewed 4 entrepreneurs whose projects failed，Summary of the "death truth" of some companies，I hope their experience can help entrepreneurs who are currently on the road to avoid pitfalls。

Truth 1: 188bet app need to create positive cash flow

Liu Wei (pseudonym), who was previously engaged in data enterprise service entrepreneurship, said，While working on a project，Need to have business logic。Seize the pain points of the industry first，Find out whose money you want to make，And try to make this money。188bet app is important that the project needs to expand the number of users，But forming a profit model is fundamental。“Small-scale enterprises need to generate more income。”

Introduced by Liu Wei，When I first started my business，He first made the product a free model，There is also good traffic。But he found out，188bet app is very difficult for companies to suddenly change from free thinking to paid。Therefore，After 3 years of starting a business，Although his company has good traffic，But lack of profitability，He reluctantly gave up the project。

He concluded，188bet app must create positive cash flow，If we can get financing, we will take advantage of the situation，You can win steadily without getting money。

Truth 2: 188bet app is a double-edged sword

Li Qing (pseudonym), an entrepreneur engaged in AI security, suffered losses at the 188bet app level，Believe that choosing good 188bet app is the key to the survival of a company。He revealed，The company he founded was too focused on short-term exit to "make a fortune" because of 188bet app，Not paying attention to AI security is a slow industry in itself，Need to look at long-term development，Always interfere with the company’s normal operations。During the entrepreneurial period，He not only has to focus on strategy but also spends a lot of time appeasing investors。

“Finally the 188bet app failed to exit successfully，The project collapsed instead。" Li Qing sighed，188bet app is a double-edged sword，After receiving investment intention from 188bet app，You must have a detailed understanding of 188bet app。Because good 188bet app will not interfere too much with your strategy，Also when you need it，Help you。But bad 188bet app always focuses on short-term gains，Make you exhausted physically and mentally。

Truth 3: Don’t blindly chase the wind

Zhang Tao (pseudonym), an entrepreneur who was previously engaged in the sharing economy, thinks，Don’t believe too much in the news。"Under the wind，Pigs can fly。”Don’t see a sudden influx of competitors and 188bet app into the enterprise，Just think this is a good industry，Plunge in。You need to be cautious when entering the industry，Understand the pain points of the industry，Is the company big enough。

His memories，He was taking advantage of the wind，Blind expansion，Spend 20 million，Maybe only 15 million will come back。Finally, because of the track’s asset-heavy operating model，188bet app’s only a matter of time before the company is brought down。

Truth 4: Recruit experienced talents

Name of Li Lei (pseudonym), an entrepreneur engaged in the e-commerce industry，I want the company to be successful，Don’t listen to the success processes of those big companies，Their success factors often involve certain accidental factors。Only the company itself will know if 188bet app has experienced 188bet app in a down-to-earth manner，The present is still the most important thing。

Li Lei said，Starting a business，We must understand the importance of the team。In the early stage，Don’t be reluctant to spend money，Find the best、Experienced talents，188bet app can save the company from many detours。“The project is good but the execution is not in place，Talking on paper，I can only sit back and have nothing to do。”

Of course，Under the 188bet app winter，Enterprise survives，Only there is hope。As Li Lei said，In fact, there is no so-called survival rule at all，Entrepreneurship is a process of constantly stepping on pitfalls every day。You can "live" by stepping over it，If you can’t cross it, you’ll fall in it。“It’s good to be able to climb out，Can’t climb out，Not a sudden death，Just waiting to die in the pit。”

*Source of 188bet app article: Pencil Road，Author: Fu Yancui，Original title: "188bet app year，36 star companies died: P2P、Education、Long-term rental apartment industry has become the hardest hit area 》.