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about 3 months ago,Many well-known A-level 188bet mobile have fallen into bankruptcy vortex,Like a blockbuster thrown into the domestic tourism circle。Today,The tourism industry in various regions is accelerating into the path of recovery,Is the reconstruction and self-rescue of these 188bet mobile going smoothly??
August 23,Beijing Business Daily reporter learned exclusively from insiders,Yangzigou Scenic Area and Yesanpo Scenic Area, which were previously on the verge of bankruptcy, have or are about to start investor recruitment procedures。where,The former has basically completed the debt review,The debt amount established after review is approximately 1.9.5 billion yuan,Currently, the bankruptcy administrator’s office is gradually contacting interested investors,After confirming the possibility of reorganization, the reorganization procedure will be officially entered;The latter has issued an announcement last week to recruit investors for restructuring,Accept investor registration within 30 days。In the industry’s view,The epidemic has accelerated and pushed some well-known 188bet mobile to the edge of bankruptcy, but it has also opened a new way for them to save themselves。If the newly introduced investors can break through and then stand up,Lead 188bet mobile to bid farewell to over-reliance on tickets and other business models,Perhaps the golden signs of these A-level 188bet mobile can be re-polished。
The 188bet mobile spot leads to a fork in the road of destiny
Yesanpo、Yangzigou...these were all the rage,A landmark 188bet mobile spot known as “a must-visit for tourists”,But this year it reached the edge of bankruptcy。
National Enterprise 188bet mobile Case Reorganization Information Network
Mid-May,Beijing Business Daily reporter learned exclusively,Yangzigou, a 4A-level scenic spot located in Luanchuan County, Luoyang City, Henan Province, has applied for bankruptcy to the local court,The reason for bankruptcy is that the previous operator borrowed a large amount of money for the development of 188bet mobile, etc.,Making companies burdened with huge debts,Finally difficult to repay。One month later,The civil ruling issued by the Laishui County Court of Hebei Province is displayed again,Hebei Yesanpo Tourism Investment Co., Ltd., the operator of Yesanpo Scenic Area, cannot pay off its due debts,And currently clearly lacks solvency,According to relevant policies,The court accepted the bankruptcy reorganization application of Yesanpo Company。Also,In the same period, there was also a situation in the industry where the 4A scenic spot Langya Mountain was on the verge of bankruptcy due to a broken capital chain,One time,The bankruptcy crisis of A-level 188bet mobile is getting worse。
Today,The local tourism market is gradually recovering,These A-level 188bet mobile are in dire straits,We have also reached a new fork in the road of destiny。
According to the staff of the manager’s office of Yesanpo Tourism Investment Co., Ltd. (hereinafter referred to as “Yesanpo Tourism Investment Company”),The company has recently issued the "Announcement of Hebei Yesanpo Tourism Investment Co., Ltd. on the Recruitment of Reorganization Investors" (hereinafter referred to as the "Announcement"),Start recruiting investors for restructuring,The registration time is within 30 days from the release of the "Announcement"。Applicants must be legal persons established in accordance with the law and validly existing、No major illegal activities in the past three years、Not included in the list of defaulters and other conditions。Also,According to the "Announcement",Applicants also need to pay a registration deposit of 2 million yuan as required by Yesanpo Tourism Investment Company when registering。It is reported,Yesanpo 188bet mobile Area currently has a debt of 900 million yuan,Including 188bet mobile spot loans、Unsettled project engineering, etc.。"The company has hired a third party to re-evaluate the company's assets and value,The evaluation has been going on for about a month,Specific data will be released soon。”The above-mentioned staff member said。
Coincidentally,The bankruptcy and reorganization of Yangzigou 188bet mobile Area is about to enter a new stage。Stated by the staff of the bankruptcy liquidation administrator’s office of Yangzigou 188bet mobile Area,According to calculation,Yangzigou 188bet mobile Area received a declared debt amount of 2.900 million yuan,Amount established after review1.9.5 billion yuan,The net assessed value of fixed assets is 16 million yuan,There is also an elderly apartment near the 188bet mobile spot that has been invested but only carried out frame construction。Currently,The manager’s office will communicate with and recruit interested investors,If reorganization is possible,The 188bet mobile spot will enter the reorganization process。“There will be a 15-day investor registration period after the reorganization,The manager’s office will show its strength to investors、Planning plan for the future operation of the 188bet mobile spot、Evaluate the team composition, etc.,Also accept joint bids from investors。”
