One month ago，Wuhan closed down！And for a week in advance，Speaking to me who returned to my hometown in Nanyang from Zhengzhou，It’s the 40th day of lockdown in my hometown，I don’t know how long I have to stay here before the lockdown is lifted。Currently，The number of confirmed cases nationwide has reached more than 70,000，There are still many suspected cases，Although Zhejiang、Fujian、Jiangsu、188bet sports betting app download in many places such as Guizhou have shown signs of loosening the opening of 188bet sports betting app download，But，In this remote small county in Henan，Still no trace of looseness。The community is still vacated once every three days，People from outside cannot come in，People inside can’t get out，Like a siege。

I didn’t expect such a result at first，The original plan was to stay for ten days and a half before returning to Zhengzhou，Unexpectedly，Stay here，I don’t know when the return trip will be。I didn’t bring any change of clothes，However，Father is sick，I have been staying in the hospital for more than a month，There is no need for a change of clothes or anything，I face the dripping infusion bottle for five to ten hours every day，And the worrying father’s good and bad health，So，In 188bet sports betting app download special period，Special occasions，Start thinking about life and tourist attractions。

The beginning of 2020 is for the tourism industry，Not just one sentence can explain the black swan event clearly。The tourism industry has pressed the pause button，More than one billion people are staying at home，Suddenly 188bet sports betting app download seemed as if the world had fallen into an inexplicable fear。After a brief panic，The tourism industry that calmed down began to think about the way out for the future。At this time，Many online training，Many experts，Many large cultural tourism groups，We have begun to actively prepare for online training and various reconstruction matters after the epidemic is over。188bet sports betting app download can be said that the stage is lively and lively，The audience is full of passion，Confused。

To be honest，188bet sports betting app download not easy to reach the status of an expert in any field，Especially in the tourism industry，This requires relatively high comprehensive knowledge and experience，Industries where background, background, and qualifications have a greater impact，The appearance of any expert，All have their own contingency and inevitability。We must respect experts，You must also have your own judgment。

As a soldier who has been working on the front lines of 188bet sports betting app download for more than ten years，I often stay away from the words of experts，It’s not what the experts say is wrong，But my level is not high enough，Experts often have the world in mind，And I only considered small and medium-sized tourist attractions；Experts are studying the big situation in the next three to five years，And I only consider the practical issues of whether these 188bet sports betting app download can survive。Maybe everyone’s research direction and content are different，So,Just listen to what most experts say！

In this special period，Faced with the hustle and bustle of self-rescue and various trainings in the online one-system industry，I am infinitely worried，So I stayed up all night，I want to have a few words with practitioners in small and medium-sized 188bet sports betting app download: Don’t be fooled by the industry’s self-help，Seeking truth and being pragmatic is the way to survive for small and medium-sized tourist attractions！

一、Stop studying the situation，Good or not，Bad or not，Don’t listen or watch anymore！What is the use of studying the situation，Just nagging one thing over and over: the situation in the first half of 188bet sports betting app download year was not good，Not optimistic about the second half of the year，The impact of the epidemic may last for a year，We will have hard times in 2020。

Research on industry trends，This is what I said，Sounds like nothing is wrong，But think about it carefully，It’s worth pondering，It seems there is no epidemic，It’s like living a good life in tourist attractions！Are you kidding，There is an epidemic，It just accelerated the death of many 188bet sports betting app download that had no strength，No epidemic，Many small and medium-sized 188bet sports betting app download cannot survive。

Those 188bet sports betting app download with high-quality resources，Especially those 5A 188bet sports betting app download with state-owned enterprise background，Do you think the epidemic will have a big impact on others，If you believe it，That’s a bit naive，Don’t expect ticket revenue to drop in the short term，But，How do you know that comprehensive income will decline？I’m talking about comprehensive income，Including various subsidies and policy support provided by the state。But it is precisely the leaders of these 188bet sports betting app download who are badmouthing the industry at this time，The same kind of people are calling for various subsidies。Carry out industry self-rescue，Enterprise self-help，Carry out various trainings，Looks like he is worried about the country, the people and the world，Those who died for the sake of the industry，He is also a leader from this type of company。This is worth pondering！Different resource characteristics，Different regional markets，Different industry status，Different development plans，Falling to the end，It can only be false and empty that seems to be reasonable，Then I call on everyone to unite and speak out to save themselves，Ask for subsidies from relevant departments，It is always a good thing to give subsidies，But blindly guide and badmouth the industry，But it’s worth debating！

