More development opportunities for island tourism in China are coming，Facing the potential island tourism market of 100 billion，Each island tourist destination also intends to increase its share of the pie，The Shengsi Islands are one of the representatives。As the only national-level archipelago-type scenic spot in my country，An important part of Zhoushan Islands in Zhejiang，The Shengsi Islands will find a breakthrough in the development and upgrading of island tourism through the construction of island parks。

What are the opportunities in Shengsi Islands？How to build its island park？Future domestic new island development path、How to grasp the model and potential space？

At the special seminar on “New Consumption·New Business Form·New Island”—Shengsi County Island Park Construction from June 8th to 12th，Chen Xiaohua, Chairman of Lantern Culture and Tourism，Growth in island tourism consumption、Angles of how to play white and black on the island，In conjunction with the Singapore Light Festival、Taiwan Yehliu Geopark and other cases，Detailed analysis of how night tour design brings consumption increase and development vitality to the island。

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Night consumption，Night entertainment is the key to the growth of island tourism consumption。

Many small islands have little activity at night (lights out at 8 o'clock)，I can only sleep with the sea breeze and beer，However, the period from 18:00 to 22:00 is exactly 188bet app download the four golden hours for night tours，This is a good time for incremental consumption。We have data，The spending of overnight tourists is more than three times that of one-day tourists。

So how to create core attractions？We want to start from the blue sea and blue sky，Thinking about basic resources such as beach seafood，Expanding to island tourism is essentially to create a comfortable and slow vacation life。To attract target customers to stay，There are n ways to play。First of all, we need to create a large number of high-quality tourism products to match the needs of the target customer groups，Rich and surprising itinerary design，Lengthen tourists’ stay，This needs to be connected with global tourism。My data，The per capita consumption of island tourism is 11,633.75 yuan，The current per capita consumption in Shengsi is more than 1,400，So there is huge room for growth in the future，You can go for it。Then we must reach a higher level，How to do it？

The first thing is to build momentum，Thinking of big things，Think about the overall situation，Lift high and hit high position，Building a general trend。Second、We want to create festivals，Building activities。For example，520、618、These are artificial festivals，These are artificial festivals，In fact, it turns into enthusiasm for shopping，This is how the huge sales come about every year。Another Art Festival、Music festival is also a kind of festival。To create an internet celebrity。 For example，The Great Barrier Reef is recruiting coral reef caregivers with a million-dollar annual salary，As soon as this incident happened，The whole world was paying attention，In an instant, it became a hot topic on the Internet，Building visibility，Attract customers，Next we will focus on destination construction，It will be a matter of course。

We can take a look，Several typical island tourism cases on the eastern coastline of Southeast 188bet app Asia。It is divided into 4 types，One is urban type，For example，Singapore，Singapore connects global tourism through light festival；For example, the archipelago-shaped Setouchi of Japan uses the Setouchi International Arts Festival to revitalize global tourism；Scenic Area Type，island lumina, Nagasaki, Japan，Light up island tourism with a night tour；Attraction-type Taiwan Yehliu Geopark，Through international exchange + white plus black，Activate new value of heritage。

You can say more about the case of Yehliu Park，This is a scenic spot that has jumped directly from being unknown to being internationally famous，It is also a white + black game，Building momentum、Making festivals、A relatively successful case in which the creation of Internet celebrities was comprehensively promoted and implemented。

The early Yehliu Scenic Area was a scenic area under the jurisdiction of the Taipei County Government Construction Bureau，The influence and traffic flow are not ideal。Promoted by the Tourism Bureau in 2005，Establishment of Yehliu Geopark。The company that took over was aware of the development of Yehliu Geopark，Must be in line with international standards，Thus determining the goal of international publicity。2007，The first Asia-Pacific Geopark Conference was held in Malaysia，Yehliu Geopark participated in the International Geopark Symposium for the first time，Thus determining the development direction in five years。By 2011，Yehliu Geopark has grown from 500,000 annual visitors to 3 million visitors，And gradually received visits from international tourist groups and exchange groups。Between 2015 and 2018，9 of the 43 geoparks in Japan have visited Yehliu Geopark。Over ten years，The proportion of international tourists in Yehliu has increased to more than 80%，The park has become a check-in point for foreign tourists traveling to Taiwan。

The reason why Yehliu Park 188bet app is developing so rapidly，On the one hand, it is because we have signed mutual promotion agreements with a large number of international cities。For example, in the lobby of the Izu Peninsula Geological Museum in Japan, there is an entire wall displaying various promotional materials of Yehliu Geopark，Many high schools in Japan regard Yehliu Geopark as a tourist attraction on their graduation trips every year，Yeliu Ye and Fujian Taining Global Geopark、Gansu Zhangye Geopark and others have become sister parks，On the other hand, excellent content planning capabilities，Yeliu Shiguang·Night Interview with the Queen Project，It has been a great success since it was held in 2017，Become an annual event，And gradually expand the scale。2019 "Queen's Concert" combines Taiwanese folk songs、Classical music and film soundtrack suites，Invite well-known orchestras to perform，Higher specifications than before。Night Visit to the Queen Event，Upgraded to an international level event in 2019。

In summary，The island is rich in tourism resources，Through Art、Form of festival activities，Can activate the island’s global business format，Extend the visitor’s stay；Through light、Night tour and white and black content，Empowering the island’s high-quality resources，Can increase overnight rate、Bring consumption increase；How to divert water from the island，You can take a multi-pronged approach，In addition to planning topical activities and internet celebrity check-in content，It is also necessary to strengthen linkage and cooperation。

We should pay attention to three principles when developing night tours.

White plus black，Most of the passenger flow for night tours is converted from day tours。No tourist rushes to a city for a night tour，The logic that a single night tour can be done is invalid。Except of course the internationally renowned Light Festival。There is no combination 188bet sports betting app download of white and black，Usually only local business can be done。So we must do the basic homework for day trips，Support for day trips is very important for night trips。 

The golden 7 kilometers principle。No hotel accommodation，So the accommodation industry is very important，The night parade behavior of foreign tourists is not valid，So the accommodation industry is very important。

Emphasize content over assets。All projects based on profit must follow this rule，This is a basic principle。In fact, whether it is an image project or a traffic diversion project，It doesn’t matter if you can’t rely on your own profit。 

The creation of night tour is a systematic project of market iteration。Simple lighting in the past、Shuixiu、Light and shadow show and nighttime live performance，These are all 1.0、2.0 Night Tour Created，Enter Night Tour 3.0 era，Just white plus black，Immersive internet celebrity type comprehensive project，The first thing is to enrich the scene-based experience，The content should be rich，Must have internet celebrity check-in elements；Second，There must be a complete story scene design；Third，Visitors can experience various emotional changes in it，Adapt measures to local conditions，Surrounding natural environment、Scene creation and story presentation must be highly integrated。

3 of night tour products.0，We can sum it up into 4 aspects。

The first thing is culture，The IP or the silent business experience of connecting stories just mentioned；The second one is artistry，Through digital lighting，Various technical means，To create a beautiful, romantic and mysterious scene；The third one is to be landscaped，Combined with nature，Create landscape；The fourth is to interact。For example, interact with the scene through a mobile phone，Blessings、Confession, etc.，Use multiple methods，From physical and mechanical to digital content、Inductive，188bet Online Sports Betting and Casino Whether it’s a somatosensory capture sensor，It’s still the sound capture sensor，To achieve a variety of interactions。Integrate various creative ideas，Provide diversified interactive experiences。