After the Dragon Boat Festival，Xiaohongshu released the "2020 Dragon Boat Festival Xiaohongshu Tourism Trend Report"。Report Display，Dragon Boat Festival，Guangzhou、Shanghai、Hangzhou、Shenzhen、The top five most popular destinations during the Dragon Boat Festival in Chengdu Chengdu Chengdu。First half of this year，Affected by the epidemic，Intention to travel abroad dropped by 90%，But Xiaohongshu users developed Picnic、New ways to play such as camping。

Data display，Xiaohongshu’s monthly sales exceed 100 million，Is the largest lifestyle community in China。Travel is Xiaohongshu’s second largest category after beauty in 2019，It is also the fastest growing category。

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Report Display，Affected by the epidemic，Compared to the same period last year，People’s willingness to travel has almost halved，Outbound travel popularity drops by 90%。

But Xiaohongshu users also immediately unlocked new ways to play peripheral games，Report Display，Compared to the same period last year，Xiaohongshu users’ willingness to camp has nearly tripled，The willingness to have a picnic more than doubled，The willingness to travel by car has also increased by nearly 50%。

This spring，Picnic trend spreads across the country，“Xiaohongshu’s same picnic mat” has become a hot seller in major e-commerce companies。Report Display，Picnic mat in color，Girl Broken Flowers，Vichy plaid and French white are the most popular。

When travel abroad is restricted，Xiaohongshu users also invented the “pretend to be somewhere” travel check-in series，Open a new way to play domestic travel。Seaside coffee shop in Guangzhou、Barbecue restaurant in Hangzhou，You can "pretend to be in Korea"；Beijing’s Western Suburban Line、Shenzhen’s Guanhu Village 188bet online sports betting can “pretend to be in Japan”；Columbia Park in Shanghai，The folk customs of Moganshan’s infinity swimming pool are similar to those of Morocco。

Report also shows，Travel photography、Local food and travel outfits are the most popular travel topics。

Beijingers are obsessed with camping，Popular B&Bs in Jiangsu, Zhejiang and Shanghai，The Pearl River Delta’s favorite “tour alone”

Report Display，Travel preferences vary from place to place。Among users searching for "camping"，10% from Beijing；Users in Jiangsu, Zhejiang and Shanghai are very enthusiastic about homestays，Contributed nearly 26% of the search popularity，And more people searching for "hot spring" are 188bet sports betting app download Pearl River Delta users，Contributed 27% of the national search volume。

Report Display，Urban homestay users pursue cost-effectiveness，Stay in B&Bs around the area，Users prefer special scenes such as infinity pools and mountain courtyards。Choice of B&B，Aranya is the first choice for Beijing users、Huairou and Qingdao；Users from Jiangsu, Zhejiang and Shanghai rush to Hangzhou、Moganshan and Shanghai；188bet sports betting app download Pearl River Delta users prefer Guangzhou、Huizhou and Qingyuan。

Also，188bet sports betting app download Pearl River Delta users prefer to travel alone。Among users searching for "travel alone"，Nearly 20% are also Pearl River Delta users，Zhuhai has the most users。

*Source of this article:China Daily Network, author: China Daily Network , original title：《Xiaohongshu releases Dragon Boat Festival tourism trend report，Picnic、Camping has become a popular new way of playing, and domestic tourism companies are looking for opportunities in times of crisis》.