Also,According to the relevant person in charge of Langya Mountain 188bet mobile Area,Currently, the contract management rights of this 188bet mobile spot are still in the hands of the original operator, Zhongkai Group,There are still 2 years until expiration。The 188bet mobile spot is not bankrupt yet,But we did encounter difficulties with funds,All parties are coordinating recently,Specific investors are currently negotiating。However,When the Beijing Business Daily reporter later called the relevant person in charge of Zhongkai Group,The person in charge also stated that the 188bet mobile spot does not need to attract investment for the time being。
The 188bet mobile flow paves the way for restructuring
“For those 188bet mobile teetering on the edge of bankruptcy,This may be a good period for reorganization。"A person familiar with the matter told a Beijing Business Daily reporter,Domestic tourism market is recovering steadily、Further adjustments to the current limit “red line”,Recently, some 188bet mobile have even experienced overcrowding in tourists and even finding a parking lot hard to find.、It is difficult to reserve tickets。At this time,The confidence of various capitals in investing in 188bet mobile has increased,A-level scenic spot、Famous 188bet mobile may become high-quality resources in the market again overnight。
Introduction to the above staff of the Manager’s Office of Yesanpo Tourism Investment Co., Ltd.,Currently the recovery of passenger flow in the scenic spot is relatively satisfactory,Has reached about 60-70% of pre-epidemic levels。Public data display,The total area of Yesanpo Scenic Area is 500 square kilometers,110 kilometers bordering Mentougou District, Fangshan District, Beijing,110 kilometers from the center of Beijing,160 kilometers from Tianjin city center,220 kilometers away from Shijiazhuang,We receive more than 7 million tourists annually。Relevant person in charge of the scenic spot said,The peak tourist season for 188bet mobile is from April to November every year,Some 188bet mobile can receive 40,000-50,000 tourists in a single day during popular periods such as weekends or Golden Week,If there is no impact of the epidemic,The number of tourists throughout the year is still very "considerable"。
The official telephone connection staff of Langya Mountain 188bet mobile Area said,At present, the 188bet mobile spot has resumed normal operation,Visitors can go to the 188bet mobile spot ticket office or buy tickets online。No reservation required,There is no traffic limit in the 188bet mobile area,Tourists need to show their health code to enter the 188bet mobile spot。As for the recovery of passenger flow,Introduction to the above staff,The recent recovery of tourists is relatively good,Although the passenger flow has decreased compared with before the epidemic,But during peak travel periods such as weekends,There are more tourists,There are also queues of tourists in some projects。
However,When mentioning the current business recovery progress of the scenic spot,The staff of the bankruptcy liquidation administrator’s office of Yangzigou Scenic Area only said: “At present, it should be difficult for most 188bet mobile to match the level before the epidemic。”That’s it,When a Beijing Business Daily reporter called a resort that was open in a scenic area and was ready to be transferred,Introduction by the person in charge of the villa,The number of tourists in Yangzigou Scenic Area this year is indeed “incomparable” to the same period in previous years,On the whole, it can only be described as "make do",until 7、Peak tourist season in August,The popularity of the scenic spot has gradually recovered a bit。The person in charge said,The resort villa between the two gates of Yangzigou Scenic Area in previous years、Family Hotel,Basically every house is packed during the peak tourist season,Rooms for weekends must be reserved about a week in advance,Sometimes the family is too busy and needs to hire a few more waiters to help,"Since August this year,The number of tourists visiting Yangzigou has increased,Accommodations in the scenic area are gradually becoming full again,Basically on Wednesdays every week、Thursday,All rooms for the weekend are booked。”
Actually,Many institutions have recently released statistical data showing,Since the Ministry of Culture and Tourism restarted inter-provincial group travel in mid-July,The recovery of passenger flow in domestic natural 188bet mobile is still better than expected,Some 188bet mobile offer free tickets or discounted fares,Promote passenger flow to accelerate recovery。Take Hubei Province as an example,Nearly 400 local A-level 188bet mobile offer free tickets to tourists from all over the country,As of August 14th,The number of scenic spot reservations has reached more than 3.5 million times,About 2.3 million people visited the park。
