Since the spread of the epidemic，Every aspect related to 188bet Online Sports Betting and Casino is affected。

where，Tour guide services have been suspended since travel agencies and outbound 188bet Online Sports Betting and Casino business，Fell into the state of being "unemployed"。Compared to other practitioners，The overall situation is more difficult，There is no "five insurances and one housing fund"、No "social security"、No "basic salary"，Some of them cannot even be affiliated with travel agencies。

But we are part of the 188bet Online Sports Betting and Casino service，The role played by tour guides is crucial。Liu Kezhi, Department of Market Management, Ministry of Culture and 188bet Online Sports Betting and Casino, said at the press conference，Tourists stranded overseas due to the impact of the new coronavirus，The number of people has dropped sharply from the initial 800,000 to about 90。In this process，Tour guide、The leader group played an important role。

For better help tour guide、Leader group，Provide policy services and help those with difficulties，The national level has also recently issued the "Notice on Matters Related to Actively Responding to the Impact of the Epidemic and Maintaining the Stability of the Tour Guide Team"，Require local cultural and 188bet Online Sports Betting and Casino departments to strengthen the protection of labor rights and interests of tour guides during the epidemic，Propose that local tour guide associations waive membership fees。

Currently，Xi’an、Xinjiang Production and Construction Corps has taken the lead in responding，Free membership fee discount。As for the details of the expiration of the 188bet Online Sports Betting and Casino certificate，Relevant departments also indicated that the application can be postponed。

Introducing a series of policies and measures，Effectively safeguard the interests of tour guides，It is a practical need for stable employment，It is also an upgrade in 188bet Online Sports Betting and Casino consumption、Improve quality and efficiency，The inevitable choice for rapid industrial recovery after the epidemic。

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“Different from large scenic spots，Most travel agencies are private enterprises，Mainly small and medium-sized，Huge number of employees。Currently，The total number of domestic travel agencies has reached more than 38,000。For travel agencies，Spring Festival is the main source of income for travel agencies in the first quarter，The business method depends entirely on group formation，The losses during the Spring Festival and the subsequent suspension of tour groups have brought survival challenges to the actual operation of 188bet Online Sports Betting and Casino companies。”The relevant person in charge of Ctrip said this in an interview with the media。

Also，It also added that Ctrip is the only platform，Providing protection to tourists affected by the epidemic starting from January 21，As of February 29，Group tour、There will be hundreds of thousands of independent tourists。In the case of suspension of travel agency business，The 188bet Online Sports Betting and Casino also has a situation of "no group to take"。

As a service party，You have suffered many injustices and lack of recognition in recent years。Everywhere is cracking down on “illegal day trips” 、"Black car and black guide"、The 188bet Online Sports Betting and Casino market governance of "Action XX" is still social public opinion，Tour guides are often the focus and target。Especially after 1999，We are steadily entering a new era of mass 188bet Online Sports Betting and Casino，The market has experienced a rapid development process from the elite to the masses。

2016，Ctrip released the "Tour Guide Group Happiness Report"，The data is displayed，The tour guide is the one who works away from home for the longest time、One of the most stressful professions，But at the same time, only half of the 188bet Online Sports Betting and Casino think they are respected and recognized by tourists，Nearly half of the 188bet Online Sports Betting and Casino believe that income is not proportional to labor。

In recent years，With the development of 188bet Online Sports Betting and Casino，Travel demand is becoming more diverse。Relevant statistics from the National 188bet Online Sports Betting and Casino Administration，Only the first three quarters of 2019，The number of domestic tourists has reached 45.9.7 billion people，Year-on-year growth of 8.8%，The number of outbound tourists reached 119.9 million，Year-on-year growth of 8.5%。

Traditional group tours can no longer meet people’s needs for travel，Group travel is no longer a single consumption choice。Especially the younger generation，No longer choose to visit tourist attractions in tour groups，Prefer to travel freely。To some extent, this forces 188bet Online Sports Betting and Casino to continuously improve their self-quality，Improve your own skill level。

