In recent years，The rise of short video platforms，Tik Tok、Kuaishou、西瓜视频，WeChat video accounts and other accounts have also entered the consumer field from the public perspective，Become a hot spot for merchants。Live broadcast form derived from short video 188bet mobile，Also due to the epidemic，More popular among merchants。Some experts believe that live streaming shopping is a disruptive change，Jiangren、goods、Unify the fields，Find the shortest path for product sales。

The aviation industry has been hit hard by the epidemic，How to embrace this change，Under the dazzling new media platforms and new marketing models，Find a brand marketing path suitable for 188bet mobile，This is the topic I want to discuss with you today。

1. What are 188bet mobile selling?

This question seems easy to answer，The airline marketing department works hard every day，For ticket sales；But different from physical goods，The ticket is just a voucher，What 188bet mobile want to display or recommend to consumers is by no means this piece of paper，It’s the services provided behind it。

2. How do 188bet mobile sell services?

Clear the “products” we want to promote，The next step is to solve the problem of how to promote。Airline brand departments have traditionally been doing this kind of work，Via Video、Picture、Online and offline activities、Media experience and other forms，Strive to make more potential consumers aware of the airline’s services，To purchase。The difference is，Strong hardware and software capabilities、188bet mobile with large budgets，Has an innate advantage in this regard，The best among small and medium-sized 188bet mobile usually take small and beautiful boutique routes，Look for differences in details，In order to gain a place in the hearts of consumers。So，188bet mobile are still trying to solve the problem of “knowing”，The difference lies in the different media channels、Different display forms，Let consumers know。

3. The relationship between air tickets and 188bet mobile

mentioned earlier，Ticket is the certificate of service，It is also a consumption voucher for early settlement。This is different from catering or other consumer services，The purchase was completed in advance in the form of prepayment，Experience the service later。Therefore，Outside of displaying and promoting airline services，How to stimulate consumers to purchase service vouchers in advance，And additional income derived before and after purchase，It has become a problem that the 188bet mobile is trying to solve。

four、New 188bet mobile Plus， Break the barriers of information drainage and sales path

In the traditional sense, the brand department of 188bet mobile mostly displays service images，Ticket sales work mostly belongs to the marketing department。But with the new media、New marketing forms continue to emerge，Diversified functions of the media platform itself，Integrate the content platform (traffic) and channel platform (sales) into one，The boundaries between branding and marketing are becoming increasingly blurred。

Take WeChat as an example，The company’s official WeChat account itself is self-media，Assume the function of the enterprise’s own information release platform；At the same time，WeChat bottom menu、Mini programs can also quickly transform 188bet mobile platform into a sales platform；Go to the mini program live broadcast，WeChat video account and other new features are constantly being introduced，Even if it’s just on the same platform，We also seemed panicked and at a loss as to what to do，Not to mention Weibo、Tik Tok、Kuaishou、facebook、Ins、LinkedIn…behind。

The main function of WeChat posts is to transmit information and attract traffic，The better 188bet mobile have more interesting content，More fans，But that’s all。Never do this，Post a few posts，This will increase sales，Soaring into the sky。The platform has derived a variety of skills，And we are still immersed in the past tense gameplay，Thought one of the actions was completed，To complete the entire performance。The result is obvious，As the open rate of WeChat official accounts continues to decline，The audience is getting smaller and smaller，The effect is getting worse。

The effectiveness of WeChat as a 188bet mobile channel，Outside of post，It also relies more on the attractiveness of the product itself released behind it，And mini program function development，H5 page user interaction design，Supplemented by excellent live broadcast event planning，Use live broadcast to stimulate consumers to make quick decisions，Repay fans for secondary precipitation，Form benign information transmission (brand display)、188bet mobile、Loop between sales decisions。

Therefore，For airline new media practitioners，In such a dazzling 188bet mobile environment，Understand the limitations of your own resources，Clear platform positioning，Only then can we see clearly what we can do，What goals can be achieved，Instead of carrying the burden of KPIs that do not belong to you and cannot be achieved。

五、The essence of the new 188bet mobile model，Still the information diversion and sales path

The new 188bet mobile model is born out of the emerging media platform，Tik Tok、Kuaishou、微视、Video number，One time，Short videos flying all over the sky，Two WeChat and One Shake become standard equipment for enterprises。Companies that have never done live broadcast lament that they missed 100 million，

