August 13，Joining hands with Bohua，And join forces with relevant authorities，Successfully held INNO LAB commercial space 188bet sports betting app download species special exhibition and project release event。

This event is presented in the form of centralized release，Starting from user scenario experience，Explore the infinite possibilities of releasing new commercial species that can be replicated。The entire event is divided into 11 sessions，By Jigao Group、Jinjiang Hotel、Maitao Parent-child、Qiansu、Ijian B&B、Shangmei Life Group、Fengyuzhu、Pusu Culture and 188bet sports betting app download、Shanghai Seclusion Group、Xiangban 188bet sports betting app download、BTG Homeinns and other brands release project implementation plans for the next 1-3 years，Industry-related participants shared on-site new species and new thinking in the business practice process。

188bet sports betting app download needs and 188bet sports betting app download channels after the epidemic

188bet sports betting app download view of Li Huihua, founder and president of Jigao Group，Affected by the epidemic，Families begin to yearn for outdoor activities，Outdoor parks may become a new trend 188bet sports betting app download future。The parent-child paradise project Ji Gao is currently working on is mainly outdoor，Indoor supplementary，To be in contact with nature and avoid playing in a closed environment for a long time is a health need 188bet sports betting app download new era。

Introduction to Li Huihua，The Jigao Tuwowo Parent-child Garden currently built by Jigao in Shanghai，With outdoor、Natural、Research、Interaction and other attributes，Locate city suburbs，Supplementary urban business format energy level，Family + vacation、Parenting + social networking and other business concepts，Create a paradise for families and children in Chinese cities。Developing towards a boutique paradise，Comprehensive park business format，Including water play、Playing 188bet sports betting app download sand、Climbing、Swings and other non-powered facilities，And special facilities；Its advantage is that the investment is light、High stickiness、Fast return，Short construction and development cycle，Low maintenance cost，And the proportion of construction indicators is small，Real data feedback even in high temperature weather from June to August，The park’s revenue and passenger flow are still good。

Li Huihua said，Hope to build a parent-child paradise into a way of life，No need to queue for most items 188bet sports betting app download park，And there is ample space for parent-child interaction，Create a truly cost-effective and happy destination for Chinese families that can promote parent-child relationships，Realizing the corporate vision of “Creating and enjoying a beautiful time”。

Li Huihua, founder and president of Jigao 188bet sports betting app download

Chen Yewei, Vice President of Jinjiang Hotel Shanghai Headquarters and President of Park Inn Brand, thinks，About the accommodation industry，Especially the competitive situation in China’s mid-range hotel market can be described as intense。Affected by the epidemic，A large number of brands 188bet sports betting app download hotel market are facing reshuffle，The vitality of hotel brands、Anti-fragility and the ability to withstand emergencies，Being highlighted and amplified 188bet sports betting app download multiple tests of the market。

In Chen Yewei’s opinion，A living person、Competitive brand，On the one hand, it comes from the strength of its rear platform - the management system of the group system，Massive member support and deep brand gene accumulation。Take Libai as an example，With the support and protection of Jin Jiang 188bet sports betting app download China and Radisson 188bet sports betting app download Group，Libai has anti-fragile properties。On the other hand，Building a brand with people as the center，Discover consumers’ inner preferences，Thus refining the value proposition of consumer needs，And design products and services around the value advocated by consumers，Form your own brand strategy，This makes the 188bet sports betting app download brand represented by Park Inn even more vitality，Still confident despite the severe market test。

Chen Yewei also said，Under the trend of mobile Internet，Most consumers make reservations online，Hotel products、Word of mouth、Services are all clear at a glance。188bet sports betting app download consumption decision-making process，Good products and good services，It has become the most basic needs of customers under today’s consumption upgrade。They spend money to buy spiritual satisfaction，Hope the chosen brand resonates with his lifestyle。188bet sports betting app download future，Hotels must be based on what consumers recognize，To achieve brand culture through experiences deeply related to their lives、Connecting content IP and offline scenarios，Such a space design、Brand linkage、Cross-border cooperation，Only in this way can it bring good brand equity premium and traffic to the hotel，He calls it the “broken wall” of the hotel scene。

Chen Yewei, Vice President of Jinjiang 188bet sports betting app download Shanghai Headquarters and President of the Park Inn Brand

