Huayi Brothers is one of the earliest film and television entertainment companies to develop live entertainment business 188bet country。

After years of exploration，Huayi Brothers has created its own business model: integrating the film IP produced by the "Huayi Brothers" brand with the culture 188bet city where it is located，Virtual animation、Movies and other scenes are presented to the public in reality，Or provide the public with an immersive experience through VR technology。This is a new interpretation 188bet combination of Chinese local movies and tourism。

Since 2011，Huayi Brothers has also completed its layout in many major tourist cities across the country，We have written before that Huayi Brothers 188bet World (Suzhou) is Huayi Brothers' "[Big Reveal] How Huayi Brothers' first 188bet world project was created？》its first 188bet theme park、It is also the first local 188bet theme park project in China that relies on its own IP。

Recently we visited the newly opened Jianye·Huayi 188bet at the end of September。I have to say，This is a breakthrough project by Huayi Brothers in the field of live entertainment。It allows us to see a space construction method comparable to world-class theme parks: experiential narrative-taking tourists as the core of design，Use different techniques to create space separation、Crossover and concatenation，Allow visitors to play their own role in the park according to the designed "script" without knowing it，Get complete、Smooth park experience。

01 is located 188bet cultural tourism industry highland of Zhengzhou，Absorb customers from Zhengzhou, Luoyang and Kaifeng

Jianye·Huayi 188bet has great advantages in location。

It is located in Zhengzhou International Cultural and Creative Industry Park in Zhongmu County, Zhengzhou。This is a cultural tourism industry highland planned by Zhengzhou in 2016，There is a Green Expo in the area、Fangte、Outlets, Yanming Lake, etc.，Jianye·Huayi 188bet is located in the middle of these four。

In terms of location，Zhongmu County is located 188bet core area of ​​Zhengzhou-Bian integration，Enclosed by four highways 188bet county，The main road Zhongzhou Street connects with Zhengzhou City。

Zhengzhou International Cultural and Creative Industrial Park develops cultural tourism industry，Absorbed from Zhengzhou、Customer groups from Luoyang and Kaifeng。From within the region，Jianye·Huayi 188bet enriches regional cultural tourism content，Form a cluster effect。

In terms of business format，Jianye·Huayi 188bet competes with Fantawild, which is also a theme park。Fangte targets parent-child families，The Jianye·Huayi 188bet is mainly populated by adult tourists。

We checked the package items of local tour groups，In addition to the separate Jianye·Huayi 188bet one-day tour package price，We also cooperate with surrounding hotels、A package ticket for four attractions in the linked area；There are even packages with tourist attractions such as Kaifeng and Luoyang。

The day of our inspection is Wednesday，There is a constant flow of people in the 188bet，Many are tourists in group tours，It shows that the tourism resources in this region are activated to the greatest extent with the cluster effect of large projects。Zhengzhou Haichang Ocean Park will also be welcomed here in the future、There are only many cultural tourism projects such as Henan·The Country of Opera，The linkage of cultural tourism industry will be realized to a greater extent。

Visitor photos on the day 188bet inspection

02 How the theme of Jianye·Huayi 188bet was formulated？

The theme of the theme park is the soul of the park。The idea of ​​choosing the theme of Jianye·Huayi 188bet is to combine the film IP with the culture of the Central Plains of Henan，Select content closely related to local culture from existing movies to present。

On the one hand，Henan has a long history and culture of three thousand years，There is an endless supply of materials。On the other hand，Content with 188bet connotations has more vitality，Not only can it satisfy the curiosity and exploration of unknown cultures by foreign tourists，It can also inspire new recognition and pride among local tourists。

So，We see that the two blocks currently open in the first phase are 188bet Avenue and Taiji Street。

188bet Avenue is based on old Zhengzhou during the Republic of China，Restore the bustling scene of Zhengzhou’s commercial district at that time。Huayi Brothers has many movies with the theme of the Republic of China，For example 1942，Choose the Republic of China as the background era，It can also be placed in Huayi 188bet scenes just right。