So what kind of 188bet sports betting app download will suffer under the epidemic? I thinkThe small and medium-sized 188bet sports betting app download with private investment are the real pain！I won’t talk about those 188bet sports betting app download that are already half-dead or selling sheep over dogs，The important thing to say here is，This epidemic，The real impact is on these small and medium-sized 188bet sports betting app download with private investment that are in the rising period，It may be bitter，Even suffered a disaster。However，188bet sports betting app download like this have little say in the market，Not much influence，But，Exactly these 188bet sports betting app download，It is the new force in tourist attractions，It is the mainstay of the prosperity of tourist attractions。

So,Don’t look at the overall situation，The situation is generally declining this year，Especially the high-quality state-owned 188bet sports betting app download will decline significantly，But，Does not drop in small and medium-sized 188bet sports betting app download，I don’t think so，If done correctly，On the contrary, it is an opportunity for many 188bet sports betting app download to stand out！

二、The survival of small and medium-sized 188bet sports betting app download depends on the regional market characteristics，Eat from the local market，It’s a special experience，What you earn is the extension of the industrial chain，So,Can the market be saved?，Not a successful online live broadcast imitation，Not waiting for various subsidies，But seek truth and pragmatism for self-salvation！

If there are no unexpected circumstances，Most 188bet sports betting app download in the country except Hubei，Maybe most 188bet sports betting app download will resume normal business before the end of March，What does the end of March mean，Maybe southerners missed the concept for centuries，Missed tens of millions or even hundreds of millions in income，However，Where is the north?，Especially most 188bet sports betting app download north of the Yellow River，Especially for landscape 188bet sports betting app download，These few months are the off-season，Keep the door closed when there is no epidemic，The door is still closed despite the epidemic，At least during this period，It has little impact on most 188bet sports betting app download in the north，The big one is just the continued chain reaction caused by future epidemics。

And 188bet sports betting app download chain reaction is mainly reflected in two aspects，One aspect is that tourists have no money，All walks of life are closed for a month or even two months，All classes of society who lack two months of income，After the epidemic is over，The first consideration is to make money and make a living，So,We will not consider spending on cultural tourism for the time being；The second aspect is that tourists’ confidence in traveling is frustrated，Affected by the epidemic，Everyone’s enthusiasm for traveling will not recover in the short term，In particular, policy control will not be released all at once，So,Tourists’ confidence in traveling will be greatly affected。

However，What experts study are macro factors of the external environment，The core issues that really affect small and medium-sized 188bet sports betting app download are rarely covered，I thinkThe crisis of 188bet sports betting app download and medium-sized tourist attractions mainly exists in the following three aspects:

188bet sports betting app download is a single profit model，Except tickets and meals，How to increase secondary consumption，How to increase the unit price, is a big problem for many 188bet sports betting app download;

One is that the market in core areas is limited，Once tourists in the area are familiar with and tired of the products in the 188bet sports betting app download spot，Improvement of products in tourist attractions，There is no good solution；Lack of novelty is the core factor of market weakness！

One is the serious dependence on blood transfusions from outside the industry，High investment in tourist attractions，High operating costs，Strong seasonality，Many times，Need capital inflow from outside the industry to continue life，A boss who is engaged in investment and management of tourist attractions，Most run businesses in other industries，They often input funds or profits from other industries into tourist attractions，Especially during the off-season of tourist attractions，Rely on funds from outside the industry to maintain operation，It is already the conventional operation method of many private small and medium-sized 188bet sports betting app download。This year，It’s not just the tourism industry that’s difficult，Other industries may be more difficult than the tourism industry，So,Strength of blood transfusion function outside other industries，will be tested。

三、Seeking truth and pragmatism to solve the current problems of small and medium-sized 188bet sports betting app download，More important than anything else！How can there be such a quiet time，If you can’t bear the weight，You can only find someone to carry the burden for you。

If the epidemic can change the thinking of small and medium-sized tourist attraction operators，Maybe 188bet sports betting app download’s a good thing。2020，Small and medium-sized 188bet sports betting app download，What needs to be considered is how to combine it with your own situation，Seeking truth and pragmatism for survival，And develop diversified ways to survive, is the best lesson that the 188bet sports betting app download has taught tourist attractions.

An investor from a scenic spot asked me a few days ago，It is said that the local government asked him for help in the cultural tourism industry，I told him，Go to Baidu Bar，Search，There are a lot of policies issued by various places on the Internet，Just pick out a few items。He asked me，There are no other good suggestions，I am joking，If you really want to save these small and medium-sized 188bet sports betting app download，There is no other way except giving money，How much is appropriate?？Don’t give too much，Just half of last year’s turnover，Let these 188bet sports betting app download have enough funds to survive the first half of the year，I believe many problems will be solved。Just kidding，However，The first half of 2020，It is indeed a critical point of life and death for small and medium-sized 188bet sports betting app download。

How to solve these problems，I have some immature ideas，Quantity should be used to attract good ideas，Hope it can be a little inspiration to all operators of small and medium-sized 188bet sports betting app download，It can be considered as a small contribution。