Maitao Parenting CEO Xie Zhen said，Although live streaming is currently 188bet sports betting app download spotlight，But 188bet sports betting app download long run，He thinks that compared to live streaming，Short videos can bring longer-term returns，It is also more worthwhile to make some long-term investment。The production threshold of short videos is low，High flexibility in post-editing and dubbing，Production costs are controllable，You can crowdsource and focus on "goods"。And short video content is easy to accumulate，One time production，Long term use，It’s both suitable to plant grass and bring goods。Short videos can be retrieved at the same time，Can be intelligently recommended，Easy to share too，Consumer information acquisition is more efficient。

In 2020, Mai Tao Parent-Child released the [100 hotels worth a special trip] live broadcast project，Nearly a hundred have been completed so far，On average, each house completed live broadcast sales of 500 room nights。Xie Zhen’s summary，There are three main reasons for the success of the live broadcast: The first is because the price sold by the live broadcast is the lowest price recognized by the industry including consumers，The second is that live broadcast anchors are often well-known people 188bet sports betting app download industry，has a certain degree of popularity，It is easy for viewers to build trust through interaction with anchors，The third reason is because the design of the live broadcast room has a very good rush-buying atmosphere，During large-scale promotion，Consumers shopping in this atmosphere are prone to impulse purchases。

Maitao Parenting CEO Xie Zhen

The present and 188bet sports betting app download of B&Bs and hotels

Qiansu founder and CEO Lai Hongbo said in his speech，In addition to personalization, the current boutique B&B、In addition to the advantages of design and temperature，There are also uneven quality、Small 188bet sports betting app download and poor experience、Small size and high cost、Problems such as poor economic model。

In Lai Hongbo’s opinion，The development trend of boutique B&Bs will mainly be reflected in: high-endization driven by consumption upgrades、Clustering driven by user needs。And the future，The cultural 188bet sports betting app download resort complex is likely to be one of the main forms or trends in the upgrading and development of boutique B&Bs，Taking boutique B&B as the core attraction、Integration to create more leisure, entertainment and vacation formats，Form a more complete and longer chain of cultural 188bet sports betting app download resort complex model。The cultural 188bet sports betting app download resort complex has several major advantages: rich product formats bring users a better experience；Multiple brands、Multiple IPs grow together，Mutual traffic flow；The input-output economic model is good；In line with the national strategy of rural revitalization，Policy support, etc.。

Also，He thinks，Cultural 188bet sports betting app download complex and real estate are in a symbiotic relationship，Culture and 188bet sports betting app download give real estate vitality，Real estate gives cultural and 188bet sports betting app download economic balance。

ThousandLai Hongbo, founder and CEO of Su

Meng Bin, general manager of Yijian B&B, summarized several characteristics of urban B&Bs。First，High cost performance，Refers to the fact that users will feel that they have great value for money when they check in。Second，Contains a certain amount of humanistic feelings，A good city B&B should be able to express the context 188bet sports betting app download city。Last，A city B&B host can provide customers with more personalized and considerate services。

Meng Bin also summarized the six major pain points commonly encountered by B&B hosts。First of all, the channel for host release is relatively narrow。The second one is passive pricing，Most B&B hosts do not have a complete scientific pricing system，Basically refer 188bet sports betting app download pricing of surrounding competing products。The third is high operating costs，The salary of a good operator is not low。The fourth is that customer stickiness is not high，The fifth point is that operation and maintenance standards are different，90% of customer complaints come from offline operation and maintenance。The last point is that other costs remain high，Causing difficulties in large-scale development。

Meng Bin, general manager of Yijian B&B

Sun Wentao, brand general manager of Shangmei Life Group, said in his speech，The hotel will have greater room for future development，There are a large number of independent hotels in China，The hotel chain rate is very low，From budget to mid- to high-end to high-star hotels，No one item or field has a linkage rate higher than 20%，The hotel chain rate 188bet sports betting app download United States is over 70%，Japan 60%，About 50% of Europe。Sun Wentao pointed out，Affected by the epidemic，More and more independent hotels will choose to join large hotel brands，The value of the brand needs to be considered from the following aspects: brand premium、Occupancy rate increased、Technological literacy、Return on investment、Extreme product、Management empowerment and advertising investment, etc.。

