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The outside world believes that the homestay 188bet app has been severely affected by the epidemic,More based on the judgment of income loss during the Spring Festival。
“Finally experienced this real sense of busyness again!”Although I work overtime every 188bet app during the May 188bet app holiday,But what Yu Lu felt was the long-lost excitement。
During the epidemic,The 188bet app industry is the “hardest hit area”,Business is almost completely shut down。Until before the May Day holiday,Beijing announced that the public health emergency response level has been lowered to Level 2,The 188bet app industry has finally experienced a long drought,Surge in orders from major OTA platforms。
Yu Lu’s company, Yanhai 188bet app, officially resumed work at the end of April,Its B&B chain brand "Yiyun Boutique Inn" is mainly distributed in Beijing, Tianjin and Hebei、Pearl River Delta、Yangtze River Delta and other regions,With the introduction of relevant policies to encourage mass travel before May Day,The inn’s order volume surged。Yu Lu revealed to Yiou,May Day holiday,Yiyun boutique inns around Beijing, Tianjin and Hebei are all booked。
According to data released by Cultural 188bet app Beijing,During May Day,381 rural boutique B&Bs in Beijing have resumed business,Overall occupancy rate reaches 90%,Compared to country hotels、Room occupancy rate for star-rated folk tourists and rural 188bet app special formats,Highest ratio。
Not only during the May Day holiday,“A lot of rooms after the holidays have been booked。" Meng Fanmiao, marketing director of Yanhai 188bet app Group, told Yiou。
Affected by the epidemic,Provincial travel、Short-distance peripheral travel has become the first choice for travel,Low-density rural lifestyle receives more attention,The homestay 188bet app is gradually recovering。
In the post-epidemic era, the B&B 188bet app has mixed blessings
Different 188bet app most B&Bs that have just resumed business,Some B&B brands during Qingming Festival,Already trying to resume work on a small scale。
"Hermitage" is one 188bet app largest companies operating rural B&Bs in Beijing,Owns "Hawthorn Courtyard"、"Grandma's Home" and many other well-known B&B brands,Mainly distributed in Beijing、Hebei、Shaanxi and Chengdu。After the epidemic,Yinjuxiangli closed all operating projects in Beijing early as required,The village has been under lockdown for more than two months。
Early April,The "Loufanggou" project located in Hanzhong, Shaanxi is the first to try to welcome guests,I was worried about the low passenger flow during the epidemic prevention and control period,I didn’t expect that the first passenger flow peak would soon come during the Qingming Festival。Then,With the gradual relaxation of control over the homestay 188bet app in various places,Some projects have also begun to resume operations in an orderly manner。
“May Day Eve,The occupancy rate 188bet app courtyard has reached over 90%,During May Day,12 projects opened, 10,Occupancy rate 100%,All sold out on the opening day。" Chen Changchun, the founder of Seclusion Village, told Yiou,From Qingming Festival to May Day,The opened courtyard is almost full every day,This situation lasted for more than half a month,Not worse than previous years。This is due to the improvement 188bet app domestic epidemic,Awakening the public’s demand for travel,Choose to travel during off-peak hours for safety reasons。
But not all B&Bs are so lucky.
