Due to epidemic prevention and control needs，All museums nationwide have been closed since mid-January，Many scheduled 188bet sports betting app download exhibitions were immediately cancelled，Offline channels are completely blocked。What follows，Museums everywhere are going online。

March 1，1388-year-old Potala Palace walks into Taobao 188bet sports betting app download broadcast room，The first online broadcast in history。In just 1 hour，The Potala Palace attracts nearly one million netizens to “travel online”，Received more than 880,000 likes。

Juedan, Director of the Potala Palace Management Office, said: “This is the first time the Potala Palace will be broadcast in the Taobao 188bet sports betting app download broadcast room，You can use new digital methods，Let the Potala Palace enter more people’s lives。Taobao 188bet sports betting app download ‘Spring Tour’ allows people to experience the charm of the Potala Palace without leaving home。At the same time，Taobao 188bet sports betting app download also creates more fun、A more interactive visiting experience。”

It is reported，The Potala Palace online 188bet sports betting app download broadcast，The first 188bet sports betting app download broadcast of the second phase of "Cloud Spring Outing" for Taobao。Back on February 23rd，Taobao 188bet sports betting app download has officially “tested” this new form of museum tour。In the first 188bet sports betting app download broadcast，National Museum of China、Gansu Provincial Museum、Eight major museums including Suzhou Museum welcomed 10 million online visitors，Equivalent to one year’s offline passenger flow of the Louvre in France。

The museum enters the 188bet sports betting app download broadcast room

In recent years，With the Palace Museum、The "out of the circle" of 188bet sports betting app download venues such as the National Museum，The originally mysterious and cold museum has entered the eyes of more people，More and more tourists are including museums as destinations in their travel itineraries。

Sudden closure during the epidemic，The museum was also unexpected，But it unexpectedly activated the opportunity for the museum to move 188bet sports betting app download。

During the epidemic，The State Administration of 188bet sports betting app download Heritage issues guidance，Encourage museums everywhere to use digital resources，Through online exhibition、Online education、Online open classes and other methods，Continuously enrich and improve the display and content，Providing high-quality digital 188bet sports betting app download products and services。Visiting museums in the cloud without leaving home has become a craze under the "stay-at-home economy"。

Except for using the website、Weibo、Except WeChat and other communication channels，The popular 188bet sports betting app download video broadcast has also become a new choice for museums。Taobao 188bet sports betting app download and other platforms have entered the game。

In the past few weeks，The efforts of Alibaba Group have rapidly increased the attention of “cloud tourism”。As understood，Taobao 188bet sports betting app download “Cloud Spring Tour” is another ecological linkage measure of Alibaba’s 1+8 cultural tourism digital economy，Take the museum as the entry point，Two online 188bet sports betting app download broadcasts have been completed so far，Attracting tens of millions of users to “watch” online。Among them，The Potala Palace is the first 188bet sports betting app download broadcast of the second phase，Promoted by Alibaba Cloud，Alibaba Cloud is becoming one of the main forces in promoting 188bet sports betting app download streaming in the field of cultural tourism，Except Potala Palace，With the help of Alibaba Cloud, more cultural and tourism companies will go to Taobao for 188bet sports betting app download streaming；According to Yu Feng, head of Taobao Content E-commerce Division，“Cloud tourism” products will operate on a regular basis in the future，Plan to cooperate with more than 1,000 scenic spots、Museum，Providing digital solutions for the cultural travel industry。

In Yu Feng’s opinion，Online 188bet sports betting app download streaming is a new form of tourism，It’s a museum、New choices in the digital transformation of scenic spots。

One，To expand reception capacity。“Offline reception must control the flow of people，Not used 188bet sports betting app download，Millions of viewers per hour，Breakthrough Museum、The imaginary boundary of the scenic spot。”

Part 2，It is to expand the depth。“Because there is no pressure from offline passenger flow，Museums can open areas or exhibits that are not or cannot be opened offline，Have better energy，Explain to you in more depth。”

Part 3，Is the improvement of comfort。“For tourists，The peak tourist season every year，Everything you see when you go out are people，But 188bet sports betting app download，No crowding situation，Everyone can see many attractions without leaving home，A more comfortable experience。”

Fourth，Is the enhancement of interactivity。“Taobao 188bet sports betting app download broadcast cloud spring outing，Users can communicate with people across the country: either to the anchor、Commentator’s question，You can also interact with other tourists。”

"Both body and soul are always on the way"，During the epidemic，Due to difficulties in offline travel，The demand for 188bet sports betting app download "cloud travel" is activated。The new form certainly has its merits，But the key is，It can be used as a museum、What kind of commercial value does scenic spots bring？

The commercial value of “cloud tourism” in the 188bet sports betting app download industry

The digital transformation of the cultural and travel industry is nothing new。Before the epidemic，“Mobile travel” has become a hot word in the 188bet sports betting app download industry。

As Xu Xiang, head of Fliggy’s travel 188bet sports betting app download streaming business, said，The current online penetration rate of the cultural travel industry is still very low，In the entire cultural tourism industry’s annual transactions worth several trillions，Online transactions account for less than 30%，Offline scale and magnitude are still very large，The entire industry still has a lot of room for improvement in terms of onlineization。