Sun Wentao thinks，The epidemic forces hotel products to improve，188bet sports betting app download next ten years，The hotel wants to use its hard power to break through the siege 188bet sports betting app download market，First of all, the product must be perfect、Personal；The second is technological empowerment，For example, increasing the proportion of online payment orders、Use facial recognition system、Build your own management tool；The third is to value user experience，Value NPS user net promoter score。

Sun Wentao, 188bet sports betting app download General Manager of Shangmei Life Group

Zhang Shuyu, deputy general manager and chief brand officer of Fengyuzhu said，Chinese cultural 188bet sports betting app download is becoming more and more popular，From Wenlv 1.Farmhouse model in the 0 era，To Wenlv 2.Single accommodation model in era 0，Now it has developed to cultural 188bet sports betting app download 3.The high-looking mode of the 0 era，The current pain point of accommodation is poor accessibility，Most people will look for their destination around the golden three-hour circle；Secondly, it is difficult to book a room during holidays，But usually it is relatively deserted，Therefore，Fengyuzhu Homestay Complex Project Selected Site in Tonglu, Hangzhou and Landed，The high-speed train from Shanghai Hongqiao Station to Tonglu Station only takes one hour and 20 minutes。

Introduction to Zhang Shuyu，What Fangyu Kongxiangsu Cultural and Creative Complex wants to create is cultural 188bet sports betting app download 4.0——Not just cultural 188bet sports betting app download，will become a typical demonstration area for Fengyuzhu cultural 188bet sports betting app download sector。At the same time，Based on the current high cost of event space in many cities、The gap between activity space and supporting services、Incomplete supporting facilities, etc.，The core product of Xiangsu Cultural and Creative Complex is an exhibition space called cloud stage，An ideal venue that can satisfy all consumers。It can undertake brand conferences、Lecture series、Corporate annual meetings and other activities，At the same time，Positioned as a female-themed B&B、Art themed B&B、Basketball themed B&B、Yanjiyou Capsule Bookstore、Tea room and restaurant、The Hot Spring Art Museum is an IP gathering。

Zhang Shuyu, deputy general manager and chief 188bet sports betting app download officer of Fengyuzhu

The differentiation of 188bet sports betting app download and entrants "breaks the circle"

Liu Zhe, founder of Pusu Cultural 188bet sports betting app download, pointed out，When more and more products enter the market，Product differentiation is crucial to the survival of the enterprise，The final result of business operations should be user awareness。

Liu Zhe said，The positioning of the Pusu Culture and 188bet sports betting app download brand has always been to “create a refined and thoughtful living territory”，No matter the product、Project、Service and the concept delivered to guests。During the epidemic，Many companies in the industry are experiencing cash flow shortages，Many people choose “cliff-like” price reduction，Pre-sell rooms to get funds quickly，But Pusu still maintains price and product standards，Stick to the original intention。

Liu Zhe thinks，Occupying characteristics is to use your own strengths，The shortcomings of attacking the enemy，Infinitely magnify your own advantages 188bet sports betting app download minds of consumers。As a vacation product that does not have rigid needs，Pusu creates more than just an experience space，It’s a way of life。Many consumers regard Pusu’s projects and scenes as destinations to check in。Liu Zhe revealed，Pu Su was in a small mountain village at Jiunv Peak in Tai'an, Shandong Province last year，Building a Yun Boutique B&B 188bet sports betting app download hometown of Lu Shang Pu Su、Nine Girl Peak Study Room，With almost no marketing in half a year，It also attracted a lot of guests to visit and stay。These are the construction of consumption scenarios that promote consumption upgrades。In an era of high homogeneity，The way out for Pusu is continuous innovation。

Founder of Pusu Cultural 188bet sports betting app download Liu Zhe

Zhou Hao, Vice President of Shanghai Yinju Group said，The early stage of some large-scale cultural 188bet sports betting app download projects，There are a large number of real estate developers involved，But in the past few years，Especially as the barriers to cultural 188bet sports betting app download industry become higher and higher，The subjects involved in the cultural 188bet sports betting app download industry are becoming more and more professional，When the market segments of the cultural 188bet sports betting app download market are becoming more and more precise，We see investors in the entire cultural 188bet sports betting app download industry、Operator、The owners of assets have begun to undergo more and more subtle changes。

Zhou Hao summarized several obvious trends after the epidemic。First，More and more professional institutions are involved in the operation, investment and management of the entire cultural 188bet sports betting app download industry，The industry barriers of the entire cultural 188bet sports betting app download industry are becoming higher and higher；Second，More and more guests need some experiential projects、Project to improve quality；Third，The entire consumer base is getting younger and younger，The trend of early consumption is very obvious among the young generation in the future。

