In the past two years，If you have paid attention to the 188bet sports betting app download technology industry，You will find that a lot of things are happening in this industry。Companies in this industry are undergoing crazy consolidation，Acquisition news continues to break out。Let’s first look at some of the more important acquisitions in the technology 188bet sports betting app download industry:
August 2013: MillennialMedia spends 2.USD 2.5 billion acquisition of Jumptap；
September 2013:Twitter spends 3.USD 500 million acquisition of MoPub；
January 2014:Facebook spends US0 million to acquireLiveRail;
May 2014:Google acquires Adometry，Purchase price not announced；
July 2014:Yahoo AcquisitionFlurry，The acquisition price is between US0-300 million；
August 2014RocketFue spent US0 million to acquire [x+1]；
September 2014:MillennialMedia spends 1.USD 0.8 billion acquisition of Nexag；
November 2014:Yahoo spent 6.USD 400 million acquisition of BrightRoll；
March 2015:RubiconProject spent 2 million to acquireChango；
March 2015:Flipkart acquires AdIQuity，The specific amount is not disclosed；
March 2015:CheetahMobile spends US million to acquire MobPartner；
March 2015:AppNexus spends 0 million to acquire Yieldex；
March 2015:There are rumors that Google will acquire InMobi.
This acquisition list will continue to grow over time，But I have one thing to point out: the ad tech industry is consolidating like crazy right now。In fact, there are signs of this crazy integration in advance，As large enterprises increasingly understand the potential of the Internet，And the opportunities that Internet 188bet sports betting app download can bring to them，They began to focus on small businesses that are developing Internet 188bet sports betting app download technology，Use acquisitions to enhance your strength。
Questions one can ask about 188bet sports betting app download trend include: “Why is 188bet sports betting app download consolidation happening？Who is involved？Is 188bet sports betting app download integration a good thing？And what will happen in the future？”
I have my own answers to these questions.
Crowded market
It can be said，The ad tech 188bet sports betting app download is too crowded now。There are probably more than 20 small businesses competing in this market。Besides them，There are many large companies in this market，These large companies have richer resources，And they don’t want to make any concessions on this position。
Why the ad tech industry is so crowded，Decided due to its huge demand，Especially the demand for 188bet sports betting app download on the mobile Internet。
eMarketer’s forecast states，Total corporate spending on mobile 188bet sports betting app download will exceed US0 billion in 2016，Thus making mobile 188bet sports betting app download the favorite digital 188bet sports betting app download market。The rapid development momentum of mobile 188bet sports betting app download can be seen from this data。
Both brands and small advertisers are reaping huge benefits from mobile 188bet sports betting app download。Many 188bet sports betting app download platforms have a large amount of user social data，This data is hugely attractive to advertisers，Because it allows advertisers to deliver ads more accurately to the target audience。Also，188bet sports betting app download forms and various analytical data have also made great progress。All of this has enabled the mobile 188bet sports betting app download industry to achieve unprecedented breakthroughs。
Facing the benefits of mobile 188bet sports betting app download，Advertisers are ecstatic。However, we discovered，Their spending on mobile 188bet sports betting app download has not yet reached its peak，Not even as much as it should be。The reason for this phenomenon，It is very likely that there are too many choices in front of them，Let them have no way to start。So the integration between 188bet sports betting app download platforms begins。
Large enterprises and 188bet sports betting app download integration
Facebook、Google、Big companies like Yahoo and Twitter occupy most of the world’s Internet 188bet sports betting app download market share。These companies can not only provide online 188bet sports betting app download services to advertisers，They also have a large number of users，These users allow large companies to obtain important data on users’ social networks and user search preferences。In the eyes of advertisers，These data are the most powerful weapon for precise 188bet sports betting app download delivery。
However, they are not the only companies in this 188bet sports betting app download。AdRoll、RubiconProject、Smaller players like InMobi and AppNexus have also found space in the ad tech 188bet sports betting app download。
Big companies discovered，The ad tech market is like a gold mine，So they decided to continuously consolidate their strength。The most direct way，Will wave the check in his hand to acquire those small businesses，Buy out the technology and talents of small businesses。188bet sports betting app download approach of large companies will make life more difficult for small businesses，It seems they have only two options left: to be acquired，Or be squeezed out by big companies。
Is the consolidation of the 188bet sports betting app download technology industry a good thing or a bad thing?
Is 188bet sports betting app download merger and acquisition frenzy good or bad？I think: both。
From one side，This integration storm will make the industry more standardized，To improve the quality of online and mobile 188bet sports betting app download，And reduce advertisers’ confusion caused by too many choices。
But on the other hand，Less choice means less competition，188bet sports betting app download may increase the advertiser’s promotion costs。
But anyway，This integration can be regarded as a sign that the 188bet sports betting app download technology industry is maturing。
There are still opportunities for 188bet sports betting app download technology companies
No matter how many reports you have read about big business eating everything，Don’t take it too seriously。In fact，Any company interested in getting a piece of the ad tech 188bet sports betting app download，There is still a chance。
As long as you have the ability to expand，And can provide advertisers with more 188bet sports betting app download forms、Performance analysis data and tools，You still have a chance to find a living space in a big company。
vice versa，If you do not have the above abilities，Then you should still hope that one day a big company will come to you to discuss acquisitions。

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