The “devastating blow” from the beginning of the epidemic，The "recovery rise" to Qingming Festival，The “market booster” for May Day Labor Day，The homestay industry has gone through a rollercoaster-like first half of the year。The epidemic has promoted a small reshuffle in the homestay market，Want to live，What changes in thinking and model optimization are the industry in pain making？The B&B industry seems to be an analyzable sample。The following is an interview with Ji Xiaoxiang, co-founder of Country B&B Da Le Zhi Ye。

Country B&B has almost no revenue in first quarter，Reopening services，Qingming Festival is the first small peak，This is very unexpected。Especially since we were not very prepared to fully resume work at that time。

We judged at that time，There may be little travel in April，Even if we recover，Not cost-effective，Potentially high costs，But if the occupancy rate cannot increase，It will cause us to do it at a loss，But at that time, we considered responding to the Zhejiang 188bet app download government’s call to restore the economy，And our employees, including ourselves, have stayed too long，I am also afraid that this state will have negative effects。So I chose a limited resumption of work strategy，Do pre-sales，Some employees are back，In this way，The actual occupancy rate during Qingming Festival reached 60%-70% of the same period last year，After the full resumption of work on May Day，The occupancy rate has reached about 80% of the same period last year。

Online, we do a lot of brand marketing.

Most B&B brands get 80% of their traffic from OTA platforms，We are the other way around。Our own public account has hundreds of thousands of fans，Then there are various communities、Traffic Matrix，We operate our own WeChat public account、The order volume obtained from the community can roughly account for 70%-80% of the total orders，OTA platform only 20%-30%，But I have to say that the importance of OTA platforms is increasingly highlighted。

In April，We have also participated in many live broadcast-like activities，Did some basic work to improve the occupancy rate。

Also，We made our own online mall，Selling local specialties，This is an act of helping farmers，Come and interact with our customers。This is equivalent to an independent cultural and creative section，Have an independent team to perform professional operations，This is our long-term plan。There are actually quite a lot of such good things in the countryside，Connecting urban and rural areas through a platform window 188bet app download like ours，This is actually a very imaginative industry。

There are three types of B&Bs，One is our rural tourism，One is a tourist destination B&B，There is also a city B&B，Country B&Bs have recovered the fastest among the three。

One is，Relatively speaking，The rental cost of country B&Bs will be relatively low，Even so low that it can be ignored，After removing this fixed cost，The cash flow pressure will not be particularly great；The second is，Has a lot to do with the regional characteristics of the overall customer base。Take us as an example，Moganshan’s tourists are concentrated within the 3-hour economic circle of Shanghai，Mainly white-collar workers and family groups with middle-to-high-end incomes，Our main focus is also a space for leisure vacation and social communication。Everyone just needs to be freed up for travel during the holidays，But due to the epidemic, we can only choose the nearest one，Then our overall market situation this year will not be too bad at least。

Create a space for leisure vacation and social communication in the countryside，This is our main development direction。Country B&Bs have a strong ability to withstand risks，The best possible outcome is that the second half of the year returns to the same period last year。But it is inevitable that the Matthew effect will be enhanced，For example, the B&B brand at the top will enhance recognition，But life as a small B&B host will be a bit difficult。

I have always felt that this year the homestay industry has reached the 188bet sports betting app download stage of capability segmentation。In fact, the development of an industry，These are all more and more detailed divisions of labor、Specialization，Reasonable division of labor，The entire industrial chain will slowly take shape，This trend will be more obvious this year。

For example，If you are a business owner，Vote for a project，The design is well done，The house is also very beautiful，You might be a good investor，But not necessarily a good manager，It may not be possible to serve guests well。

So，I think professional service providers will come out，People who specialize in marketing brands will also come out，There will definitely be professional teams in these two areas this year，These two problems are solved，After you invest, you don’t have to worry about it，Someone is here to help you solve these two professional tasks。The competition in the second half of the year will be on operational and market capabilities，Then operations are ranked first，After all, good service is definitely the most fundamental thing。

Give customers a good service，It’s a very detailed job，It’s all about the system。It’s all about the details，You must take the trouble to record the details of all the customers you serve，After a long time，You will form your own service guide。This needs time to settle。This year we will start a new independent brand，Will do a hosting in this regard，Just do demand management，Helping investors who are unable to provide good services and market 188bet online sports betting well to manage their brands。

Let’s discuss the stress response of the B&B industry，How about discussing the entire market? It may be at a crossroads now，In fact, even if there is no such epidemic，Maybe you should also consider where you want to go，What are the challenges in the entire market？What’s the difficulty？How do you improve your ability to resist risks？The epidemic is nothing more than a catalyst。

188bet Online Sports Betting and Casino ：36氪, author: Lu Fang, original title:《The crossroads of the B&B industry: capability segmentation，More efforts will be made in market and operations in the second half of the year》.