Kevin.Kevin Mayer announced his departure from 188bet best bookmaker on Monday，Joined ByteDance to take charge of TikTok，will officially serve as the global chief executive officer (CEO) of TikTok and chief operating officer (COO) of ByteDance on June 1。This former acquirer of Marvel、188bet best bookmaker executives leading 188bet best bookmaker+ today，Why did you choose to join a Chinese Internet company now？ByteDance recruits American executives to become its core leadership team，What kind of global strategy is deployed in the chess game？

188bet best bookmakerMayer，Winning the respect of rival Netflix in five months

Kevin.Mayer，Who is this person？This name sounds strange，But he is the most popular executive at 188bet best bookmaker。Joined 188bet best bookmaker in 1993 but left in 2000，After many twists and turns，Returned to 188bet best bookmaker management in 2005，And served as 188bet best bookmaker’s DTC Marketing and International Director (Chairman of Direct-to-Consumer from 2018 to 2020 & International division）。

During the epidemic，Although 188bet best bookmaker’s theme park business has been hit hard，However, the profits of film and television streaming services unexpectedly rose sharply，And Kevin.Mayer is the driving force behind the streaming media 188bet best bookmaker+, which has gained 50 million subscribers just five months after its launch。

Currently 188bet best bookmaker’s layout，Nothing is more important than the expansion of streaming media business。188bet best bookmaker+, 188bet best bookmaker’s film and television streaming media, was launched for the first time in November 2019，According to Forbes，As of the end of 2019，188bet best bookmaker+ has been downloaded approximately 14.1 million times，Exceeds Netflix’s 11.9 million downloads in the same year。Early 2020，The new coronavirus epidemic sweeps the world，The stay-at-home policies in most countries have prompted 188bet best bookmaker+ to usher in a wave of fierce traffic。As of April，188bet best bookmaker+ has gained more than 50 million paying subscribers in five months。

And this number，This is a result that Netflix has worked hard for seven years to achieve。188bet best bookmaker+’s outstanding performance makes Netflix, which competes in the same field, sigh with emotion，The latter’s CEO Reed Hastings said in this quarter’s earnings call: “188bet best bookmaker+’s executive team is outstanding，Have a clear understanding of brand positioning，I salute them。”

In addition to dominating the launch of 188bet best bookmaker+，Kevin.Mayer in streaming media，Zeng promoted 30 million subscribers、Hulu, which can compete with Netflix in the North American market，And Hotstar which is very popular in India。And his glorious resume does not stop there，Kevin, a Harvard Business School graduate.Mayer can be described as an “acquisition maniac” in the business market，Have participated in 188bet best bookmaker’s successful acquisitions of many well-known companies，Including Marvel Entertainment、21st Century Fox、Pixar、Lucasfilm, etc.。Also，He was also responsible for international operations、Global content and advertising sales business。

Such qualifications，Received new streaming media record blessing，Kevin.As a result, Mayer is widely expected to succeed Robert Iger as 188bet best bookmaker's new CEO。However, this opportunity to take charge of 188bet best bookmaker，But it fell to Bob Chapek, who is in charge of the theme park business。It is impossible to tell why 188bet best bookmaker, which will rely on streaming media business in the future, made such a decision，But Kevin, a veteran of the company.You can imagine Mayer’s disappointment。Has to make people guess，Maybe this is Kevin who was taken away by a sword.Part of the reasons why Mayer left 188bet best bookmaker in anger。

Kevin.In her statement on joining ByteDance, Mayer said: “TikTok has created a world full of creativity、Positive global online community，This is a very rare achievement，Let everyone feel refreshed。I am very excited to participate 188bet best bookmaker next phase of ByteDance’s development，Continue to promote our products in various regions around the world。”

