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The B&B 188bet online casino games has just experienced a "catastrophe",There seems to be signs of “recovery” recently。
Data display,February-March this year,Domestic hotel and accommodation companies operating losses exceed 67 billion yuan。Under the epidemic for several consecutive months,The once-hot homestay 188bet online casino games has suffered a heavy blow,It is known as the first 188bet online casino games to completely return to zero during the epidemic。
According to Pencil Road,After a period of bleakness,They 188bet online casino games carried out a crazy self-rescue:
1、Some entrepreneurs turn to new media marketing,Use social tools such as Douyin short videos and Moments to "bring guests" to the B&B;
2、Bolder,Start using short video live broadcast to “bring goods”,Sell via social e-commerce,local specialties、Souvenir;
3、There are 188bet online casino games B&B transformation businesses: no longer limited to short-term rentals,Start trying more cost-effective long-term rentals;There is 188bet online casino games a B&B that transformed itself into a private cinema、Private kitchen, etc.。
By April,According to the numbers on the B&B platform,Business in April increased by 350% compared with March,B&188bet online casino games are showing signs of recovery,Especially the B&188bet online casino games around the city that focus on local customers。
According to Pencil Road,Because it is close to the city,These B&188bet online casino games have already seen a small wave of occupancy during the Qingming Festival,Many B&188bet online casino games are fully booked half a month before the May Day holiday。
However,Compared to B&188bet online casino games around the city,Business and long-distance travel still need to recover,So life in city B&188bet online casino games and tourist B&188bet online casino games is not so easy。
Some entrepreneurs told Pencil Road,Relatively pessimistic about the market situation of the homestay 188bet online casino games: full recovery will take at least 8、September,Even later。
Another entrepreneur said,The traffic flow of very few special B&188bet online casino games will recover now,Most of the other overall occupancy rates are still less than 10% as in previous years,There are also many B&188bet online casino games due to cost considerations,Still in the "not open" state。
A reshuffle seems inevitable in the homestay 188bet online casino games.
B&B "self-help"
"Resumption of work from Spring Festival to March 6th,The B&B has been in ‘zero occupancy’ status for one and a half months。”The income of B&B is closely related to the occupancy rate,No income,But the rent and wages must still be paid。Liu Wei, marketing director of China Industrial Homestay Business, said frankly in an interview with Pencil Road,The company’s homestay business has been seriously affected by the 188bet online casino games。
Introduced by Liu Wei,originally,China Xingye Homestay Business Foshan direct-operated store has three peak seasons every year,Spring Festival respectively、Mulberry Festival (mid-March to the end of April)、National Day。But the 188bet online casino games started just before the Spring Festival peak season,No one can go out,All guests refunded,In addition, there are only a few guests at the Mulberry Festival。He calculated,Including rent、Labor and other costs,The company lost about 200,000。
Aji, the person in charge of another B&B called Anren Tianfu Academy of Fine Arts, also said,After the 188bet online casino games spreads,My B&B is closed from the Spring Festival to April 10th,No income。
During the 188bet online casino games,This kind of "B&B return to zero" situation is no longer an exception。
As understood,The China Hotel Association surveyed more than 600 accommodation companies in 28 provinces and municipalities across the country and found that,First two months of this year,Accommodation companies’ operating losses exceed 67 billion yuan,Full-year revenue is expected to decline by 24% year-on-year,The total loss is about 130 billion yuan。
Fortunately, many B&188bet online casino games have been affected by the epidemic,Also launched a series of "self-rescue operations"。
Bai Liang (pseudonym), an entrepreneur who runs a B&B 188bet online casino games suburbs of Beijing, chose to work hard on marketing。
“During the 188bet online casino games,I see that entrepreneurs are using live broadcasts and short videos to bring goods,I just want to,I may not be able to live broadcast,But maybe you can try making some simple short videos to promote on social software,I didn’t expect it to work。”Speaking of this self-rescue,Bai Liang didn’t think he could succeed at first。
Early March this year,After staying at the B&B for more than a month,Bai Liang started to rush from home to the B&B,Take some beautiful B&B pictures and short videos,And start through the circle of friends、Douyin and other social tools released。Slowly,Video reading data ranges from one to two thousand,Rising to ten thousand or twenty thousand,The current highest reading data is 300,000+,The average can reach 150,000+。That’s it,He attracted many customers to come for consultation,They all said they would like to experience it after the 188bet online casino games is over。
He said,Although there are some out-of-town customers who are still unable to come because 188bet online casino games distance,But since the company resumed work in mid-April,Many customers from the same city in Beijing have come to experience it。
