Before the trumpet for comprehensive victory in the fight against the new coronavirus epidemic is sounded，The first domestic destination 188bet game revitalization plan has been released，As expected，The protagonist is Xi’an, a northwest city where the epidemic is mild。

Great posture.March 2，Xi’an Municipal Party Committee、The municipal government held a city-wide conference to promote the rapid development of cultural 188bet game industry，The "Xi'an City Work Plan for Promoting the Rapid Development of Cultural 188bet game Industry" was issued。

There should be more and more destination government agencies in the near future，And it is the local party committee and government that takes the lead in introducing cultural 188bet game revitalization policies，Not just a matter for cultural and 188bet game management agencies。Nagging again，Both destination 188bet game companies and tourist source companies should pay close attention to these market revitalization policies and strategies，Most of these policies have "open source" characteristics，Targeted to stimulate traffic，stimulate consumption。Can effectively utilize these "public domain" traffic，Low cost or even free，Reduce the marketing burden of enterprises。

Plenty of portion.Xi’an has issued a total of 22 cultural 188bet game support policies，Covers many aspects，Select a few of the release policy information on the government’s official WeChat public account “Xi’an Release” to share my personal views。

188bet game tour.188bet game:“Xi’an’s 3-month free policy for tourists from all over the country，Let everyone enjoy visiting Xi’an。Tourists from all over the country can visit Xi’an tourist attractions within 3 months after they reopen，Open to play。During this period，All major state-owned 3A-level and above scenic spots 188bet game free。Medical workers across the country，With valid ID, you can visit 34 3A-level or above scenic spots in the city for free throughout the year。”

This is to revitalize the market，Big trick to attract tourists，Extend 188bet game tickets to all domestic tourists，This can be regarded as setting a benchmark for future policies issued by the party committee and government of the destination，“Inviting people to ask for money”！The intensity is “terrible”！

Compare the ticket prices before 188bet game，Still very attractive。

188bet game travel policy requires ticket reservation，It is conceivable that if tourists flock here without restrictions，That’s a big problem。So the premise of the policy is that the scenic spot fully implements the ticket reservation system，Control flow。Domestic scenic spot ticket information companies and related institutions are now providing door-to-door services，Of course it’s a beginning，It may not just be Xi’an in the future。

Travel agencies and OTAs can become reservation channels for free scenic spots，Even if it’s a link，Especially the Terracotta Warriors and Horses and other major traffic users。Now it is a free reservation channel，The future 188bet game product channels。

Colleagues in the accommodation industry in Xi’an can have activities to keep their eyes open，Free admission to 188bet game，Accommodation and food will cost money，Plan in advance，Joint marketing with scenic spot combination products is a way。

Travel agencies outside 188bet game and Shaanxi、OTA、Marketing companies can also or must blend in，At least the destination product organization needs to use its brains，Work hard。

Three months is long enough，Enough to influence 188bet game’s destination product marketing system。A rough rule is to strike first to gain the upper hand，First come first served basis near the waterfront，188bet game’s travel agencies and destination product companies must be the first to think ahead。

One of the "careful" aspects of the policy is，Avoided the summer market intentionally or unintentionally，The three months of free time are likely to pass by the summer market，Build momentum first，Let’s see if we can expect a little climax during the summer vacation。Also，Guizhou Province often offers "half-price" 188bet game during the Spring Festival Golden Week，This time I will keep up with you。

This round of policies also stipulates: “The government encourages non-state-owned 188bet game above 3A level to be open for free，And based on the actual number of tourists received，Subsidy 30% of the original ticket price to 188bet game。”，Same as Hubei，This is a treat at the scenic spot，Government pays，Make it clear that the government subsidy amount is 30% of the original ticket price，Very important，It seems that non-state-owned 188bet game are also visited by everyone。

OTAs are going to have a secret war，Recently, Ctrip has a good relationship with Xi’an，Will benefit from it。Meituan、Tuniu、Mama Donkey、Tongcheng、Flying pigs should work harder，Also keep an eye on other cities with another eye。Use one platform to reserve 188bet game tickets or organize destination products，This traffic scale may be tempting。

Huimin Card.188bet game:“The subsidies given to Xi’an citizens are more affordable，After the epidemic is over, our city will issue “Xi’an 188bet game Benefit Cards” in batches，The card contains a recharge of 400 yuan，Citizens only need to recharge 100 yuan to purchase tickets by swiping their card，Appreciate high-level 188bet game performances that benefit the people。”

In the government toolbox for market revitalization after the epidemic，Various cultural 188bet game cards that benefit the people、Cultural 188bet game coupons are a common method，Compare the tourist performing arts cards launched by local destinations before the epidemic，You can see the continuity。Although it is for the public，It is separated by a wall from tourists，Travel agency、OTA can also consider the feasibility of packaging it into travel products。

Additional promotion.188bet game: "For all districts and counties、Key cultural 188bet game activities organized by the development zone，The municipal finance will provide no more than 30% of the financial subsidy。For major international and domestic cultural activities (including conferences) held in our city、Exhibition、Contest, etc.) organizer，A subsidy of up to 5 million yuan will be given。”

actually，Sensitive Tongcheng、Qunar and other OTAs have begun planning to contact destinations and enter the promotion and marketing start-up stage，The 188bet game activity that has been held back for so long in the future、Cultural 188bet game exhibitions, etc.，Spurred by government subsidies，It will be lively for a while，Destination Marketing Company、It’s time for the exhibition company to wake up。Of course，The difficulty is also unprecedented，Under the premise that a large number of people gather，Care for epidemic prevention with one hand，Capture customer flow with one hand，Big troubles and tangles。

The number of people award.The policy is: "Within 3 months after the travel agency resumes normal operations，Rewards will be given based on the number of domestic overnight tourists received。Receive 5000~10000 people，10 yuan reward per person；Reception of more than 10,000 people，Reward 20 yuan per person；Organize inbound 188bet game charter flight for 60 people、More than 100 people，Rewards of 20,000 yuan each、30,000 yuan；Receiving more than 1,000 overnight tourists，Give each person a reward of 30 yuan。”

Recruitment incentives are the most commonly used revitalization tool for government agencies，Although it is not stated clearly in the message，However, the policy is probably only for local travel agencies in Xi’an，But this matter definitely requires the cooperation of the travel agency in the source area。Not long term，But if combined with the scenic spot 188bet game ticket policy，There are also a lot of subsidy benefits。Subsidy money is a trivial matter，Restore、Optimizing or even transforming channels is a big deal。

*Source of 188bet game article: WeChat public account “WeiTuo Yichu" (ID:cn12301），Author: Yan Xiangjun，Dean of Shandong 188bet game Vocational College，Expert Author，Original title: "Scenic Area Travel Agency OTA 188bet game Technology Company Marketing Company It’s Time to Get Up - Fengqi Qingping’s Talk No. 89》.