The reason why I chose the 188bet "Tai Chi" is because Chenjiagou in Wen County, Jiaozuo, Henan is the hometown of Tai Chi，Tai Chi is an intangible cultural heritage of Henan。

03 What is unique about the scene planning of the 188bet town?

How to design a theme to cover travel scenes such as food, accommodation, travel, shopping and entertainment？This is the heart 188bet theme park。

Jianye·Huayi 188bet is a town with story points。It is based in the Central Plains，Extract the traces of life in each historical stage of the Central Plains for thousands of years、Traces of humanity，Then slowly absorb these qualities into the small town scene，Place a story line combined with related movies，Place story points one by one along the storyline，Parks with different themes connected in series into a town。

The construction area of ​​the first phase of the town currently open is 6.30,000 square meters，Among them，188bet Avenue Volume 2.40,000 square meters，Tai Chi Street Volume 3.80,000 square meters，Total area of ​​267 acres including 100 acres of parking lot。The area is not very large，But the content is very compact。

Let’s take a look at the navigation map， Two themed blocks surround the central lake，Separated by a lake，Seamless switching。Clear moving lines，Compact neighborhood size，Strong sense of 188bet。

Republic of China period，188bet is officially opened as a commercial port。After，Beijing-Guangzhou、Opening of Longhai Railway，Promoted the growing prosperity of 188bet’s business。Two large commercial streets, Dehua Street and Datong Road, and several other small streets，Forming the source of 188bet’s business。

According to data，More than 800 meters long Dehua Street，Less than 20 meters wide，But owns a department store、Gold Store、Glasses、Satin、Medicine、Shoes Industry、Hotel、Inn、Nearly 100 stores in more than 20 industries including bathtubs。Travel Magazine, founded in Shanghai in 1927, already called 188bet a metropolis in North China。

On scene setting，188bet Avenue restores Datong Road, a century-old memory of Zhengzhou、Fu Shou Street、Dehua Street，Reproduce the old buildings from when Zhengzhou Commercial Port was first opened one by one。The history, culture and behind-the-scenes of the film industry are transformed into content that can be interactively experienced，Cleverly integrated into the streets and buildings，Let tourists experience the old buildings of Zhengzhou a hundred years ago、Old Street、Old life。

The panoramic view of Tai Chi Street was restored in the 188bet "Tai Chi"，The quaint Central Plains folk houses and Western machinery face each other，Mixture of Tai Chi Kung Fu and Steampunk，Folklore Market、The bustling capital... food, accommodation, travel, shopping, entertainment and other businesses are hidden in it，The interpretation is a blend of Chinese and Western cultures、The atmosphere of the times where tradition and modernity coexist。

04 How to lead tourists into a 188bet art dream?

Obviously，188bet has accumulated experience from previous projects，Projects under construction exploded。

Jianye·Huayi 188bet in the construction of the story line，Everything revolves around movies，Aims to create "acting in the story，Playing in the big studio，Eat in the movie，Live in the plot，You also have to be part of the show when you buy something”——Five new experiences of “acting, playing, eating, housing and shopping”，Give movies a new form and gameplay，Build the first movie-situated cultural tourism town in Central Plains。

1、The most direct feeling is that the number of equipment and recreational items in the 188bet has decreased，An increase in small and medium-sized themed immersive performing arts projects

Performing is a very interactive experience，Can 188bet quickly infect each other’s atmosphere and emotions，Whatever is urgent、Afraid、Excited or happy。The warmth and power brought by live entertainment cannot be ignored。

Jianye·Huayi 188bet takes the plot of the movie as the starting point，Enter live entertainment and interaction，Compared to equipment amusement games will become obsolete due to time，Live entertainment shows last forever，Not easily replaced，It is also easy to establish your own reputation and barriers。

The picture below shows the performances during the National Day，An immersive theater show、Two live performances、A park-wide immersive night performance、A building projection show and multiple scattered performances，The performance takes place throughout the town。It is enough to show that this is a 188bet town focusing on immersive entertainment。

