『From the beginning of unsubscribing to now，At least more than 120,000 were lost。》

"If you are not making money now, you are still losing money."

"I don’t know when it will be restored."

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The sudden outbreak of the new coronavirus in January 2020 has pressed the pause button on the homestay industry which is in the peak season of the Spring Festival and winter holidays。January 20，After the National Health Commission issued Announcement No. 1 on the new coronavirus，Epidemic prevention work has started across the country。The first thing to be affected is the tourism industry——that day，OTA and homestay booking platforms have begun to receive cancellation requests。

Free refunds will start at 12306 on January 23rd，Prompting the entire tourism industry to accelerate the wave of refunds。CEO of B&B booking platform MuNiao B&B told reporters，"We basically started experiencing unsubscriptions on January 20th，It took almost three days to cancel all orders nationwide in February。》

There is a peak of unsubscriptions on the B&B booking platform，corresponds to the closure of offline B&Bs。「Starting from January 22nd，All subsequent orders have been refunded。》Dalian B&B landlord Wang Dian told reporters，「There are basically no orders now。》The reporter inquired about Fliggy、Airbnb、Wooden Bird B&B and other B&B booking platform，I learned that most B&Bs are still vacant。

B&B is vacant for full-time landlords，means the income is "0"，But its cost expenditure has not been reduced。Reporter learned，Among the landlords currently running full-time B&Bs，Most of the properties come from rental properties on the market，That is, most full-time B&B landlords are "second landlords" - signing long-term rental agreements of 3-5 years with the house owners，Later, the house was transformed 188bet Online Sports Betting and Casino into a special B&B for rent。This means，The rent of the property is one of the main expenses of the B&B landlord。

current，When the entire homestay industry falls into a "frozen" period，House rental expenses when there is no income，The cost issue is highlighted。"No income now"，A Tu, who runs a B&B full-time in Beijing, told reporters，「(During the epidemic) the loss was about 120,000。》

「Actually, the pressure is still very high。"A Tu said，「I see many orders being canceled every day，Continuous customer service calls (call in to unsubscribe)，Very anxious。》

Same as Ah Tu，After no income from B&B，Dalian part-time landlord Wang Dian’s recent life is completely consuming his previous savings，"Our income from work is basically used to pay off the mortgage，The original income from operating a B&B was used for daily life，Now there is no income from B&B，We can only rely on deposits。》

Reporter learned，The current homestay industry is generally in a state of 0 income，The epidemic has brought a heavy blow to this field，And this kind of blow，It may be difficult to eliminate in the short term。Huang Yue, CEO of Wood Bird B&B, believes that “now is the beginning of the freezing period。"It is reported，In the past, B&B orders for trips during the Qingming Festival and May Day holiday basically started to appear in March，And this year as of March 3rd，Qingming Festival on each platform、Most of the B&B orders on May Day are vacant。『If you can’t even guarantee the May Day order，It will be a big blow to the tourism industry。》

It is reported，The peak season for B&Bs is closely related to the holidays，A year can often be divided into four peak seasons - the spring peak season includes Qingming、May Day holiday，Summer is mainly summer vacation，Autumn mainly focuses on the National Day holiday，Winter includes New Year’s Day and Spring Festival holidays。

Currently affected by the epidemic，Income from the tourism industry during the Spring Festival holiday has basically dropped to zero，If the spring peak season is affected again，For the tourism industry，Equivalent to losing 1/2 of the annual income，Far-reaching influence。

The epidemic may bring about a reshuffle of the homestay industry

The epidemic hit suddenly，It may catalyze a new round of reshuffle in the homestay industry。

188bet Online Sports Betting and Casino The current B&B market can be divided into urban B&Bs and rural B&Bs based on trends，Urban B&Bs are mainly targeted at urban business travelers，Most of them are concentrated in first-tier cities and cities with developed tourism resources，Mostly operated by individuals or small companies。This type of B&B has relatively small initial investment，Fast return on investment，However, rental costs and labor costs account for a large proportion，Their cash flow is relatively tight，Low risk resistance。

Country B&B mainly refers to higher-quality country B&Bs，Typical representatives include Moganshan B&B, etc.，Mainly meet the vacation needs of the middle class。In summary，This type of B&B has a large initial investment cost，Closely connected with the local tourism industry，Characteristics of some B&Bs achieving group operations，The ratio of rent and labor costs is low，Greater ability to resist risks。

The impact of this epidemic，Mainly used in urban B&Bs with low risk resistance。This type of B&B is often at zero income、The cost pressure remains unchanged。If the epidemic cannot end soon，This type of B&B may undergo a large-scale reshuffle。Especially the "second landlords" of urban B&Bs operated on a small scale，They often have multiple properties in their hands，Hire professional cleaning at the same time、Butler Management，Rent cost、Labor costs are also relatively high。Once you are in a state of no income for a long time，The capital chain will soon be broken，Even in debt。

simultaneously，This kind of shuffling is not only for B&B hosts，The B&B platform responsible for the upstream booking business will also be affected accordingly。It is reported，The main source of income of the homestay booking platform is booking sharing，Related information display，The division between different platforms is roughly around 10-15% of the room booking price。If calculated based on the price of a single B&B house at 500 yuan during the peak season，The revenue from a single order on the homestay booking platform is only about 50-65 yuan，It can be said to be very meager。Therefore，B&B booking platforms are highly dependent on the number of orders in their operations，It is often necessary to rely on "volume" to achieve profits。

