The famous pop art leader Andy Warhol said it long ago，In the future，Everyone can be famous for 15 minutes。Today，The mystery of the word "188bet app download" has long been exhausted，In an era where everything can become an 188bet app download，People’s attitude towards “Internet celebrities” has also become more subtle – the behind the scenes，It’s the rabble’s following and “short-lived”。

For 188bet app download scenic spots that have caught up with the short video trend，Also facing a crisis。“188bet app download” enters the second half，How else to get bonuses？

From "Liziba" to "Trolypoly"

I have to say，The birth of 188bet app download scenic spots has a lot to do with the development of "tourism + culture + Internet"。188bet app download economy is a product of the development of the Internet，188bet app download scenic spots are spread through 188bet app download groups or organizations，Use various media such as short videos and online live broadcasts to quickly gain popularity。

Therefore，The development path of 188bet app download scenic spots，Also experienced a path from "passive fame" to "active fame"。

Take Chongqing and Xi’an, the most popular short video platforms on the current short video platform, as examples，Long before，Throwing a bowl of wine、Written cake has earned Xi'an enough attention，Liberation Monument、Chaotianmen Port、Hongya Cave、Liziba also made Chongqing the number one city image short video playback spot on Douyin in 2018。

Prosperous in short videos，Attracting countless tourists，Bring secondary communication to the scenic spot。188bet app download scenic spots that taste the benefits，Started on the road from "natural 188bet app download" to "artificial 188bet app download"。

Original Liziba、Hongya Cave、Throwing bowls of wine and other attractions or projects that make the scenic spot popular，Most of them exist by themselves，The locals are also accustomed to it，But was accidentally photographed by a tourist，Hit the short video boom again，became an 188bet app download。

For 188bet app download scenic spots，A small-scale 188bet app download project has no long-term vitality，Fancy the power of short videos，188bet app download scenic spots have cooperated with short video platforms to create Internet celebrities - "Sister Roly-poly" who performed in the Everlasting City of the Tang Dynasty，It is the product of this period。

The road to salvation in traditional 188bet app download

Scenic spots have become internet celebrities，Or on the road to becoming an 188bet app download，Mostly to save themselves。

China 188bet app download Academy data display，First half of 2019，The number of domestic tourists is expected to be 30.800 million visitors，Domestic 188bet app download revenue 2.78 trillion yuan，An increase of 8 compared with the previous year respectively.8% and 13.5%。Statistics show，Cultural and 188bet app download consumption becomes more routine。The China 188bet app download Academy holds “positive and optimistic” expectations for the 188bet app download economy in the second half of 2019。

However, contrary to expectations, the fact is，Many traditional 188bet app download have deep questions-"Where have all our tourists gone？”

Give an example，Displayed in the 2019 Semi-annual Report released by CYTS，Gubei Water Town received a total of 100 tourists in the first half of 2019.680,000 people，Decreased by 8 year-on-year.81%，Achieve operating income 4.2 billion yuan，Decreased by 8 year-on-year.04%，Net profit decreased by 47% year-on-year.23%，This performance directly led to the decline of CYTS’s net profit。In fact，Gubei Water Town and Wuzhen serve as stable profit contributors to CYTS，Passenger flow has shown signs of decline since 2018，Revenue、Net profit growth encounters bottleneck。

In the tourism industry，The 28/20 rule also plays a role，That is 20% of the 188bet app download，Earning 80% of the money in the industry。The remaining 80% of the 188bet app download，Strive to swim upward。And short video、Short content and other fragmented content forms，Gradually becoming people’s “new favorite” when sharing and obtaining content，It has also become an important carrier for people to “plant grass”。

Become an 188bet app download，It has become the road to redemption that traditional scenic spots must take now，And whether this road will eventually lead to light or darkness，It all depends on how the scenic spot operates。

4 ways to die in 188bet app download scenic spots

I don’t know when to start，Many brands are beginning to want to get rid of the "188bet app download" label，Some even say，Calling a brand an “188bet app download brand” is equivalent to swearing。

Maybe it’s because many 188bet app download brands are short-lived，And more 188bet app download brands just earn eyeballs，Didn’t make any money。

