Opened only 4 years ago、Invest nearly 3.The 500 million Bailuyuan Folk Culture 188bet sports betting cannot reverse its decline。

According to "Chinese Business Daily" report，After the Lantian County Government announced the suspension of business last year、After upgrade，Bailuyuan Folk Culture 188bet sports betting will be demolished in two batches from March 12th to 31st。The specific range includes platforms one to five，Huifang and surrounding buildings、Construct。

As for the reason for demolition，Related public information display，The demolition was carried out by Xi'an Blue City and the former operator Xi'an Jingen。It may be involved in the Xi'an Blue City project "Spring Breeze White Deer".Yiyang Wengu”。This project is centered on Bailuyuan Folk Culture 188bet sports betting，Covering the surrounding left bank of Binhe River and some old villages in Groups 2 and 3 of Tianpo 188bet sports betting。

As the earliest scenic spot with "White Deer Plain" as its highlight，Bailuyuan Folk Culture 188bet sports betting covers an area of ​​1,200 acres，By Bailuyuan Folk Culture Experience Area、Wanleshan Theme Business District、Bailuyuan Happy Farm Area、Yangxingu Resort Hotel Area consists of four major sections，Collection of eco-tourism development、Leisure vacation、Folklore experience as one，Is Shaanxi Province、Xi’an City、Lantian County third-level key construction project。

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Tianyancha public information，The initial construction company of Bailuyuan Folk Culture 188bet sports betting is Shaanxi Weishui Culture Industry Investment Co., Ltd. (hereinafter referred to as "Weishui Culture")。Weishui Culture was established in June 2014，Co-sponsored by more than ten shareholders。The company was established less than two years ago，The construction of Bailuyuan Folk Culture 188bet sports betting has been completed，And officially opened for business in May 2016。And one-third of them are villagers of Tianpo 188bet sports betting。

About the original intention of construction，Folk Culture 188bet sports betting Project Initiator、An Kequan, then president of Weishui Culture, said in an interview with Shaanxi Daily: "This is a real 188bet sports betting on Bailuyuan，There are traces of people’s life for thousands of years。Bailuyuan is mysterious and thick，We don’t want to frame its history and culture、Hung on the wall，But let people not only see it，Still touchable、Feel it。”

A designer who has conducted a project inspection of Bailuyuan Folk Culture 188bet sports betting said to Zhihui: "From a design perspective，There are indeed many amazing things about the folk 188bet sports betting。Especially the entire layout that is built according to the terrain，Under the backdrop of nature，Complement each other。And the horse-tying posts that have gone through decades of wind and rain and the characteristic landscape wall hidden in the grass，It also makes this place quite aura。”

Official public data of "Bailuyuan Folk Culture 188bet sports betting"，During the three-day May Day holiday in 2016，Tourist arrivals exceeded 400,000，Until August 2016，The number of visitors is maintained at 30,000/day，The peak value reaches 100,000/day during holidays。

Subsequently developed to 2017，"White Deer Plain" TV series broadcast，This should have been an opportunity for development。But it was also in this year，The decline is gradually becoming apparent。According to local media reports: “The number of visitors to the folk 188bet sports betting begins to decline in spring，There will be a sharp decrease in the second half of the year，Shops are being transferred one after another、Close。A large number of vacant shops，The management has no choice but to post "empty shop" again to attract investment。”Compared with 2016，The situation is no longer as good as before。”

Official account display，A large number of gong and drum competitions have been held in Bailuyuan Folk Culture 188bet sports betting、Spring Lantern Festival、Jade carving creative competition and other activities。May 26, 2017，Bailuyuan Folk Culture 188bet sports betting is also the opening night，“About 50 tables were seated”。But the hot scene did not last long。

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From prosperity to decline、Behind the futility of self-rescue，188bet sports betting is more the result of multiple factors。

“There are too many similar projects in the province、Severe homogeneity，Project itself management、Lack of operational capabilities，Insufficient supporting facilities and insufficient later funds led to business failure。" Zhang Ranjun, director of 188bet sports betting Management Committee, analyzed this in an interview with "Huashang Daily"。

Admittedly，With the film and television IP "White Deer Plain"，Lantian、Baqiao、A number of tourism projects with the theme of "White Deer Plain" have appeared in Chang'an and other places，Rubailucang Scenic Area、Bailu Original Ecological Cultural Tourist Park、Bailuyuan Film and Television City、Bailuyuan Folk Culture 188bet sports betting、Dustpan Palm Folk 188bet sports betting、Bailu Ancient Town, etc.。

Each scenic spot will inevitably compete for tourists，Eager for quick success and quick gains, they are carving up the cultural resources of "White Deer Plain"。A local citizen publicly stated: “Bailuyuan B&B Cultural 188bet sports betting、Bailucang and Bailuyuan Film and Television City are almost the same。Don’t talk about foreign tourists，Even many people in Xi’an can’t tell the difference。”

The well-known local WeChat account "Zhenguan" in Xi'an published an article by tourism practitioner Wei Shan on September 5, 2019，It mentioned: "Under the cruel reality of continuous decline in passenger flow，The investor of the folk 188bet sports betting has hired and replaced two professional operating agencies。”

