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Recently, Pinduoduo quietly launched the “air ticket” 188bet Live Casino on the App。Similar to train tickets,The entrance to the flight ticket 188bet Live Casino is also located in the "Recharge Center" on the homepage of the Pinduoduo App。However,Currently in the "Recharge Center" on the homepage of the mini program,No entrance to the air ticket 188bet Live Casino was found。
36氪 asked Pinduoduo for confirmation,As of now, Pinduoduo has not responded yet。
Refer to Pinduoduo’s explanation of the online train ticket 188bet Live Casino last year,its name,“Train ticket purchase” is similar to virtual goods such as scenic spot tickets,The platform found that users have such consumption needs in the App scenario,So add a service plug-in,The platform is not intended to be launched as a formal independent 188bet Live Casino。
Whether or not launched as a standalone 188bet Live Casino,Service plug-in for online train tickets and air tickets,Perhaps they all represent Pinduoduo’s hidden efforts in the online travel industry。With Ctrip、Compared with vertical OTA platforms such as Cheng Yilong,The e-commerce platform brings together more user traffic,Where there is traffic, there is demand,Where there is demand, there is 188bet Live Casino opportunity。Therefore,E-commerce platforms doing online travel 188bet Live Casino is nothing new。Specifically speaking to the three major e-commerce platforms: Alibaba has Fliggy,JD has JD Travel,The remaining Pinduoduo, with over 600 million annual active buyers, is “ready to make a move”。
In fact,Mentioned in previous 36Kr reports,A person in the OTA industry said,Flight ticket commission is 2 to 3 points,Train tickets are completely 0 commission、Not making money。However,Train tickets and air tickets, which are hardly profitable, are the basis for the platform to promote online travel 188bet Live Casino,It is one of the keys to complete the closed loop of travel-accommodation-play and other services。This may be understood as,When the user completes the purchase of transportation tickets on the platform,It is more likely to stay and continue to browse the hotel、Travel and other products。
In the long run,Ruruo train ticket、Flight tickets are standard for Pinduoduo to increase its online travel 188bet Live Casino,Then Hotel、Travel and other products may be Pinduoduo’s “ultimate goal”。Currently,Domestic travel is included in Pinduoduo’s “Duoduo Travel”、Outbound travel、Domestic tickets and other categories。
With train tickets、Air ticket comparison,One of the major advantages of the wine and travel business is,Strong profitability。Meituan Dianping (03690.HK)for example,Financial report data display,Four quarters of 2019,His arrival at the store、The gross profit margin of hotel and 188bet Live Casino business is as high as over 88%。
Also,The epidemic has undoubtedly caused a heavy blow to the 188bet Live Casino industry,But judging from the data of the May Day holiday,China’s 188bet Live Casino industry has shown signs of recovery。Meituan Research Institute data display,2020 May Day International Labor Day,The resumption rate of tourist attractions nationwide reaches 96%,Accommodation business resumption rate reaches 80%.1%;At the same time,The scale of 188bet Live Casino consumption during the "May Day" holiday increased by 295 compared with the scale of consumption in the five days before the holiday.9%;The average daily order volume recovery rate of high-end hotels (excluding B&Bs) during the May Day holiday has reached 89.0%,Non-high-end hotel recovery rate is 64.7%。
Predictably,The upcoming Dragon Boat Festival holiday will bring another wave of dividends to the recovery of the 188bet Live Casino industry,Can Pinduoduo, which recently launched air ticket business, capture this wave of dividends?
*Source of this article:36Krypton, author:Li Xin, original title: "Frontline,Declaring war on Ali Feizhu?》.
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