The new challenge of breaking and standing
The recovery of passenger flow has allowed the scenic spot to regain its business confidence,A shot in the arm for restructuring。However,In the industry’s view,Whether it is Yesanpo、Yangzigou or Langya Mountain,Traditional 188bet mobile with the aura of A-level 188bet mobile,Only by completely changing the business model can we truly embark on the path of changing our destiny。
In the opinion of Wu Liyun, associate professor of the Chinese Culture and Tourism Industry Research Institute of Beijing International Studies University,Several 188bet mobile on the verge of bankruptcy are all tourist-oriented natural 188bet mobile,Have some "common problems" in operation management。“The epidemic is just a catalyst,The capital chain is broken、The occurrence of bankruptcy and other phenomena,Proof that the scenic spot itself also has certain problems。Take Yesanpo Scenic Area as an example,The size and passenger flow of this scenic spot are indeed large,Ticket revenue is relatively considerable,But some of the 188bet mobile and projects it invests in are mostly slow return types,It will become more and more difficult to withdraw funds solely relying on ticket revenue,If things continue like this,It is bound to be unable to support daily operations and investment plans of billions of dollars。" She further stated,Except for shortcomings in planning,Such 188bet mobile are also faced with the reality that there are few consumer products and the attraction of tourists is gradually declining。
To this,Yesanpo also spoke out,There are indeed very few secondary consumption items for tourists in the scenic area,Although I have tried some internet celebrity projects before,Such as ropeway,Internet celebrity swing, etc.,But the business situation is not as good as expected。Also,As understood,Ruye Sanpo Scenic Area,There are no supporting facilities such as accommodation and dining inside,Additional consumption has not become a revenue-increasing channel for 188bet mobile。Similar to Yesanpo,The above-mentioned staff of the bankruptcy liquidation administrator’s office of Yangzigou Scenic Area also stated,There is basically no accommodation in the scenic area、Catering and other supporting facilities。Introduced by the person in charge of a resort in Yangzigou mentioned above,Between the two gates of the scenic spot,Actually, there are some hotels built by local villagers etc.、Restaurant、From a small supermarket,The scenic spot does not manage these facilities,The properties are also the villagers’ own houses or the houses rented by the operators from the village committee。"Including the parking lot provided by the villa、Pavilion, etc.,All invested by ourselves,188bet mobile seldom intervene。" the person in charge said frankly。
Trend,Zhou Mingqi, founder of Jingjian Think Tank, also said in an interview with a reporter from Beijing Business Daily,188bet mobile simply rely on tickets to eat,It is a higher risk business model。“The ability of 188bet mobile to resist risks is relatively low,A single revenue model can easily lead to a lame capital chain,And this year, ticket price reductions in 188bet mobile have become a general trend,Therefore,Operators must speed up their transformation。”
Then,How can the transformation bring the 188bet mobile spot back to life?
“First of all, the elimination 2 aspect,188bet mobile cannot continue to ‘burn leftover rice’,Don’t blindly follow Internet celebrities to invest in experience projects,To improve one’s own innovation capabilities。At the same time,Operators should also make reasonable use of their own advantages,Ruye Sanpo Scenic Area,Although it has the ‘natural advantage’ of Beijing as a huge source of tourists,But at the same time, we must also pay attention,There are many tourist attractions around Beijing,If you transform, you may have to target resort-type 188bet mobile that currently have gaps in the market。"Wu Liyun said。Zhou Mingqi also said,Upgrading to a resort-oriented area may become a "way out" for ticket-dependent 188bet mobile: "If it can promote the upgrading of tourist attractions to a resort-oriented area,It is helpful to eliminate dependence on scenic spot tickets,It can also further promote the iterative update of 188bet mobile、Promote the coordinated development of tourism destination industries。”
However,Wu Liyun 188bet mobile said bluntly,Resort resorts have very high quality requirements for products,The leisure and vacation needs of surrounding residents must be considered during the construction process,By improving supporting facilities,Like accommodation、Catering、Shopping etc.,Form a diversified source of income,Thus achieving healthy development。
*Source of 188bet mobile article:188bet mobile, author: Boiling point investigation team, original title: "Recruitment of investors has started one after another, and the A-level 188bet mobile in the bankruptcy crisis have embarked on the road of restructuring and self-rescue》.
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