Zhou Hao also said，188bet sports betting app download context of these trends，Resort hotels should pay more attention to guests’ spiritual feelings，And customers’ feelings about product interactivity。

Zhou Hao, Vice President of Shanghai Yinju 188bet sports betting app download

In the opinion of Fu Congwei, vice president of Xiangban Cultural 188bet sports betting app download and founder of Treefrog Tribe，In the future, rural 188bet sports betting app download destinations will have unlimited links to new brands，Creating a new scenic destination。Treefrog emphasizes the concept of ecological recycling，Cross-border culture、Education、Ecology and science popularization。To this end, they have defined nine major scenes of cultural 188bet sports betting app download in the future—scenic spots、Accommodation、Catering、Technology、Popular Science、Ecology、Read、Sports、Conference，Integrate to create an IP matrix tourist destination。

Fu Congwei thinks，The core of cultural 188bet sports betting app download breaking out of the circle is cross-border，Can be infinitely extended to other industries。he shared，Treefrog hopes to combine traditional reading in the past with rural 188bet sports betting app download in the future，The Tree Frog Tribe and Shanghai Sanlian jointly launched the "Yue Ye" project，Treefrog and Sanlian’s floor-to-ceiling reading space will have a deep urban-rural interaction with Shanghai Sanlian Xintiandi Bookstore，Activities and content belonging to the countryside penetrate into the city，The signing conferences of many authors in the city will also be held in the countryside，This is the balance of future rural development，The crossover of culture and 188bet sports betting app download is changing our lifestyle。

Vice President of Xiangban Cultural 188bet sports betting app download and founder of Treefrog Tribe Fu Congwei

Mao Zhaobing, Vice President of BTG Homeinns, conducted a new search for a new definition of the future - a new concept of 188bet sports betting app download space - Homeinns Select 3.0、YUNIK 188bet sports betting app download、Project release of four 188bet sports betting app download brands, Feiman 188bet sports betting app download and Effie 188bet sports betting app download。Mao Zhaobing said，Always，BTG Homeinns focuses on core accommodation business，Continue to develop the mid- to high-end 188bet sports betting app download market，188bet sports betting app download products are launched and new products are introduced as consumption upgrades，Consumption in third- and fourth-tier cities is on the rise，BTG Homeinn’s products are also continuously penetrating into third- and fourth-tier cities。At the press conference，He shared the details of Home Inn Selections、YUNIK、Feiman、The style and positioning of Aifei 188bet sports betting app download products。

Upgraded Home Inn Select 3.0The hotel abandoned the bright and strong contrasting colors 188bet sports betting app download past，Switch to British elements，The main color is camel which is more acceptable，A comfortable and elegant hotel environment。188bet sports betting app download new product system of Home Inns，Pay more attention to the creation of public areas in hotels，The hotel lobby is presented more as a situational environment，rather than a functional area。

YUNIK Hotel focuses on the collision of modern industrial style and bright colors，Attract young people with youthful attitudes，Providing integrated travel and accommodation solutions。The hotel provides board games、Esports、Professional interactive services such as late night canteen，Organize various offline dating activities，Efficient and low-cost，Each hotel will embed local 188bet sports betting app download characteristics，Differentiation and personalization have also been achieved in terms of room types。

Feiman Hotel redefines "freedom and romance"，The brand focuses on hotel location selection，Mostly set up in locations with beautiful natural environment and rich 188bet sports betting app download resources in cities。Provide guests with a relaxed and casual hotel atmosphere。Use low-saturation “Morandi color” furniture to decorate public spaces，A large number of soft arc designs，Used in a well-organized space，Create a soft and soothing stay environment，Describe the unique "man space"、"Slow Time"、"Romantic life" lifestyle and casual attitude towards life。

Aifei Hotel is like a small blessing 188bet sports betting app download city，Yihui、The main colors of blue and wood outline the color tone of the modern city。The compact and orderly space planning presents an urban spatial experience，Set the hotel environment to the tone of an urban scene。With the clever use of lighting，Create the warmth and warmth that illuminates the happiness of the journey。Close to the brand design theme - "Little Lights"，Urban warmth"。

188bet sports betting app download Home Inns, Mao Zhaobing