May 29，As the first Smurfs Paradise in the Asia-Pacific region，Shanghai Shimao Elf City Theme Park grandly opens in Shanghai Sheshan National 188bet login Resort。

"On the other side of the mountain，The other side of the sea，There is a group of Smurfs..." 1980s，"The Smurfs" cartoon enters the Chinese market。Nearly 40 years later，This international IP targets the children’s economy again，Explore the potential of China’s consumer market。Compared with the invincibility of "The Smurfs" when they first opened up the Chinese market，Now it faces a more diverse consumer choice、More competition in the Chinese market。So，A more sci-fi Smurf Paradise appears。The dots of blue lights make people feel like they have traveled to a magical elf world，The interactive AR (augmented reality) experience gives people the feeling of living in the place where the story takes place...all the details accurately meet the needs of the current parent-child cultural 188bet login market for experience upgrades。

For a theme park，High-quality IP is its soul。Revolving around the core character "The Smurf"，188bet login City Theme Park has set up a series of interesting story lines。

For example，A specific Smurf lives in each "mushroom house"，Visitors can enter the house，Have different interesting interactions with the owner。While walking through the entire village，Visitors can also experience the feeling of transforming into a Smurf。Open the 188bet login Magic Manual，Visitors can also check in to complete the village area、Forest Area、Gargamel’s home and other adventure missions in different areas。Float Parade、Performance、Interesting activities such as Smurf-themed food are also included throughout the entire play experience。

Integrating special holiday elements，188bet login City Theme Park will also launch a series of summer carnival activities this summer，Including the "June 1" International Children's Day Smurfs Orienteering Run、Dragon Boat Festival Dry Land Dragon Boat Competition、Water gun battle and berry season garden party, etc.。

The Smurfs also face the common problem of many international IPs 188bet login process of entering the Chinese market - localization。For this，The Smurfs Paradise settled in Shanghai chose to fully combine international IP with local IP。

Carrying many people born in the 70s、The Smurfs 188bet login childhood memories 188bet login post-80s generation and the local original IP "Lingshimaoxianwang" are cleverly integrated in the park zone setting and check-in story line，The two form mutual dependence、Supplementary relationship。

Outside of the reshaping storyline，Some industry experts also regard the Smurfs’ arrival in Sheshan as a “reinvention” of the cultural 188bet login experience scene。International IP and local IP are fully integrated，Shopping is more than just shopping，Travel is no longer just travel，When all elements come together，Created a unique new entertainment experience。

At a time when epidemic prevention and control has become normalized，The opening of Shanghai Shimao Elf City Theme Park undoubtedly sends a positive signal to the entire cultural 188bet login market，People’s demand for cultural 188bet login experience still exists，This will be an excellent opportunity to cultivate a huge domestic demand market。

How to improve the core competitiveness of cultural 188bet login products、Enhance tourist attraction？Perhaps you can find the answer from the Smurf gas model that has become a new landmark of Internet celebrities after moving into the Sheshan Shimao InterContinental Hotel in Shanghai in the past few days，More than independent theme park development，It is even more important to be deeply integrated into the construction of the Songjiang District 188bet login Demonstration Zone。Shanghai Shimao Elf City Theme Park adjacent to Shanghai Sheshan Shimao InterContinental Hotel can just use its unique geographical advantages to form the superposition effect of "International IP Park + World Miracle Hotel"，Promote the coordinated development of 188bet login resources in surrounding areas with greater passenger flow。

*Source of this article：Wen Wei Po, Author:Wang Jiayi, original title: "The first Smurfs Paradise 188bet login Asia-Pacific region opens in Shanghai》.