Start from the time-travel dressing room at the gate，Visitors will enter a 188bet experience following the designed plot。

188bet Avenue shows the past of Dehua Street a hundred years ago，Travel through time and space with "The Shooting Show"，Feel the bustle of the old Zhengzhou commercial street。The water pier on Tai Chi Street，A live show "Fighting Tai Chi"，Tourists visit the wedding scene of the head of Chenjiagou in Taiji Village，Feel the fierce duel between Tai Chi Kung Fu and Western cannon。

Zhengzhou Railway Station in 1920，Visitors can join group performances，Experience the gunfight action drama "The Swordsman 188bet Central Plains"，Participate in a grand performance of warlord melee。

The park-wide immersive night performance "Play along the way" is a large-scale interactive experiential performance that runs throughout the park。Same as the latest immersive entertainment，Visitors can not only watch the performances up close，You can also participate 188bet performance throughout the whole process，Influence the development of acting plot。

Police throughout the 188bet、Coachman、Celebrity、Drunks and so on are performing the established plot，The plot development is also adapted on-site according to the performance of tourists。

Visitors can also choose to follow the newsboy and other characters throughout the venue to see the entire park performance，You can also add links you are interested in at any time，Have an in-depth experience like making a 188bet。

2. Walking in a small town is like walking through a 188bet set

Scene construction is 188bet’ advantage，All sets are designed by professional film artists。

Jianye·Huayi 188bet is built into a big studio。The commercial shop scenes on Movie Avenue are made delicately and realistically，The landscape in Taiji District is rich in layers，Enough to show the intention。

The panoramic view of Tai Chi Street was restored in the 188bet "Tai Chi"，The original film art design was created by Oscar winner Mr. Tim Yip。

Integrate the meticulous attitude towards film aesthetics and professional technology into the construction of the scene，So much so that what tourists see from any angle in the street is the aesthetic effect of 188bet-like texture。

At the same time，The town is full of various costume changes、Makeup、Photography Studio，Allows tourists to transform into the protagonists of blockbusters，Visit the film workshop，Understand the film industry in front and behind the scenes；Time Travel Box，Witness the century-old history of Zhengzhou；Exploring the Underground Imperial City，Find the elixir of youth；Sneak into Intelligence Station No. 12，Become a lurker；Understand the charm of film light and shadow in the silent film era；In the disguise hall，Feel the magic of 188bet makeup。

Real scene，Experiences related to the plot of the 188bet，Every tourist can realize a 188bet dream here。

3、Situational theme catering，High quality and beautiful price，188bet’s eye-catching

The catering in Jianye·Huayi 188bet is remarkable，Compared to dining in other theme parks，Worth a detailed analysis。

Centralized catering past events in Beijing，Create situational themed catering with the setting of a 188bet set。From specialty snacks to high-end banquets，Create a prosperous capital city that brings together delicious food from all over the world。

The entire capital’s past events are divided into upper and lower floors。There are six 188bet studio areas planned for individual travelers on the first floor, which can accommodate 400 people，Each area uses classic 188bet scenes and installations such as the Gourmet Tower of Babel, etc.。Build a large stage in the central area，For diners to watch the show while eating，Adds a lot of atmosphere。

The second floor is the lobby and private rooms，Can also accommodate 400 people。Specialized private rooms with different 188bet themes，Different styles，Various sizes，Can meet various banquet meetings and other needs。

So Beijing Past Events specially planned two entrances and exits，In addition to receiving tourists in the 188bet，The other one faces outside the park，Undertake wedding banquet、Corporate banquet and other services。

On the design of moving line scale，Whether it is a compact alley or a spacious hall，All are created and considered with 188bet set settings，Creates the feeling of a Beijing neighborhood。

Catering as a tourist attraction，The quality of catering in Beijing’s Past is 188bet quite high。45 snack stalls，Collectes snacks from 18 cities in Henan and 8 famous snacks at home and abroad。The price is 188bet different from the high-priced catering settings in general scenic spots，Very friendly to the people，There is an endless stream of tourists。