As if there is only official chatter，Opening live broadcast，Inventory cleared in minutes。188bet mobile scene，With Weibo、How similar it is when WeChat appears，It seems like every few years，There is a media “revolution”，Help companies reach the peak of their success。

However，Live broadcast is also good，Short video，Return to the essence of 188bet mobile，It is also what the "experts" talk about，First of all, we must solve the human problem，Where do people come from？From traditional offline advertising，To online advertising、Native advertising、Self-media platform，Everything is "advertising widely"，Transmit corporate information。The transmission of information depends on attention，Also known as Internet traffic。In the vast ocean of the Internet，Where does the company’s traffic come from，Not opening a short video account，Traffic will flow in automatically (except for star effect)。Enterprise self-media platforms still require long-term investment and careful planning、Operation，Only then can there be continuous and stable traffic，The key words behind this are long-term and investment，There is no essential difference from traditional advertising。The bigger advantage is，Through long-term investment (say important things three times), enterprises have specific carriers to accumulate brand assets，Makes subsequent 188bet mobile promotion more convenient and economical。

Let’s talk about the goods again。This issue has been mentioned before，For 188bet mobile，The goods are vouchers for purchasing services in advance。What airline brand marketers need to think about，How to pass the short video that is currently in the limelight、Live streaming and other forms，To influence customers to purchase this voucher。

The simplest and crudest way is low price。Customers used to buy low-cost air tickets based on advertisements，Later, I checked the WeChat official account to buy low-cost air tickets，Buy low-cost air tickets through live streaming now，Except for changes in media channels，There is essentially no difference，188bet mobile have once again fallen into the vicious cycle of low-price competition，It may even vary depending on the population covered by media channels，Disrupt the original sales channel layout。What a joy，With the launch of various 188bet mobile’ Flying Xpress series of products，188bet mobile are gradually diversifying their product design，Be able to launch different product combination groups to meet segmented consumer needs。

Back to media platform，With more and more diverse products，Our short video、How to add fuel to the fire through live streaming？Compared to traditional graphic and text expressions，Short videos and live broadcasts undoubtedly provide consumers with a richer display of 188bet mobile scenarios，Also due to the low threshold of the platform itself，Enables more diverse forms of public participation。

For 188bet mobile，In addition to displaying low-priced KT boards in the live broadcast room，Pictures that better illustrate ground and air services、Video，And descriptive aviation service stories，It can also better attract consumers’ attention，Thus stimulating consumption decisions。And carefully crafted in line with the platform’s communication tone，And short videos based on specific service scenarios，makes it more convenient for 188bet mobile、Quick way to show your high-quality services。Of course，This also forces brand marketers to strengthen their short video planning and shooting skills and continue to learn and research short video platform algorithms。

Also，For live streaming，188bet mobile with offline physical scenes should make use of scene-based expressions，Walk out of the live broadcast room，In the form of real-time experience，Lead consumers into the concrete ground together、Specific service scenarios of air services，Enable consumers to experience the services behind the "credentials" immersively。At the same time，Consumers can also be encouraged to do so without violating aviation safety regulations，Record the wonderful experience during the voyage in the form of short video or live broadcast。

Last，Talk about the field，That is, the problem of marketing platform。188bet mobile’ reliance on traditional agents and OTAs is gradually decreasing，Some emerging low-cost 188bet mobile do not even have agent channels。Attract most or all consumers to your own platform to complete purchases，The lowest marketing cost for 188bet mobile，However，Not all 188bet mobile have the same channel customer stickiness as agents，The absolute advantage of OTA technical solution capabilities。

The problems this brings，Especially for small and medium-sized 188bet mobile，It will appear that the front desk traffic has certain foundation and advantages，But the sales path after diverting traffic，Unable to pass due to airline technical reasons，Or users are lost due to poor experience。This also requires 188bet mobile not to regard new media platforms as just “media”，Need to cross departments，Give it human and financial support for the purpose of providing technical solutions，When users enter the purchase process, there will be a series to help users filter their needs、Improve awareness、Quickly complete the purchase experience process，Content e-commerce integration，In order to achieve a seamless link between information diversion and sales path，Add personalized product design，Complete real new media marketing。

*Source of 188bet mobile article: Civil Aviation Resources Network, author:Yao Qi, original title: "“People, goods and places” of airline 188bet mobile in the new media environment》.