Airbnb has good reasons to get into media，And may threaten media service websites such as TripAdvisor or Yelp。

From a travel media perspective，Airbnb has unique advantages，Its platform has 25 million potential readers and users，Covered 19 countries3.More than 40,000 cities，Very well matched to its brand’s core products and attributes。

What if Airbnb wanted to build a publishing department，Its prominent reputation will save it a lot of content marketing expenses，After all，Advertising and marketing in the tourism industry require high investment。It is reported，HomeAway, one of Airbnb’s main competitors, plans to spend $100 million (it spent $60 million in 2014) on marketing，To promote its differences from Airbnb。HomeAway was founded in 2005，Won 5 before going public in 2011.USD 0.4 billion financing，And its stock price is currently down 18%。Airbnb is not yet listed，The total financing amount has exceeded US$800 million，188bet sports betting app download Its last financing was US$50 million in October last year，Valuation reaches $13 billion。It is said that Airbnb recently received US$1 billion in financing，brings its valuation to $20 billion。

Airbnb’s expansion not only threatens its direct competitors，It also worries the leaders of the wider travel media industry。

Last November，Airbnb launches its first magazine "Pineapple"，This book has 128 pages、No ads、Beautifully printed quarterly magazine written primarily by homeowners and clients，Describe their experience。A total of 20,000 copies of this magazine were printed，Free at some popular Airbnb properties，Also sold in some bookstores，For example, the Smith bookstore chain in Paris，Sold for 12 euros a copy。Christopher Lunekzic, publisher of "Pineapple" said: "The reason for publishing the magazine is because we want to capture the unique experience of Airbnb。We hope to bring this creativity、Culture and connections reflected。”This is like coming from the mouth of a well-trained publicist，Travel media doesn’t seem to have anything to worry about。

Now Airbnb seems to be expanding its magazine business，And this will have a huge impact。

Nevertheless，Print media will obviously not be a major part of Airbnb’s media business，Mobile applications are。Last year，Only 20% of Airbnb’s traffic comes from mobile。Last December，Airbnb redesigned the APP。Now，Airbnb’s APP ranks in the top five in 7 countries，Ranked in the top 100 out of 152 countries。And this is where the promise lies。188bet sports betting app download Airbnb is benefiting greatly from mobile business，Recently announced its cooperation with Deutsche Telekom’s T-Mobile，Pre-installed its APP on Android phones in 13 European markets，This is of great significance to Airbnb’s mobile business expansion。

Let’s analyze Airbnb’s initiatives from the perspective of its customers。

Suppose I want to book an apartment in Marylebone, London，I don’t know much about where to go。In Airbnb’s new APP，I can select the zip code of the homeowner’s area，The owner lists some of her favorite places，For example, an organic food store、Bar、Gallery、Shopping area、Cinema, etc.。Each location will appear on Google Maps，The owner will describe the specific information in the comments，For example, business hours、Reservation information, etc.。I can also view reviews on third-party websites，But according to the owner’s information，I know if our tastes match，Besides, I don’t want to sift through a large amount of information。

In mobile phone，I can check out a mini guide to the surrounding areas I want to visit in the next few days，Everyone inside is trustworthy、Recommendations without commercial purpose。From this APP，I can make restaurant reservations through OpenTable，You can also call a ride through Uber。This is what the API does，Connect different applications together，Mutual benefit and win-win。Third-party service providers can expand their business，The APP can also provide a wider range of services，Improve user stickiness。Also，The APP can also 188bet app download provide exhibition information of galleries and museums。

API will be the main driving force in the APP ecosystem，Endless features and services to add。Uber recently opened its API to many companies，Includes Hyatt Hotels、OpenTable、Starbucks、Time Out、TripAdvisor、TripCase and other eleven companies，But strangely there is no Airbnb or Yelp。

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In addition to global expansion，Airbnb also wants to build a community for customers，Segment by groups (e.g. young families searching for affordable accommodation vs. people searching for trendy places)。More and more professionals prefer Airbnb properties that do not require check-in and checkout，They are willing to complete the transaction quickly。(Some people say that more and more Google employees choose Airbnb when traveling for business，Their bosses are happy with this too。) These groups are more willing to trust their own kind，Instead of an ordinary travel guide，It’s hard to distinguish genuine user opinions from soft advertising in these guides。

The benefit of this powerful integration is its scalability。Airbnb has a large number of housing products，Luxurious residence、Luxurious residence。Some people are willing to spend 2000 euros a night for a two-bedroom suite，To be able to see the view of Hong Kong Harbor，They may also wish to have a more experienced tour guide，can provide more detailed information。

LV, a subsidiary of luxury goods group LVMH, once created an APP for wealthy Chinese people，These rich people can spend 20,000 188bet app euros or more in one afternoon on Avenue Montaigne in Paris。This app provides personal shopping services，Also provides a personal city guide，The entire trip can be covered from the beginning of the travel plan。Also，This app also works with WeChat，Able to provide real-time tour guide services，Includes message and voice contact。In this case，There is no point in relying on recommendations from people in the same group，Highly personalized services are meaningful。There are also some partners under consideration。

Do not consider market segments，A well-established brand connected to a range of mobile services is a powerful combination。For Airbnb，The "full-service" company concept proposed by Chris Dixon, a partner from Andreesen Horowitz (a well-known American VC), will become its main tool to stabilize its market position。