Whether it is 188bet app download catering、188bet app download brand or 188bet app download scenic spot，All faced the same crisis，Born in the era of Internet celebrities，Died in the 188bet app download era。And how they died，You probably can’t escape these 4 types。

A flash in the pan

In the era of short videos，Many attractions that were not well-known before have suddenly become popular，But at the same time，It is difficult to keep up with the infrastructure and supporting facilities。On the one hand, it attracted a large number of tourists，However, congestion and environmental pollution problems occur during holidays；There are also some 188bet app download scenic spots that look beautiful on social platforms，Tourists come here because of it，But it turned out that the photographer avoided the important and took the light when selecting the material，Or carefully packaged，In fact, it does not meet the conditions of being an 188bet app download，Come in joy and return in disgrace。

What about after becoming popular？What other value-added services can the scenic spot provide to these tourists，Have you kept up with the sales of derivatives，Can we realize the linkage of 188bet app download in the city？

Red for a while，But did not seize the opportunity to reinvent the 188bet app download scenic spot，You often cannot escape the fate of a flash in the pan，People’s attention，Will soon move to a newer and more interesting scenic spot。

Security risk

Compared to “money-demanding” 188bet app download，Tourists will not tolerate "deadly" 188bet app download at all。

Some time ago，Many domestic 188bet app download have recently shut down glass bridge projects。Once a smash hit，Become a glass bridge for attracting new ideas in 188bet app download、Glass slides and other glass sightseeing facilities are out of service。

“188bet app download trestle” was once the most eye-catching attraction on the short video platform，Combining excitement and fun，And such a video，Often get a lot of likes online。

Previously reported，There are about 2,300 glass bridges across the country，There are no exact statistics on the number of glass slides and glass rafting projects。With the traffic effect brought by social media exposure，Glass sightseeing projects once became domestic 188bet app download to attract passenger flow、An innovative way to improve operating income。

But with the rapid expansion of the industry，The construction team of the glass sightseeing project that makes money quickly poured in，The control of product quality is uneven。In the pursuit of reducing costs and creating profits，There are hidden safety and quality risks in some glass bridges and other sightseeing facilities，Or do not pay attention to safety precautions in daily operations。

188bet app download scenic spots with potential safety hazards，Although there is always a sense of freshness to attract tourists，But can’t escape supervision。

Too much marketing

The undeniable thing is，Rise in professional institutions、When team operation becomes mainstream，Scenic spots become popular only through the spread of tourists or fans, intentionally or unintentionally，Has randomness and uncertainty，The scenic spot wants to become an 188bet app download，Precision marketing is required。

But the scale of marketing，Also need to grasp，Otherwise, tourists will be disgusted，Even because of excessive marketing，Resulting in "not worthy of the name"，On the contrary, negative reviews keep coming。

Also，The post-90s generation is gradually becoming the main force in 188bet app download consumption，This new group of people is more self-aware，More willing to explore the highlights，And sneer at projects that can be seen as marketing at a glance。

Attract people but not money

The ultimate goal of scenic spots becoming Internet celebrities，Still for traffic monetization，But it’s not easy，Even in the 188bet app download city Chongqing，I am also encountering the trouble of "attracting people but not money"。

Eleventh Golden Week，Chongqing 3859.610,000 tourists created 187.188bet app download revenue of 6.2 billion yuan，Per capita 188bet app download consumption is 486 yuan。Look at Chengdu next door，18 million fewer people than Chongqing，188bet app download revenue increased by a full 10 billion yuan！Per capita income 1,420 yuan。Add the municipalities Chongqing and Sichuan、Yunnan、Comparison of per capita 188bet app download income in Guizhou Province，It is still the lowest。

Per capita tourism income，Reflects the per capita consumption level of tourists in tourist destinations。For 188bet app download scenic spots that are just “beautiful” but do not have enough supporting facilities，Stimulating consumption is not enough。As some media commented: In addition to good-looking appearance，The lining of 188bet app download scenic spots must also have poetry、There is a distant place、has history，More importantly, there must be a future。

