March 12，The "Revitalization·Rebirth-2020 China Cultural Tourism Consumption Online Charity Summit" hosted by Zhihui was officially held，And perform simultaneous live broadcast on multiple platforms。This summit has 9 major sections，25 subdivisions，More than 30 institutions participated，12 hours non-stop broadcast。The conference unites industry leaders、Well-known enterprises、Destinations in the “eye of the storm” of the epidemic, etc.，With a new perspective，A further analysis of the integration of culture and tourism、Cross-border innovation，Comprehensive deconstruction of new ideas for the development of cultural tourism industry after the epidemic、New path、New Trend。Zhang Cheng, founder of Pastoral Oriental, shared the theme of "New Practice of Pastoral Cultural Tourism in Urban-rural Integration" at the live broadcast。

Zhang Cheng said，After this epidemic，The tourism industry will not grow with a vengeance like SARS in 2003，But people’s desire to pursue a better life and release their own leisure and travel life is still there，When they get space, they will be the first to experience some more convenient places，So community, commercial, suburban and rural short-distance leisure travel consumption will recover first。But a cross-regional destination cultural tourism project，Even high-priced travel vacations，It will take some time to recover，Still need space、Longer preparation in time and mind。

Zhang Cheng thinks，The epidemic will accelerate the in-depth restructuring of population and industry，And reconstruction will accelerate the development of "local villages and towns"。A large number of new businesses and forms will emerge in the fields of rural revitalization and new urbanization，Cultural travelers should actively seize this opportunity。In the future, rural areas will become an urgent need，The epidemic will change people’s values，In-depth natural ecological experience lifestyle will emerge more，will become persistent、Longer term、The needs that more directly touch people’s hearts。

Coping with this trend，Pastoral Oriental launched Garden Season (Pastoral Cultural Tourism Town) in 2020、Yuantianli (Pastoral Resort Village)、Yuantianfang (Urban Tianyuan Shopping Street)、Four product lines of Tianye Paradise (parent-child natural recreation)，And launch demonstration area trading and integrated operation、Integrated design, construction and operation of Tianye Paradise、Cultural Tourism Project EPC、Host operation、Five major asset-light businesses including planning, planning and design，By steadily promoting business layout、Further deepening the company’s strategy，Resolving the industry impact caused by the epidemic。

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(This article is compiled based on the 188bet app download speech transcript，Zhi Hui slightly deleted)

Hello everyone，Today I would like to share with you some of Pastoral Oriental’s thoughts during this unusual period，My sharing topic is called "New Practice of Pastoral Cultural Tourism in Urban-rural Integration"。

First of all, let us share some of our Pastoral Oriental’s views on the impact of the epidemic on the industry。

First，After this epidemic，From a macro perspective，The tourism industry will not grow with a vengeance like in 2003，The main reasons are as follows:

1、In fact, before this epidemic，We generally think that economic development is difficult，Everyone’s expectations for the future are uncertain，In addition, this epidemic has actually worsened，So this is different from the SARS situation back then；

2、The scope of this epidemic is very wide，And the government’s response to this epidemic，And the spontaneous response of the whole society has a far-reaching impact。The nationwide war epidemic has caused a "deep shutdown" of the entire social system，Therefore, recovery and recovery require a balanced restart of the system that requires the entire chain and comprehensiveness，This is very difficult，It will take longer。Therefore，It is actually not as easy as SARS to launch a quick retaliation this time；

3、We can feel the government’s determination and prudence in “fighting the epidemic”，Especially local governments generally adopt a "prudent decision-making" attitude，On the one hand, speed up the resumption of work，On the other hand, always add a note: "To prevent recurrence, we must prevent and control it"。In this case，After all, tourism does not involve the national economy and people’s livelihood like manufacturing，Local governments will not choose to prioritize the recovery of cultural tourism。This has caused the tourism industry to be ranked low when it comes to recovery；

4、This time is still different from 2003，This time there are hardest-hit areas like Wuhan and Hubei，The matter of truly forming a consensus for the whole society has passed，In fact, it takes a long time。In other words，People’s spiritual injuries and this spiritual release take longer to recover。

5、We have seen it all so far，This epidemic is spreading in the international community，The global spread will increase people’s fear。

Of course，People’s desire to pursue a better life and release their own leisure and travel life is still there，But when they get space, they will be the first to experience some more convenient places，So it should be community, commercial, suburban and rural short-distance leisure tourism consumption that will recover first。If it is a cross-regional destination cultural tourism project，Even high-priced travel vacations，It will take some time to recover，Still need space、Longer preparation in time and mind，So we must be extremely well prepared。

