“If the upper limit of China’s economic 188bet app chains is 10,000，In this game，Home Inn、Hanting has won；But if the upper limit is 50,000 or even greater，Then the game has just begun。”

Recently，At the Attack Wave Finance Annual Summit，Ma Yingyao, chairman and founder of Shangmei Life Group, shared his entrepreneurial journey with the entrepreneurs at the scene，He believes that to start a business in a sinking market, one must be able to remain calm，The capital “burning” game in big cities is not suitable for sinking markets，188bet app market needs to fight a "protracted war"。

2009，When major 188bet app groups are frantically competing for the 188bet app market in first- and second-tier cities，Shangmei Life takes the lead in laying out the third, fourth and fifth tier markets，Mainly developed 40-60 small and medium-sized hotels，Achieving a breakthrough in the seemingly monolithic fast 188bet app chain market，Enter the blue ocean of the sinking market through the main brand "Shangkeyou"，Successfully opened up the "New World" of China's 188bet app industry。According to public information from the China 188bet app Association，Shangmei Life has become one of the top ten in the country in 5 years，Become one of the top five 188bet app groups in 7 years。

2019，The “track” of the sinking market has become unprecedentedly crowded，All forces and capital begin to pour in。As of November 2019,The number of Shangmei Life Hotels exceeds 4490 hotels、Number of rooms exceeds 220,000，Hotels are located in 325 cities across the country、1463 counties，Nearly 1,200 new hotels，Nearly doubled year-on-year。

Ma Yingyao thinks，Compete in the sinking market，There is no shortcut，It still depends on hard work，“Eleven years to sharpen a sword”，Only in 188bet app year can we open 1200 hotels。He emphasized that 188bet app is a cumulative process，It is a slow process of cultivation，Most of the time I still lie on the ground and endure it。

The following is an excerpt from Ma Yingyao’s speech at the forum:

Ma Yingyao: We added nearly 1,200 new hotels in 2019，Nearly double the number of more than 600 last year。Opening fifty stores a year，Two hundred，Three Hundreds，It is a process of slow cultivation and accumulation，Most of them "lyed on the ground" and survived for eleven years，It took these skills to survive。These accumulations are not completed in one day，It took us eleven years of hard work to open 1,200 hotels 188bet app year。

Ma Yingyao: Resources in low-tier cities are very scattered，Some counties are already saturated with five or six hotels，If you travel 800 kilometers from County A to County B，188bet app efficiency cannot be quickly improved simply by relying on capital or a certain technical empowerment。When competing in a sinking market，There is still no shortcut to do it，It still depends on hard work。

Ma Yingyao: ten years ago，When we stay in a 188bet app, we might first check the room environment，Lastly because of the price factor，For example, can the price be reduced by 150 yuan from 200 yuan，Use this to decide whether to live。Because we are essentially a transaction that entrusts ourselves "naked" to a strange place。And the current environment，Consumers need to have extreme trust in your 188bet app hardware，Have a certain understanding of your price system，Have a basic standard 188bet app product for the services you provide。The hardware products behind this pair of 188bet app brands、Service、Price，The requirements for these three pillars are very strict。

Ma Yingyao: From Shangkeyou、Junyi，Go to Thankyou、Lano Shangpin，Back to Lanou，We use price bands to differentiate。We require that the price range of each 188bet app brand cannot exceed 50 yuan，A brand between 90-140，More than 140 newly launched a brand 140-200，If the number exceeds 200, a new brand will be launched, between 200-300。

Ma Yingyao: I often talk about a key word with my team recently: "On Protracted War"，I want to give these keywords to everyone here today，188bet app is my true feeling as an entrepreneurial veteran of nearly 20 years。Starting a business in the third and fourth tiers back then was exactly the same as today’s environment，No investors are paying attention，No capital support，No traffic bonus，Just keep doing it with your head down。If you have the opportunity to look for business opportunities in the sinking market，Everyone must remember，Don’t use capital to drive quickly，Don’t just think about burning money quickly，You must be patient，Can endure loneliness，Fight a protracted war，If you have such a mentality，You will definitely win，Because most people will not fight a protracted war with you。They will lose，And you will win。