Evening of July 12th，Mr. Xing returned to Beijing on a China Eastern 188bet game flight。He is about to start a new job，Come to Xiamen during the break between old and new work、Chengdu、Changsha、3-week long trip between Shanghai。

“On the one hand, the epidemic situation is gradually getting better，On the other hand, it is just in time for the airline to hold activities，Launching the unlimited flight package of ‘Fly As You Want’，I planned this trip with my companion。" Mr. Xing introduced to the China Economic Herald reporter，The "Fly as You Want" package is a ticket redemption package product launched by China Eastern 188bet game on the day of the "6·18" Shopping Festival，After purchasing this product, you can redeem air tickets for any weekend on China Eastern 188bet game and Shanghai 188bet game during the year，Enjoy the "Fly as You Want" service on weekends。

Currently，China Eastern 188bet game’ launch of “Fly on Weekends” has attracted many domestic 188bet game to follow suit，China 188bet game、Hainan 188bet game and Spring 188bet game have launched their own similar products，Attract consumers to buy。

China Eastern 188bet game, “the first to eat crabs”

As the first launcher of "Fly as You Like"，China Eastern 188bet game launched the “Fly as You Want” product on the “6·18” Shopping Festival，Passengers will get an electronic card after spending 3322 yuan to purchase this product，Activate the electronic card and you can redeem it for Eastern 188bet game and Shanghai flights before December 31, 2020, except Hong Kong, Macao and Taiwan，Economy class tickets for any weekend flights from all domestic cities，And there is no limit on the number of redemptions。

“Almost all of my air tickets for this holiday were redeemed within ‘Fly on Weekends’，One week in each city，188bet game can play almost all city landmarks，Even if there are still unfinished projects，188bet game can also fly at any time on weekends in the second half of the year，It’s very convenient to come and go。" Mr. Xing said。

Data display，There are many tourists like Mr. Star。This product will be on sale from June 18th，More than 100,000 units sold。On the first weekend of using China Eastern 188bet game’ “Fly as You Want” product，June 27th and 28th，The first wave of early adopters have successfully redeemed more than 6.50,000 air tickets。The market is quite enthusiastic about the "Fly on Weekends" product，Product sales are booming。

Of course，"Xiyou" also has some restrictions，As long as the consumer has made a reservation after purchasing、Exchange ticket record，Even just once，No refunds either；The same electronic card can only save 3 unused tickets at the same time，Only one unused ticket can be saved for the same date and origin；Not allowed to be endorsed、Reschedule、Upgrade、Change；Redemption must be made 5 days (inclusive) before the flight departure date，If you cannot make the trip, you must refund the ticket at least 4 days in advance；If flight is delayed、Cancellation requires flight protection arrangements，No other date can be specified，And no cash compensation；After redeeming the ticket and failing to complete the flight for 3 times in total, the "Fly as 188bet game" will be invalidated，Can no longer redeem air tickets。

Notwithstanding these limitations，But it does not affect the purchasing enthusiasm of some specific groups。“Price-insensitive but time-sensitive” and “time-insensitive but price-sensitive” are two types of travel groups with completely different needs。Before the epidemic，In most cases，The former, represented by business travel passengers, is the most important source of income for 188bet game。But the epidemic has caused changes in market demand，Individual travelers who are “not time sensitive but price sensitive” are gradually emerging。China Eastern 188bet game cleverly seized this opportunity，Use a more affordable business model to lower the travel threshold for price-sensitive groups，Thereby converting empty seat costs into operating income。As the first China Eastern 188bet game to try something new，“Fly on weekends” has achieved great success。

From "188bet game like on weekends" to "unlimited flying"

Seeing the benefits of China Eastern 188bet game’ “fly as you like on weekends”，Major 188bet game have also followed suit and launched their own similar products。Reporter found out，There is currently China 188bet game、Admission of Hainan 188bet game and Spring 188bet game，Want a share of the pie。

Follow the fastest China 188bet game, 5 days after China Eastern launched the “Fly as You Want” product，quickly launched unlimited flight packages，Price is 2999 yuan，Limited to 1000 sets，The package is valid from June 28th to October 24th，Except September 28th to October 10th。What’s more attractive than the product of the first launcher, China Eastern 188bet game，China 188bet game’ “Fly as You Want” product is available on weekends and weekdays，But it can only be purchased by medical staff (physician/nurse qualification certificate + practicing certificate) and new China 188bet game passengers (guests who have not taken a flight actually operated by China 188bet game since January 1, 2020)。

Hainan 188bet game on July 6、On the 7th, "Hainan 188bet game Fly As You Want" will be launched in two batches，Happy Free Trade Port” ticket product。The first batch price is 2699 yuan，The second batch will continue to be sold online on July 7th，price 2999 yuan。This product is suitable for routes in and out of Hainan operated by 12 HNA 188bet game，Unlimited times within half a year，Except September 30th to October 8th。But there are relatively few routes，Only supports unlimited flights on routes from nationwide to Hainan。National round trip to Sanya、Haikou、Three major airports in Boao，More people are aiming to travel to Hainan，Tourists who spend money in duty-free shops by the way。