Second，We throw out a point，Pastoral cultural tourism and rural revitalization are closely related to national hot spots。We all know that rural revitalization has been implemented for several years，In the past few years，Governments at all levels have invested heavily，Achieved certain basic results at a certain stage。However, this epidemic has actually caused a huge drag on our national economy and the finances of governments at all levels。Therefore，Real investment in the field 188bet app download of rural revitalization，Compared to other areas of the national economy，I think it will be affected，It may even slow down。In other words，Our call for development in the rural sector remains unchanged，But the ability and enthusiasm to truly invest，All levels of government will be affected，Therefore it is very likely to "beat Leiduo、Rain less”。

Of course，This is also an inevitable phenomenon in the development cycle of every field，That is, there were some calls and some guiding investment in the early stage，In the later period, it will inevitably move towards localization and marketization。Therefore，In the field of rural development，Our view is that more will then enter the development stage of localization and marketization，And Pastoral East has a point of view，Rural cultural tourism and village and town development are integrated，Does not exist independently。

The epidemic will accelerate the in-depth restructuring of population and industry，And reconstruction will accelerate the development of "local villages and towns"。A large number of new businesses and forms will emerge in the fields of rural revitalization and new urbanization，Cultural travelers should actively seize this opportunity。

Third，Pastoral society will become an urgent need，This is not just self-promotion。The epidemic will change people’s values，In-depth natural ecological experience lifestyle will emerge more，will become persistent、Longer term、The needs that more directly touch people’s hearts，will become a more preferred way for us to organize our behavior in society，Therefore, I advocate that our cultural tourism should be more ecologically friendly、Combining environmental protection and sustainable concepts to create products and services。

Our fourth point of view is called "Culture and tourism are everywhere"，Pan cultural tourism，Because cultural tourism is a kind of enjoyment on the spiritual and ideological level，A pursuit of lifestyle。If we want to superimpose the needs of greater happiness，No matter the business field、Vacation area、Tourism fields will be transformed into cultural tourism，So no matter the business field、Both the vacation field and the social field will present more and more innovative business formats and innovative operators，I also think there will be a lot of new technologies、New product，Even new enterprises，A hundred flowers will bloom in this field。

final，The epidemic must be short-lived，What we discussed earlier，The possible future trends are already there，But this epidemic may accelerate this trend。

The overall thinking of Pastoral East that I talked about today and some new practical introductions we released in conjunction with the epidemic were actually started before the epidemic，It’s just that the epidemic is just at this stage，I think on the one hand it is acceleration，On the one hand, I also responded to this time。Let me tell you what to do in detail。

We mainly focus on the integration of cultural tourism + other businesses，And the development of this map and the practice of our new products and new businesses in the field of rural revitalization and new urbanization。

From the perspective of new urbanization map，We know that China’s new urbanization presents two huge needs，One is the modernization of villages and towns，One is urban renewal。After the rapid urbanization in the past，The deeply innovative scientific urbanization method proposed in order to eliminate the original unreasonable urbanization is called new urbanization，The integration of culture and tourism is a huge direction and a huge field，The cultural tourism industry itself is integrating into more other fields，In order to achieve in-depth product experience，Life functions should also be integrated 188bet online sports betting with other business formats。So these are two pictures，One picture is that new urbanization should be combined with cultural tourism，In addition, cultural tourism should be integrated with various other business formats，So that our future cultural travelers can innovate and start businesses，Our companies and even consumers are enjoying more dividends brought by urban development and the development of cultural and tourism industries in these fields。

Pastoral Oriental has four core product lines，Sonoda Ji、Yuantianli、Yuantianfang，It is a complex project，Pastoral Paradise is a single-business product。 Let me briefly introduce it。

Sonoda Ji，It is a rural cultural tourism town or a natural ecological town，It is a cultural tourism town project driven by villages and towns，There are cultural concepts to advocate as well as sustainable development and overall operation methods and concepts of multi-industry integration，The final result is a small town with a new pastoral lifestyle，We call it "Natural Ecological Town"。Our Wuxi project that has been reviewed by many people in the industry，In fact, this area accounts for less than a quarter of Yangshan Town，is a tourist resort，Also part of the village and town。The business formats and combinations completed by Wuxi Tianyuan Oriental, including innovative business formats, are also constantly iteratively developing，There are two new business formats that we have launched in the past two years，One is a family restaurant，One is a cultural and creative souvenir shop with local characteristics。

Wuxi Tianyuan Oriental project scope is relatively large，Roughly divided into two phases，In fact, the main battlefield is the North District of Wuxi Tianyuan Dongfang。We are currently opening cultural venues、Commercial Street and Field Paradise Project。We show three projects here，There are two parent-child farms and camp projects。

The second one is the Pastoral Oriental Project in Chengdu，And this project features starting from land use planning，After solving the problem of revitalization and resettlement of villagers，Added the introduction of new business formats，And the reuse of original collective land, etc.，Mainly done three things，What should I do if I am an old villager，What to do about industrial revitalization，How to use innovatively after land resources are consolidated，What to do to generate economic benefits。Approximately divided into four areas，It is the villagers’ living area，Chuangzhi Office Area、Parent-child play area，Chuangzhi Office Area。

