More and more Shenzhen citizens，Choose 188bet mobile login services through online 188bet mobile login websites，The online 188bet mobile login market has entered a state of close combat。Previously，Online 188bet mobile login focuses on PC side。Today，Various online 188bet mobile login companies have implemented industrial upgrades，Through layout wireless terminal，Strive to "those who gain wireless access will gain the world"。

The fourth quarter of 2014，Qunar wireless revenue exceeds PC revenue for the first time。Analysts believe，This year will be a critical year for the mobile version of online 188bet mobile login to surpass the PC version。

Wireless terminal becomes the main battlefield

According to the fourth quarter and full-year financial report of 2014 released by Qunar.com，The company’s wireless revenue in the fourth quarter of last year was 2.57.5 billion yuan，The proportion of mobile revenue in total revenue increased to 49.5%，Become the first online 188bet mobile login company with mobile revenue exceeding PC revenue。

Overview of the online 188bet mobile login industry in 2014，The price war for market share in online 188bet mobile login is getting more intense。While market share has increased significantly，Each online 188bet mobile login company is burdened with a high financial burden。March 20，Ctrip’s 2014 financial report released，The profit rate for the whole year of 2014 is 2.400 million，Latest entrants in other markets fell into losses across the board。

According to iResearch data，In 2014, China’s online 188bet mobile login and vacation accounted for 10% of the overall leisure 188bet mobile login market.0%，Will continue to rise in the next few years，Expected to reach 15 in 2017.6%。Because the essence of online 188bet mobile login and offline consumption will not change，So some analysts think，The essence of online 188bet mobile login is still O2O。Since it is O2O model，The competition for wireless traffic will be the focus of the entire online 188bet mobile login battle。

March 20，Ctrip announced that the cumulative number of wireless application downloads in 2014 exceeded 600 million，Growth 70%，But，The proportion of wireless devices in Ctrip’s total revenue，There is still room for improvement。Tuniu 188bet mobile login Network, which was listed in 2014, also takes frequent actions in brand marketing，This directly affects the growth of its wireless terminal traffic。

Tuniu 188bet mobile login Network CEO Yu Dunde said，The mobile terminal of Tuniu 188bet mobile login Network is both a proportion of traffic and a proportion of orders，Always growing rapidly。Starting from the second quarter of 2014，The wireless share once increased，Unlimited traffic in the third quarter has exceeded half，Already accounts for 35% of the orders。

The key is to optimize the supply chain

As Tuniu.com CEO Yu Dunde said: “Users with one-yuan tickets cannot be converted into outbound 188bet mobile login users with high unit price。Therefore，Concentrate on user research，Creating real value for users is the foundation。” While engaging in large-scale price wars to seize wireless traffic，Is the supply chain connection smooth?，Is the user’s offline experience good?，Becoming the fundamental restriction on the subsequent development of online tourism companies。

According to Shenzhen Culture, Sports and Tourism Bureau，The number of overnight domestic tourists in Shenzhen in 2013 was 3351.910,000，1214 overnight visitors.890,000 people，More than 400 complaints related to online 188bet mobile login。Among them，188bet mobile login complaints made through online booking and offline consumption，Due to information asymmetry、Poor connection accounts for 70% of all online 188bet mobile login-related complaints。Data display，As a type of O2O e-commerce model，Online 188bet mobile login is developing rapidly，It is urgent to optimize the supply chain。

March 29，Qunar.com launches "Advanced Compensation" service upgrade。Qunar.com’s external name，Users encounter problems in all aspects of their consumption，After being verified to be within the scope of the claim，Qunar.com will pay compensation before the agent，This is said to be the first of its kind in the industry in terms of complaint handling。

2014，Several major online 188bet mobile login companies have conducted a series of mergers and acquisitions in the upstream 188bet mobile login agency supply chain。Among them，Ctrip joins hands with CITIC Industrial Fund to strategically invest in Huayuan International 188bet mobile login Service、Tongcheng 188bet mobile login and Beijing Wanda Tourism reached strategic cooperation、Qunar.com investment know-how，Considered to be three major developments in the upstream supply chain of online tourism。

Name of Sutu.com Research Institute，Tourism O2O is essentially a combination of information flow and service flow。Online comparison、Booking、Payment、Evaluation and offline experience form a complete chain，Traditional 188bet mobile login agencies have strong tourism resource integration capabilities，The combination of online 188bet mobile login companies and offline 188bet mobile login agencies that are deeply involved in a certain region，Will greatly improve the operational efficiency and service quality of online 188bet mobile login companies。

Deeply engaged in 188bet mobile login subdivisions

In addition to traditional listed companies，Tongcheng 188bet mobile login Network and Mango 188bet mobile login Network are more deeply engaged in the tourism segment，In order to bring about the growth of wireless traffic。Mango 188bet mobile login Network established a wireless division as early as August 2013，Tongcheng announced “all in” wireless in June 2014。

As a local 188bet mobile login tourism company in Shenzhen，Mango.com has been deeply involved in overseas tourism。Luo Yue, deputy general manager of the marketing department of Mango.com said，The application of "Internet +" with mobility as its main feature has created a new platform for the tourism industry、Explosive service scenario，The combination of mobility and tourism O2O，Driven by tourist demand，Gradually forming a new service system。

In addition to increasing investment in technology and marketing in wireless，Ctrip and Qunar.com have begun to expand in the field of 188bet mobile login。Introduced by Zhao Yilu, Chief Strategy Officer of Qunar.com，In 2015, Qunar.com will focus on “Cheche” and smart accommodation，Together with the power ticket that I just tested、Yacht business，Qunar.com has initially built a 188bet mobile login closed loop of "transportation + tickets + accommodation + entertainment"。

Today，On Ctrip、Among the three online 188bet mobile login giants such as Qunar and Elong，Only eLong focuses on mobile hotels。

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