Spring 188bet game also launched its own “Fly Anytime You Want” commemorative gift package on July 10th，Divided into 2999 yuan gift package (can be redeemed for member-only seats，No free checked baggage allowance)、3499 yuan selected gift package (can be exchanged for an economy seat，With 20 kilograms of free baggage allowance) and 3999 yuan preferred gift package (can be exchanged for business economy seats，Wider seat position，30kg free baggage allowance) Level 3。Valid until December 31 this year，Includes National Day holidays，Covering all domestic routes except international routes (including Hong Kong, Macao and Taiwan)。This commemorative gift pack will be on sale on the official Spring 188bet game APP on July 18th。The biggest feature is that there is no limit on the number of trips、No travel date limit、Route covers Hong Kong, Macao and Taiwan，You can fly every day in the second half of the year，Really "fly whenever you want"。Not limited to the number of flights，Meaning that passengers can according to their needs，Choose travel routes more freely、Travel time，Arrange your journey reasonably。

Currently，With China Eastern 188bet game、Comparison of the “Fly as You Want” products launched by China Express and Hainan 188bet game，Spring 188bet game’ “Fly Anytime You Want” commemorative gift package enables “unlimited flying”。Three products to meet the needs of different people，Suggestions from industry insiders，As more and more 188bet game launch “Fly As You Want” products，Consumers should pay attention to the price and restrictions of the product when choosing and purchasing，Service characteristics of the airline itself、Route layout and ride convenience, etc.，This is also something that needs to be considered。

The helplessness of 188bet game behind the prosperity of "Fly as You Want"

Behind the prosperity of major 188bet game launching "Fly as You Want"，Somewhat reflects the helplessness of the aviation industry that has been hit hard by the epidemic。Civil Aviation Administration Spokesperson、Deputy Director of the Department of Transportation Jin Junhao revealed at the July press conference of the Civil Aviation Administration of China，The epidemic has had a huge impact on the civil aviation industry，Transportation production drops sharply，Significant decline in economic benefits。The industry lost 24.6 billion yuan in February，The largest single-month loss record in history。Loss 76 in June.200 million yuan，Loss reduced by 17 billion yuan compared with February，Among them, 188bet game reduced their losses by 15% compared with the previous month.300 million yuan。Overall view，Industry loss 342 in the second quarter.500 million yuan，Loss reduced by 38% compared with the first quarter.500 million yuan。

The first quarter 2020 financial report of the above 188bet game，The epidemic has brought varying degrees of losses to all 188bet game: China Eastern 188bet game lost 39 yuan in the first quarter.3.3 billion yuan，Hainan 188bet game lost 62.9.5 billion，Spring 188bet game and China 188bet game each lost 2.2.7 billion yuan and 9710.840,000 yuan。

Viewed from this，Although the "Fly as You Want" and "Unlimited Fly" products are very popular among consumers，But the revenue it brings is only a small amount。Take China Eastern 188bet game, which has the largest sales volume of “Fly As You Like”, as an example，Product unit price of 3322 yuan per set，can bring more than 300 million yuan in cash income to China Eastern 188bet game。Compare this cash income of more than 300 million yuan with a loss of more than 6 billion yuan，A drop in the bucket。

188bet game may have launched "Fly as You Want" due to other considerations。Aircraft and employees have formed sunk costs，Diminishing marginal cost，This makes 188bet game more concerned about "flying"，And sell as many seats as possible。“Fly as you wish” can help increase attendance，The cost is not too high。For 188bet game，The publicity effect in society may be higher。

It is worth mentioning，Launch of “Fly as 188bet game” product，It also greatly boosted consumer confidence，Through the unique leading role of civil aviation，Promote ground transportation、Hotel、Catering、Shopping and other consumption。

From July 1st，Hainan implements new duty-free shopping policy for tourists from outlying islands，Increased the tax-free shopping limit from 30,000 yuan per person per year to 100,000 yuan，The variety of duty-free goods on outlying islands has also increased from 38 to 45，In particular, 7 categories of products including electronic consumer products have been added，Attracts many tourists to Hainan to enjoy duty-free shopping。The "Fly as You Want" product launched by Hainan 188bet game，Allow passengers to check in luggage on the basis of the original free checked baggage allowance，Enjoy another 10kg free shipping allowance，The expectation to stimulate tax-free consumption is obvious。

*Source of 188bet game article: 188bet game Economic Herald,Author: Liu Run, original title:《“Fly as you like” to “Fly unlimited”，188bet game are taking measures to save themselves》.