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Recently,American camping exploration and booking service website 188bet app announces the acquisition of Australian competitor Youcamp,This move marks the company’s first step into the international market。
It is reported,188bet app will acquire Youcamp’s existing 50,000 campsite listings,After the acquisition, the platform has a total of 420,000 campsite listings。
Founder Alyssa Ravasio said,Choose Australia as the first stop for international business expansion,Mainly from the perspective of future company profitability。
In Ravasio’s opinion,Expanding the business to the southern hemisphere will help make up for the seasonal cycle problem of the business,After merger,Operating hours extended,Able to provide customers with a whole-summer outdoor experience in the United States and Australia。It is reported,The entire Youcamp team will join 188bet app,After five employees join,188bet app’s total number of employees increases to 35。
While announcing M&A activity,188bet app also officially announced the launch of its business in Canada。The company already has some campground hosts in Canada,But 188bet app plans to increase the number of hosts by working directly with private landlords。
188bet app did not disclose profits、Growth and other data,Just said that it plans to increase the cumulative revenue scale as soon as possible by increasing the number of users。As of now,188bet app in the United States、Australia and Canada have helped 6,000 hosts sell 2.5 million room nights。
188bet app is headquartered in San Francisco,The operating model is similar to Airbnb, the originator of the sharing economy,On the one hand, it provides users with campsite housing,On the other hand, list online、Photography、Insurance、Bathroom、Maps and more to help property owners planning to convert private land into campgrounds,Rewards will be transferred directly to the owner’s account every week,Called “Camp Airbnb” by The New Yorker。
Youcamp was founded in 2013 by James Woodford,Headquartered in New South Wales。Similar to 188bet app,Youcamp mainly attracts adult consumers in cities to participate in outdoor activities。Seven years since its establishment,Youcamp works directly with private land owners to increase listings on the platform。
July 2019,188bet app received a round of financing led by venture capital firm Andreessen Horowitz,Benchmark、August Capital、O'Reilly AlphaTech Ventures、Slow Ventures、Marcy Ventures and other investment institutions participated in the investment。This financing values Himcamp at 1.US.7 billion。
Same as Airbnb,March this year,The number of Himcamp orders dropped sharply due to the outbreak,The company announced layoffs in April,Some employees even said that the company laid off 60% of its employees within two weeks。A few months later,The epidemic situation has eased,Due to the lifting of the stay-at-home order,People’s demand for outdoor travel and vacation increases,188bet app business is starting to improve,The company began to re-recruit laid-off employees and made the decision to expand into international markets。
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