Introducing our second product line - Yuantianli，This scale is relatively small，Unlike just now, the garden season involves the development of villages and towns，Rich content involving so many industrial chains，The project cycle is very long。Starting from 2018，By 2019，We have implemented a number of current projects called "Yuantianli"，This looks like a small community，It is the reuse of collective land in a rural environment，Thus forming a small rural tourism destination，More lightweight，At the same time, it is easy to combine with the investment of local governments in establishing demonstration projects such as rural revitalization in many places，We activate government investment，Reuse some property land，Thus forming a resort-style 188bet Online Sports Betting and Casino rural community that integrates urban and rural areas。

The third product I call - Yuodafang，This is something we got involved in accidentally，We are called Urban Garden Shopping Street，Combined with ancient town blocks，Cultural tourism in cultural and creative parks，So it is called the type of cultural tourism shopping street。The earliest practice comes from the occasional project practice in Ningbo，And the Dangkou Ancient Town entrusted to manage Wuxi。Dangkou Ancient Town was originally a closed scenic spot，We combine the open part to transition and lead it to the urban block，Turn it into a semi-urban cultural and tourism district。This practice is very meaningful，Making our scenic spot no longer an independent operation project but a new urbanization project，The difficult issues in scenic area business have been released。We have done many rounds of work and industry discussions on this topic，Invited industry colleagues and friends to participate in the discussion of this model and this trend，I believe this topic will continue，And this field is integrating urban and rural areas、There may be very broad applications in ancient town blocks and urban renewal。

Also，Among our single-format products, a complete industrial chain and a certain representative product of the industry has been formed, which is called "Tianye Paradise"。Field Paradise is a rural, natural, parent-child farm experience amusement park，We started researching this product in 2015，At the end of 2017，We are determined to develop this business in a big way，So we did 5 such projects across the country in two years，Established our certain business capabilities and industry brand awareness。

By last year we had completed the natural parent-child paradise segment，From R&D to IP resources，Go to preparation and then to operation management，Then to the cultural and artistic pop-ups，Curatorial operation services，The entire industry chain has been connected，So this year our strategy is that many of the products under "Yiyue Paradise" can be exported and provide services，Form product provided，So this business will also enter a stage of rapid development。Because of the large number of government park-like places in scenic spots，And a large number of developers as supporting facilities for parent-child entertainment projects，There is a large demand for products in this industry，We are moving faster in this segment，The industrial chain is relatively complete。This is also due to our courage to practice in the past few years，Innovate and build our complete business capabilities。

Pastoral Oriental is taking this route，It is the product operation route，So this year our funds will select key projects for investment。At the same time, we will also vigorously promote the business of combining light and heavy assets，We will widely launch our five asset-light services this year。

First，Management and integrated operation services for demonstration zone projects for urban and rural development and large cultural tourism town development，We can provide a package of services and full-process technical support；Second，Integrated design, construction and operation of Tianye Paradise，Our accumulated capabilities can provide a wide range of light asset services；Third，Cultural Tourism 188bet app Project EPC，Such a small building in the pastoral cultural tourism subdivision、Scene、Extensive experience in facilities，It even has the ability to deliver a package of services from research and development to the final project，This is the key launch in 2020；Fourth，We have been providing hosting operation services for many years，Includes ancient towns、Cultural tourism town and comprehensive tourist resort，Especially projects involving product operation integration，What Pastoral Oriental is good at；Fifth，We have four design and R&D institutions，Covering travel planning、Architecture and Urban Planning、Landscape and cultural creative design，And amusement park design，Can output various design and planning services。These are the five asset-light services we launched this year。

The four products and five services just described，That’s what we did last year，This epidemic also accelerated development at the right time。The main areas where Pastoral Oriental currently conducts business are concentrated around Shanghai and Chengdu，So we have two regional companies，One is a Chengdu company and the other is a Shanghai company，Every company has connected with various light and heavy asset businesses。We will also deploy in Chongqing and the Greater Bay Area this year，Will set up a company in Shenzhen。Pastoral Oriental has completed dozens of relatively mature business brands，Including our business institutions，Field Paradise、Shifang Coffee、Shifang Market, etc.；There are also design institute brands、Horticulture garden brand、Cultural and creative product brand、Parent-child indoor playground、Campground；There are also agricultural brands、Cultural venues，We have an art gallery，Libraries and rural colleges single-business products，Also our resort and restaurant brands and more。

Finally, I will summarize my speech。Urban-rural integration and the integration of cultural tourism into urban-rural development can innovate many new models and forms，Cultural tourism has become a presence among many industries，Those of us engaged in cultural tourism will become in urgent need，And this kind of cultural tourism industry is everywhere。My sharing ends here，Thank you everyone。