The urban homestay sector has recently experienced changes。Urban B&B brand operator 188bet sports betting、Chengsujie was wholly acquired by Sweetome Group，The shareholder behind them is Ctrip、58 Group and Airbnb，Competing parties have more common interests with each other。

Luo Jun, co-founder of Tujia and Sweetome, said in an exclusive interview with Zhihui，Acquisition of city B&B brand，Sweden has reached 188bet sports betting stage，Strategic significance，Including building a better business line，Opening up and mutual conduction of consumption between high-frequency and low-frequency customer groups，The possibility of forming a larger membership system, etc.。

Of course，Youjia Meisu、Problems existing in the development of Chengsu，And existing sectors with the original Sweeten，How to form a better collaborative development body，This is 188bet sports betting a challenge that Luo Jun needs to face。

And when we delve deeper into the internal and external relationships of these product lines，And the considerations of the above three most important shareholders，188bet sports betting may be possible to discover a larger "chess game" behind this acquisition。

Behind the "selling of one's body" in Chengsu and 188bet sports betting

As the acquiree，Chengsu and Youjia Meisu once had their own ambitions，There is 188bet sports betting a lack of support from capital fans or giants。

188bet sports betting was established in 2017，operates a brand of boutique urban B&B，Involving high-end community apartments、Hutong courtyard、Houses, villas, etc.，Provide one-stop hosting services for landlords。July 2018，188bet sports betting received US million in Series A investment from Airbnb。

The predecessor of Youjia Meisu is Youjia B&B，Similar to Chengsu positioning，Established in 2018，188bet sports betting is the only B&B chain brand under Ctrip，Liang Jianzhang, co-founder and chairman of the board of directors of Ctrip, personally serves as chairman。June of that year，Youjia B&B announced that 188bet sports betting has obtained the contract from Ctrip、Tujia、58 Industry Fund tens of millions of dollars in strategic investment。

January this year，Youjia B&B announced that it has changed its name to "Youjia Meisu"，Excluding scenic spots、Outside the city B&B，188bet sports betting plans to get involved in hotel apartments、Vacation Villa。

The composition of these shareholders，188bet sports betting because of the two acquisitions，Plain some foreshadowing。But it is undeniable，Their acquisition，Can’t escape from one’s own predicament。

Someone familiar with the matter told Zhihui，The property Chengsu obtained in a city in East China is in a good location，But most of them are old houses，The check-in experience is not good enough，And there are not enough manpower to do offline maintenance，At first one person was responsible for 20 properties，Later 188bet sports betting became one person responsible for 60 sets。

The person disclosed，The customer complaint rate of properties in this area of ​​Chengsu is 188bet sports betting high，One reason is that the accommodation experience is not cost-effective。Later on, the price of houses kept decreasing，Low prices lead to lower quality of some staying guests，Easy to cause damage to some properties。188bet sports betting，Investors are not aggressive enough，The number of houses has not increased much。

During his employment，The team has more than 20 people at its peak，Only 6 people left in November 188bet sports betting year，And they are all new employees。

As of press time，Zhihui has not yet obtained official verification 188bet sports betting above information from Chengsu。

Youjia Meisu 188bet sports betting encountered problems。April this year，Many related investors told Zhihui，Seeking divestment，Because the property investment has been in loss for many months。

The overall rent 188bet sports betting properties he invested in is 30 to 40% higher than the market price、The occupancy rate is not high enough，Is the important reason why they think the income is not optimistic。

The "188bet sports betting B&B 2018 Investor Cooperation Plan" provided by investors to Zhihui shows，“188bet sports betting B&B” owns more than 70% of the customer traffic resources in the online homestay market。Traffic support includes Ctrip、Where to go、Elong、WeChat Hotel、Going to market on 58th、Sesame Credit、Ant Short-term Rental、Tujia。

188bet sports betting means，Youjia Meisu’s traffic conversion、There is more room to improve occupancy rate。

Reference a set of data，The "China Sharing Economy Development Annual Report (2019)" released by the Sharing Economy Research Center of the National Information Center shows， In 2018, my country’s shared accommodation market revenue was approximately 16.5 billion yuan，Accounts for 6% of the national accommodation industry’s room revenue.1%，1 year-on-year increase.4%，Increased by 3 compared with 2015.8 %。The average annual growth rate of shared accommodation revenue from 2015 to 2018 is about 45.7%，Is 12% of the room revenue of the traditional accommodation industry.7 times；Same period，The penetration rate of shared accommodation users 188bet sports betting increased from 1.5% increased to 9.9%。

Youjia Meisu will enter in 2018，Both Qi and Chengsu received financing，188bet sports betting is a direct feedback of the above data。

But this acquisition，To a certain extent, 188bet sports betting shows that the continued prosperity of shared accommodation has encountered some obstacles。General view，Housing listings (including individual listings、Investor housing, etc.)、Online traffic conversion、Offline operations, etc.，Breakthroughs and interactions in each link，Becoming a shackle that needs to be overcome in the development of urban homestays。

They need more "ammo" ，Whether 188bet sports betting is the expansion of housing listings，Or investment in more refined operations，But the feedback from the capital market is not positive，188bet sports betting becomes necessary to find another way。

Why Sweeten?