Switch to online 188bet sports betting app download broadcast，Obviously this is a move that is conducive to the digital development of cultural tourism。The epidemic has amplified the market demand for cultural tourism online 188bet sports betting app download broadcasts，But the online 188bet sports betting app download broadcast model did not come about because of the epidemic。

Take Alibaba as an example，Fliggy’s travel merchants and 188bet sports betting app download broadcasts by experts have been launched in 2017，As a position for Taobao 188bet sports betting app download，In just three years，Accumulated a large number of content creators in the cultural and travel industry、Travel expert、KOL、User、Merchant and other resources，Over 30,000 travel 188bet sports betting app download broadcasts throughout 2019。

More people in the industry are concerned about this，Can the “cloud 188bet sports betting app download” business model be “realized”。

Yu Feng said，The commercial value of cultural tourism online 188bet sports betting app download streaming can be summarized in 7 words，Ready to bring goods、Bring someone、Building a brand。

In terms of bringing goods，Peripheral products、Local specialties and other products are “goods” that can be sold。Take the museum as an example，Currently 20+ museums have settled on Tmall，Online sales period of cultural and creative products。And take advantage of the form of 188bet sports betting app download broadcast，Bringing goods will become more efficient。

Bring someone，In other words，That’s 188bet sports betting app download broadcast traffic，Let users “plant grass” through 188bet sports betting app download broadcast marketing，Create demand for offline consumption。With the help of Taobao、The supply chain advantages of Fliggy platform，The itinerary marketing and ticket sales of tourism products can be realized online，These traffic can be converted online。

As for building a brand，More similar to the logic of creating “Internet celebrity” products。Museum、Scenic spots through 188bet sports betting app download broadcast，Tell the story of brand marketing，To stimulate more commercialization opportunities。

Xu Xiang agrees with this，He thinks，From a business perspective，Travel 188bet sports betting app download streaming should consider the value of commercialization，It is recommended that cultural tourism companies conduct 188bet sports betting app download broadcasts，Consider its long-term value，Accumulate good users、Serve users well，Lock in future needs，For example, combining seasonal marketing activities、Good service to users who have traveled, etc.，Maximize the value of travel 188bet sports betting app download streaming。

Is "cloud 188bet sports betting app download" the future trend?

“Cloud 188bet sports betting app download” started due to the epidemic，But its future development trend is difficult to predict。

During the epidemic，“Cloud tourism” is undoubtedly an industry solution for temporary relief。Affected by the epidemic，Cultural and tourist attractions、Destination、Service providers are completely "suspended"。According to calculation，Spring Festival holiday only，The 188bet sports betting app download industry alone has lost more than 500 billion yuan。

In addition to the Potala Palace and other online 188bet sports betting app download broadcasts of "Spring Tour"，188bet sports betting app download streaming has become a trend in the travel industry’s cloud resumption。Recent time，Marriott、High-star hotels such as AccorHotels use chef 188bet sports betting app download broadcasts to attract followers and customers。The B&B industry is also following the trend，Last week，There are people from all over Jiangsu, Zhejiang and Shanghai、Shandong、Yunnan、More than 110 B&Bs in Hainan and other places have established the B&B 188bet sports betting app download Broadcast Alliance，The inn proprietress formed a group to start Fliggy 188bet sports betting app download Broadcast。

Doing “cloud tourism” in the form of Taobao 188bet sports betting app download Broadcast，at the merchant、In terms of destination，By interacting with users during the 188bet sports betting app download broadcast，While attracting potential consumers，Try online interaction、188bet sports betting app download streaming benefits realize partial order conversion，Conducive to reducing losses，Easing the dilemma；As for consumers，“Cloud tourism” makes up for the regret of not being able to travel，Also seeking “inspiration” for travel after the “restriction” is lifted。Look at it this way，Under the epidemic，It is not difficult to understand the popularity of “cloud tourism” mode。

So, what about after the epidemic?

Liu Zhenyu, head of Alibaba Cloud’s intelligent cultural and travel industry solutions, thinks，For Ali，Taobao 188bet sports betting app download is traveling all over the world、In the context of the integration of culture and tourism，Some more practical attempts and extensions，Sustainable。

He said，Before the outbreak，Many travel companies and destinations do not realize the importance of online development。After the outbreak，I just discovered that 188bet sports betting app download broadcasting and other methods are important ways and means for the cultural tourism industry to change from a single one to a complex one。

And after this epidemic，Alibaba 1+8 cultural tourism digital economy will continue to use Taobao 188bet sports betting app download as a driving force，Alibaba Cloud will also plan it as part of the global tourism plan layout，With more technology、Service capabilities empower the integrated online and offline development of the cultural tourism industry。

In other words，In the layout of Ali system，Taobao 188bet sports betting app download is a “starting point” in its cultural and travel industry solutions，The meaning of its existence，It is combined with more digital means such as “one-machine travel”，Connect online and offline，is to provide a longer-term solution for the cultural tourism industry、Sustainable solutions，Rather than a “flash in the pan” during the epidemic。

As the epidemic becomes stable，The epidemic risk levels of many provinces and cities have been lowered，Some scenic spots are gradually opening，The cultural and tourism industry is slowly returning to the right track。After the recovery period really comes，Will "cloud tourism" continue to develop？Can the traffic brought by Taobao 188bet sports betting app download be converted into actual business orders as expected？The first tourist season after the epidemic，The answer may be revealed。