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January 24,The 188bet sports betting agency run by Liu Yang successfully returned from Italy to a tour group that departed before the Spring Festival,But he didn’t expect it,This is the last business of the 188bet sports betting agency so far。
In order to curb the spread of the epidemic,Wuhan decides to close down the city。The butterfly effect soon spread to the tourism industry,And the tourism industry became one of the hardest hit industries for a long time。On the 24th,Liu Yang’s mobile phone “ding、ding、Ding” rang continuously,He received a text message and a WeChat message from a colleague,The Ministry of Culture and Tourism issues an emergency notice,Require tourism companies to suspend tourism activities,188bet sports betting agencies and online 188bet sports betting companies suspend group inbound and outbound 188bet sports betting and "air tickets + hotel" 188bet sports betting products。
After reading the information,Liu Yang was stunned,“It’s all chaos”。The epidemic forced the domestic tourism industry to press the pause button,After domestic tourism shows signs of recovery,The outbreak of overseas epidemics has caused the "storm" to change its direction and blow towards overseas 188bet sports betting。
Being the main force in popular foreign tourist countries and attractions,China has always been an important source of tourists。Take 2018 as an example,China Tourism Academy and Ctrip jointly released the "2018 Chinese Tourists Outbound 188bet sports betting Big Data Report",China’s outbound tourism craze further heated up that year,Secondly ranked first in the world’s outbound tourism;The number of Chinese citizens traveling abroad is 149.72 million,14 more than the same period in 2017.7%。
The most popular destination countries for Chinese tourists include Thailand、Japan、Vietnam、Singapore、Indonesia、Malaysia、United States、Cambodia、Russia、Philippines、Australia、Italy、UAE、Türkiye、UK、Maldives、France、Germany、Spain、Sri Lanka, etc.。
Right now,Italy、Spain、France、Denmark and other countries with severe epidemics have adopted city closures、Cancellation of large events、National home quarantine and other measures,Many countries have issued 188bet sports betting bans,On the other hand, Chinese tourists actively cancel 188bet sports betting plans,The tourism industry of many countries has to accept the fact that tourism revenue has dropped sharply。
World 188bet sports betting and Tourism Council states,Due to the decline in consumption of Chinese tourists,The epidemic will cause at least US billion in losses to the global tourism industry。They worked with Oxford Economics to make preliminary calculations,Even the most optimistic estimate,Assume that the number of Chinese citizens traveling abroad decreases7.0%,The amount of losses will also reach 22 billion US dollars。
In this environment,As the offline "capillary" of the tourism industry,188bet sports betting agencies bear the brunt of losses,In times of crisis,They had to start a self-rescue operation。
“Deadly” unsubscription losses, nearly half of employees “resigned”
When Liu Yang saw the news that 188bet sports betting agencies have suspended overseas 188bet sports betting,A group of Russian 9-day group tour customers from his 188bet sports betting agency have left Hangzhou、Fly to Beijing from Chengdu and several other cities。
According to the original plan,They will take a flight to Moscow 188bet sports betting here in the evening。The flight sign at Capital Airport keeps scrolling,Although the status of this flight still shows normal,But Liu Yang knew he could never take this risk。
These customers who arrived at Beijing Airport were immediately panicked when they received the notice from the 188bet sports betting agency,Especially when we learn that some of the group leaders and passengers coming to the airport are from Wuhan。
The customer service and management of the 188bet sports betting agency are all dispatched,Cancel orders for customers online 24 hours a day,Or change the order to a few months later。
The 188bet sports betting agency run by Liu Yang mainly focuses on outbound 188bet sports betting,Mainly doing semi-independent 188bet sports betting、Free 188bet sports betting、Fragmented products of customized 188bet sports betting and local entertainment,The destination mainly involves Germany、France、Italy、Switzerland,Seasonal destination Spain in peak season、Portugal and the Mediterranean region are also important selling points for them。“These destinations are all hardest-hit areas,It’s just killing me。" Liu Yang told "Deep Web"。
