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Hydrogen travel: Let overseas suppliers sell special products directly to independent travelers

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Yao Yi2015-05-29

Hydrogen Travel wants to create a “Tmall” e-commerce product for global destination tourism products,Attract low-level suppliers of overseas tourism products to settle in,Help overseas suppliers sell products directly to Chinese tourists,Get rid of the hierarchical exploitation of middlemen。

If you are now searching on Taobao with "Phuket local tour" as the keyword,You will find no related products,This is because this keyword is blocked。

Similar,If you want to find some special products provided by local small and medium-sized travel agencies or bottom-level suppliers on Taobao Market (rather than "Taobao Go"),It’s also difficult,Because these products are being downgraded、Removed。What you can find,Just some destination products represented by domestic travel agencies,High product similarity,You will be bored and dazzled,Then close the webpage。

Bruce, the founder of Hydrogen Travel, feels that this ecology is unreasonable: these suppliers at the bottom of the industry chain have advantages in product innovation and price,But due to the layers of exploitation by intermediaries,All advantages are lost。188bet app

Bruce said,There are many such suppliers in Southeast Asia,They are qualified to operate local tourism services,Have certain resource control ability,Service is distinctive and easy to customize。Although most of the time they sell their products to middlemen,But these suppliers also have the ability to provide special services for some customers (for example, Bruce once found a small travel agency to do overseas weddings,High quality and low price)。

Previously,Some of these suppliers have opened stores on Taobao,Direct selling special products,Hire Chinese agents for operation and customer service business,Because Taobao provides IM tools and more flexible product sales methods,Sales are going well。A small Malaysian travel agency that Bruce once represented achieved sales of NT$5 million in 2014。

But they are all blocked or removed from the shelves now (for example, Taobao determines that a product should not be 188bet app placed in category A,Request it to be removed from the shelves and re-listed in category B,But in fact, it cannot be uploaded in category B)。And Taobao is not suitable for these businesses。Bruce said,Started as a platform for selling physical items,Taobao’s backend design is very unsuitable for selling travel products,For example, it is easy to miss details when uploading products、Does not support deposit and balance payment, etc.。Bruce thinks a platform should be built to serve these underlying suppliers。

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Hydrogen travel will provide screened underlying suppliers and products,Attract users through product innovation and high quality;At the same time, design an efficient backend management system for them,Provide training,Assist them to upload standardized products;

“Maybe my traffic is not as good as Taobao,But I can provide something more suitable for your needs,Tools to save management and customer service costs。”

He hopes,These suppliers do not compete on price on this platform,Rather, they can best meet user needs through product design (relying on their familiarity with the local area and control of local resources),To reflect competitive advantage。

Hydrogen travel plan will 188bet app download be launched in the near future,And expand the existing 4 contracted suppliers to 50,Each company uploads 50 SKU products。

As a platform connecting both ends of the tourism industry chain,It is not easy to acquire users from upstream and downstream。For upstream,Bruce will explore local low-level suppliers or small and medium-sized travel agencies that have opened stores on Taobao (rather than local travel agencies or other second-hand dealers);Help attract local investment through some seed suppliers;Or solicit local travel through existing seed users (traveler friends who have accumulated about 3,000 people through Bruce, who previously ran a Taobao store) during the trip (rewards will be given afterwards)。As for the downstream,He will mainly use the features of the itinerary as a promotional point,Acquire seed users through free trial,Ask them to write travel notes or reviews to spread the word。

After listening to the introduction, I asked him,The upstream and downstream resource acquisition costs of this model are relatively high,The tourists who use this platform are mainly relatively high-end、Relatively niche independent travel users,It is difficult to increase the volume in the short 188bet Online Sports Betting and Casino term,How to balance costs and benefits?Bruce admitted that this problem does exist。

There are some platform products at home and abroad that connect both ends of the travel industry chain,For example, we have reported beforeMaru Zi Earth,Aims to be a ground service platform,Users can connect with local guides at travel destinations through this platform,Personalized escort service provided by the guide。Available in ChinaHatta Travel Network, abroad there are Trip4Real andTriptrottingetc.。However, the upstream C-sides of Wanzi Earth and Hada Travel Network are more individuals,Not the supplier or travel agency,It will not constitute direct competition in the short term。

 

This article comes from 36氪, and the copyright belongs to the original author.

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