At the same time,There are also B&188bet online casino games that are not limited to short-term rentals,Start long-term house rental。
Recent,B&B platform Zhangsu released an open letter titled "B&B Seeking Help: 200 Internet Celebrity B&188bet online casino games for Rent at Low Prices for a Limited Time",Decided to convert a boutique apartment with a lower than market price into a long-term rental,Exemption from internet fees、Property fee、Health expenses, etc.,It even promises that you can terminate the contract without liability if you are not satisfied,In order to rent out more properties in the shortest possible time,Minimize marginal cost。
In addition to changing the thinking 188bet online casino games accommodation business,Many B&B practitioners have also started to bring goods。
An entrepreneur who runs urban Hutong courtyard homestays in Beijing,Told the media about his “side job” a few days ago。Just after the Spring Festival,He and his team develop souvenir products online,Such as sesame paste、Big pickles, etc.,Sold to B&B fans。The team 188bet online casino games shot some videos of making old Beijing local specialties and posted them on social software,Many netizens from other places have 188bet online casino games placed orders。
Undertake photography business,Convert a B&B into a private cinema、Board Game Room、Party Pavilion、Private kitchen, etc.,B&B operators have gone to great lengths to recover losses during the 188bet online casino games。
B&188bet online casino games around the city are picking up
With the continuous efforts of the B&B owners,Entering April,The 188bet online casino games has seen some signs of recovery。
“The number of customers in Baoyuan has increased significantly recently,Because we have four rooms + yard,It’s quite suitable for several families with children to live in the courtyard,So it’s best to book a room in advance。" Aji, the person in charge 188bet online casino games above-mentioned B&B, revealed to Pencil Road,The May Day holiday hasn’t arrived yet,Her four rooms have already been booked by families who have reserved the courtyard early。
Aji’s Tianfu Academy B&B was officially opened in May 2019,It is located in Anren Ancient Town, Dayi, Chengdu,Anren Ancient Town is a 4A-level scenic spot,A street with the style 188bet online casino games Republic of China、Jianchuan Museum、Liu's Manor、The big house of landlord Liu Wencai,Although Tianfu Street where Tianfu Academy of Fine Arts B&B is located is not part 188bet online casino games scenic area,But at the entrance 188bet online casino games scenic spot。
Her introduction,Because of the good location,Plus its own characteristics,Before the 188bet online casino games,Although Tianfu Academy of Fine Arts B&B does not put much effort into publicity,Only available on Meituan B&B and Miqu Town App platforms,But the guesthouse traffic has always been good。
Today,Although the epidemic still has a certain impact on the 188bet online casino games,But compared to entrepreneurs who run several B&Bs,Aji said,Loss during the epidemic is completely acceptable。“Fortunately we only have four rooms,I can’t make much money every month,You won’t lose much if you lose,And the epidemic is force majeure,I think it doesn’t matter。”
Early April,Aji begins to prepare for resumption of work,Officially resume work on the 10th。Her introduction,After starting to resume work,Customer sources mainly come from friends。As everyone begins to return to work,Late April,User orders have also begun to appear on the platform。“Affected by the 188bet online casino games,Most of them are local customers now,They are all from Chengdu or surrounding areas。”
Liu Wei, the marketing director of the above-mentioned China Industrial B&B business, also said,The company’s B&B directly-operated stores are also showing signs of recovery。"Starting from early April,We can achieve 15% occupancy rate,Although it is only more than half of the off-season in previous years。” Direct-operated store is located in Xiqiao Mountain, a 5A-level park in Foshan, Guangdong,The B&B uses its own factory to produce T-BOX mobile homes,Each house is independent,Very suitable for people who want to maintain a safe distance during the 188bet online casino games。
In fact,The membership system is fake and the B&B platform Rucheng 188bet online casino games stated to the media,The number of B&B bookings on its platform in March exceeded that in January,In April, it increased by 350% compared with March。
Of course,Although the homestay business is gradually picking up,But it also takes advantage 188bet online casino games convenience of short-distance travel around the city,The customers we receive are mainly local tourists。
Currently,Affected by the epidemic,International travel and domestic long-distance travel are not yet possible,Short-distance travel becomes a good choice。B&B travel mostly depends on self-driving,No need for public transportation,High security。Liu Wei said,For example, B&188bet online casino games around Guangdong and Beijing,Because of convenience,Self-driving time within 3 hours,Being popular during the epidemic。