1. Forget the 188bet sports betting app download and the tourism industry.

This is an era of resource integration，If you still regard the scenic spot as a scenic spot，Then the road will only get narrower。Tourist attractions are a platform，It is a panacea that promotes the integration of all walks of life，How to integrate more resources and platforms into 188bet sports betting app download，How to generate greater value through circulation，This will be a key consideration for scenic spot operators。With visitors coming to your door, you can eat enough，No visitors，You can still have enough food and clothing，Maybe，This is one of the directions for small and medium-sized 188bet sports betting app download to strive for in the next step。

2、Cash flow、Cash flow、Cash flow，Emphasis on important things three times。

After the epidemic，All industries will face a period of money shortage，How long can it last，How to reduce expenses and spend this time，This is the time to test the courage of scenic spot operators，Especially small and medium-sized 188bet sports betting app download，Subject to customer source restrictions and traffic restrictions，It is difficult to have a large amount of capital inflow in the short term，The probability of turning over through tickets is lower，At this time，Even massive layoffs cannot solve the fundamental problem，Where to raise money to solve the difficulties we will face in the future，This is an issue that the owners of 188bet sports betting app download should focus on。

3、Subtract from 188bet sports betting app download area resources，Pay attention to planning，Make good use of every penny you have，Refining and building the core competitiveness of 188bet sports betting app download，Proficient in using new media，When the tourism market recovers，Quickly launch products that ignite the market，Get maximum benefits at low cost，To survive the crisis。

After the epidemic is over，Tourist attractions will attract a backlash，This rebound，I think there is a high possibility of traveling in surrounding areas and rural areas，And leisure、A tourist individual with obvious health and wellness characteristics，The epidemic is gradually ending，Means before completely letting go，Even within half a year to a year，Most tourists will also choose markets in this region or this province or city，So,This stage，For small and medium-sized 188bet sports betting app download，Shrinking market，Increase product appeal，Deeply explore the local market，is the rational choice。

4、Children who bark 188bet sports betting app download get milk，After the epidemic is over，Various types of subsidies 188bet sports betting app download definitely emerge in endlessly，But，Whether you can get it or not，188bet sports betting app download necessary to fight for it。

Don’t use bean bags as dry food，Critical moment，Bean bags can save lives！In this regard，You can ask the superior authorities for instructions，You can listen to more opinions from industry experts，I trust their interpretation and understanding of the policy，It is always better than staying on the front lines of 188bet sports betting app download，Otherwise，Why should I be an expert?，What kind of industry authority do you think you have?！

5、188bet sports betting app download no longer impossible to become famous overnight，Don’t be limited by traditional thinking。Accept new thinking，Accept new media communication methods，Accept the reality that low cost can create miracles。

It is undeniable，At present, most investors in 188bet sports betting app download are successful people in the industry，Also created many brilliant and proud achievements，However，As grades increase, age and increasingly rigid thinking，And these thoughts，What made him successful in the past，And in the future era，But it became the biggest stumbling block。

So,The empty cup mentality of the management of tourist attractions，And proficient use of new media，And the ability to innovate without being limited by the industry，188bet sports betting app download become the core competitiveness of whether to stand out quickly！Can you accept new things，Can you use new thinking to change products，Compete in the market，It’s not just a matter for the 188bet sports betting app download spot owner，But the 188bet sports betting app download spot is from top to bottom，Everyone’s business。Maybe，One employee can save a 188bet sports betting app download spot，It will no longer be a fantasy。

Special period，Please remember，Be sure not to blindly follow the trend，Be sure to think calmly。Because for nearly 30,000 188bet sports betting app download across the country，One more and one less has little impact，But，If the dumped scenic spot happens to be your home，Then it may be a huge disaster！

Studying the trends of 30,000 households，It is better to study the survival methods of your own family。Research industry trends every day，It is better to carefully study the regional market trends where the scenic spot is located；Participate in online learning brainstorming every day，It is better to calm down and listen to the voices of the scenic area employees；Research policy subsidies every day，It’s better to get down and do some product upgrades；See what peers are doing every day，It is better to go among the masses，See what the masses need。Practice is the only criterion for testing truth，The market is the only criterion for testing the survival and profitability of the project，For most small and medium-sized 188bet sports betting app download，The market is the area where the scenic spot is located，Just to give birth to you and raise you，The market you know，Those tourists you are familiar with but unfamiliar to you。

*Source of this article: WeChat public account "188bet sports betting app download Area Marketing Practical School”（ID:jqyxsunzhen），Author: Sun Zhen，Original title:《Don’t be fooled by the 188bet sports betting app download’s self-help，Seeking truth and being pragmatic is the way to survive for small and medium-sized tourist attractions！》.