July 2016，The National 188bet Online Sports Betting and Casino Administration allows tour guides to practice freely in 8 provinces, cities and regions，The coupling relationship between tour guides and traditional travel agencies has been loosened。

Present，With the continuous deepening of policies，Free travel has become the main theme of the market，Good skills，“Online 188bet Online Sports Betting and Casino appointment” with good reputation is becoming more and more popular in the market，Internet platforms also benefited from this。According to Ctrip Travel’s public data，Since the “Local Guide” platform was launched at the end of 2016，The transaction volume in 2017 has reached 200 million，The order volume in 2018 increased by 200% compared with the same period in 2017，More than 300,000 orders transacted in 2018，The "Global Local Guide Platform" has more than 9,000 registered guides。

“Internet + Tour Guide Leadership” and other reform pilots，It is a trend and an opportunity。Only one travel agency, Ctrip，Tour groups use domestic 188bet Online Sports Betting and Casino for one year、Over 100,000 outbound 188bet Online Sports Betting and Casino，Serving millions of group tourists，Professional tour guide database with more than 5,000 people。

In the past, 188bet Online Sports Betting and Casino were affiliated with travel agencies and signed labor contracts，Dispatched by travel agency、Tour guide takes orders，But after 188bet Online Sports Betting and Casino are allowed to practice freely，On the one hand, you can gain greater professional freedom，At the same time, it also highlights its own value。

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188bet Online Sports Betting and Casino development gradually becomes popular、The process of popularization，It has also become a place full of chaos。where，Some attractions are waiting for the opportunity to increase prices during the peak tourist season，Various low-price tours and forced shopping phenomena occur frequently，This creates a psychological barrier for tourists to travel，It also restricts the healthy development of local 188bet Online Sports Betting and Casino。

Although the ticket revenue of many tourist attractions is still showing a growth trend，But the traditional ticket economic model is too single。How to attract more tourists，And drive accommodation、Transportation、Souvenir sales and other related business development，Become an urgent need for development。

It is against this background，Li Jin first proposed the concept of global 188bet Online Sports Betting and Casino as early as 2016，And gradually rise to the national strategic level。Currently，Continuous reforms are ongoing at all levels、Put it into practice。In the "Guiding Opinions on Promoting the Development of All-Region 188bet Online Sports Betting and Casino" officially issued by the General Office of the State Council，Accelerate the transformation and upgrading of the 188bet Online Sports Betting and Casino industry、Improve quality and efficiency，Comprehensively optimize the 188bet Online Sports Betting and Casino development environment，Deployments have been made for the development of all-region 188bet Online Sports Betting and Casino。

At the same time，The opinion also clearly emphasized the need to accelerate the structural reform of the 188bet Online Sports Betting and Casino supply side，Promote the transformation of 188bet Online Sports Betting and Casino industry from ticket economy to industrial economy，Transformation from closed 188bet Online Sports Betting and Casino self-circulation to open "188bet Online Sports Betting and Casino+"，Transformation from enterprise sole ownership to social co-construction and sharing，Transition from departmental behavior to government coordination，Transformation from single scenic spot construction to comprehensive destination services。

The "Opinions" also require strengthening the construction of basic supporting facilities，Promote the "Toilet Revolution"，Build a smooth and convenient transportation network，While improving public services，Strengthen 188bet Online Sports Betting and Casino services，Increase satisfaction index。Improving service quality through standardization，Increase satisfaction through branding，Promote intelligent services。

Under the concept of global 188bet Online Sports Betting and Casino，188bet Online Sports Betting and Casino consumption is no longer just basic needs such as “food, accommodation, travel, shopping and entertainment”，System support related to public services has also become a focus of development。