But the first operating company only lasted two months。The operating company attributes the downturn in the scenic spot to insufficient advertising，Lack of publicity。So we planned and held the ‘Bailuyuan Folk Culture 188bet sports betting Anniversary Season Baishui Duankang Cup Mahjong Competition’。”

The official account is also displayed，May 30, 2017，The Folk Culture 188bet sports betting held the "Dragon and Bird Competition" at Jiaxuan Tea Plaza，Four people per table，Visitors can participate by presenting their consumption card，If four people eliminate three, they will enter the next round，Those who advance will receive a bottle of Dukang wine，The final grand prize is a Dongfeng Nissan brand sunshine car。

But the final review found，Spent hundreds of thousands，But no real results were seen。The operator learned from many people that this company is better at shopping mall operations，Obviously insufficient experience in improving passenger flow in scenic spots。About the operating results，Zhihui calls 188bet sports betting Management Committee and relevant persons，Not yet confirmed。

Another local company starts from the differentiation of scenic spots，Plan to introduce intangible cultural heritage and combine it with car camps、Re-creation of B&B and other elements。So，July 10, 2017，Lantian government announced the folk 188bet sports bettingThe third investment announcement。Among them，Make it clear and specific、The five platforms are planned as intangible cultural heritage display areas，Interspersed with intangible cultural heritage handicraft experience，DIY production、Lantian Jade Shop、Handmade textiles、Folk crafts, etc.，The six platforms lay out folk customs and B&B facilities。Meanwhile。The official account also updated the investment requirements simultaneously。

But it lasted for nearly a year，Failed to complete the 188bet sports betting promotion task as scheduled、Attract funds。

Also，In the second half of 2018，Manager Wu, who participated in the operation of the 7D glass plank road in the folk 188bet sports betting, also confessed to Zhihui: "After May 1, 2018，There are only a few operating shops in the scenic spot。They have all withdrawn since then。In addition to the lack of features of the project itself、Blindly following the trend and imitating，Shareholders also have their own agendas，Private shop，Focus on small profits，This led to Bailucang and other scenic spots catching up from behind。”

“Compared with local direct competitors Bailucang and Bailuyuan Film and Television City，Bailuyuan Folk 188bet sports betting has almost no advantage in terms of funding。Bailucang is operated by Feng Shuang Group and Qujiang Culture，Belongs to a strong alliance，Bailuyuan Film and Television City is backed by Shaanxi Tourism Group。" He continued to add。

“Compare Yuanjiacun, a successful case in the industry，Bailuyuan Folk Culture 188bet sports betting would have been under strong group management，It’s hard to be strict、Refined control，It is even more difficult to form core competitiveness at the operation and management level。Accordingly，Investment、Brand potential is beyond discussion。” Analysis by Zou Yi, founder of Lingyi Consulting。

This is indeed the case，Weishui Culture, the initial operator of the folk 188bet sports betting, has a registered capital of only 100 million，The investors are all local citizens with no operation and management experience，And Zhang Wenze, the largest shareholder, only invested 2.66 million。

Therefore，In a sense，The failure of Bailuyuan Folk Culture 188bet sports betting is inevitable。The project itself is a kind of imitation retro，Additional operations、Lack of experience on the management side、Powerless，That’s what led to this ending。

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The ideal is very full, but the reality is very skinny.

Sky Eye Check related information display，March 2019，Shaanxi Weishui Cultural Industry Investment Co., Ltd., the original investor of Bailuyuan Folk 188bet sports betting, transferred its equity to Shaanxi Jingen Investment Management Co., Ltd. (referred to as "Shaanxi Jingen") in one go。Same month，The park manager, Shaanxi Weishui Commercial Operation Management Co., Ltd., also made the same transfer。July 2019，Shaanxi Jingen pledged all its equity to Xi'an Blue City Ideal Town Construction Management Co., Ltd. (referred to as Xi'an Blue City)。

Xi’an Blue City was established in March 2019，Legal person Zhang Ju, President of Blue City Group，The registered address is No. 1, Chunfengli, Bailuyuan Folk Culture 188bet sports betting。And January not long ago，Lantian County Government has just reached a cooperation with Lancheng Taoli Chunfeng Construction Group，Planning for future investment in Bailu Wengu, Lantian、Xijing University Industry-Academic-Research Innovation Base、Three projects including Xi'an Lantian Smart Logistics Park。

Among them，Lantian local TV station report，The total planned land area of ​​the Bailu Wengu project is about 2,000 acres，The first phase of land is 800 acres，This project takes Bailuyuan Folk Culture 188bet sports betting as its core，And covering some areas along the river。What’s more noteworthy is，About the demolition of Bailuyuan B&B Cultural 188bet sports betting，Boutique B&B that does not include the layout of the sixth platform。

On the demolition of Bailuyuan Folk Culture 188bet sports betting，And Xi’an Blue City’s project planning，Zhihui called Bluetown Group and Bluetown Vice President Fu Linjiang respectively，As of press time，No reply。

“One demolition and one construction”，The folk 188bet sports betting is ending its own destiny，"Many mansions" may be built、The house looks like。