During the current epidemic，All B&B bookings 188bet app download have been cancelled，Offline listings did not generate any transactions，The online platform naturally has no income。This is a "catastrophe" for the homestay booking platform with a relatively single income channel。

simultaneously，Most homestay booking platforms have launched a fund guarantee function，After the order is successfully traded，The platform will pay the landlord after deducting the share from the income。If there is an unsubscription during the period，The fee will be refunded to the tenant according to different cancellation rules，The platform does not charge fees。Therefore，Some platforms ensure smooth service，Improve the quality of platform housing services，We will also launch self-operated housing as appropriate。

Typical include Tujia.com and Tujia Sweetome Hotel Group，Some of the self-operated "Four Woods" properties launched by Wood Bird B&B, etc.。At this time，The cost of self-operated housing cannot be reduced，And there have been few orders for a period of time，It will also increase the pressure on the platform。

Therefore, many homestay hosts and platforms believeThis epidemic can be regarded as an "examination" for the industry，Insufficient ability，Insufficient preparation，Landlords and platforms with insufficient funds may exit the market sadly。

The epidemic is short-lived, but the industry is long-lasting

While the "big exam" is in progress，Choose to accept the test and respond positively，It can be said to be the most positive attitude at the moment。Dalian part-time B&B landlord Wang Dian told reporters，Although the epidemic has left her with no income from the B&B，"But I still think this is a good thing，It has two sides。》Wang Dian said，This epidemic gave her a holiday after being busy for a long time，Allow yourself time to rethink how to run a B&B。「If the epidemic had not happened，I may continue to expand，Add listings，Put all your ideas into practice。

But it seems now，This kind of blind expansion is like ‘a bear breaking a stick’，Cut one into pieces，I will not rethink my own shortcomings in my business，What can be improved?。Now，I have time to rethink my future business strategy。》

Currently，Most B&B hosts are as active as Wang Dian，Looking forward to the end of the epidemic as soon as possible。A Tu, a full-time B&B landlord in Beijing, told reporters: 188bet Online Sports Betting and Casino "When the epidemic first came，Everyone (landlords) are panicking (because all orders have been cancelled)，There are also complaints，There are also people who vent their emotions。Now，Those who are willing to persist in doing this are encouraging each other，How to save costs through communication，How to discuss with the landlord about rent reduction or exemption》，「The epidemic is temporary，There will be more left in the future、Better、A more professional landlord，And landlords with stronger confidence。》

Confidence in the development of the industry is one of the important reasons for B&B landlords to remain optimistic。Developed since around 2015，The B&B field has a history of about 5 years。During this period, both consumer acceptance and public awareness have continued to improve，The most typical expression is the name of the B&B。

A Tu told reporters: "Around 2016，B&Bs operated in communities are called daily rentals，It doesn’t sound very safe，Also often used by property owners、Go to the police to communicate。Now，Everyone’s names have changed，renamed B&B。No more precautions than before。》

The change in acceptance also means that market education in the homestay industry is becoming more popular，The industry is constantly developing，Typical manifestations include an increase in employees、The growth of B&B listings and the expansion of the B&B consumer market。Industrial Research Institute data display，As of 2018, the number of online homestay listings in China is approximately 107.20,000，Nearly 200,000 more than in 2017，Landlord contract 32.50,000，More than 20,000 more people than in 2017。

Same time，Analysys Think Tank data display，The size of China’s online homestay market in 2018 was 116.700 million yuan，The size of the homestay market in 2019 is approximately 156.800 million yuan。Overall，The homestay market is currently in a stage of rapid development。Visible，The rapid development of the homestay industry is the result of the joint progress of all links in the market，Back to the roots，The root of the development of the homestay industry is the reuse of resources driven by the "sharing economy" based on the concept of sharing。

Wood Bird B&B Huang Yue thinks,This sharing economy is essentially a reuse of resources，Beneficial to many parties。『Current，Houses around scenic spots are often vacant for a long time，Lack of maintenance，The condition of the house will become worse and worse，A loss to the landlord。After the appearance of B&B，Reuse these properties，It truly revitalizes idle resources。simultaneously，Cleaning is also involved in the operation of the B&B、The emergence of butlers and other professions，Invisibly increased employment。The most important thing is that the B&B listings supplement the listings in the hotel industry，It also has a positive effect on stimulating the development of tourism economy。》

current，Comprehensive resumption of work is gradually starting in all parts of the country except Hubei，Although the tourism industry has not yet shown obvious signs of "thawing"，But including Wood Bird B&B CEO Huang Yue、A Tu, a professional B&B landlord in Beijing, and Wang Dian, a part-time B&B landlord in Dalian, both expressed their positive attitude towards the recovery of the industry after the epidemic。They agreed，「The epidemic is short-lived，Industry development is long-term”。

*Source of this article: IT Orange, forAuthor: Wu Yue, original title：《Can the B&B industry survive with 50% of annual income not guaranteed?？》。