As independent travel becomes the main form of travel for more and more people，Orders generated through OTA channels account for an increasing share of hotel revenue，OTA channel output accounts for an increasing proportion of hotel revenue，From about 5% at the beginning，Has grown to 35% or even higher。Do a good job in OTA operation，can help the hotel defeat most opponents。How to operate OTA well，Nature has become a key concern for every hotel practitioner。

However, OTA platforms have many rules、Changes quickly，Plus the specific situation of each store varies greatly，In actual operation，Even if you copy other people’s successful experiences, sometimes the results will be very little.，Most hoteliers are attracted by the low room rates、The occupancy rate is not high、Not high income、OTA ranking is not high... troubled by this series of problems，For the stores under Luyue Group，The group’s professional OTA refined operation center will conduct detailed 188bet Online Sports Betting and Casino analysis based on the different situations of each store，And create targeted solutions for them，Through refined operations，Helping stores maximize the use of online traffic，Occupancy rate and turnover increased rapidly，These problems will no longer exist。

Take Floral·Qingdao Tongshe Inn and Floral·Jinghong Lingjiangge Inn as examples，OTA Refined Operation Center passes overall evaluation and judgment，Make key channel judgments on their respective style expressions，Customized the corresponding channel optimization strategy，And carry out refined operations for each channel，Optimize from images、Start with store address and profile optimization and price system optimization，Comprehensively improve store exposure and conversion rate。Otherwise，We also optimized the business district positioning and room naming based on the different situations of the two stores，Help stores quickly target target customers，Achieved a two-way breakthrough in OOC and ADR。

188bet sports betting app download

Business district positioning，But it is one of the most important information that a hotel needs to display when launching an OTA platform。Good positioning itself means customer flow。Located at Qingdao Railway Station、The Huazhu·Qingdao Tongshe Inn near the trestle can be said to have a superior geographical location，INS-style guest rooms are fresh and pleasant。However, the geographical advantage of popular business 188bet sports betting app download districts does not bring corresponding traffic to the store，The tourism market in Qingdao is extremely hot during the summer vacation，The occupancy rate is only 30%。

After receiving feedback from the owner，OTA’s refined operation center sorts out the store situation as soon as possible，Developed a dual business district plan for the store and implemented it，Add “Qingdao Zhanqiao” and “Train Station” dual business district traffic diversion labels after the OTA platform store name，Help stores quickly appear in front of consumers in business district searches。Otherwise，The team also made a decision based on store operation conditions, mainly Ctrip、Channel judgment supplemented by Airbnb，and in cancellation policy、Price system、We are making full efforts in discount system and praise training，Help store operations take on a new look，The average occupancy rate increased to 80% in January，Revenue per room nearly tripled，Full rooms have become the norm。

Room type naming satisfies consumers with more personalized choices

In the traditional understanding of most consumers，Room types are basically and simply classified into guest rooms and suites、Or double bed or twin bed。As consumers increasingly pursue personalization，If you think outside the box，Integrate the hotel’s room packages into the room type naming on the OTA platform、Featured style、Emotional Taste、Geographical location、188bet online sports betting Exclusive experiences and more rich information，Catch consumers’ attention at the first glance，I even have the urge to experience it，It is completely possible to "renovate the old appearance into a new one" room type，Become a magic weapon to attract online traffic。

Flower·Jinghong Lingjiangge Inn is located in the beautiful Xishuangbanna，With the double blessing of ethnic-style guest rooms and hardware facilities that are not inferior to star hotels，The occupancy rate and online orders are far lower than the owner’s expectations。After research by the Group’s OTA Refined Operation Center，Not only judge key operating channels based on store style performance，Determine the main direction of online attack，Strengthen offline service training。At the same time, we also focused on in-depth exploration of the accommodation needs of guests in the area，Comprehensive optimization of room type names and text description information by adding hot keywords。Let the store’s style and characteristics be highlighted，Features of each room type in the store、Room structure、Value-added services、Hot business districts are intuitively displayed in front of consumers，Hot business districts are intuitively displayed in front of consumers。

After participating in customized solutions，The store’s online orders have grown steadily，Store occupancy rate increased from less than 40% in July to nearly 80% in August，Average occupancy is 26% higher than similar 188bet online sports betting listings in the area.5%，Total revenue doubled。

Lvyue Group’s professional OTA operation optimization plan is not simply a matter of reading the book，And "tailor-made" according to the personality characteristics of each store，Ensure that the solutions implemented in each store are the most effective、Most suitable for the store itself。With their efforts，The average occupancy rate of more than 50 stores that were optimized in July increased by more than 100%，Online rental rates have doubled。

The owner of Huazhi writes a letter to thank the group’s OTA refined operation center

Real performance growth，Effectively solve the online operation problems faced by the owners，Let Huazhu owners know about Luyue Group’s professional OTA refined operation center，Doubled confidence in Huazhu brand。They all said: "In the face of the huge impact on the tourism market   Lvyue has taken on the responsibility of a large enterprise，Working together with partners to move forward。Professional matters should still be left to professionals，The group’s OTA refined operation center helped us seize the online traffic ‘treasure land’ of OTA，The store gets more exposure，It also strengthened our confidence in walking side by side with Huazhu。”