The trillion-dollar independent 188bet app market welcomes another disruptor,This time it’s Ali’s flying pig。
December 17,Fliggy announced the establishment of the Philippine 188bet app Alliance,Help independent hotels “get out of the singles”。The basic mode of this alliance is,Using shared membership as a link,Integration of online and offline traffic,Coupled with Alibaba’s ecological advantages brought by Fliggy,Finally formed member sharing、Marketing linkage、Win-win profit。
Since about two years ago,Online tourism industry begins to pay attention to the independent 188bet app market。Data shows,There are nearly one million independent hotels in China’s 188bet app stock market,Accounting for more than 85% of the entire 188bet app industry,The reachable market size is close to one trillion。More importantly,Most small and medium-sized independent 188bet app are in second- and third-tier cities and below,This is a huge stock market。Transform the market with the help of Internet technology,Undoubtedly an opportunity seen by giants and capital。
Zhuang Hai, CEO of Future Hotels and Head of Feizhu 188bet app Alliance
Philippine 188bet app Alliance selected"Member"This most resilient gripper,This is in line with Fliggy’s expansion strategy in the 188bet app industry。
Fliggy has achieved remarkable results in cooperation with group brand hotels,This one,Member exchange and benefit sharing is the core method。According to public information,Fliggy is currently with Marriott、Hilton、Shangri-La、ClubMed、Kaiyuan、BTG Homeinn and other 188bet app groups have reached membership cooperation,Via Fliggy’s flagship store、Member Center, etc.,188bet app groups can conduct in-depth operations on their members,Ultimately improve the 188bet app’s profit margin,Get “more than just an order”。
Looking at independent hotels,Almost no concept of membership。Most independent hotels only have one entity、Independent operation,The average number of rooms is less than 80。Guests of independent hotels,Whether you are a tourist or a business traveler,The possibility of visiting the store again is not high。In the current Internet environment,A stand-alone 188bet app,The dilemma of not being able to find guests and not being able to retain guests coexist。
Fliggy’s Feizhu 188bet app Alliance chose to start with its membership operations, which it is good at。The alliance’s member sharing mechanism,It is equivalent to the hotels joining the alliance forming a virtual 188bet app group,For each of these independent hotels,Developing and maintaining members begins to make sense,Traffic has also begun to become retainable and manageable,Instead of one shot to death。
According to Fliggy,Since the Philippine 188bet app Alliance opened free membership in September this year,Developing rapidly at the rate of one 188bet app signed every 8 minutes。More than 15,000 hotels have been signed in 3 months,Over 600,000 188bet app rooms,Covering more than 300 cities。
Chongqing Pu’an 188bet app said,It has been three months since he joined the Philippine 188bet app Alliance,The number of orders increased by more than 10%,The occupancy rate has also increased from about 75% to more than 90%,Interesting thing,Most of the new orders come from members developing other hotels in the alliance。
Fliggy’s layout in independent hotels is not sudden。Back in March 2016,Fliggy established the Future 188bet app Company,Provide brand operations、Technical support and other services,The purpose is to help more independent hotels operate well。Said Fan Chi, Vice President of Alibaba Group,Alibaba has been considering how to systematically empower a large number of hotels a few years ago,Help hotels improve management efficiency and service quality through digital middle platforms。The Philippine 188bet app Alliance is an innovative solution launched by Alibaba Fliggy,Is Fliggy’s strategic step in laying out the independent 188bet app market。
But in fact,Find brothers and sisters to form an alliance,Let’s share the increment of membership development,This is not the essential value of the Philippine 188bet app Alliance。The most meaningful thing behind staying in the Philippines,is a billion-level member of Alibaba Ecosystem connected to Fliggy,And mature Internet operation experience。
Alibaba Chairman Zhang Yong once said in public,Fliggy’s three magic weapons in the tourism industry,is a user of Alibaba Ecosystem、Payment system and data computing power。This is also the greatest value given to independent hotels by the Philippine Lodging 188bet app。
Zhuang Hai, CEO of Future Hotels and head of the Philippine 188bet app Alliance, said at the press conference on December 17,The core of Feizhu 188bet app Alliance is member traffic sharing,In the medium to long term,The 188bet app can also conduct personalized marketing for members,Accumulate more repeat purchase users。
Through Alipay mini program、Feizhu 188bet app Alliance Fliggy Flagship Store、Connected with Fliggy 188bet app search and booking at the end of December,and Taopiaopiao、Member-based rights touch points such as Youku,Independent hotels within the Feizhu 188bet app Alliance,Received an unusually large number of interactions with users throughout the Alibaba economy。Fliggy will undoubtedly launch high-frequency online marketing activities,Promote alliance membership cards to more precise users,This is something that has never been achieved by independent hotels,More long-term value than spending money on traffic and position ranking at OTA。
At the same time,What should be understood rationally is,What independent 188bet app are currently facing,It’s a very complicated situation。From finding customers to retaining members,From improving profitability to establishing service standards,From the innovation of technical capabilities to the adjustment of operating methods for emerging business formats such as B&Bs and inns,It cannot be solved overnight。
The Philippine Residential Alliance provides a bottom-up path to solve problems starting from members,How to make good use of this card,Solution to various problems faced,It is an independent 188bet app that needs to think thoroughly,Not that joining Alibaba will definitely change your destiny,The power is still in your own hands。
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