Recently, B&Bs are not as easy to book as before.

Xiao Wu plans to travel to Guangzhou，But in the past few days, he found out，He can’t always book his favorite B&B on Beijing Road in Guangzhou，Always full even on weekdays。“It’s not easy to book a room，Every room type has basically increased by more than 100 yuan than before。Tell the truth，I regret not visiting in June。”

As the epidemic situation improves、Travel restarts，The B&B industry has begun to accelerate its recovery。July 14，The General Office of the Ministry of Culture and Tourism issued the "Notice on Matters Concerning Promoting the Expansion and Resumption of Work and Operations of Tourism Enterprises"，Restore inter-province (region、City) Group Travel。Within a few days，Shanghai、Guangdong、Jiangxi、Beijing and other places responded one after another，Restart team tour。

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The 21st Century Business Herald reporter learned from the "Blue Book of B&B: China Tourism B&B Development Report (2019)" (hereinafter referred to as the "Report") recently released by the Social Science Literature Publishing House，2019，China’s B&B market revenue reaches 209.400 million yuan，38 year-on-year increase.188bet sports betting app download 92%。Number of B&B listings、Online transaction volume and other scale indicators have shown substantial growth。The scale of China’s B&B industry has begun to take shape in 2019，At the same time, it also shows a trend of cluster development，Seven major B&B groups are being formed。

Most B&Bs are clustered around big cities and some popular scenic spots with unique tourism value。According to the "Report"，Seven major B&B groups are concentrated in Beijing，Eastern Jiangsu and Zhejiang regions，Fujian、Guangdong and other southeastern regions，Anhui、Jiangxi and other regions characterized by Hui-Gan culture，Yunnan、Guizhou、Sichuan and other regions rich in ethnic characteristics，Hunan, Guizhou and Guangxi Region，And Northeast、Northwest Region。

Specifically，Beijing, on the one hand, serves as the political and cultural center of our country，On the other hand, it relies on the radiation and driving effect of the Beijing-Tianjin-Hebei "Capital Economic Circle"，Most of the B&B clusters are around Beijing、Tianjin City、Built in areas rich in tourism resources such as Qinhuangdao City。

The southeast region is Xiamen、Guangzhou、Shenzhen is the center，Mainly taking advantage of economic development and population flow，Especially the Pearl River Delta urban agglomeration is densely populated、Large economic aggregate、Strong regional consumption power，Added coastal characteristic tourism resources，The trend of regional B&B industry clustering is obvious。

In comparison，With Suzhou、Wuxi、Hangzhou、Huzhou、The eastern areas of Jiangsu and Zhejiang centered on Jiaxing and other areas，As well as 188bet Online Sports Betting and Casino the Hui-Ganxi cultural areas represented by Huangshan in Anhui and Wuyuan in Jiangxi，Mainly drive the development of the surrounding B&B industry with regional characteristic culture and historical resources。

The development of the homestay industry in Yunnan, Guizhou, and Sichuan areas has regional characteristics，has become an important part of the development of local tourism。Among them，Lijiang、Dali and other ancient cities、The ancient town is one of the birthplaces of tourist B&Bs in my country，Lijiang、The western Yunnan area of ​​Dali accounts for 70% of the total number of B&Bs in Yunnan Province，And a number of well-known B&B brands have emerged during the development process。But in recent years, we have also faced environmental protection、Poor management and other issues，To be further optimized and developed。

The "Report" pointed out，In comparison，Northeast、There are fewer B&Bs in the northwest region，It is recommended to use the climate and environmental characteristics to create a batch of melting skis、Mountain climbing、An ice and snow tourist resort integrating hiking and other activities。

Summer usher in peak passenger flow

Under the epidemic, the homestay industry is undergoing a major reshuffle.

Industry insiders pointed out，The epidemic has caused a large-scale reshuffle of urban B&Bs，However, the impact of the epidemic on rural resort B&Bs is very limited。This is mainly because the two have different operating structures and business models，The former has no obvious off-peak season，A large amount of cash income is needed every month to support rent and labor costs，The rent and labor costs of 188bet app the latter are not high，And January to March is the off-season for country houses。

On the one hand，Facing the dilemma of the epidemic，Many B&B owners survive by cutting prices、Sell out and leave、Struggle to survive by developing long-term rental business。On the other hand，Consumer demands are also upgrading，According to the "Post-Epidemic Era" released by Meituan B&B and Global Travel News，B&B Industry Development Trend Outlook Report，During this round of shuffling and upgrading，The B&B industry is showing "standardization of housing resources"、Professional landlord、The development trend of “accelerating the compliance process”。

In the opinion of Gu Huimin, Dean of the School of Tourism Sciences at Beijing International Studies University，Although the epidemic has had a great impact on the entire B&B industry，But new market opportunities are also accelerating development，This is also an opportunity for companies to expand their business boundaries、Opportunities to improve industrial service capabilities。Follow the trend of the times，Tourism companies that dare to break out of the comfort zone will be more competitive in the market，B&B platform proactively expands cooperation ecosystem，It also provides new ideas for the recovery of the tourism industry。

However，With the improvement of the epidemic and the resumption of inter-provincial group tours，B&Bs are accelerating their recovery。According to the above report，Beijing、Eastern Jiangsu and Zhejiang、Southeast Region、Seven major B&B groups including Yunnan, Guizhou, and Sichuan have come back to life，There may be a peak passenger flow in the summer。

This year’s May Day holiday is an important node for the recovery of the homestay market。According to Tujia May Day B&B travel data，The volume of homestay orders during the May Day period this year has recovered to 65% of the same period last year。Compared to April，Order volume increased by 200% month-on-month，The proportion of rural B&B orders and urban B&B orders is 48% and 52% respectively。

Recently, the General Office of the Ministry of Culture and Tourism announced the resumption of cross-province (district)、City) Group Travel Notice，Inter-provincial group travel has restarted in many places，It will undoubtedly push the recovery of the tourism and homestay market to a new stage。According to Ctrip data，After this message is released，Domestic group tour、The instantaneous search volume of free travel increased by 500% compared with before the restoration，Domestic tourists’ willingness to travel during summer vacation has exploded。

*Source of this article：21 Finance, author: Liu Meilin, Xiong Yue, original title: "Spring for the B&B industry: inter-provincial travel restarts in many places，Seven major B&B groups may experience peak passenger flow in the summer》.