Except Beijing, Tianjin and Hebei、Pearl River Delta、Yangtze River Delta、Suburban B&Bs in Sichuan, Chongqing and other places “recover” during the May 188bet app period,The operating conditions of most B&Bs have not improved much:
B&B in a long-distance travel destination,Because of the decrease in inter-provincial travel,Only Buddhist types can wait or leave temporarily;A city B&B 188bet app city center,Due to high rent pressure,There are individual bankruptcies;B&Bs that rely on traffic from scenic spots to support customer acquisition,After losing traffic support,I have no choice but to persist。
"Even if there is no epidemic,It is also difficult to guarantee that these B&Bs will not leave due to other factors。”Facing the impact of the epidemic on the homestay 188bet app,Chen Changchun answered this。In his opinion,The outside world believes that the homestay 188bet app has been severely affected by the epidemic,More based on the judgment of income loss during the Spring Festival。
But actually,Early spring is the off-season for B&Bs,In previous years, things usually improved after the Qingming Festival,Therefore, the short-term impact caused by the epidemic is not as big as everyone thinks。Besides,B&B is not a huge profit 188bet app,Slow flow is the character of this 188bet app。
Baidu full-year search index display from 2018 to 2019,Except for the huge fluctuations 188bet app homestay keyword search index around the Spring Festival,Generally stable,Daily average number of B&B searches 3674 times,Hotel is 2758 times,B&B is 113% times more expensive than a hotel,This means that B&B products are replacing hotels as accommodation options。
According to People’s Daily report,From the perspective of development trends,Estimated to 2020,The transaction scale of my country’s shared accommodation market is expected to reach 50 billion yuan,Shared housing will exceed 6 million units,There will be more than 100 million tenants。Although affected by the new coronavirus epidemic,But the development 188bet app homestay market in 2020 is still promising。
Benefit from the upgrade of domestic 188bet app consumption、People’s continuously improving living standards,Jia Meng, an analyst at Yiou Think Tank, thinks,Behind the numbers is consumers’ growing demand for homestays,This demand will also drive the B&B industry towards high-quality products in the future、Branding、Development in the direction of clustering。
The impact of the epidemic is becoming a thing of the past,Understand how the B&B 188bet app survives in difficult times,Looking for a new path,For the entire 188bet app,More meaningful。
In crisis, B&B tries its best to save itself
The homestay market that has survived the severe epidemic period,Although it has improved,However, the homestay market across the country is still under strict control。Everyone in the 188bet app understands,If you want to minimize the impact of the epidemic,We must formulate strategies to save ourselves。
Losing the advantages of offline activities,Practitioners responded quickly,Go to the "online battlefield"。
Tik Tok、小红书、Social platforms such as WeChat public accounts have become the main battlefield for content promotion,Each operation team broadcasts the unique local scenery、Personalized accommodation environment、And issuing coupons and other methods to attract users to book B&B。
Yanhai 188bet app to which Yiyun Boutique Inn belongs,It also owns 188bet app、Hotel、Multiple businesses such as travel products。Start from the online notification of resumption of work,Yanhai 188bet app began to focus on “online business”。
For B&B business,The company made strategic adjustments early,Stop operating most B&B stores in Beijing and other cities,No longer provide accommodation services,To reduce capital losses。The store operation team will focus on the live broadcast APP、WeChat public account and other platforms,Online pre-sales on multiple self-owned media platforms,Issuing huge coupons for “bleeding” pre-sale。And do disinfection and 188bet app prevention work in advance,Improving the safety factor of B&B,Enhancing consumer trust in purchasing。
Meng Fanmiao said,The epidemic has brought more thinking about the multi-faceted profit model of B&Bs,Will continue to improve social platform operation capabilities 188bet app future,To spread the brand、Raise powder and accumulate power。
Outside of live broadcast,Reducing losses by changing the form of leasing is also a top priority。
Munniao B&B, a well-established domestic B&B booking platform, has upgraded its medium and long-term rental function,Launch the medium and long-term rental channel on the App homepage,Add entry and recommendation slots for medium and long-term rentals,The platform gives traffic tilt,Encourage and support B&B landlords to switch 188bet app short-term rentals to medium- and long-term rentals,Help B&B owners achieve partial capital return。
The homestay platform Zhangsu also uses the method of converting short-term rentals into long-term rentals to convert boutique apartments with lower market prices into long-term rentals,Waiver of internet fees、Property fee、Health expenses, etc.,It even promises that you can terminate the contract without liability if you are not satisfied,In order to rent out more properties 188bet app shortest possible time,Minimize marginal cost。
Active self-rescue did not result in immediate relief from the crisis,"B&B Clearance"、The voice of “188bet app reshuffle” is still heard。For enterprises,The calmer you are now、Objective,The better you can see the road clearly in the fog。