TikTok’s dilemma 188bet best bookmaker United States

TikTok, ByteDance’s most successful overseas product, has become popular all over the world in recent years。In fact，This overseas version of Douyin during the epidemic，A new round of rapid growth in downloads。According to Sensor Tower, an analysis company that specializes in tracking App data，TikTok’s total global downloads 188bet best bookmaker first quarter of 2020 reached 3.1.5 billion times，Becomes the most downloaded app in a single quarter ever。At the same time，TikTok has been downloaded more than 2 billion times in total。

However，TikTok wins overseas user traffic at the same time，But it is also causing the United States to worry about national information security。188bet best bookmaker midst of the “declining” trend in Sino-US relations，The business expansion of Chinese technology companies 188bet best bookmaker United States will inevitably encounter many obstacles。TikTok is becoming increasingly popular，Member of the United States Congress、The Music Publishing Association has questioned this App。

TikTok due to the phenomenal spread of some short video background music，Is quietly changing the order of the music industry。188bet best bookmaker platform is releasing new songs、Discover new stars、Produced a sensational effect on popular pop songs。However，188bet best bookmaker also caused high levels of dissatisfaction among the music publishing community。Early 188bet best bookmaker year，The National Music Publishers Association threatens to sue TikTok and Bytedance for lack of so-called operating license。

Coincidentally，188bet best bookmaker is also facing distrust from the US government and the US Congress。Some U.S. government agencies，Includes almost all branches of the military，Prohibit employees from downloading or using 188bet best bookmaker。March，Senator Josh Hawley proposes legislation to ban all federal employees from using the app。

Democratic Congressman Chuck Schumer and Republican Congressman Tom Cotton reached an agreement on whether ByteDance will use apps to collect users’ private data。They were in October last year，Jointly write to the Director of National Intelligence，Requesting a review of national security risks under the influence of 188bet best bookmaker’s commercial expansion。

Facing many doubts from the United States，ByteDance chose to appoint a prestigious American executive to its core management，The good communication released by this Chinese company，Can the United States receive it correctly?？This is a helpless move or the best choice for Chinese companies to go overseas？Under the general trend，Kevin, who is extremely successful in business.Mayer，What about political connections，Will it help ByteDance break through the deadlock 188bet best bookmaker United States？

Finally someone from 188bet best bookmaker can attend the hearing

188bet best bookmakerMayer’s record in streaming media and global layout undoubtedly coincides with ByteDance’s overseas strategy。Zhang Yiming welcomes 188bet best bookmakerMayer said in his speech: "At the beginning of Bytedance's founding，Have the ideal to serve global users。Through continuous efforts and innovation，Our products are enriching the lives of hundreds of millions of people around the world。People around the world are getting information through our products、Discover inspiration、Connect、Deliver hope。188bet best bookmaker’s joining，will bring us his successful experience in global business，Help us continue to build a world-class management team。I look forward to working with 188bet best bookmaker，Continue to promote the company’s global development。”

According to foreign media reports，Kevin.Mayer revealed in a phone interview，He had a great time working at 188bet best bookmaker，But he couldn't refuse such a major opportunity in his career，It is possible to participate more in ByteDance’s expansion in the game and music business in the future。

Other than that，Kevin.Mayer is an American executive of a Chinese-funded enterprise，I wonder if it can alleviate American politicians’ concerns about TikTok。When you learn about Kevin.After Mayer’s appointment was announced，Senator Josh Hawley, who once proposed legislation to ban federal employees from using TikTok, said on Twitter: "TikTok US told me before，They were unable to attend the hearing，Because the supervisors all live in China。But now there is finally a new supervisor living 188bet best bookmaker United States，I look forward to hearing from him。”

No matter Zhang Yiming for Kevin.Will Mayer’s appointment dispel the US government’s doubts to a certain extent，At least，Finally, a TikTok executive can attend the hearing 188bet best bookmaker United States。

*Source of 188bet best bookmaker article: WeChat public account “Huxiu APP”（ID:huxiu_com），Author: Huxiu APP，Original title：《Why did ByteDance take advantage of former 188bet best bookmaker executives?》.