The summer study tour and study market, which was very popular in previous years, is facing new challenges。July 19，Beijing Municipal Education Working Committee、Municipal Education Commission releases notice，Require all education systems in Beijing not to organize、No summer camps of any kind、Study trip、Summer social practice and other gathering activities。In fact，As early as February this year，Pan-research institutions that rely heavily on offline scenarios are facing business stagnation、Difficulties such as declining revenue。Today，At a time when prevention and control requirements are becoming normal，The general research 188bet is facing a long-term test。

Do not organize and host 188bet

“Some school teachers have told me that there will be no activities organized this year，" Xiaoyan, who is in charge of enrollment at a small research institution in 188bet, told reporters，“Although inter-provincial travel resumes，But except for the notice from the Ministry of Culture and Tourism，We still have to wait for specific notifications from relevant departments in each province。The business during the summer and the second half of the year is basically gone，So far, there has been no customer consultation from the school，So it’s not surprising to see the notice from the Municipal Education Commission。”

July 19，Notice requirements issued by the 188bet Municipal Education Commission，Primary and secondary schools、Secondary Vocational School and Children’s Palace、In addition to instructing students on daily personal protection and strengthening safety publicity and education，Do not place students who need to go to social units、Shopping Mall、Practical work in crowded public places such as supermarkets，Do not use school buildings to organize and host various summer camps、Study trip、Summer social practice and other student gathering activities。

In addition，Colleges and colleges continue to implement closed campus management。Not organized、Does not accept various 188bet and other gathering activities，No outsiders are allowed to enter the campus。Discipline-based off-campus training institutions continue to suspend offline courses and group activities，Not organized、Domestic and overseas 188bet for student groups are not accepted、Social practice and other gathering activities。

As understood，The Panyanxue market is mainly dominated by schools、Individual customers and institutional composition，This type of product is usually carried out during winter, summer, summer or semester，The destinations are divided into international and domestic markets。Last two years，With the support of policies，The research project becomes a course for students each semester。The study market is also gradually entering the fast lane of development，But since this year，The development of the entire 188bet has entered a period of stagnation。

Try online camp

Always，Study travel is highly dependent on offline scenes，Emphasis on experiential 188bet，And spans the two fields of tourism and 188bet。Some insiders once pointed out，Due to the epidemic prevention and control requirements after the resumption of primary and secondary schools and the possible uncertainty in travel destinations，The blow to the research field is double。

"In late May，As primary and secondary schools begin to reopen，Feeling a little hopeful about 188bet，It is estimated that there may be a small number of local or out-of-town groups in August，We can see that family travel is also slowly recovering。But after the epidemic recurred，We realized that the B-side school business has completely disappeared，"Xiaoyan said frankly。

Light mode operation relative to research institutions，Su Kai, who runs several camps in the suburbs of 188bet, feels that he is experiencing a "torture moment"。He talked about，Higher camp hard costs，The annual rent and ground rent for non-large campsites is at least several hundred thousand yuan，There are also staff salaries、Equipment Maintenance、Flood and fire prevention, etc. all require expenditure。“You can see that some other provinces have returned to normal，Relevant practitioners in 188bet still need to endure it。Actually，In May, we formulated our own detailed prevention and control work manual with reference to the 188bet Epidemic Prevention and Control Guidance Manual，But this does not dispel the concerns of parents and schools，" Su Kai added。

There are opinions in the 188bet，It is extremely challenging for Beijing’s research institutions to find substantial profit growth points at this stage。And the future，The business focus also needs to shift from the B side to the C side，Because B-end school projects may face difficulties in approval within one year。“As the overall situation improves，C-side demand may be released in the future after being suppressed，Become a potential profit growth point，”Su Kai’s judgment，Of course，The C-side must also control the scale，The first priority is to survive at the minimum level。For example, when the camp was opened with 20 people in the past，Now it is open even for 6 to 8 people。

In addition，Su Kai talked about，Although the revenue it brings is very limited，But "online camp" will always be their self-rescue direction。According to Su Kai’s introduction，The team tried to transform the camp project that can be transferred online，Operation via video conference，Supplemented by research-based discussions on topics such as garbage classification，The overall effect is good。Before the new policy is introduced，The team is studying to launch a local camp project，For example, one-day activities without leaving 188bet，Published once a day，One consecutive week is one issue。“The epidemic has pressed the accelerator button on online education，How to cooperate with online education institutions，Combined with its huge user base and research、The advantages of camp education institutions are worth exploring。In addition，If the organization has resources outside 188bet，You can try sinking expansion。”

Entering the integration period

Although the 188bet is going through difficult times，But the Panyanxue 188bet is in line with the orientation of quality education，There is still huge room for market growth in the future。According to the white paper data previously released by New Oriental，In 2018, the market size of pan-tourism and camp education reached approximately 94.6 billion yuan，Expected to maintain a compound annual growth rate of 20%，Up to 100 billion yuan。

In the opinion of Cheng Ziying, partner of Cybernaut Investment Group Education 188bet Fund，The offline study 188bet will not collapse during the epidemic，But you need to be prepared to coexist with it for a long time。The location of the epidemic is uncertain，Conduct enrollment months in advance、Planning、The study 188bet prepared by venue layout personnel has a great impact。On the other hand，Studying is not a completely offline concept，Also includes online courses、Pay for knowledge、Online training camp and many other modes。You can see credit courses including international studies、Some online quality education projects have also developed very well in reverse direction。This can be seen as similar to the OMO model of offline education and training institutions。

Through interviews with 188bet professionals，Beijing Business Daily reporter learned，The doors of some small study and camp education institutions have been completely closed，In addition to the business setback throughout the year，Some people in the 188bet also said，Low frequency consumption in Panyanxue 188bet，Difficult to evaluate、Shortage of teachers、188bet pain points such as the proportion of study tours also need to be solved。While accelerating the reshuffle of the 188bet，Does it also indicate that the integration period has arrived？Cheng Ziying’s judgment，The leading institutions in the research 188bet are also having a hard time，In addition, there are many uncertain factors at home and abroad，From a purely 188bet perspective，Lower possibility of integration。

“Look at the leading institutions in the education and training 188bet，If cash flow is sufficient，There is a strategic need to expand research fields，Or if you want to directly get the users of the research institution and then convert them into your own users，There may be acquisitions。But the valuation of the acquired company must be very low。"Cheng Ziying pointed out。

*Source of 188bet article：188bet Business Daily,Author: Liu Siwen, original title:《Beijing suspends summer camps and the Panyanxue 188bet helps itself online》.