According to the original plan,Liu Yang estimates that sales will increase by 10%-20% during this Spring Festival compared with the same period last year。Today,Don’t mention growth,Even whether the 188bet sports betting agency can operate normally is a problem。
Spring Festival is the peak tourist season,Plus it’s winter vacation,Many customers will choose parent-child tours and family 188bet sports betting itineraries,Looking at the industry as a whole, sales can account for 15% to 20% of the whole year。
Although I can’t bear it,Liu Yang still decided to let nearly half of his employees "resign",The remaining 80% of employees are on vacation,Only receive a minimum salary of 1,500 yuan per month。
Liu Yang can’t breathe due to the huge amount of refunds,On the one hand, they want to refund customers who canceled their orders,On the other hand, the overseas 188bet sports betting agencies they cooperate with、It takes a long time for airlines to get refunds,Some smaller tour operators、Second and third tier airlines simply have no way to refund the money,Only this part of the cost can be counted as a pre-deposit。
Mainly engaged in outbound tourism business,To Southeast Asia (including Thailand、Malaysia、188bet sports betting agencies mainly in Indonesia and other countries) also suffered serious losses,But fortunately there is still cash in the account。
Quan Ying, the person in charge of the 188bet sports betting agency, told "DeepNet",Everything was normal in February,Tourism projects in Thailand still have sales。Starting from early March,Especially when the epidemic breaks out overseas,Many European countries ban Chinese tourists from entering,The changes became obvious immediately,Tourism revenue has plummeted。
The month of Spring Festival,The total amount of unsubscribed orders reached 5 million yuan。Since the lockdown of Wuhan,95% of the orders placed during the Spring Festival were also cancelled。Quan Ying said,188bet sports betting agency mainly operates in the Chinese market,Chinese tourists have basically completely unsubscribed,Depend on the destination and check the situation there,There were still some tourists from European and American countries traveling to Thailand before,All European tourists have stopped now。
In 188bet sports betting epidemic "tsunami",Funds have become a life-saving "lifebuoy"。
"Shenzhen Net" learned from industry insiders,A large wholesaler 188bet sports betting agency,The funds are usually relatively solid,Currently in a semi-resumption state,Employees only receive the minimum wage;But those small 188bet sports betting agencies have few resources,Most of them provide individual travelers with group tour products for large 188bet sports betting agencies,Facing great risk of bankruptcy。
Facial masks, cosmetics, live streaming to create income
Confused、Pressure is like a dark cloud on the heads of 188bet sports betting practitioners。In times of crisis,Live Broadcast、Bringing goods is their self-help method。
In order to reduce unnecessary expenses,Quanying only retains the core team,Live streaming purchasing of physical goods has become their current focus,Including some big brands of imported food,We are 188bet sports betting currently negotiating for the agency of Japanese and Korean cosmetics in China。
The live broadcast effect of Langhuaduoduo is not bad,Broadcast two or three times a week,The live broadcasters are mainly company employees、Local tour guide,The number of views ranges from a few thousand to ten thousand,On good days it can reach 20,000 to 30,000。Quan Ying feels,So far this is a good idea,Even after the epidemic is over,Physical objects are also related to 188bet sports betting,Can play the role of mutual reverse flow。
Discovered by Quan Ying,The sales of physical live broadcasts have become very popular,For example, Internet celebrities bring goods。However, there are not many Internet celebrities who are doing well in the 188bet sports betting industry,This situation is equivalent to layout and investment for them,Especially after the epidemic,Mainly focus on live broadcasts and short videos,A dedicated team was also assigned to do it。
"Adapt to changes in changes,This is our topic,Follow the trend,Can 188bet sports betting see danger,Can 188bet sports betting see opportunities。" Quanying told "Deep Web"。
For live streaming,Starting from mid-February,A hornet’s nest surrounds the museum、Famous scenic spots at home and abroad have launched "cloud tourism" live broadcast。Those who had to 188bet sports betting by plane、Activities achieved by staying in hotels have been moved online to the extent feasible,There is also a live broadcast channel on the Mafengwo 188bet sports betting App,Three to ten cloud 188bet sports betting live broadcasts every day,Content covers hundreds of destinations at home and abroad、Attractions,Includes route recommendations、188bet sports betting essentials、Attraction explanation、Photography Guide,etc.。