How to make "188bet app download" become "long-lasting"

There is no scenic spot and I hope to be just a short-lived "188bet app download"，But I hope to catch up with the craziness of short videos，"Long red" in one fell swoop。This requires a series of operating methods in the scenic spot。

Grasp the core of cultural IP

Behind the creation of 188bet app download cities，has a very clear、Differentiated cultural IP，Make it easy for everyone to remember。Take Xi’an’s popularity as an example，Whether it is bowl-breaking wine as a folk custom，Maubisu is still Tang Feng’s roly-poly lady，They are all spread based on Xi’an’s unique culture。

As people’s material conditions gradually improve，Pure sightseeing range rover can no longer satisfy people’s sense of travel experience，People are more interested in form、High-level 188bet app download consumption with more diverse formats，Museum Tour、Youth Study Tour、Red 188bet app download、Travel and performing arts have become a new craze。

"2019 Museum Cultural and Creative Products Market Data Report" shows，The overall scale of the museum cultural and creative market in 2019 increased three times compared with 2017。According to relevant research statistics，From 2013 to 2017，The number of 188bet app download performing arts programs in my country increased by 43%，The number of visitors to 188bet app download performances increased by 145%。

Future 188bet app download scenic spot，In addition to just watching things happen，I want more poetry and distance。The same scenery and food cannot be a panacea to retain tourists，Only rooted in local culture，Present a unique style，Only to be remembered by tourists。

New consumerism and industrial linkage

The consumption patterns and concepts of China’s mainstream tourists are completely different from those of the first generation of travelers，“New Consumerism” is on the rise，For young people，The motivation for traveling may be random and sudden。At the same time，With the younger tourist subjects、Diversification of online travel products、Facilitation of transportation，Including self-driving tour、Free travel、Personalized 188bet app download including customized tours occupies half of the 188bet app download market。

Therefore，Non-traditional 188bet app download are gradually becoming tourist hot spots，More and more tourists no longer take root in traditional tourist cities such as "Beijing, Shanghai, Guangzhou and Shenzhen"，But gradually moving towards the Midwest，Enter the plateau mountains。

Compared with mature tourist destinations in the past，Many of the newly emerging 188bet app download scenic spots are in the initial stage of tourism development，Although there is no shortage of world-class tourism resources，But lacks good tourism infrastructure and comprehensive tourism marketing promotion。

Therefore，A mature 188bet app download spot，It’s not just about the beautiful appearance，Service capabilities and management levels must also keep up。This needs to involve people、Resource、Reserves in multiple aspects of policy，Allow tourists to enjoy the beautiful scenery，Experience local culture，There are also places to spend money。

In this way, new tourists can become "repeat customers".

The era of 188bet app download celebrities is about fighting for operations

In the primary stage of tourism development，Resources are often king，Who has excellent tourism resources、With certain traffic conditions, you can realize your dream of making money while lying down。Changing times，Even old 188bet app download have a day of rest and failure，The laziness in operations makes it possible to take advantage of all resources，Eventually overtaken by emerging 188bet app download，It’s hard to escape the fate of decline。

Fighting for business has become an 188bet app download scenic spot，The necessary means to grow red。

Someone said，Building an 188bet app download scenic spot is actually an all-staff public relations and all-staff marketing。

For scenic spots with tourism foundation，We should be oriented towards global tourism，Carry out tourism brand image design、Tourism product planning and element packaging、Creating a global atmosphere for tourist destinations；Break through regional limitations，Promote complementary functions、Outstanding Features、The formation of integrated cross-regional tourism routes；Leisure travel、Heritage Tourism、Red Tourism、Connecting themes such as health, sports and tourism，Build the overall tourism brand into an 188bet app download brand。

In economically underdeveloped areas，Travel started late、188bet app download scenic spots with relatively weak infrastructure，We should implement a global tourism development strategy，Improving infrastructure and supporting facilities，Improve service quality，Be true to name and reality。

*thisWen LaiSource: WeChat public platform "Maidian", Author: May,Original title：《The second half of the 188bet app download scenic spot，More than just a "roly-poly" lady is missing》.