Except for the past in Beijing，There are Tai Chi noodle restaurants all over the 188bet、80 Memory Restaurant、Jianghu Shop、Train station coffee、Qianyuan Teahouse and other series of stores，Diverse business types，Meet tourists’ various food needs。

It is reported，The dining stalls in the 188bet town are strictly managed，No identical store。Booths are managed through an elimination system，Focus on providing high-quality catering。Healthy competition brings good reputation。

4、Various supporting stores focus on the design of life aesthetics，Extremely exquisite

Jianye·Huayi 188bet is full of various shops。The business format of the store has two major characteristics。

First, closely adhere to the intangible cultural heritage 188bet Central Plains。For example, the Baigong Market is mixed with intangible cultural heritage handicrafts，Knitting Shop、Lantern Shop、Wood Workshop、Xiangfang、Dyeing Workshop、Embroidery Workshop、Taofang、Oil paper umbrella shop、Clay Sculpture Workshop、Zhiyuan Shop...。

The second is to combine the 188bet story itself。For example, there are various shops on 188bet Avenue based on old Zhengzhou time-honored brands: Huahua Industrial Building，Hua Xinchang Department Store、Wuzhou Pharmacy、Ruifengxiang Silk and Satin Shop、Dalong Department Store, etc.，Sold including hair growth oil、Pomade、Alabaster、Perfume、Fragrance powder、Soap and other products。

In store design，Pay great attention to life aesthetic design，Extremely exquisite，Every store has the temperament of an internet celebrity，Suitable for taking photos and posting on major social video platforms，Propagate quickly。

5. Dream-like drama-themed inn

Jianye·Huayi 188bet creates the Xijian B&B brand with the pursuit of “meeting with surprises”，Hope tourists can have the living experience of "living in a movie"。The four drama-themed inns respectively: Qingshanhou、A night in the world、Crescent Wenshe、West Wing。

With unique architectural style、Drama 188bet room design、Specific dramatic music, etc.，Outline a purely literary and warm accommodation environment。

05 Conclusion

It is reported，The number of tourists in Jianye·Huayi 188bet has been good since its opening。The reason why it is so popular，We summarize it as follows:

1、The cluster effect of Zhengzhou International Cultural and Creative Industrial Park, where cultural and tourism projects are concentrated, is highlighted。The project forms a differentiated positioning with Fantawild Park, another popular project next to it，Make it an indispensable part 188bet tour group route。

2、The theme 188bet park is closely related to the local culture of Henan，Characteristics given to the regional culture of Paradise，Not only a constant supply of materials，Have more lasting vitality。

3、Making great efforts to add high-quality performing arts projects。The success 188bet Songcheng model proves that the “performing arts + local culture” model is feasible。Huayi Brothers’ rich film and television IP is a natural advantage，Be able to create more performing arts programs。

4、Immersive large-scale interactive park-wide night tour has become its Internet celebrity program。Movies are the art of dreaming，The 188bet town passes through various deeply immersive scenes，Implantation of drama and film art，Let everyone be the protagonist，Integrated into the 188bet，Fulfilling a 188bet dream。

5、Situational theme catering provides cheap and good food，Efficient management model introduces elimination mechanism，This is the model of Yuanjiacun。But there is brewing 188bet park、Tie dye、Lantern Shop、Open theaters such as competition stages，It is the iteration and upgrade of Yuanjiacun model。

final，I have to say，Jianye·Huayi 188bet is one of the few well-crafted theme parks in the Central Plains。Whether it is the design of the scene，Presentation of landscape，This is not unrelated to Huayi’s partner Jianye Group。Jianye，As an enterprise with deep roots in Henan region，Have respect and gratitude for the land and culture of Henan。A company with feelings and goodwill creates projects，The attention to detail is visible to the naked eye。

*188betWen LaiSource WeChat publicPublic account:Real Estate Observer，(ID:realestatereview)Author: Research Department，Original title：《188bet scene、Experiential Narrative、Internet celebrity catering-how a brand new popular town was built？》.