Introduced by Chen Changchun, the founder of Seclusion Village,The company has developed rapidly in recent years,The epidemic suddenly pressed the pause button on the 188bet app,Just gave them a chance to carefully review their past work,Check and fill in gaps,Review Market。As for the wave of self-help in the 188bet app,He said,Customers’ comfortable accommodation experience and word-of-mouth are the best endorsement of the brand,What to do now,How to create better products,Improve service。
According to Chen Changchun,There is a plan to build 100 small courtyards in Seclusion Township this year,The team has been busy preparing for overseas layout since the new year,Complete design planning,Estimated at the end of 2020,The number of B&B courtyards 188bet app exceed 200。
"Previously,Agricultural and sideline products are only as add-ons to country accommodation,Now we are beginning to intentionally explore the value of agricultural and sideline products,Because it captures the stomach of consumers,Seize the business opportunity。"Chen Changchun said,188bet app future, we will also increase our focus on operations and sales,Seize the opportunity of e-commerce,Expand sales。
Judging from the current market recovery situation,The self-rescue of the homestay 188bet app has achieved obvious results。Although there will be no retaliatory growth for the time being,But for most operators,Just find the right direction to save yourself,Work hard on taste and quality,The problem of survival is not big anymore,Future Development,Opportunities must outweigh dangers。
Cluster 188bet app is the general trend
"Research Report on the Development of China's Online Homestay Reservation 188bet app in 2019" shows,As of October 2019,There are 66,405 B&Bs in mainland China,Pearl River Delta、The Yangtze River Delta and Sichuan and Chongqing regions account for half of the homestay market。
Affected by the growing demand for 188bet app,The number of online B&B listings and hosts has increased dramatically,Within a few years,A large influx of capital and people,The average number of B&B listings held by a single landlord increased from about 2 in 2016,Reached 3 by 2019.About 3。
188bet app growing homestay market,Mainly divided into city B&Bs and rural vacation B&Bs。
Urban B&Bs are mostly located in the main commercial areas of the city,Mainly tourists traveling to the city。Rural resort B&Bs rely on local tourist attractions,Become the 188bet app supporting department of the scenic spot and the accommodation chain link of the 188bet app industry chain。
Introduced by cultural 188bet app industry analyst Zhou Mingqi,Rural holiday B&B from the earliest 1.The start of stage 0 farmhouse,has already shown the trend of village clustering,Operators use their own properties to open B&Bs around scenic spots,Low cost,Low pressure,Can directly attract the gathering of B&Bs around the scenic area。
The Yangtze River Delta B&B cluster represented by Moganshan,is a model of mature industry development。Since 2003,188bet app reception in the Moganshan area is gradually planned and developed,Gradually from farmhouse、Yangjiale、Country hotel to boutique B&B。In the scenic area adjacent to the village,A spatial development structure of homestays with multi-point agglomeration in core agglomeration areas and remote villages has been formed,It has become a new tourist attraction in Moganshan area。
The cluster development of Moganshan B&B,This is also a reflection 188bet app development status of different homestays in rural areas in China:
High-end B&Bs do not rely on tourist source markets in scenic spots,Both showed signs of fleeing 188bet app public areas、Location orientation that favors the privatization of natural comforts,Have a strong capital network、Advanced management design team。
Mid-range B&Bs are highly dependent on external parties,Need to rely on 188bet app resources and scenery,Mostly commercial B&Bs,It is a typical 188bet app small business;
The emergence of low-end B&Bs is the result of the gathering of tourists, which has forced the birth of 188bet app packages,Mostly locals renovate their own houses for self-employment,It is a community B&B with typical tourist facilities,Therefore, it has higher requirements for tourist areas。
Currently,A cluster of homestays in northwest Yunnan has been formed in China、Sichuan-Tibet Line B&B Belt、Hunan, Guizhou and Guangxi B&B Group、Hainan Island B&B Group、B&B group in southern Zhejiang and northern Fujian、Hui Cultural Circle B&B Group、Hakka Cultural Circle B&B Group、B&B group in Beijing-Tianjin adjoining area、B&B cluster 188bet app Pearl River Delta contiguous area、B&B group 188bet app adjacent areas of the Yangtze River Delta、11 B&B clusters including the Zhejiang, Fujian and Guangdong coast B&B belts。
B&B cluster brings together better resources,Not only can attract attention in the short term,Attract high-end consumer groups across the country and even the world to vacation in the countryside,It can also trigger the continued fermentation and upgrading of local 188bet app,Realizing the return of young labor force,Become a rural transformation and development、The best way for farmers to increase their income and become rich。
From independent B&B to B&B branding、Chainization and now B&B clustering,The homestay 188bet app has been undergoing transformation and upgrading,A B&B cluster that combines the different product features of each B&B unit to have greater advantages,It has become a long-term trend in the development of the homestay 188bet app。
*Source 188bet app: WeChat public account "Yiou.com" (ID:i-yiou),Author: Yiou.com,Original title: "B&B has no anxiety as imagined》。
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