Co-founder of Ctrip Group、Chairman of the Board of Directors Liang Jianzhang 188bet sports betting held two live broadcasts in Sanya and Qianhu Miao Village in Xijiang, Guizhou,During the 1-hour live broadcast in Sanya,Liang Jianzhang sold a hotel package worth 10 million yuan。
Live streaming has become a common practice in the 188bet sports betting circle。Liu Yang also mobilized his employees,Repost European imported cosmetics in your circle of friends every day、Face mask,Or recommend it to customers in your mobile address book,With Europe as their main destination, they did not choose to purchase luxury goods,Because the unit price of cosmetics is relatively lower,High consumption frequency,It is also easier to form transactions,"There is no other way",Liu Yang is a little helpless。
Helps domestic 188bet sports betting agencies purchase products,It is a local 188bet sports betting agency in Europe,These local pick-up agencies are not large in scale,About ten people can be considered a medium-sized or above size,Includes tour guide、Car dealership、The team leader is also facing zero income。
In the face of crisis,They became a ticket scalper: they obtained a return ticket 188bet sports betting a ticketing agent with years of accumulated resources,Sell it at a higher price。At that time,Many airlines have suspended flights to China,Add China Eastern Airlines、Air China cuts many flights,And connecting flights are subject to local entry restrictions,These high-priced tickets will be bought soon,5、6 tickets to return home can earn 3、40,000 yuan。
Liu Yang 188bet sports betting heard about it,But he thinks this is only a short-term solution。"From Europe、It is very troublesome especially for the British to return to China,From the United Arab Emirates、Singapore or Malaysia transit,This channel provides them with some opportunities,But it is only a ‘business opportunity’ caused by the severe epidemic in the UK in the past month,With the advancement of local policies,But it is not a good self-rescue method in the long run。”
Pre-sale products are online, 188bet sports betting operators are uncertain
188bet sports betting practitioners place their hopes on the recovery of the industry。Early March,Ctrip launches 188bet sports betting revitalization plan,Invest 1 billion yuan in recovery fund,Promote 188bet sports betting consumption,Accurate conversion of popular traffic alliance、Smart delivery、Refined subsidies and other forms。
The "Reservation for Future 188bet sports betting" pre-sale product matrix in this plan,Including tens of thousands of hotels、More than 1,000 tourist routes、More than 100 routes and tickets for more than 300 scenic spots, etc.,Most of these products can be reserved and used throughout the year according to actual conditions,And provide "safe withdrawal" service,The price ranges from 40% to 20% off。
At that time,The 188bet sports betting has not yet broken out in Europe。March 11,The World Health Organization declares that the new coronavirus pneumonia meets the characteristics of a "pandemic"。Overseas 188bet sports betting-prone areas such as Japan and South Korea、Europe、United States, etc.,Continuously upgrade 188bet sports betting prevention and control measures,Some areas have entered a state of isolation,Tighter border controls。
The 188bet sports betting agency run by Liu Yang is on Ctrip、Qunar has stores on several platforms,He feels that this kind of traffic cannot be converted into real orders and transaction volume,He is still full of too much uncertainty,Do these supports really work?How effective it can be?Liu Yang drew a question mark in his heart。
All England thinks,There is traffic now but no demand,Global Outbreak,No one dares to go abroad,No overseas demand。
Some good signs are 188bet sports betting showing,The revival plan proposed by Ctrip will be officially launched for pre-sale on March 25,GMV exceeded 20 million yuan on the first day,The number of orders exceeds 17,000。
Domestic 188bet sports betting is gradually recovering, try to switch to domestic 188bet sports betting
As the domestic epidemic situation tends to stabilize,March 14,Shanghai Culture and 188bet sports betting Bureau took the lead in issuing the "Notice on the resumption of some business activities of 188bet sports betting enterprises in this city",Subsequently,Shaanxi、Jiangsu、Zhejiang、Sichuan、Yunnan and many other provinces、District、The city has allowed 188bet sports betting companies to resume some operations。
The 188bet sports betting industry, which has been frozen for nearly two months, is showing signs of recovery.