Park construction，The Ministry of Culture and 188bet Online Sports Betting and Casino focused on the implementation of the 2019 National Cultural Industrial Park Service Capacity Improvement Plan，Support 8 key projects to improve service capabilities in the park，Benefits 4.50,000 companies。Currently，20 national-level cultural industry demonstration parks、Experimental Park，And 10 established parks，Gathered about 6 cultural and 188bet Online Sports Betting and Casino small and medium-sized enterprises.50,000，employees 137.50,000 people。The park has achieved operating income of 3373 in the first three quarters of 2019.600 million yuan，Played an exemplary role。

Also，2020，The first batch of central budget planned investment in 188bet Online Sports Betting and Casino infrastructure and public service facilities，Arranged 33.3.7 billion yuan，And supports 343 188bet Online Sports Betting and Casino fund facilities and public service projects。

If you want to achieve global configuration of 188bet Online Sports Betting and Casino elements，Coordinate the construction of tourist destinations。Focus on tourist experience，The whole process of overall optimization of 188bet Online Sports Betting and Casino services，It is difficult to meet needs by traditional means，It involves pre-line、Every link during and after the trip。

And integrate these resources、Open these links，Has a platform、Capital、OTA with data and technology will become the backbone of promoting global 188bet Online Sports Betting and Casino。For example，Fliggy, an online travel platform owned by Alibaba, has proposed the concept of “future scenic spots”，Providing credit tours、Scan QR code to pay、Map navigation and other functions，Enable consumers to purchase tickets before traveling、Enter the park、Complete experience closed loop of post-tour payment。

Driven by new market demands，Traditional basic services are also facing new challenges。On the one hand，New consumption such as independent travel is gradually diluting tour guide services，On the other hand，Under the requirements of cultural and 188bet Online Sports Betting and Casino integration，“Expert” tour guides are increasingly in demand，Tour guides’ own skills and historical and cultural accomplishments are becoming increasingly demanding。

The 188bet Online Sports Betting and Casino industry has moved from pure sightseeing to leisure、Experience、Personalization，The matching 188bet Online Sports Betting and Casino services also need to be continuously refined and refined，Especially the tour guides on the front line of the 188bet Online Sports Betting and Casino industry。With cultural 188bet Online Sports Betting and Casino、Study and travel、Healthy 188bet Online Sports Betting and Casino、Senior 188bet Online Sports Betting and Casino、The gradual maturity of market segments such as MICE travel，These forms of 188bet Online Sports Betting and Casino have their own professional requirements for tour guide services，That is, tour guides need to have professional knowledge and quality in this field，To provide good cultural experience and professional services，Not just a route guide、Food and accommodation arrangements and other work。

“With the gradual improvement of the 188bet Online Sports Betting and Casino industry，Culture and 188bet Online Sports Betting and Casino are further integrated，As a terminal for 188bet Online Sports Betting and Casino services，Expert tour guides who can provide in-depth explanations will gradually demonstrate their necessity，will also become the mainstream demand in the market。" said Jiang Jin, a senior national tour guide，This market change is in line with consumption upgrades、The need for transformation of the 188bet Online Sports Betting and Casino industry，It is also a necessary stage for the optimization of China’s tour guide team。

Supply-side reform of 188bet Online Sports Betting and Casino industry，Efforts should be made to improve tourist experience，While reducing attraction tickets，Improve 188bet Online Sports Betting and Casino services，Continuously improve supporting facilities around scenic spots，Enrich the composition of 188bet Online Sports Betting and Casino products。Rely on high-quality service in the future，Rich 188bet Online Sports Betting and Casino products，So that tourists’ travel expectations can be satisfied to the maximum extent in tourist destinations。In this way, visitors can be entertained both physically and mentally，Increase the economic income of tourist destinations。Thus giving full play to the advantages of 188bet Online Sports Betting and Casino，Promote long-term and healthy development of local economy。

After the epidemic，The 188bet Online Sports Betting and Casino service may undergo a shuffle，But the real reform has just begun。