“B&188bet online casino games around the city have indeed recovered better than scenic B&188bet online casino games。" Liu Wei explained,Because the direct-operated store is in Foshan,Distance from Zhongshan、Zhuhai、Shenzhen 2-3 hours、Guangzhou Dongguan 1-2 hours,The customer drives from the city to the B&B not far away。But tourist destinations such as Yunnan,Mostly long distance trips,Need to take public transportation,Epidemic prevention and control work is difficult,Personal safety is at risk,So it is not the first choice。
The overall occupancy rate is less than 10% as in previous years
“Now the flow of people in some B&188bet online casino games will resume,But it is unlikely to return to the level of the previous two years this year。"Introduced by Liu Wei,Take our own directly-operated store as an example,Peak season in previous years,For example, during the Spring Festival and National Day, the rooms are almost full,The occupancy rate of the Mulberry Festival from mid-March to the end of April is about 50%-70%,One year down,Including catering for park guests,The income is very considerable。
In fact,Although there are signs of recovery in the B&B 188bet online casino games around cities,But only a few B&Bs are popular,The homestay 188bet online casino games is still in a "cold winter" state。He confessed,It’s almost May,The company’s homestay business is improving,Obviously it is difficult to reach the income level of previous years。
Liu Wei revealed,Because in the B&B business sector, China Industrial also helps other B&Bs become booking platforms,So you can see the data of other B&Bs in the 188bet online casino games。Actually,Now the average occupancy rate of the entire 188bet online casino games is less than 10%。
“There are even B&188bet online casino games that haven’t opened yet。"he explained,Because you have to hire people to open a business,Salary must be paid,The key is that there are no guests,For some B&188bet online casino games,It’s better not to open。
The worst thing is those city B&Bs that cannot be opened to the public,"In the city B&B,Guests can’t even enter the community。”Liu Wei’s judgment,If the urban homestay 188bet online casino games wants to fully resume operations, it will take summer vacation at the earliest。Even if the community is open,Before people’s inter-provincial and city travel business behavior has not really recovered,City B&Bs will still be in the cold winter for a long time。
Except city B&B,Tourist B&Bs that focus on tourist attractions and scenery are also having a hard time。The above-mentioned entrepreneur Bai Liang also said,Most entrepreneurs in the 188bet online casino games are still waiting for the "recovery period"。“A few friends I know,There are people who invest in B&Bs in Yunnan,But it is inconvenient to travel during the epidemic,The B&B hasn’t opened yet。”
But compared to Liu Wei,Bai Liang is more pessimistic about the homestay 188bet online casino games,“Full recovery requires at least 8、September,Even later。”
Bai Liang thinks,Under the influence of the epidemic,The tourism 188bet online casino games is the worst affected,And the recovery cycle is the slowest。This also makes it more difficult for the travel-related homestay 188bet online casino games to recover。
Meanwhile,The epidemic has had a huge impact on the homestay 188bet online casino games,But it also accelerated the reshuffle of the 188bet online casino games。
White light indicates,The rent and wages still have to be paid,When the occupancy rate cannot keep up with the income,B&B entrepreneurs need to bear heavy pressure。Although all cities are actively resuming work,But before we get the exact "rest" of the 188bet online casino games,No one wants to travel long distances。Therefore,No one knows how long this life of being unable to make ends meet will last。
In addition,After the B&B 188bet online casino games has been racing for the past two years,Already showing a state of oversupply,In addition, the investment is large、Slow return on capital,The popularity of the 188bet online casino games itself is also declining。Liu Wei also said bluntly,"Capital started at the end of last year,Outbound investment has been locked,After the outbreak,Has stopped investing in all tourism-related industries。”
In fact,Compared to a few years ago,The shared 188bet online casino games short-term rental track did become deserted last year。Pencil Road once counted 17 major domestic shared 188bet online casino games short-term rental companies,The total number of financings disclosed in the past is 45。But last year,But only Yi B&B and MuNiao Short-term Rental were in February、Completed a round of financing in May,The former Pre-A round and the amount is not disclosed,The latter only disclosed tens of millions。Estimated from scale,The total amount should not exceed 100 million yuan。
This situation is far different from previous years。2015,These 17 shared 188bet online casino games short-term rental platforms have received a total of 8 over 33 transactions.3.3 billion yuan in financing;2016,Received a total of 10 super 5s.RMB 5.5 billion financing;2017,Received 9 Super 31s in total.100 million yuan in financing;2018,Received a total of 7 financings exceeding RMB 2.3 billion。
Today,Behind the “deserted” market in the homestay 188bet online casino games,An 188bet online casino games reshuffle may be brewing。
*Source of this article: WeChat public account “Pencil Road”(ID:pencilnews), author:Fu Yancui, original title:《On the eve of 188bet online casino games, the B&B entrepreneur whose booking rate surged 350%: If he wants to survive, he must survive September》.
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