Mafengwo recent report shows,Starting from March 18th,The popularity of many tourist destinations and scenic spots across the country has rebounded significantly,The average 188bet sports betting popularity of popular scenic spots around cities across the country has increased by 67%,Many tourists go out on weekends,Driving to the surrounding areas of the city。
The data provided by Qunar.com is also displayed,March 21、During the weekend of the 22nd,The number of tourists received by various scenic spots across the country increased by 91% compared with the previous weekend,Among them, 5A-level scenic spots account for 28%,Nearly 4,000 scenic spots have reopened to welcome guests,A-level scenic spots account for 43%。One day trip、The popularity of short-term 188bet sports betting products such as intra-provincial and peripheral tours has also begun to recover
Liu Yang who saw this sign,Want to take a different approach - Domestic 188bet sports betting。However,Domestic 188bet sports betting requires sufficient knowledge of domestic destinations,And also need to re-integrate the local community、Product agents and other resources,In addition, some local transportation companies have not resumed work yet,Even if there are difficulties,Liu Yang must try it too。
But he also has some concerns,At this stage, tourism business activities are open in all regions,There is a premise,That is, you cannot operate inter-provincial and inbound and outbound group 188bet sports betting business and "air tickets + hotel" 188bet sports betting business。“It’s intra-provincial 188bet sports betting,Locals playing locally,People from other provinces cannot come,But locals may not be interested in local attractions,Not our target customer group。”
Mafengwo CEO Chen Gang said to "Deep Web",After the epidemic is over,Users’ 188bet sports betting demand will pick up quickly,The overall recovery will start from peripheral tourism,Gradually expand to domestic long-term 188bet sports betting,The situation of overseas 188bet sports betting depends on the control of overseas epidemics。。
Mafengwo Tourism Big Data Display,Some provinces recently、District、The city has partially opened up 188bet sports betting agency operations,A large number of scenic spots have also begun to open in an orderly manner,The peripheral tourism market will be the first to enter the recovery period。In the future, as the domestic epidemic situation is further controlled,Domestic tourism will also gradually recover。Outbound 188bet sports betting,Due to Italy、The epidemic spread in many popular outbound 188bet sports betting destinations such as South Korea,The tourism attention of outbound 188bet sports betting destinations generally shows a downward trend。In comparison,Some niche destinations that have not been affected by the epidemic have attracted more attention from tourists。
Qunar also stated,Currently,Domestic tourism should be the first to resume,So everyone is making preparations for this,Weekend trip、Provincial tourism will be the first area for 188bet sports betting agencies to recover,Qunar.com and other OTAs have proposed safeguard measures such as "safe 188bet sports betting",From service personnel health management、Regular disinfection of tourist facilities、Strictly control tourist density、Merchant Security Training、Multiple measures including the provision of anti-epidemic materials along with the tour group to ensure the 188bet sports betting of passengers,Prepare for the recovery of the entire tourism industry。
*Source of 188bet sports betting article: Tencent Deepnet,Author: Xiang Xin, original title: "Overseas epidemic hits overseas tourism hard: 188bet sports betting agencies layoffs、Tour guide doing live broadcast selling cosmetics to save himself》.
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