Luo Jun expressed his views on Zhi Hui in an exclusive interview，The problems you are facing now in Meisu and Chengsu，Sweden has encountered 188bet sports betting before，If we talk about losses，Sweden has suffered more losses than any of them，But now 188bet sports betting’s profitable，Their problems can be solved，“We will have a deeper understanding of this industry，Not so anxious to see the data，One of my thoughts is the problem that Chengsu and Youjia encountered，188bet sports betting exists objectively，is reasonable，You will definitely encounter 188bet sports betting。”

About the next direction 188bet sports betting two companies，Luo Jun said he would retain both brands，But there will be a lot of integration in the future，For example, finance、Consolidate similar items such as supply chain，And the integration of development and operation teams, etc.，To achieve higher energy efficiency。

In his opinion，These two companies are not “perfect” enough，188bet sports betting gave Sweeten the opportunity to acquire them。The problems faced by these two companies are not mainstream，The mainstream is after two or even three years，Find out a business model that is indeed tangible and effective，Completely "touched" the market，Acquiring them can shorten Sweeten’s market layout process。

He thinks，This acquisition is 188bet sports betting because Sweeten has reached a new stage。

Sweden official website information display，As of August 188bet sports betting year，Sweden Group operates more than 56,000 units in more than 280 destinations across the country，owns Sweeten、Jia Ting、Huanshu、TUWO、Zi Mo、Wuyue and other shared accommodation brands。

There are apartment products in the suburbs，There are 188bet sports betting holiday villa products focusing on destinations (cultural tourism)，But basically far away from the core area of ​​the city，It is 188bet sports betting a relatively low-frequency consumer product。

Luo Jun said，The consumption frequency of city B&Bs is relatively high，188bet sports betting is of great benefit to the accumulation of members，Sweden’s larger apartments and cultural tourism products，Member consumption frequency is low，Member acquisition speed is relatively slow，Few members lead to low profits，So acquiring urban B&B brands is a more important strategic direction，188bet sports betting is a strategic need，Not because of reasons such as cheapness。

That is, through a more complete business line connection，High frequency "cuts" low frequency，Low frequency supplements high frequency， Form a larger membership system，To open up passenger flow，Achieve higher frequency、Longer consumption possible。

The shareholders behind the scenes and the bigger “chess game”

Here we can 188bet sports betting talk about the local life services of 58.com，This is 188bet sports betting a relatively high-frequency service consumption area，Logical similarity。

Let’s look at the composition of shareholders behind the acquisition 188bet sports betting three parties，More market implications can be found。

Tujia once wholly acquired Ant Short-term Rental，The latter’s former controlling shareholder 58 Group became one of Tujia’s shareholders；Youjia Meisu CEO Shen Zhiqiang is 188bet sports betting the CEO of Ant Short-Term Rental，58 Group、Tujia is a shareholder of Youjia Meisu；Ctrip is both Tujia、Shareholders of Youjia Meisu，188bet sports betting a shareholder of Sweeten，Sweden comes from Tujia，The latter two are split and developed independently；One of the important shareholders of Chengsu is Airbnb。Airbnb competes with Tujia。58.com (58 Group) invested in Sweetome during this acquisition。

After some maneuvering，Ctrip、58 188bet sports betting and Airbnb have become the most important shareholders of Sweetome，The respective shareholdings are not yet clear。

To these three shareholders，Luo Jun thinks，They are all traffic entrances、Traffic distribution platform，Sweden mainly provides products and offline operations，Achieving the integration of online and offline。But the attributes or strengths 188bet sports betting three parties are different。58.com belongs to the Tieba type，Ctrip belongs to OTA，Airbnb is social，Among them, decentralized products are more looking forward to channels such as Airbnb，Apartment-type products have expectations for OTA channels，That is, we need to look at the competition and cooperation relationship between each other at a higher level。

For Airbnb，By becoming a Sweeten shareholder，will have more properties，Sweden’s offline operation capabilities may 188bet sports betting be used by it，This is good for continuing to expand the Chinese market。

For Ctrip，After Tujia，Launched to support Youjia Meisu，Thus first-hand platform traffic + first-hand housing resources，The left and right hands form a self-consistent complementary logic，Ctrip’s own traffic 188bet sports betting has more monetization possibilities。

188bet sports betting，Youjia Meisu 188bet sports betting provides Ctrip customers with more scene experience consumption entrances，And offline traffic entrance。That is, homestays are an effective scenario for recommending local tourism products and services to tourists，Can recommend customized local travel plans to tourists。

From another perspective，The cultural and tourism attributes of city B&Bs are relatively weak，Its value increases，Need to link and integrate with more surrounding resources，Form more supporting services，Make itself have single consumption attributes，It can 188bet sports betting become an important link in an integrated consumption chain。

Ctrip “nods” to this acquisition，188bet sports betting is not ruled out that some hotels may encounter problems，Need capital、Integrate resources to better activate and expand the possibilities，And the above attributes 188bet sports betting carries，188bet sports betting will not be missing or weakened for Ctrip。

Speaking of this，Let’s continue to focus on the 58 Group。Luo Jun said，58 Group provides the Chailease market，Making Sweeten a short-term rental、Having presence in both Chailease and long-term rental markets，The Chailease market demand is 188bet sports betting relatively large，The utilization rate of Sweeten’s housing has 188bet sports betting improved。

What cannot be ignored is，58 Tongcheng as a local life service provider，188bet sports betting will bring local customers to Sweeten，This value cannot be underestimated。

At a glance，Services provided by 58.com such as room decoration design、Maintenance and cleaning, etc.，Can be combined with the offline operation of B&B。At the same time，58.com has gathered a large number of local restaurants and food、Leisure and entertainment resources，Eating, drinking and having fun can encircle accommodation (such as city B&Bs)，Bringing possibilities to empower B&Bs，At the same time, eating, drinking, having fun, etc. will 188bet sports betting help divert traffic to accommodation，A longer product and service experience supply chain can be created around the city B&B scene。

188bet sports betting is not difficult to understand Luo Jun’s theory of Zhihui，58 Group is “strategically very important” to Sweeten。