2019In 2019, the annual reception volume of the Palace Museum exceeded for the first time190010,000 people mark, in2020Displayed in the statistical analysis of visitor flow conducted by the Forbidden City on the first day of the year，Nearly 60% of the visitors to the Forbidden City are dissatisfied40Years old. This600Year-old Imperial City，More and more popular among young people。Recently，The "Independent Travel Big Data Joint Laboratory" jointly established by the China Tourism Academy and Mafengwo Tourism released the "Extreme Experience: Global Independent Travel Report2019》(hereinafter referred to as the "report"), the report shows that the Forbidden City is in2019Ranked first in the popularity ranking of domestic independent travel attractions，Becoming the most popular attraction among young Chinese tourists。

2019Lantern Festival，The Forbidden City Lantern Festival attracted the attention of tens of millions of tourists，And triggered a climax of discussion on night tourism in the industry。The cultural and creative products of the Forbidden City have also become a trend pursued by young people。Feng Rao, head of Mafengwo Tourism Research Center said，"Whether it's "I Repair Cultural Relics in the Forbidden City"、Hot programs such as "National Treasure"，It is also the best-selling cultural and creative products such as the Forbidden City calendar，It means that the soul and value of the cultural relics in the Forbidden City have come to life，Traditional culture has begun to truly enter the hearts of contemporary young people”。

Mafengwo big data display,2019Among the tourists who went to the Forbidden City in 2017,30People aged 188bet online sports betting 13484 and below account for nearly half,90后和00The latter crowd has become the main part of the visitors to the Forbidden City.

In search keywords related to the Forbidden City，“Explanation” attracts the most attention from tourists。Young tourists come to the Forbidden City，No longer satisfied with a superficial tour，I prefer to explain，Learn the historical stories behind each palace in the Forbidden City，The cultural heritage contained in each cultural relic。There are also many different Forbidden City explanation products on the Mafengwo platform，"Academic Edition" by University Professor，Beijing Lao Paoer's "Jianghu Edition"，The "Legendary Edition" of the gold medal tour guide and many other different explanation methods，Able to meet the needs of Forbidden City visitors for explanations of the Forbidden City。

Also，“Photography” is also a popular search keyword for the Forbidden City。How to take photos wearing Hanfu，How to take pictures in the snow，How to take photos of ginkgo in the Forbidden City，How to take photos of an empty palace。They are 188bet Online Sports Betting and Casino all popular strategies on the Mafengwo platform。

The Forbidden City visitor source cities are mainly concentrated in one、Second-tier cities，where，Shanghai tourists pay the highest attention to the Forbidden City，Even more than local tourists in Beijing。